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Tag: Honey Singh

  • Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    MUMBAI: Punjabi cinema’s biggest night had an extra fizz this year, with Medusa Beverages stepping in as title sponsor of the Filmfare Awards Punjabi 2025.

    The awards, held on August 23 at the I.S. Bindra PCA Stadium in Mohali, brought together top names from the Punjabi film and music industry, including Jacqueline Fernandez, Honey Singh, Satinder Sartaj and Neeru Bajwa. The event celebrated achievements across film, music and performance, with Medusa’s beers on offer at refreshment stations as guests mingled between performances.

    “The Filmfare Awards Punjabi 2025 was a perfect stage for us because it’s more than just an award show, it’s a cultural phenomenon that captures the pride, passion, and creativity of Punjabi cinema. Partnering with Filmfareallowed us to not only celebrate incredible talent but also to connect with an audience that shares our energy and spirit,” said Medusa Beverages, executive director,  Amardeep Singh.

    The partnership continues Medusa’s push into lifestyle and entertainment spaces. The brand has previously appeared at Delhi Times Fashion Week, Sundowner music festivals, concerts by Sonu Nigam and Sunidhi Chauhan, and even art collaborations.

     

  • One Digital Entertainment crosses the 1200+ channel mark

    One Digital Entertainment crosses the 1200+ channel mark

    MUMBAI One Digital Entertainment, known for managing digital video content and channels for some of the biggest creators in the country like Sanjeev Kapoor, Honey Singh, Badshah, Speed Records, Raftaar, Rannvijay, Anubhav Sinha, Tiger Shroff, Fever FM amongst others, recently crossed the 1200+ YouTube channels mark, further consolidating its position as the largest multi-channel network in the country. The company that started around three years ago today boasts of an undisputed 20 billion minutes of content that has been consumed on its network so far, 

     

    One Digital’s expansive presence ranges from music, entertainment, lifestyle, food, comedy and more. The company is also credited with identifying new talent and creating Internet sensations like Prajakta Koli, who has crossed 37,000 subscribers in less than 10 months on her channel Mostly Sane.  The largest content network for YouTube in India and also distributes content across multiple other content publishers and partners. 2016 will also see One Digital foray more actively into original web programming with a line-up of 12 different formats to be launched.

     

    Commenting on this success,  One Digital Entertainment COO and CO founder  Gurpreet Singh said, “Driving reach & viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its secret sauce to ensure we are able to deliver each creator their due. We are also humbled by the support and the talent of our creators and channels and only look to make this business more meaningful for them”.

  • One Digital Entertainment crosses the 1200+ channel mark

    One Digital Entertainment crosses the 1200+ channel mark

    MUMBAI One Digital Entertainment, known for managing digital video content and channels for some of the biggest creators in the country like Sanjeev Kapoor, Honey Singh, Badshah, Speed Records, Raftaar, Rannvijay, Anubhav Sinha, Tiger Shroff, Fever FM amongst others, recently crossed the 1200+ YouTube channels mark, further consolidating its position as the largest multi-channel network in the country. The company that started around three years ago today boasts of an undisputed 20 billion minutes of content that has been consumed on its network so far, 

     

    One Digital’s expansive presence ranges from music, entertainment, lifestyle, food, comedy and more. The company is also credited with identifying new talent and creating Internet sensations like Prajakta Koli, who has crossed 37,000 subscribers in less than 10 months on her channel Mostly Sane.  The largest content network for YouTube in India and also distributes content across multiple other content publishers and partners. 2016 will also see One Digital foray more actively into original web programming with a line-up of 12 different formats to be launched.

     

    Commenting on this success,  One Digital Entertainment COO and CO founder  Gurpreet Singh said, “Driving reach & viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its secret sauce to ensure we are able to deliver each creator their due. We are also humbled by the support and the talent of our creators and channels and only look to make this business more meaningful for them”.

  • 9X Tashan launches ‘Mad Angles Music Star’

    9X Tashan launches ‘Mad Angles Music Star’

    MUMBAI: 9X Tahshan has made way for young music enthusiasts to join the ranks with musical hit makers like Honey Singh and Hard Kaur. The channel has partnered with ITC’s Bingo! Mad Angles to launch a talent hunt for the next music sensation in Punjab. 

    The talent hunt will provide singing enthusiasts an opportunity to showcase themselves and make an album along with the biggest singing superstars from Punjab.

