ITV

Tag: Horse & Country TV

  • Amagi’s Cloudport enables Horse & Country TV to go global

    Amagi’s Cloudport enables Horse & Country TV to go global

    MUMBAI: Horse & Country TV (H&C TV) has deployed Amagi’s Cloudport optimize the delivery of new channels around the world.

     

    The channel, which broadcasts exclusive sports event coverage, news, documentary, and personality-led programming, utilised Cloudport, which offers end-to-end broadcast workflow capabilities on the cloud. With this, H&C TV is now able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.

     

    “We transitioned to Amagi’s Cloudport platform in Benelux and Sweden in 2013 and then in the UK in 2014. We have since expanded into Australia and Germany. Amagi’s Cloudport platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer,” said H&C TV CEO and chairman Heather Killen.

     

    The Bengaluru-based company’s Cloudport platform offers 99.99 per cent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. 

     

    With Cloudport, H&C TV can support dynamic graphics as well as live sports content, while localising each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences. Furthermore, Cloudport gives H&C TV the flexibility to monetise new markets through targeted advertising.

     

    “H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds,” added Amagi co-founder Srividhya Srinivasan. “Through Cloudport, H&C TV is able to perform hyper-localised and cost effective international distribution of its channels.”

  • Amagi Cloudport enables Horse & Country TV to broadcast Rolex Grand Prix Live

    Amagi Cloudport enables Horse & Country TV to broadcast Rolex Grand Prix Live

    MUMBAI:  Horse & Country TV (H&C TV) and Amagi announced successful broadcast of The Rolex Grand Prix Live from the CHIO World Equestrian Festival held at Aachen, Germany on 20 July using Amagi Cloudport, a cloud-enabled remote playout management platform.

     

    Talking about the successful braodcast, H&C TV CEO and chairman Heather Killen said, “At Horse & Country TV, we strive to be in the vanguard of adopting new and efficient technologies such as the Cloudport infrastructure for broadcasting. Along with our playout partner Amagi, we have now demonstrated to the broadcast industry that live events can be managed by remote playout systems.”

     

    Wallace Broadcasting founder and technical advisor to H&C TV John Wallace said “We chose the Amagi channel playout platform as it gave us the flexibility to cost-effectively manage localised playout of different H&C TV channels in individual countries. We now have the desired flexibility and robustness even for live events. Our teams are quite pleased with the event broadcast.”

     

    Rolex Grand Prix from Aachen was broadcast for the first time in the UK by H&C TV. The entire playout was managed remotely by Amagi from its operations center in Bengaluru, India. The CHIO World Equestrian Festival held at Aachen is the first event of the prestigious Rolex Grand Prix, attracting over 40,000 spectators and millions watching on TV. The Rolex Grand Prix is the highlight of nine days of intense competition across multiple disciplines in Aachen.

     

    “Managing live feeds, inserting graphics, and dynamically altering the playlist based on how an event unfolds, is complex, especially when the playout is managed remotely. We are breaking a new ground with this innovation on the Cloudport platform. We are quite delighted with the flawless telecast of the live event on Horse & Country TV.” said Amagi Media Labs cofounder and CTO Srividhya Srinivasan.