ITV

Tag: Horlicks

  • The Glitch expands; enters Delhi market

    The Glitch expands; enters Delhi market

    MUMBAI: Mumbai-based digital marketing agency, The Glitch, is geared up for its first geographical expansion with entry into the capital city. Founded in 2009 by Varun Duggirala and Rohit Raj, the agency announced the start of operations in New Delhi, where they have already begun servicing clients such as Horlicks and Carlsberg.

     

    The Glitch-Delhi will be spearheaded by Kabir Kochhar, who comes with significant international expertise in digital media from his stint at Carat in New York as well as vast entrepreneurial exposure having recently run and exited food startup Megamenu.in. The Delhi setup will begin with a team of 10 strategists and digital junkies, who will work in sync with the Mumbai team on national clients, while simultaneously fronting their independent work. The management is looking to expand the team gradually, aiming to ramp up to 50 by the end of the financial year as a part of their Delhi growth plan.

     

    Duggirala said, “Plans to open a Delhi unit have been in the offing for a while, as we saw a genuine need for our services in the region and have had many brands express interest in bringing us aboard if we did decide to set up in Delhi. But the idea was to build a solid independent unit and not a branch unit, which definitely demanded the need for it to have a clear driving force in its operations, and Kabir has truly filled that spot for us.”

     

    Kochhar said, “The Glitch is incredibly strong as a content creation and dissemination company that uses video, tech and creativity to deliver spot on strategic solutions for clients. I am very excited to join such a talented bunch. We have a novel approach to employee engagement, retention and motivation that allows us to bring in passionate and top quality digital talent in the market and we are hiring aggressively across all divisions.”

     

    “Our clients are our partners and we consider ourselves to be able advisors. We have been quick to spot emerging trends and deliver creative clutter-breaking solutions for our partners in Mumbai and we plan on taking that to the next level in Delhi-NCR. These are indeed, ‘achhe din’ for us all.” he added.

  • Clash of the Titans

    Clash of the Titans

    Sony, on the other hand, is all geared up to strike a chord with family viewers through Indian Idol Junior (IIJ), which will be running for 14 weeks. Title sponsor being Nissan Micra and powered by Horlicks, this new kids singing reality show has Real Fruit, 99acres.com, Kellog’s Oats and Alpenliebe as other associate sponsors. According to the channel, over 6,000 promos spots have been played for IIJ.

    “IIJ has one thing going for it,” says a media observer. “It is commencing at 8:30 pm, half an hour before the rest. This could well work in its favour in terms of it getting viewers tuning into it Whether it will manage to make them sticky will depend on the show’s content.”

    Indian Idol Junior judges Shekhar, Shreya & Vishal will be innovating while dealing with kids on the show

    That is a legacy story, says Sony Entertainment Television (SET) marketing head Gaurav Seth. But what sets IIJ apart from the rest is its brand positioning, he adds. He further elaborates: “It is a brand extension of the very popular Indian Idol format on SET. We believe children have a lot of potential and talent on offer and hence, we wanted to explore this segment and showcase it to pan Indian audiences. We conducted a massive nationwide hunt to search for these kids through our eminent judges and we believe our viewers are going to be stunned with the talent on display through the rounds. Kids have a lot to offer in terms of their innocent, spontaneous and completely endearing actions which makes for compelling television viewing.”

    Sony’s Seth has marketing for Indian Idol Junior covered from all angles

    Launching an extensive campaign revolving around kids, Sony is comprehensively promoting the newest branch of its much loved franchise. Seth explains: “We have executed a huge national communication roll-out to inform TV viewers across India about the show and what to expect. This has been across all major media platforms and has succeeded in building immense recall for the show prior to launch. As it progresses, we believe that the talent on display will continue to attract loyal viewers interested in following the fortunes of their favourite contestants.”

    Sony plans to sustain viewer interest through city concerts, activation and celebrity episodes designed to keep highlighting the high-points in the show throughout the current season. Says Seth: “It has been one of the most popular talent shows on television and we hope to keep the success of its past editions alive with this new and fresher avatar. Indian Idol is a profit maker and the latest offering has received a favorable response from our advertising partners.”