    After successful rounds of auditions, the talent hunt received over 2500 entries. The on-ground reach of the activity was over 2.5 lakhs with over one million YouTube views.

    The talent hunt was launched via a music video titled ‘Bingo! Mad Angles song’ that features Punjab’s popular singers like Badshah, Ammy Virk, A Kay and Maninder Buttar. The song has been written, conceptualised and directed by 9XM and 9X Tashan, cluster head programming Baljinder Mahant, while JSL Singh has composed the music. 

    Those who want to audition will have to record their own renditions of the song and the winner of the talent hunt will get to feature in a music video with popular artists. 

    Elaborating on the thought behind the talent hunt, Mahant said, “Punjabi music is on the rise and there are many new artists that deserve to be heard in the commercial market. But due to the lack of funds and other restrictions in creating a new album or music videos talented new singers are not able to enter the industry. With large brands like Bingo! Mad Angles getting into the music space with such innovative partnerships the journey of new singers gets smooth and effortless.”

    The talent hunt will be promoted across TV, print, radio and on-ground platforms as well as across the digital and social media platforms of 9X Tashan and 9X Media. Big FM & Hindustan Times have been roped in as radio and print partners.

    The journey of the winner of the Bingo! Mad Angles Music Star will be covered in a special half hour episode to be aired on 9X Tashan.

  • American Swan ropes in Yo Yo Honey Singh as brand ambassador

    American Swan ropes in Yo Yo Honey Singh as brand ambassador

    MUMBAI: The global online fashion & lifestyle brand American Swan has signed up the Indian rapper Honey Singh as its brand ambassador. Launched in 2013, the brand is known for its smart casual wear for the youth and is targeted at the youngsters.

     

    About the partnership Honey Singh said, “I am excited to partner with American Swan and to be able to connect with the youth and inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The brand positioning resonates with my quintessential approach to my life, music & work. The video will see me style in looks that my fans haven’t seen before.”

     

    American Swan will unveil the new identity along with the launch of its new collections-AS Premium and AS Original. As the youth in India look for global designs and standards with affordable pricing at the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market in the burgeoning ecommerce and mobile commerce market.

     

    Speaking about the association, American Swan director & CEO Anurag Rajpal said, “We are glad to announce our association with Yo Yo Honey Singh. We hope will be an iconic new avatar. While we constantly aim at building a fashion brand that can resonate in the hearts and mind of Gen Y youth, these major milestones will only cement the evolution of American Swan as we take a constructive leap towards a major expansion across the online space.”

     

    The brand has been promoting young talent since long by associating itself with various young achievers in past like Unmukt Chand , Shruti Hasan and Lauren Gottlieb and has espoused its Young Achievers campaign with them. The brand has also stepped into social media by initiating various online programme and formats like tweet store and beauty and the blogger event which has attained enormous success.

     

    To reinforce the brand’s philosophy, the brand will soon invite showbiz aspirants to get a chance to be featured in the Yo Yo Honey Singh music video.

     

    The company will build a customer base through a strong mobile, digital and social activation. The new brand video will be launched across touch points through a series of differentiated and engaging campaigns on website, social channels and mobile properties.

  • Yo Yo Honey Singh goes digital; launches album on Hungama

    Yo Yo Honey Singh goes digital; launches album on Hungama

    MUMBAI: From launching Happy New Year trailer on Whatsapp to releasing Mary Kom pictures on social media, the industry is getting innovative with its marketing and promotional strategies and moving more towards the digital space. Yo Yo Honey Singh has also taken a digital leap.

    The latest album of the famous singer/rapper has been launched on the Hungama, a first of its kind initiative. “The main objective behind launching the album on an app was to distribute it to 20-25 million people at the same time who subscribe to the app,” said Hungama Digital Media CEO and MD Neeraj Roy.

    Launched by the press of a button on a smartphone, Desi Kalakaar is the first album of Yo Yo Honey Singh with a romantic angle. The album consists of eight songs. While the video of the title track was released on 26 August starring Sonakshi Sinha with the rapper, the videos of the other songs will be released over time. Shot like short movies with a basic storyline, all the videos will feature foreign locations.

    The album was released exclusively on all digital platforms across Hungama on 26 August, while it will be launched very soon on iTunes, YouTube and other platforms.

    Talking about the marketing strategy for the album, the MD said, “We are looking at a lot of famous forums to launch the album as it contains both music as well as rap songs. We are looking at taking the album to the international Honey Singh fan base through the app.”

