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Tag: Honey Bunny

  • Rainy day adventures with your favourite toons – Shin Chan, Oggy, and Honey Bunny

    Rainy day adventures with your favourite toons – Shin Chan, Oggy, and Honey Bunny

    Mumbai: The rains have started, pitter-pattering on the rooftops and announcing the return of school, exams and homework. But don’t let the gloomy weather bring down your spirits. What if you could spend this monsoon with your favorite Sony YAY! toons by your side? From laughing in the classroom with Shin chan to dancing in the rain with Honey Bunny, turn monsoon season into an epic adventure:

    Unwind like Oggy

    Remember how Oggy chills out after a long day of being chased by those pesky cockroaches? Channel your inner Oggy after school. Grab some hot, steaming snacks – pakoras or samosas – cuddle up on the couch under your favourite blanket, and catch up on your favorite shows.

    Shin chan

    He’s got a pocket full of laughter and pranks, and he makes everyone laugh. School can get dull sometimes, but once you channel Shin chan, things can never be boring. You could ditch the usual games and play tic-tac-toe with your friends on your notebook or fold a tiny paper airplane and see who can make it land in the wastebasket at the corner of the classroom.  

    Dance in the rain with Honey Bunny

    The monsoon rains are a perfect excuse to splash in puddles and have some fun. The OG Jholers would be the perfect partners-in-crime for a rainy-day adventure. Put on your raincoats and boots and jump in with Honey, Bunny, Popat, and Zordaar. And fold some paper boats and race them. Who would win – you or Honey Bunny?

    Tune into Sony YAY! and beat the back-to-school blues with your favourite toons!

  • Master epic April Fools’ day tricks with your favourite toons

    Master epic April Fools’ day tricks with your favourite toons

    Mumbai: Ever dreamed of pulling off epic pranks like your favourite Sony YAY! toons? This April Fools’ day, get ready for laughter, delightful surprises, and maybe even a little mess (but all in good fun, of course) With some inspiration from your favourite toons, you’re guaranteed to create a day filled with laughter and unforgettable memories. Channel your inner mischief-maker like Honey Bunny, become a master of disguise like Karate Sheep, or sneak up on someone like Oggy. So, unleash your inner prankster and have some side-splitting fun with these awesome toon tricks.

    Master practical jokes with Honey & Bunny:

    Honey & Bunny are the OG Jholers. They might “borrow” your favourite hat (without asking), but they’ll always return it with a smile. Remember how Honey turned the swimming pool into a bathtub with just soap? Or how Bunny fooled Popat with a paint gun? So, this April Fools’ Day, take a page out of the playbook of these mischievous brothers and have fun. Their playful pranks are all about laughs, so keep it light-hearted and silly.

    Disguise like a pro with Karate Sheep:

    Ever wanted to be a master of disguise? Look no further than Karate Sheep. Just like Piddi, who uses clever costumes to surprise his friends (and sometimes even the wolf), you can create a playful prank with a simple disguise. Throw on a funny mask, grab an unexpected outfit from your closet, or even borrow your sibling’s hat – the key is to surprise someone you love with a friendly scare and a good laugh.

    Learn sneaky surprises with Oggy:

    Think you’re good at hide and seek? Let’s put it to the test. Whether the cockroaches raid his fridge, or they draw on his face while he sleeps at night, Oggy always ends up getting a nasty surprise from his tiny rivals. This April Fools’ Day, turn the tables and hide some harmless fake bugs (spiders work too) around the house. When your friends or family least expect it, they’ll come face-to-face with a creepy crawler, sending them scrambling around swatting just like Oggy, all in good fun.

    Tune into Sony YAY! and celebrate April Fools’ Day with your favourite toons.

  • Honey Bunny treat young fans to YAY! Christmas Brunch at JW Marriott Mumbai Sahar

    Honey Bunny treat young fans to YAY! Christmas Brunch at JW Marriott Mumbai Sahar

    MUMBAI: They’re the kid’s favourite cat-toons and rightly so. The popular cat duo Honey-Bunny, with their hilarious camaraderie and antics have delighted and amused kids. Sony Yay! teamed up with JW Marriott Mumbai Sahar and curated a Honey-Bunny themed special brunch called YAY! Christmas Brunch on Sunday, 20 December at JW Cafe. Giving young fans an enjoyable experience of the adorable duo up close and personal, the association witnessed Sony Yay! and JW Marriott Mumbai Sahar delight kids and patrons via a feast of delectable cuisines – inspired by the show Honey Bunny Ka Jholmaal, along with a series of interactive games, dance and a cute selfie booth to take home the fun memories.