    Zee TV is counting on its all new concept of DID Super Moms derived from one of its most successful properties – Dance India Dance (DID) to do the trick for it. For the first time, mothers, who always have been seen supporting their children in DID, take center-stage in this unique dance reality show focused on moms.

    DID Super Moms team are looking at replicating DID’s success

    Zeel marketing head Akash Chawla asserts: “With DID Super Moms we wanted to capture the emotions of the audiences where a mother is a very important part of our lives and she always played a crucial role in our success. Our communication revolved around the fact that now it’s time for mothers to be in the spot light and we should cheer them and support them helps them to fulfill her dreams.”

    Coming back to JDJ, one of the innovative strategies launched by Colors exclusively for the show is a promotional tie-up with YRF’s upcoming Ranbir Kapoor- Deppika Padukone starrer Yeh Jawani Hai Deewani. “We will be running JDJ promos during YJHD. We have targeted 900+ screens in over 40 cities. While in terms of amplifying the campaign with the help of cable TV, we have planned a 10 Day activity in 130 cities and have bought over 1,000 spots,” adds Rajesh Iyer.

    Movie promotions are what IIJ will be banking on too to rope in celebrities and also heighten viewer engagement. Seth reveals: “There will be movie integrations at a later stage once gala rounds begin. We will also form strategic tie-ups with news channels to promote content and/or activation and concerts.”

    Season six of JDJ is being lauded for its aesthetically beautiful promos directed by Colors’ in-house team led by Monica Nair. JDJ is being heavily promoted on the channel with promos not only seen during the ad breaks but within shows as well. “In order to increase the recall value of the viewers, we’re trying this different mode of in-show promotion wherein we show a JDJ promo even before the advertisement break – between the show and the coming – up of the next segment,” asserts Iyer.
    Creatives

    Colors- Marching Ants

    Sony- Leo Burnett

    Zee TV- Draft FCB Ulka

    Sony’s IIJ also has commendable creatives designed by Leo Burnett, with a strong positioning- Gaanon ka wohi jaadu ab bachchon ki awaaz mein. The promos, directed by the creative team at SET along with Fremantle Media, depicting young kids singing old classics have become quite popular. It has been an immensely clutter breaking campaign on all media especially TV with the spots getting high salience and recall,” says Seth.

  • Mudit Trivedi on board TBWA Delhi as client services director

    MUMBAI: TBWAIndia has brought on board Mudit Trivedi as client services director in order to further strengthen the team at its Delhi office. He comes in from JWT where he oversaw the Horlicks account.

    Trivedi has worked on various categories and brands such as L‘Oréal, Pond‘s, Reliance Life Insurance, Big Pictures, Big Cinemas, ICC Cricket World Cup 2011 and IPL. He has also worked on campaigns that have received recognition at Cannes Lions and a number of other well-known international awards. He has nearly 10 years of experience in advertising.

    A Post Graduate in Mass Communication, Trivedi has been in advertising for nearly a decade. He has worked with agencies like Ogilvy and McCann.

    Trivedi said, “I am absolutely delighted to be part of one of the most exciting and energetic networks in the world. I have always admired the philosophy of Disruption and Media Arts that is proven to deliver outstanding strategies and breathtaking creative for clients in India and all over the world.”

    TBWAIndia managing director Nirmalya Sen said, “Mudit is a great combination of experience and youth. His exposure to integrated communication across big brands will make him a great asset for our clients in Delhi.”

    TBWA Delhi executive vice president and head Subho Sengupta said, “Mudit has rich experience and knowledge of Indian and global brands alike. This will be invaluable as he comes on board. His energy and passion is infectious and I am sure this will further accelerate our drive to create outstanding work for our clients.”

  • Percept/H Delhi appoints Rajiv Agrawal as ECD

    Percept/H Delhi appoints Rajiv Agrawal as ECD

    MUMBAI: Percept/H has appointed Rajiv Agrawal as executive creative director for its Delhi branch. He joined the agency on 13 September and will report to Percept/H chief creative officer Ryan Menezes.


    Formerly, Agrawal was creative director at Lowe Lintas, Delhi and before that senior creative director at JWT. He has also worked with Ogilvy and Draftfcb Ulka.
     
    Agrawal said the creative freedom he was to get as the ECD was one of the primary reasons he moved.