    Excited about the launch, Hungama Digital Media COO (Consumer Business & Allied Services) Siddharth Roy said that he is confident that the album will succeed due to the Honey Singh magic and also because the artist has been extensively pushed and promoted by T-series.

    While the COO did not comment on the marketing and distribution cost, he added, “We will distribute the album to telecom giants like Vodafone live, Airtel music etc. We are expecting revenue by the audiences subscribing to the song through hello tunes and caller tunes. We are also looking to launch the album on the DTH platform through a campaign with Tata Sky. While the streaming is free for the audiences, the ads that come during the video will help us generate revenue.”

    The Hungama team may also add gaming element to the album by the second or third video release.

    While Honey Singh, Bhushan Kumar, Neeraj Roy and Siddharth roy were present at the launch, Sonakshi Sinha could not come due to prior engagements.

    Hungama exclusively sources content from 300 providers and distributes it in 60 countries over 500 networks.

  • WKL kicked off to a glittering start

    WKL kicked off to a glittering start

    MUMBAI: Amidst the unveiling of glittering trophy, battery of stars from bollywood and political and corporate bigwigs from London, the first season of Wave World Kabaddi League one of its kind international Kabaddi League promoting Kabaddi, has started at O2 Arena, London. Mr Sukhbir Singh Badal, Dy Chief Minister, Government of Punjab, India declared the League open and unveiled the winners Trophy for the League. Eight teams from UK, USA, Canada, Pakistan and India are vying for the maiden trophy.

     

    The evening saw Bollywood actor Akshay Kumar, also the owner of Team Khalsa Warriors in the League sing his own songs. The crowd frenzy was uncontrollable when he sang – Mujhme to, tu hi tu basaa……from his movie Special Chabbis.  The excitement increased when he continued to perform on the famous punjabi songs – ni tu hune hune hoi mutiyaar…. and Taare gin gin yaad ch teri……  The enthusiasm was higher as his team went ahead to win the first match against Yo Yo Tigers, owned by Rapper Honey Singh.

     

    The entertainment continued with Sukhwinder Singh of Chak de and Chaiyaan Chaiyaan fame singing foot thumping numbers like aaja aaja Dil Nichode, Raat ki matki phode from movie Kaminey. Jimmy Shergill, Neeru Bajwa, the famous actress of Punjabi movies and Gurpeet Ghuggi, the comedian in Punjabi movies and TV programs also enthralled the audience with their performances.

     

    The maiden set of matches played between United Singhs and Punjab Thunder & Khalsa Warriors and Yo Yo Tigers saw United Singhs winning the match against Punjab Thunder and Khalsa Warriors against Yo Yo Tigers.  The other teams to start their innings today are Vancouver Lions against Lahore Lions and California Eagles against Royal Kings USA.

     

    Wave WKL kicked off yesterday i.e. 9 August to 30 November 2014 and will see various national and international Kabaddi players in action through 8 franchisees. The league will follow the Formula 1 touring sports format and will be played across 4 continents. Wave WKL aims to become the go-to brand when it comes to sports entertainment or delivering value to its partners and sponsors. Wave WKL as a brand embodies strength, power, agility, tactic, entertainment, masculinity and aggression. It is taking an indigenous Indian sport to the world and redefining it for the Indian audience.

  • Yo Yo Honey Singh buys a team in World Kabaddi League

    Yo Yo Honey Singh buys a team in World Kabaddi League

    MUMBAI: Super rapper, Honey Singh once again showed his profound love for sports by becoming owner of a team in World Kabaddi League. In sync with his name, he has christened it Yo Yo Tigers and will host the Toronto leg.

     

    The record breaking artist and heartthrob of millions of fans across the globe is himself a trained mixed martial art expert and follows sport very closely. Addressing a press meet at Delhi, Singh also announced that he will soon be unveiling the title track for his team. “I have already planned to roll out my next title in support of my team. It will not only be a peppy number but will be a source of encouragement to my fellows,” Honey Singh said.

     

    World Kabaddi League (WKL) is the first international kabaddi league coming out of India and is scheduled to roll out from August in a high profile event in London. Played in Circle style, WKL is loosely based on the Formula 1 touring sport format and will be the first Indian sports league with an international footprint and a 5 month long calendar. Circle style is the most popular kabaddi format internationally and is played across 26 countries globally.

     

    “Ladna, koodna, khelna hamare khoon main hai. There are many sports personalities in my mother’s family. I follow all high action sports and World Kabaddi League is great initiative to contemporise Kabaddi and position it as a professional sport. I urge all my fans to extend their support in making World Kabaddi League one of the biggest sporting events,” the youth icon said.