    It was all things Honey-Bunny at the alluring JW Café whose special – themed décor added to the festive mood. This was followed by the Honey Bunny themed brunch hosted by the popular cat pair. The team of culinary maestros headed by executive chef Anshuman Bali at the hotel curated a range of desserts and main-course in true Honey Bunny flavours for kids to relish. It was then time for the awesome twosome to shake a leg with young fans on the title track of Honey-Bunny ka Jholmaal, click innumerable pictures at the YAY-selfie booth, play fun games and hand out uber-cool Yay! merchandize and Honey-Bunny themed confectionaries. Enthusiasm hit its peak when the kids of door step school also joined in the festive cheer.

    Honey-Bunny celebrated the essence of Christmas cheer by bringing together kids, families and patrons to enjoy a memorable meal inspired by their favourite show.

    Comments:

    Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, “It has been our constant endeavour to curate the finest offerings through relevant touchpoints for our young fans. This association was yet another initiative to bring a smile on the face of the fans of Honey Bunny with an opportunity to engage with the character beyond the show. We wish to make this festive season a joyous one for all the kids and build a lasting bond with their favourite characters.”

    JW Marriott Mumbai Sahar GM Dietmar Kielnhofer said, “We are ecstatic to collaborate with Sony Yay! for this fun brunch. The association comes at the perfect time – when everyone is in a festive mood. Our hearts are filled with joy seeing kids and parents enjoy this Sunday brunch and create family memories forever.”

  • Sony YAY! announces special Republic Day line-up of Honey Bunny movies

    Sony YAY! announces special Republic Day line-up of Honey Bunny movies

    MUMBAI: Every year, Indian families gather around their television sets to witness the annual Republic Day celebrations. And to double the entertainment quotient for children this time, Sony YAY!, kid’s favourite entertainment channel announces “Housefull Sundays”, with a specially curated movie line-up of its much-loved YAY! toon duo Honey-Bunny. 

    Three special movies titled Honey Bunny as Police Patrol, Honey Bunny The Rockstars and Honey Bunny in Ghost Palace will offer a mixed bag of fun, adventure, mysteries and unlimited masti.

    The fun-tastic Honey Bunny will kickstart the day at 9 AM with the movie, Honey Bunny as Police Patrol where they will save the day against dangerous criminals. The young fans will be taken on a journey filled with hilarious twist of events with – Honey Bunny The Rockstars at 10 AM. In this movie, kids will accompany Honey and Bunny on an adventurous road trip once again. And a horror comedy – Honey Bunny in Ghost Palace will mark an end to the movie marathon at 11 AM, where the lovable jodi go for a hilarious tussle against the royal ghosts of Maharaja Kela Singh and Maharani Kakdi Devi.

  • Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

    Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

    MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good cheer and lavish feasts. To take the festive fervor a notch higher, Sony YAY! – the kids entertainment channel from Sony Pictures Networks India, joined hands with Hyatt Regency for a special brunch called, YAY! Time with Honey-Bunny, on 8th December 2019. This first-of-its-kind association witnessed the channel and the luxury hotel coming together to curate a scrumptious brunch comprising of a delectable cuisine inspired by the fan favorite show – Honey Bunny ka Jholmaal. 

    Right from show themed décor to Honey-Bunny hosting the brunch, the experience ensured kids and parents received the YAY! experience throughout the day. The afternoon saw the awesome twosome shaking a leg with kids on the title track of Honey-Bunny ka Jholmaal, clicking innumerable pictures at the YAY-selfie booth and handing out uber-cool YAY! merchandize. The jholmaal pair through their antics ensured that it wasn’t just another regular Sunday brunch, but made sure it was a special one for kids and parents alike. 

    Through such fun-filled, unique andentertaining activities designed to bring the channel closer to the kids, Sony YAY! is going all out to it gives its fans a YAY! time at every possible juncture.