    “Everyone’s take on creativity differs. In bigger agencies this problem seems to exacerbate, as too many people are involved in the creative process. In the field of advertising its very important to have the elbow room; and here as the ECD I will get that,” Agrawal added.


    Besides managing the brands – agency’s Delhi branch handles – such as Hero Honda, Canon and Delhi Police, Agrawal’s mandate also includes getting new businesses and amplifying brand Percept/H’s creative portion. 
     
    “Percept/H is a strong creative agency with a sound business model. Besides getting new business, we are also working towards enhancing the creative side of our agency – strike balance between business and creativity. We will do that by getting new businesses,” Agrawal concluded.


    In his over 17 years of experience Agrawal has worked for brands such as Pepsi, Mountain dew, SBI cards, Horlicks, Monster.com, GE Money, and Hero Honda.

  • Horlicks campaign makes the exam ‘bhoot’ vanish

    Horlicks campaign makes the exam ‘bhoot’ vanish

    MUMBAI: Exams can give nightmares and sweaty palms to some of the bravest kids. As exam fear inches closer, some of the tips put out by Horlicks should help both children and parents get over the ‘ghost’ of exams.

    Horlicks launched a campaign called ‘Horlicks Exam Ka Bhoot Bhagao’ in 14 cities of India in January. As a part of this campaign, Horlicks had conducted interactive sessions in schools where students were provided with valuable exam tips and health tips to prepare better for exams.

    The Horlicks ‘ Exam ka Bhoot Bhagao’ campaign has put out several tips that include how to beat distraction and concentrate better, exam tips for your learning style, techniques to sharpen your memory and maximize concentration and the D-E-T-E-R strategy to crack your exams.

    There’s advice for the almost as nervous parents as well with pointers on how to support your kids during exams and important tips to care of the child’s health. Sample this advice from the campaign: D-E-T-E-R strategy to crack your exams D = Directions

    Read the test directions very carefully.

    Ask the teacher to explain any part of the test directions that you do not understand. Following directions helps you demonstrate what you know better.

    E = Examine

    Examine the entire test to see how much you have to do
    Then break it down into parts that become manageable for you

    T = Time

    Once you have examined the entire test, decide how much time you will spend on each section. If there are different points for various sections, then plan to spend the most time on the sections which would make you earn maximum points
    Planning your time is especially important for essay tests

    E = Easiest

    The second E in DETER reminds you to answer the section you find the easiest first If you get stuck on a difficult section that comes up early in the test, move onto the next question.

    R = Review

    Once you are done, review your answers and make them as complete and accurate as possible. Also make sure to review the test directions to ascertain you have answered all required items.

     

  • Horlicks ‘Wiz Kids Exam Ka Bhoot Bhagao’ initiative helps Mumbai kids to cope with exam pressure

    MUMBAI: GlaxoSmithKline’s health food drink, Horlicks has kicked off an on ground initiative to provide Mumbai students with exam and health tips as part of the ‘Horlicks Wiz Kids Exam Ka Bhoot Bhagao’ interactive sessions that prepares kids to cope with exam stress. The session commenced on 17 January and will be held for the entire week in other schools in Mumbai.

    This initiative by Horlicks, aims to help kids prepare better for exams, also provided parents, teachers and principals with ‘Exam Time Tips’ booklet on how to support children practically and emotionally during exam time – to ensure that children feel encouraged and get the right nourishment and atmosphere to study.

    Experts interacted with students at the ‘Exam Ka Bhoot Bhagao’ event throwing light on the importance of studying, modes of thinking and ways to recognize one’s study patterns for producing effective results. Exam tips were related to attention and concentration, concept of memory, tips and techniques on how to improve memory, methodology of reading text books better and test taking strategy. Health tips laid emphasis on diet, nutrition, sleep, exercise and relaxation, informs an official release.

    The week long event begun at Ramniranjan Podar School, however, students of the Naval Public School (Colaba), Cambridge school (Kandivali) and Oxford Public school will also be among the other schools to benifit from the ‘Exam Ka Bhoot Bhagao’ interactive session.