     

    Speaking about the association, Pargat Singh, Commissioner, World Kabaddi League, “We are extremely delighted to have Honey Singh’s association with World Kabaddi League. Honey Singh is a youth icon and with his endorsement kabaddi will surely be seen in a new and modern outlook attracting younger audience. After Akshay, Honey too joining the Kabaddi bandwagon….World Kabaddi League has definitely gained momentum.”

     

    Earlier this month, Bollywood actor Akshay Kumar also endorsed the League by buying a team. The actor has always been enthusiastic in promoting fitness and sports which encouraged him to take this decision. He believes that Kabaddi is an authentic sport that puts up raw power for display and keeps the adrenalin rushing at all times. WKL will be presented to its fans in a new avatar and will innovate by adding more action oriented elements to this maiden Indian contact sports thereby making it television friendly.

     

    Click here to watch the video

     

  • ‘The Expose’…Limited Exposure

    ‘The Expose’…Limited Exposure

    MUMBAI: The composer singer Himesh Reshammiya, wanting to turn and be accepted as an actor, is a mission that is into its fourth essay with The Expose, a film to re-re-re- launch him. The earlier attempts being Aap Kaa Surroor, The Moviee–The Real Luv Story and Karzzzz which were blanks, neither earning Himesh monies nor stardom.

    In the latest search for recognition and stardom, Himesh has managed to shed much weight and assumed a new- mustached look. Also, the subject has been selected that does not tax an artiste too much while also creating the scope to play with music and atmosphere.

    This is 1960s and 70s and Himesh is a star from South films who was a cop responsible for shooting a politician. His carries an attitude like South superstar Rajnikant; he does not require his face to be touched up as he believes he was born with makeup. He is now making his debut in a Hindi film.

    There is a film awards function. Pitted against each other are two female debutantes, Zoya Afroz and Sonali Raut, who shared a PG accommodation and struggled together. Sonali pips Zoya at the awards and a catfight follows. Next, one knows, Sonali has fallen from the terrace. After initially calling it a suicide, it is later declared a murder. This leads Himesh to assume his original profession, he is a cop again.

    Producers: Vipin Reshammiya.

    Director: Ananth Narayan Mahadevan. ,

    Cast: Himesh Reshammiya, Sonali Raut, Zoya Afroz, Honey Singh, Ananth Mahadevan, Irrfan

    The director and the camera are dedicated to Himesh rather than get into the details of the era the film is set in; it tries to be smarty pants. The dialogue is the plus with Himesh’s sense for music adding to the advantage. While Himesh tries his best but remains static as an actor, the girls are okay while Irrfan as a ticket black-marketer is a misfit.

    The Expose holds limited appeal due to music factoronly.

  • Ekta Kapoor, Sunny Leone promote Ragini MMS 2 in the capital

    Ekta Kapoor, Sunny Leone promote Ragini MMS 2 in the capital

    MUMBAI: Coming with a new version of horror with sex, or ‘Horrex’ as they call it, the cast of film Ragini MMS 2 attended the press conference at PVR Plaza, Connaught Place, New Delhi. Even producer Ekta Kapoor was in tow.

     

    The film starts off from where its prequel Ragini MMS ended which revolved around a young couple Ragini and Uday who went to an isolated house for a dirty weekend and the creepy and paranormal happenings that took place to them there. Uday had planned to make an MMS scandal of Ragini in that house. But the MMS shot goes viral, Uday goes missing and Ragini after that incident became lunatic and ended up in a mental hospital. The Ragini MMS scandal catches the attention of a filmmaker who plans to make a film on it.

     

    Leone, who is already making headlines for her performance in the song “Baby Doll’ and ‘Chaar Bottle Vodka’, talking about her experience of shooting the film said, “Sometimes its  very scary  to be alone at  home after shooting.” 

     

    She also said that it was a great experience working with the singing sensation of the time- Honey Singh. 

     

    When Ekta was quizzed about the reason behind casting Leone, she said, “Sunny looks beautiful on  camera and she suited  the best for Horrex theme.”

     

    Ragini MMS 2 is produced by Ekta Kapoor and directed by Bhushan Patel. Distribution rights are being controlled by Balaji Motion Pictures. Music of the film which is receiving great response from the audience  is given by various artist  like Honey Singh and  Meet Brothers.

    It is releasing on 21 March 2014.