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Tag: Honor

  • Honor taps Zivpreet Kaur to lead India marketing

    Honor taps Zivpreet Kaur to lead India marketing

    MUMBAI: Smartphone maker Honor has appointed Zivpreet Kaur as its marketing director for India from late 2024. Zivpreet brings substantial experience from her previous role as regional media, advertising & communications lead for the Middle East and Africa region, where she managed media strategy across multiple territories.

    The appointment comes at a crucial juncture for Honor, which has been working to strengthen its position in India’s fiercely competitive smartphone market. Zivpreet’s  expertise spans digital transformation, e-commerce, and cross-functional team leadership—skills that align with Honor’s  ambitions in the Indian market.

    Prior Honor, where she is celebrating her sixth year, Zivpreet held senior positions at Huawei consumer business group and Dentsu Aegis Network, where she managed global accounts including General Motors, MasterCard, and Philips. Her track record includes developing integrated marketing campaigns and optimising media investments across traditional and digital channels.

    The move signals Honor’s  commitment to bolstering its marketing operations in India, where the brand faces stiff competition from established players. Zivpreet has been tasked with shaping consumer engagement models and reinforcing brand recognition in what remains one of the world’s fastest-growing smartphone markets.

  • HONOR 200 series debuts in India with AI-powered studio-level portrait photography

    HONOR 200 series debuts in India with AI-powered studio-level portrait photography

    Mumbai: HONOR, expanding its portfolio in the Indian market, announced the launch of the HONOR 200 series, the latest addition to its esteemed Number Series lineup. Comprising the HONOR 200 Pro and HONOR 200, this new series pushes the boundaries of power and creativity, delivering a top-notch experience to consumers with groundbreaking AI-powered portrait capabilities, immersive displays, robust hardware performance, and intuitive user-centric AI experiences. Designed to provide superior technology and enrich the lives of its users, the HONOR 200 series is poised to set new standards in the smartphone industry.

    Commenting on the launch, HTech CEO Madhav Sheth said, “In today’s rapidly evolving digital landscape, AI has become the cornerstone of innovation, fundamentally transforming the way we interact with technology. The launch of the HONOR 200 Series marks a significant leap forward in our unwavering quest for excellence, introducing cutting-edge AI capabilities that redefine user experiences. We are not just launching a new smartphone series; we are ushering in a new era of AI-driven mobile technology that enhances and simplifies our users’ daily lives. I am also very glad to share that within a year HONOR has earned the title of Most Trusted Smartphone Brand 2024 by CMR. The HONOR 200 Series is a step in the same direction and represents our commitment to pushing the boundaries of what’s possible, ensuring that our customers always have access to the most advanced, user-centric technology available.”

    Commenting on the launch, Amazon India director of wireless and home entertainment Ranjit Babu said, “We are thrilled to announce the addition of the HONOR 200 series to our highly anticipated and extensive smartphone lineup for Prime Day 2024. With its advanced camera capabilities and intelligent software, the HONOR 200 series is the perfect choice for photography enthusiasts who seek cutting-edge technology and exceptional photo quality. Prime members looking to upgrade can avail affordability options, including no-cost EMI and instant bank discounts, during Prime Day on July 20th and 21st, 2024.”

    Master of portrait photography

    Setting new standards in smartphone portrait photography with its Studio-level Portrait Camera combination, the HONOR 200 Series comes with an impressive rear camera setup that includes a 50MP Portrait Main Camera, a 50MP Telephoto Camera offering 2.5x optical zoom, and a 12MP ultra-wide angle lens which helps in ensuring users can fit more into their frame.  The HONOR 200 Pro is equipped with a flagship-level 1/1.3-inch Super Dynamic H9000 Sensor on the main camera, the device provides powerful light-sensing capabilities and HDR support. On the other hand, the HONOR 200 boasts an industry-leading 1/1.56-inch Sony IMX906 sensor on the 50MP Portrait Main Camera, allowing users to capture images in exceptional detail and optimised brightness. The overall camera’s prowess is further enhanced by its support for 4-in-1 pixel binning technology which allows for better light absorption, resulting in stunning, well-lit portraits, even in low-light environments. By integrating dual stabilisation technology, combining Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), coupled with a Shape Memory Alloy (SMA) actuator, the HONOR 200 Pro provides clear, detailed photos, stable and smooth video footage.