    GlaxoSmithKline Consumer Healthcare vice president marketing Shubhajit Sen said, “There is an ever increasing pressure of exams amongst students. This may also lead to declining results and self confidence in them. To cope with exam stress and fear, and to help students become sharper at studies, we have undertaken this initiative for students in India. Students can now prepare better for their exams by adopting exam tips online, on TV, radio, newspapers, magazines and through our ‘Exam Ka Bhoot Bhagao’ interactive sessions in schools.”

     

  • Two students stand Taller, Stronger and Sharper to represent Mumbai at the Horlicks Wiz Team National Finals

    Two students stand Taller, Stronger and Sharper to represent Mumbai at the Horlicks Wiz Team National Finals

    Mumbai, July 24, 2006: Horlicks, the only Health Drink in India that has been proven to make kids Taller, Stronger and Sharper returned to Mumbai with its highly successful and India’s largest inter school festival, Horlicks Wiz Kids 2006 and Horlicks Wiz Team city finals. The city finals culminated in great excitement with two students emerging as the winners who will form the Horlicks Wiz team 2006 from Mumbai and will represent the city in the national finals in November 2006. Bigger than ever before, in its third successive year, the event received participation from more than 2,00,000 students from over 1500 schools and was held at Bhaidas Hall, near Mithibai College, Mumbai

    Horlicks Wiz Kids 2006 by ACTIVITY provided an enjoyable and enriching platform for students to encourage participation and team spirit through a variety of competitions on diverse subjects such as literature, art, singing, dramatics and others. The Horlicks Wiz Kids inter school festival helps students develop the ability and confidence to express their views and talents and not restrict themselves to only academics.

    Talent activity comprising of Style Act, Short Play, Fusion Group Dance and Group Melody gives students the confidence to perform in front of a live audience and showcase their talents. Under Vocal activity, competitions such as Quiz, Hindi Antakshari, Extempore, Speaker of the Year and Air Crash enables students to be quick and attentive, sharpen memory skills and encourage them to express themselves through speech and music. Students learn how to be creative and convey their thoughts and opinions through Literary activity which includes English Creative Essay Writing, State Language Essay writing and Calligraphy. Art activity involves Painting, Pencil Sketching, Greeting Card Making, Pot Making, Collage and Mehndi Design to bring out the innovative and creative talents in every student. Competitions related to Creative activity such as Little Cook, Flower arrangement, Still Photography allows students freedom to experiment with their creativity. Drawing and Fancy Dress competition at the Kids activity and some competitions at the Informal activity such as Face Painting, The Search and Crossword encourage students to start young and perform in an informal atmosphere.

    Horlicks Wiz Teams 2006 is a unique personality and talent search for students who epitomise the Horlicks Generation: Taller, Stronger and Smarter. The winners of the Horlicks Wiz Team 2006 in Mumbai were chosen following an elaborate evaluation procedure. The students were judged on their performance in three rounds: the written elimination round, the interview round and a final selection round on the main stage comprising of the talent round, the versatility round and the judges’ question round. Students were evaluated on their overall personality, stage presence, confidence, self-awareness, communication and interpersonal skills, critical thinking, creativity, decision-making and problem solving ability, stress management and emotional quotient. The two students will now compete against 48 students from 24 other cities at the grand finale.

    “Horlicks Wiz Kids and Horlicks Wiz Team enhance each student’s ability to stand tall, to be sharp and to be strong in all aspects of development, creating a Taller, Stronger, Sharper generation which has the ability to keep pace with the changing world. Horlicks Wiz Kids encourages and provides students with a healthy environment of participation and self improvement,” commented Mr Subhajit Sen, Vice President, Marketing, Glaxo SmithKline Consumer Healthcare.

  • Asianet Film Awards 2006 scheduled for 19 March

    Asianet Film Awards 2006 scheduled for 19 March

    MUMBAI: The annual Asianet Film Awards, which honour the best in Malayalam cinema, has entered its eighth year. This year’s edition of the awards will be held in Thiruvananthapuram on 19 March.

    Asianet will select the best performers from the line-up of artists, technicians and producers, based on popular votes and an in-house jury verdict. The winners will be announced on the channel on 11 March. Prior to the awards, the channel will telecast a curtain raiser on 19 March.

    Asianet has roped in Ujala as the title sponsor of the event for the fourth consecutive time. The associate sponsors include Asian Paints, Anchor, Rasna, Godrej, Nestle, Horlicks and Rasna.