ITV

Tag: Honda

  • F&B start-up Cross Border Kitchens raises angel round

    F&B start-up Cross Border Kitchens raises angel round

    Cross Border Kitchens (CBK) – a multi-brand, multi-kitchen, multi-format internet-driven F&B company has raised an angel round led by Shreedhar Gupta. Shreedhar has invested in CBK in his personal capacity and also joins in as a board member.   

    Shreedhar Gupta has been involved in the Indian automotive sector for over two decades, running & successfully scaling up businesses in the Tier 1 industry manufacturing components for leading OEM's including Maruti, Volkswagen, Honda, Tata, etc. In the recent past Shreedhar has further diversified into freight forwarding, logistics & end-of-life vehicle recycling and has additionally been involved with various start-ups in a personal capacity. His recent initial stage investments include Burger Singh, BluSmart cabs and most recently CBK amongst others. His expertise lies in scaling up of businesses, process identification and improvements while mentoring the management team.  

    Launched in early 2019, CBK is committed to providing consistent high-quality food across multiple cuisine types, at every possible price point, and via every possible format. The team is guided by achieving excellence in all large and small processes that go into achieving the core objective. Operational excellence, marketing expertise, and technology backbone support each of these key processes helping the company bring to market 7 operational brands (with an additional 4 launching in the next 30 days) in 4 different cuisine type at a wide range of price points.

    Currently, CBK service in anywhere between 10-12 thousand orders every month and is on the path to register INR 4 crore in revenue by end of the financial year with 3 live kitchens operational in Delhi NCR.  

    On the fundraise Ishita Yashvi, Mayank Singh, Ahsan Qureshi and Mohit Mehta, Co-founders, Cross Border Kitchens said, “We are an Inventive Culinary Community that utilizes technology, culinary art, marketing, and operational excellence to deliver a memorable gourmet experience. Shreedhar comes with a string of successful investments in start-ups. His business acumen will help us scale at an accelerated rate and in achieving our mission to deliver a wholesome food experience at every doorstep at the click of a button.”  

    On investing in the company Shreedhar Gupta said, “I am very excited to be part of a team with such energy, excitement and integrity. I play very safe with my investments and I’m confident that investing in CBK is one of the safe yet best investments I’ve made so far. Not only am I positive of multi fold returns but also grateful that this investment in CBK will help me get involved with good food, something I’m very passionate about.”

    In the next 18 months, CBK plans to have a multi-city presence. They project to be present in 7 major cities in India with different formats. They expect to have 570 live PoS and plan to deploy CAPEX of INR 18 crore. The company hopes to create 2000 to 2500 employment opportunities. 

  • Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

    Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

    MUMBAI: Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ for its paradigm shifter Activa 125 BS VI – Honda’s first two-wheeler into the BS VI era.

    ‘A Quiet Revolution’ encapsulates the wizardry behind Honda’s BS-VI era two-wheeler line-up while showcasing the Power of Silence coming from Honda’s globally acclaimed Enhanced Smart Power (eSP) technology for a silent start and smooth eco-friendly ride.

    With as many as 26 new patent applications, exceptional technology, new features, 13 per cent more mileage, intelligent display informatics, elevated convenience and evolved style; the all new Activa 125 – Honda’s maiden BSVI offering kick-starts ‘A Quiet Revolution’.

    The campaign conceptualised by Dentsu One, a Dentsu Aegis Network division aims to highlight the unique feature of eSP technology i.e. Silent start.

    Leading the narrative of ‘A Quiet Revolution’ is Honda 2Wheeler India’s brand ambassador Akshay Kumar. The campaign is based on the human insight that since birth all of us hear two words “Keep Quiet”. The TV commercial shows Akshay re-telling his personal experience on this. Cherry on the cake is a surprise debut of his charismatic wife Twinkle Khanna, who further proves his point once again. 

    Speaking about ‘A Quiet Revolution’ campaign, Honda Motorcycle & Scooter India Pvt Ltd senior vice president, sales & marketing Yadvinder Singh Guleria said, “By launching a BSVI two-wheeler six months ahead of emission norms, Honda is all set for a quick, silent and innovative start into the new era. The new Activa 125 BSVI campaign is inspired by something everyone has all experienced, right from our birth to school, college and so on… the desire to replace noise with the power of silence. The revolutionary eSP technology, industry first features of Activa 125 BSVI bring to life the meaning of ‘A silent revolution’. And adding the perfect spice to this campaign is Twinkle Khanna shushing Akshay in the end yet again.”