    The HONOR 200 Series elevates portrait photography with its AI-enhanced HONOR AI Portrait Engine, developed in collaboration with Studio Harcourt. This innovative technology integrates Harcourt’s renowned lighting and shadow techniques for studio-level portrait photography. By leveraging vast light and shadow databases, the engine assesses lighting, skin tone, color temperatures, and scene composition to determine ideal exposure settings. With a sensor coupled with an AI Neural Network for Image Processing, the engine enhances images with natural bokeh. It employs an AI Stereo-based Bokeh Algorithm across zoom ranges – 1x to 2x with main and ultra-wide lenses, and 2.5x with main and telephoto lenses – for accurate depth calculation. The engine comes with an AI-powered Portrait for skin and facial features enhancement, ensuring realistic hair details and enhanced facial features, thereby creating lifelike portraits. Furthermore, empowering users to unleash their creativity and capture portraits that truly stand out, HONOR 200 Pro features new professional portrait modes – Pro – Harcourt Vibrant, Harcourt Color, and Harcourt Classic.

    The series also introduces an advanced AI motion-sensing feature for capturing motion shots with unmatched clarity. Further, the HONOR 200 series comes with a suite of AI functionalities tailored for diverse creative needs: AI Vlog Master for automated editing and shot suggestions, AI Auto Capture to capture the best moments seamlessly, AI Scene Recognition that changes camera settings depending on the background, AI Night Video for enhanced low-light videography, among others. 

  • Honor of Kings is the world’s most-played mobile MOBA with 100 million daily players

    Honor of Kings is the world’s most-played mobile MOBA with 100 million daily players

    Mumbai: As per the recent development, Honor of Kings, one of the world’s highest-grossing and most popular Multiplayer Online Battle Arena (MOBA) games will potentially be launched soon in India as part of its phased global release.

    The official Instagram handle of Clash of Titans (which is the Indian version of Arena of Valor – the international adaption of Honor of Kings), published by Actoz Singapore, has been rebranded as Honor of Kings India and has posted this announcement on their page.

     

     

    Here are some key information and statistics about the game:

    – Honor of Kings is the world’s most-played mobile MOBA with 100 million daily players.

    – Honor of Kings will be part of the Esports World Cup in Riyadh, Saudi Arabia with a $3 million prize pool to 12 competing teams.

    – Sensor Tower store intelligence data shows that in February 2024, Tencent’s “Honor of Kings” attracted US$248 million in the global App Store and Google Play, ranking first in the global mobile game best-selling list.

    – Esports serves as a central strategy for Honor of Kings with the game’s developers organizing tailored local and global tournaments across various regions with lucrative prize pools.

    In regards to the potential launch of one of the biggest MOBA games in the world in India, please find below the reactions of the Esports industry stakeholders:

    8Bit Creatives and co-founder of S8UL  founder & CEO Animesh Agarwal:

    “The release of Honor of Kings in India can be a game-changer for the country’s mobile gaming market. With its massive player base and global popularity, the game’s potential entry into India will attract a new segment of players and drive growth within the MOBA gaming community. The entire industry is anticipating the game’s official launch.”

    Esports Federation of India director &  Asian Esports Federation (AESF) vice president Lokesh Suji:

    “The introduction of Honor of Kings to the Indian video gaming landscape can play a crucial role in catalyzing the growth of Esports in our nation. With the game well renowned for placing a strong emphasis on Esports tournaments with lucrative prize pools, we anticipate a surge in competitive gaming in the country. Its release will also elevate the competition within the MOBA genre in India which will contribute to creating a sustainable Esports ecosystem based on multiple games. We are eager to witness the positive impact of the game on the country’s Esports community.”

    Mrinmoy Lakhar a.k.a. 8Bit_Beg4Mercy, a prominent gamer of S8UL:

    “Honor of Kings marking its official launch in India will provide our Esports players with the opportunity to enhance their gameplay by competing against their international counterparts. With the game having laid out a well-structured roadmap for other regions, we hope that the Indian market will be prioritized in a similar fashion to grant our players ample opportunities to showcase their skills. Concurrently, gaming creators will find a fresh canvas in Honor of Kings. By curating unique content, creators will be able to cater to the game’s passionate audience and expand the reach of gaming in the nation.”

    Rohit Agarwal, founder & director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

    “One of the biggest mobile MOBA games ever, Honor of Kings very recently made its entry into the (MENA) region, and its entry in India is going to be very warmly welcomed, considering India loves MOBA. It’s going to go head-on with the likes of BGMI, which is currently the biggest MOBA game in India, and that would be quite interesting to watch. But I’m glad that the players as well as the audience will have more MOBA titles to try apart from BGMI, and if all goes well, our country might be represented at the Riyadh Esports World Cup. Fingers crossed that there are no pushbacks from the government on any compliances.”