  • Kids’ channels and Children’s Day programming

    Kids’ channels and Children’s Day programming

    MUMBAI: For kids’ channels, Children’s Day is the most important day of the year. Despite not raking in any special reach or viewership, channels yet air special episodes for their young audiences.

    Discovery Kids and Sony YAY! will be airing special episodes throughout the day. Sony YAY! will run a Movies Marathon with back to back Honey Bunny movies right from 9 am throughout the day. Similarly, Discovery Kids will have new episodes on two IPs- Fukrey Boyzzz and Little Singham. The channels are promoting their fresh line-up across their networks.

    Sony YAY! business head Leena Lele Dutta said, “We keep doing activities and initiatives for our audience on their special day being the most significant day. I don't know why schools don't give a holiday. It is actually a full day for children but we keep them entertained. With Movie Marathon, the entire day is going to be filled with movies from our Honey Bunny catalogue which is Crazy Family Adventure, Train Chase to Haunted House, etc. So it will be playing on a loop for the entire day. We will be promoting the same on our channel and our network channels like Sab for appointment viewing.”

    Discovery Kids head Uttam Pal Singh said, “We are doing an extension of our recently-launched show Fukrey Boyzzz. When we launched our new IP, we had its extension plan for Children’s Day also. We have new episodes for Fukrey Boyzzz as a Children’s Day special. We have a second IP Little Singham for which we have a 60-min long special episode – Junglee Joker Jaayega Rokar on 14 November at 11.30 am. Kids will enjoy both our IPs together. Children’s Day is not a designated holiday. Kids have school that day so we have extended the flavour of our new episodes from 14 to 17 November – four-day long programming.”

    With regards to ratings and viewership on Children’s Day, channels don’t see any significant changes in the numbers. “We celebrate children throughout the year; it's not just one day. For us, it's an everyday effort of how do we connect with kids and how can we celebrate that. In terms of reach and ratings, Children’s Day does not shape up well. It’s our efforts because we club it not just for a day but for the week, so that we, hopefully, see some spark coming up for the channel with this programming,” said Singh.

    Even Dutta agreed that the channel doesn’t see any rise in viewership on Children’s Day as kids have school. She said, “The important thing is for them to be associated with Children's Day possibly extending the day over the weekend. That is why our association with the leading hotel chain is also over the weekend over brunch. There is no spike in viewership as such. It's not a special holiday for them to sit and binge-watch.”

    Sony YAY! also associated with a leading hotel chain for children's day where they will have a Honey Bunny sponsored brunch. It will be called Brunch with Honey Bunny. The toons will be present and the entire menu and dishes will be based on shows and movies of the channel. “We are also doing an association with Crossword. Parents and kids come together and for a day, the parent becomes the child. So we are not only celebrating Children’s Day for kids, but also the child in a parent,” informed Dutta.

    The channel also has a CSR initiative with an NGO. The kids will watch movies, play games and solve crosswords and puzzles.

    Kids-specific plot points will be played out on Sony Marathi’s Maharashtrachya Hasya Jatraa and on Sony SAB TV’s Aladdin – NaamTohSunaHoga. Again, it will be centred on Honey Bunny, kids and Aladdin. “So we are doing an all-rounded association that year on year we keep building in order to make it bigger and better. This year, unfortunately, Children's Day is on a weekday. Had it been on a weekend it would have been more robust. Having said that, the scale at which we are doing on-air and on-ground is quite large,” opined Dutta.

    Even Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter. Speaking about the campaign, Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s Day, Nickelodeon urges all to speak their mind and bring out the child within.”
     

    Apart from kids’ channels some of the English GECs have also planned a special line-up for kids. Romedy NOW has curated a special property ‘Naughty & Nice’, which will showcase a line-up of animated movies including Mune, Sherlock Gnomes, Cloudy With A Chance Of Meatballs and Sing from 10.15 am to 4.15 pm.

    Star Movies also unveiled its exciting line-up with the “Pop-Up Theatre: For the Kids” property. A line-up of interesting movies will air on 13 and 14 November 2019 from 4 pm onwards. Besides this, the channel is also bringing Deadpool for the very first time on Indian television on 17 November at 1 pm and 9 pm. Star Movies’ Pop-Up Theatre will air movies like The Boss Baby, COCO, Ferdinand, Incredibles 2, Baby’s Day Out and The Toy Story 3.

