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Tag: Hootsuite

  • Hootsuite launches new tool for Facebook ads

    Hootsuite launches new tool for Facebook ads

    MUMBAI: Hootsuite has launched Hootsuite Ads, which is a new tool that easily turns high performing Facebook content into promoted posts.

     

    Hootsuite Ads provides a simple way to extend social impact. Social media practitioners and content marketers understand that social advertising is a powerful channel, but the ad creation and management process is difficult and time consuming.

     

    Hootsuite Ads is the first tool of its kind to provide automation that radically simplifies this process. Users choose the primary business objective for each ad, and then receive automatic content and targeting suggestions from within their Hootsuite dashboard.

     

    “Hootsuite Ads is the first advertising tool designed specifically for human beings. “Our vision is to make advertising so simple that anyone can create high-performing ads without training,” said Hootsuite CEO Ryan Holmes.

     

    Hootsuite Ads helps users in growing their business, creating high performing ads, finding the right audience, simplifying ad management and controlling ad spend.

     

    Hootsuite users can now access Hootsuite Ads for free through the dashboard to create Facebook Promoted Posts. 

  • Twitter ads now available to all US users

    Twitter ads now available to all US users

    MUMBAI: Twitter‘s senior director of product for revenue Kevin Weil announced the launch of its advertising options for all US users on Tuesday at TechCrunch‘s Disrupt in New York. The company had previously made advertising on the platform invite-only.

    The first announcement was made on April 2010 by social media giant stating it would show ads. Since then it has openly promoted tweets and accounts, which lets people pay to get their updates seen and their profiles followed. Additionally, it announced limited availability of a self-serve tool for buying ads in March 2012, and an ads application programming interface (API) for programmatic buying of huge campaigns in February recently.

    Last week, Twitter announced that its ads could be targeted based on keywords tweeted or within tweets engaged with by users, which lets Twitter move towards demand fulfillment like Google search ads.

    Most recently, Twitter opened its advertising API to third parties, letting larger advertisers to create more refined campaigns on the portal. The company launched that program with five partners – Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital.

    “Over the past year we‘ve listened carefully to feedback from the thousands of businesses and individuals who‘ve had access to the self-serve tool, and made enhancements based on their suggestions, including more targeting and reporting in the UI,” the company wrote in a blog post. “It‘s because of this feedback that effective today, we‘re ending our invite-only period and opening signups for our self-serve ad platform to all users in the US.”

    According to eMarketer the company, which is expected to go public within the next year, is projected to earn $1 billion in ad revenues in 2014.