  • Honor unveils pre-launch offers for MagicBook Pro 2024 and Honor Pad 9

    Honor unveils pre-launch offers for MagicBook Pro 2024 and Honor Pad 9

    Mumbai: Honor a leading global provider of smart devices, recently confirmed the launch of its latest additions to the laptop line-up, the Honor MagicBook X14 Pro and X16 Pro, the most affordable laptops under 60K with the powerful 13 Generation Intel i5 H-series processor and Honor Pad 9 with snapdragon sixth Gen. Leading up to the long-awaited launch, Pre-orders for the laptops are scheduled to commence exclusively on Amazon starting March 25th at 12 Noon, 2024, with sales to begin in the first week of April while the Honor Pad 9 Pre-orders are set to kick off on March 22 from 12 PM onwards, with sales slated to begin from 28 March 2024.

    Honor has announced exciting Pre-order offers for the MagicBook Pro laptops starting at Rs 49,990, including offers such as an exciting Instant Bank Discount of Rs 5000 with HDFC & SBI Credit Card, a No Cost EMI option for six months, an Additional Exchange Offer worth Rs 2000, and also a free 1-year subscription for Microsoft Office 365 for seamless productivity for the youth and professionals of India. The Honor Pad 9 starts at Rs 22,499, including the special pre-order discount of INR 2500 and a free Honor Bluetooth keyboard.

    Speaking on the upcoming launch, Htech joint managing director CP Khandelwal “We are excited to introduce our latest innovation, the HONOR Magicbook Pro i5 13th gen with H processor under 60k, to the Indian market. The laptop boasts a sleek and lightweight design and a full HD Display with an impressive 89 per cent screen-to-body ratio. Perfect for those seeking a portable and immersive computing experience. Equipped with the powerful 13th Generation Intel® Core™ i5-13420H Processor and a long-lasting 60Wh battery, users can anticipate exceptional performance for productivity tasks and beyond. Prepare to witness something extraordinary – this isn’t just a laptop; it’s a remarkable product poised to make waves in the tech industry. Stay tuned and become part of the magic!”

    In response to the growing demand for portable computing solutions, the laptops prioritize endurance with a 60Wh battery, offering an impressive 11.5 hours of local 1080P video playback. These devices are engineered to keep up with the dynamic lifestyles of modern users, delivering unparalleled performance on the go.

    The new Pro variants introduce a 100 per cent sRGB Dynamic dimming display and thin light metal finish design ensuring an unparalleled user experience for individuals constantly on the move. With a light body, 60Wh large capacity battery, and all-around eye protection features, these laptops are an ideal companion for students, working professionals, and multitaskers. 

  • Honor X9b #RIPTemperedGlass campaign reshapes smartphone durability

    Honor X9b #RIPTemperedGlass campaign reshapes smartphone durability

    Mumbai:  In an innovative move, HONOR has redefined the landscape of marketing campaigns with its recent initiative “RIP Tempered Glass.” This avant-garde campaign, which unfolded from 27 to 31January garnered widespread attention and engagement across various social media platforms. By employing an unique and engaging approach, blending humour, relatability, and visual storytelling, the campaign aimed at addressing the persistent challenges faced by curved tempered glass on smartphones.

    The campaign started with a consumer survey on Amazon which further demonstrated the issue. About 73 per cent of the respondents experienced display damage from accidental drops and 90 per cent of them are still looking for a durable ‘crack-proof’ phone.

    This was followed by X storm featuring influencers and micro-influencers who shared intriguing open-ended statements bidding farewell to something or ending a relationship. The hashtag #RIPTemperedGlass trended as X users joined the conversation, creating a buzz around the campaign.

    HONOR’s creative approach continued with visually striking content. The company released visuals depicting a broken phone, scratched screens forming a screaming face, and a symbolic breakup between a phone and tempered glass. The message was clear – it’s time to say goodbye to tempered glass and embrace a new era of phone protection.

    The campaign’s highlight was the creation of a humorous obituary for tempered glass, accompanied by a formal template and a heartfelt eulogy. The campaign portrayed tempered glass as a “Scream-guard” that shielded users from the shock of dropping their phones. The accompanying visuals and narrative humorously bid farewell to this unsung hero of the smartphone era.

    In new move, HONOR produced a full-fledged funeral/tribute video for tempered glass, marked by its sarcastic and funny tonality. The video celebrated tempered glass as an imperfect defender of screens everywhere, concluding with a symbolic gesture featuring Mario from the iconic video game series. As he encounters a Mobile repair shop selling tempered glass, Mario rejects it, highlighting the durability of his HONOR phone.