  • Sony YAY!’s consolidation plan in regional markets

    Sony YAY!’s consolidation plan in regional markets

    MUMBAI: As per BARC India data, Sony YAY! continues to remain in the top three positions for the past few weeks. In week 41 the channel grabbed second position with 87898 weekly impressions (000s). The channel says its extensive plan starting from Dussehra to New Year has been one of the reasons in getting the top-three position. As part of its plan, the channel is airing three new movies of Honey Bunny during Diwali and four movies to be launched during the Christmas–New Year period.

    Sony YAY! launched Honey Bunny in Gangs of Filmcity on 6 October, Honey Bunny & The Cricket Gang on 13 October and Honey Bunny in a Crazy Family Adventure on 20 October.

    In an interaction with Indiantelevision.com Sony YAY! business head Leena Lele Dutta highlighted the factors that have propelled the growth of the channel. She said, “We are 30 months old in the market and we are one of the top three kids channels. The growth of the channel has been propelled by two reasons. The first is our content being available in seven regional languages and other reason is doubling the volume of our shows.”

    She explained further, “We are actually catering to kids who consume content in regional languages on a day to day basis and affinity for them to see content in that language is even stronger as they are better able to identify with the characters. We have doubled the number of episodes of a show that has helped us to give fresh content on a regular basis. So, it’s a combination of regionalisation and airing new episodes at a rampant pace.”

    Dutta also believes that ground marketing initiatives have also added to the growth. She said, “Our BTL initiative in our key market and our entire marketing push to connect with kids have helped us in getting the top three positions in the last 13 weeks.”

    Dutta also revealed her plans for festive seasons. She said, “There are two times in a year which are critical. One is the summer season of April, May and June and the other one is festive season starting from Dussehra to New Year. It’s a long period where there are short bursts of holidays which comes in and out and that also varies from market to market. We started festive offering with Honey and Bunny’s new episodes and movies from Dussehra which will continue till Diwali and end with Christmas – New Year. So during each of those long holidays we introduced movies and new episodes of Honey Bunny ka Jholmaal.”

    The channel will follow the same template for Diwali. Dutta informed that there will be three movies during the Diwali weekend and four during Christmas and New Year i.e. three of Honey Bunny and one of Kicko. They will be accompanied by below the line marketing activities such as Durga Puja pandal activation in Kolkata and Honey Bunny branded Dandiya in Ahmedabad and Surat.

    “In Diwali, we plan to roll-out pan-India activation across almost 70 cities. We will be going below tier 2 and tier 3 cities because our content is available in the regional language for those markets. The popularity of our toons and the connection with them is much stronger there. We plan to continue with our movie-binge in December towards the last 10 ten days starting with Christmas till New Year. So, that’s how we have phased our offering. We don’t do an on air activation, we always combine it with our ground efforts and marketing initiatives,” Dutta said.

    Dutta also informed that the channel will not have any new IPs for some time as it wants to focus on consolidating the present IPs. She said, “Right now we are consolidating our position in the regional market. If we look at the data in those individual markets, it says we have exclusive language feed. For example in Kerala we have exclusive feed in Malayalam, so no other kids channels have that, even in West Bengal and Maharashtra we are the number one channel in those markets. We have maintained that leadership for a very long time. Now to get into consolidating with our numbers and viewership in six markets is critical.”

    Going further she said, “We are also doing a lot of initiatives with local cable operators in regional markets. We are offering contests via operators to kids to watch Honey Bunny and wins prizes. That’s basically our localisation plan. The more we spread out to getting into the markets where we have regional feeds, we see traction and growth. West Bengal, Maharashtra and Kerala are the states where we see major traction coming from.”

  • Sony YAY! plans a laughter break for kids across 500 schools in India

    Sony YAY! plans a laughter break for kids across 500 schools in India

    MUMBAI: Schools have just begun and it is the time of the year when kids look forward to reunite with their old friends and to make new ones. This year, YAY! toons Honey-Bunny are all set to welcome their young fans in to the new academic session by bringing a fun campaign “Laughter Raja” to their schools. The hilarious duo Honey & Bunny are in a race to be anointed the funniest one, to win the ultimate crown of Laughter Raja. Kids across India are leaving no stone unturned in cheering for their favourite toon by excitedly voting for them through the Sony LIV app.