    Through the #RIPTemperedGlass campaign, HONOR Smartphone sends a clear message – display innovation is at the heart of their brand. The campaign balances humour and creativity while highlighting the durability of HONOR phones. With this, HONOR smartphone looks forward to a future marked by durable screens and enhanced user experiences.

  • HONOR collaborates with ZEE5 to reach Indian consumers for its latest smartphones

    HONOR collaborates with ZEE5 to reach Indian consumers for its latest smartphones

    KOLKATA: The leading OTT platform ZEE5 continues to be a brand favourite, when it comes to reaching out to a diverse set of audiences across the country in the most targeted and effective manner. The newest one to join the bandwagon and choose ZEE5 as one of its preferred OTT advertising platforms is HONOR, a global leading tech brand for the youth.

    HONOR India, with the collaboration with ZEE5, aims at educating Indian consumes about its latest smartphones – HONOR 9A and HONOR 9S and at the same time, reach out to people looking for an enhanced smartphone experience, at a pocket-friendly price.

    As part of its stated 1+8+N strategy, HONOR introduced its affordable smartphone range – HONOR 9A and HONOR 9S in under Rs 10K segment, along with the brand’s first laptop for the market – HONOR MagicBook 15, featuring India’s first laptop with three breakthrough innovations – Pop-up Webcam, 2-in-1 Fingerprint Power Button and 65W Type-C Compact multi-device fast charging, at a price of under Rs 50K range, and powered with Microsoft Windows 10 Home, AMD Ryzen™ 5 3500U and RadeonTM Vega 8 Graphics processor. The latest offerings are a testimony to HONOR’s commitment of bringing innovative and progressive products for Indian consumers, while meeting the varied requirements of the users.

    With a surge in viewership post lockdown, ZEE5 has fast tracked its vision of democratising access to bespoke content and enhanced user experience through various initiatives to keep India entertained 24×7. HONOR’s latest launches align with this vision as it aims to offer the latest offerings to a larger base of consumers without them having to compromise on technology and quality. 

  • HONOR celebrates Friendship Day with new campaign – #FriendshipZaraHatke

    HONOR celebrates Friendship Day with new campaign – #FriendshipZaraHatke

    MUMBAI: HONOR, a global leading smartphone e-brand launched a campaign called “Friendship Zara Hatke”. The campaign, that will run on social media aims at embracing the friendships that go beyond the realm of convention and do not fit into the generic understanding of a friendship. Through this campaign, HONOR urges the audience to celebrate these unique friendships that they share with different people in their lives.

    During this campaign, HONOR will be urging the audience to break the stereotype this friendship day and cherish these unconventional friendships that we share and that do not come with a friendship tag. This include friendships that go beyond age, generation gaps, and socio-cultural boundaries such as when a student shares a laugh with the hostel guard, when a granddaughter teaches her granddad how to play games on smartphone or when the  neighbor’s uncle plays cricket with the young boys.

    https://www.facebook.com/watch/?v=635631483625417

    Talking about the new campaign, HONOR India CMO Suhail Tariq said, “At HONOR, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”

    As part of the campaign, there will be interesting videos, which will highlight the meaning and importance of these unconventional friendships in our lives. HONOR will also run a contest for the audience asking them to share their #FriendshipZaraHatke stories. Participants have to simply share a selfie with their ‘Zara Hatke Friend’ along with the story that makes it Hatke (unconventional) in the comment section of the contest post on Facebook or Twitter. Best entries will stand a chance to win exciting goodies from HONOR.

    https://www.facebook.com/HiHonorIndia/photos/a.1072899729394235/3387419211275597/?type=3&theater

  • Honor launches new ad with Bhumi Pednekar

    Honor launches new ad with Bhumi Pednekar

    MUMBAI: Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar. The campaign aims to strengthen Honor’s efforts in showcasing the extraordinary journey of people who go beyond the regular to overcome challenges, barriers and stereotypes.

    As part of the video film, Pednekar shared the extraordinary journey of how she had to break the mould and gain weight to get her biggest break in the film industry. To make the most out of this opportunity, she had to break the stereotype to find a place for herself and make her presence felt, for she is a no ordinary beauty. With her story, she inspires people to break their own personal mould and ‘Honor’ their real self because you are unique and not an ordinary beauty.

    Honor’s #NoOrdinaryBeauty campaign is launched to kickstart the announcement for the brands upcoming smartphone Honor 9N which will not only redefine beauty but is a perfect companion to match a user’s own uniqueness.