    Through this campaign, the channel aims to give kids a fun reason to take a break from their usual school routine and share laughter with their best friends. This will continue with a bundle of exciting games like a fun version of musical chairs played using hula hoops with music from the title track of this show. Kid’s will have a gala time in playing their favourite toon while they get to participate as Jholmaal pairs and win exclusive channel merchandise.

    In one of the largest on-ground initiatives, the three-month campaign will see the channel cover around 500 schools across 26 cities. The campaign has also attracted relevant sponsors. ‘Laughter Raja’ is co-powered by Himalaya, Act II popcorn is the associate partner while Club Mahindra is on board as experiential holiday partner.

    With a whole lot of games, fresh content and the excitement of getting to see their favourite toon crowned as Laughter Raja, the kids are in for a YAY!tastic time ahead.
     

  • Effie Awards: It’s a honey-bunny win for Lowe Lintas

    Effie Awards: It’s a honey-bunny win for Lowe Lintas

    MUMBAI: It was a night of many firsts for the Effie Awards, 2013. The Awards, organised by the Ad Club, that honours the advertising agencies and the clients just didn’t get the highest number of entries this time – which rose up to 415 from last year’s 315, it was also webcast live on the Advertising Club website while the award ceremony was in progress on Friday night.

     

    Moreover, the year also witnessed the highest number of attendees at the event with more than 12,000 passes sold. Plus, two new categories – Effie for Good and Effie for Experiential Marketing – were added this year.

     

    Lowe Lintas & Partners and Ogilvy & Mather that were leading the list of the shortlisted case studies with 51 and 31 shortlisted entries respectively, were in for a close competition at the award ceremony. While the former took home the Agency of the Year Award for the second time (earlier one being in 2006), the men in black – Ogilvy & Mather – bagged the Grand Effie to stand at the second position.

     

    Lowe Lintas bagged 16 awards in total including six Gold to lead the chart with 160 points for clients including Idea (Honey Bunny, Telephone Exchange), Lifebuoy (Help a child reach five), Tanishq (Tanishq and Sridevi – Coming Back Home), Hindustan Unilever (Kissan 100 per cent natural seeded).

     

    O&M also managed 130 points and three Gold Effies for clients including Vodafone (Made for you, Earmuffs) and Bournvita (Aadat).

     

    Lowe Lintas’ chairman and chief creative officer R Balki along with his team couldn’t stop smiling after the grand victory. The agency that is not really known for participating in award shows looked delighted with its performance. “My team is happy and they are here to party,” says Balki as he remarks that he personally doesn’t believe in awards and it is his teams’ happiness and hard work that matters to him the most.

     

    And though the men in black lagged behind with few points, their enthusiasm at the ceremony was infectious. The close competition with the rivals and the hunger to do better is what keeps the industry motivated year after year, thinks O&M’s executive chairman and creative director Piyush Pandey. “For a long time now, there hasn’t been a close fight and I wish Lowe Lintas the very best. It is their night tonight,” he says.

     

    However, the third spot in the list of winners was taken by McCann Erikson that bagged one gold and 60 points. The Gold came in for Coca Cola (how Coca Cola won the battle for Indian teens).

     

    And it was Hindustan Unilever (HUL) that was credited with the Client of the Year award. HUL executive editor, home and personal care was happy to have won the award, he says, “These awards are about industry recognition and effectiveness.”

     

    The nip in the air didn’t bother the ad world much as they all came in to become a witness to the grand ceremony that was opened by MC Brian Tellis. Pratap Bose took the stage for the first time after official taking the charge of the Ad Club as the president and proclaimed that the country has some of the best advertisements/campaigns in the Asia Pacific. “The quality of our work is only improving with every coming year and we have only bettered our standards set last year,” Bose remarked in his opening speech.

     

    However, this year, few categories didn’t see a Silver or Gold Effie being handed over. All India Bakchod’s Rohan Joshi didn’t take much time to take a pot shot at the situation by sharing a joke on Hussain Bolt coming third even when nobody claimed the second or first position!

     

    But still the event ended on a “high” note with lots of fireworks to celebrate the victory as the attendees whispered that the Lintas’ win was well-deserved.