    Dentsu One national creative director Titus Upputuru said, “When we talk of technology, the usual direction is to go all techno and sci-fi. We thought why not make technology a little friendly. That’s why, we went the ‘keep quiet’ way. It’s true that all of us have been told to keep quiet more than once in our lives. People love peace and quiet. We thought let’s get Akshay to play the central character and make him speak about this life truth.”

    “The objective of this campaign was to highlight Honda’s technological prowess and first-in-segment features of the product. A simple yet powerful insight woven with slice-of-life situations strengthens the connect of the campaign with the target audience and furthers Honda’s position as a leader and innovator in the world of two-wheelers,” said Dentsu One executive vice president, account management Abhinav Kaushik.

  • Honda 2-wheelers celebrates the joy of customers in new campaign

    Honda 2-wheelers celebrates the joy of customers in new campaign

    MUMBAI: Honda Motorcycle and Scooter India has gone on-air with its new corporate campaign. 

    The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.

    The film demonstrates how Honda has given wings of freedom to the ride of millions of Indians in the last 18 years and have touched their lives in different ways. Honda aims to communicate the commitment and experience Honda offers to its customers from pre- sales to after sales, from safety riding training to customisation of products, from racing to adventure.

    The brand today has reached a stage where it is not merely known for its products. The brand trust is relevant today in manifold ways. Thus, the idea was to showcase all the myriad ways in which the brand touches the customer.

    The story opens in the Honda factory where Honda associates gather for their shifts. The group is joined by Akshay Kumar, the brand ambassador. Towards the end of the film, we see Akshay Kumar himself experiencing the joy of adventure on the hills while riding Africa Twin. The film marks the introduction of Joy Club- Honda 2Wheeler India’s loyalty program which customers can join and enjoy many benefits.

    Honda Motorcycle and Scooter India SVP sales and marketing Yadvinder Singh Guleria says, “The trust and patronage of our customers towards 'Brand Honda' reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by 'Serving our Customers with a Smile' in all areas of engagement and provide them with the joy of riding in pursuit of their dreams!!”

    Dentsu One EVP account management Abhinav Kaushik adds, “In marketing, we often talk about touch-points through which a brand needs to engage with its customers. For most brands, it’s a tick-mark and a numeric count of how many touch points they have. With this campaign and ground-level initiatives, Honda wants to ‘touch’, ‘empathise’ and ‘engage’ with its customers to create deep-rooted and inseparable bonds of trust and commitment – that transcend the ‘touch-points to trust-points’. The relentless spirit to create long term value for its customers is clearly the objective that Honda is pursuing here.”

  • Honda launches ad for new Activa 125

    Honda launches ad for new Activa 125

    MUMBAI: Honda Motorcycle and Scooter has launched its latest campaign for the new Activa 125.
    The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.
    The 2018 edition of Activa 125 comes equipped with LED headlamp, LED position lamp and 4-in-1 lock with seat opening switch. Building on the trust of more than a million customers, Activa 125 offers solid power, strong (metal body) and blend of performance, efficiency, comfort with advanced features.
    The campaign aims to promote new class leading features of Activa 125 while leveraging on trust and legacy of brand Activa.
    Taking a slice of life route, the “Sau mein se sava sau” campaign illustrates a family where the girl highlights all positive attributes of her love interest to get her father’s approval.

    The story opens with a young daughter approaching the conversation seeking her father’s approval on her choice of husband. The father expresses initial scepticism about her choice. This is when the daughter elaborates on qualities of the boy which embodies the features of Activa 125. The first thing she mentions is his smartness where the film cuts to scooter’s chrome chest, LED headlamp & LED Tail Lamp.

    The girl then describes him as sensible with the film cutting close on Activa’s console with the ECO mode indicator. On the daughter’s request the mother also supports her by saying that the boy belongs to a good family. It is then the film reveals that the scooter is an Activa- India’s most trusted two-wheeler. The daughter reiterates her choice by saying that ‘he is as strong as her father’ with the frame focussing on the metal body of Activa 125 personifying robustness and confidence. In the next frame, the boy is seen riding uphill smoothly with extra power and torque provided by Activa 125.

    Collaborating the narration, the parallel stories merge together. The boy arrives on Activa 125 and introduces himself as ’Captain Vikram’ followed by greeting her mother. The father gets extremely impressed with the boy when he relates to all his qualities with his choice of ride.
    Honda Motorcycle and Scooter SVP of sales and marketing Yadvinder Singh Guleria says, “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand Activa.”
    Dentsu One national creative director Titus Upputuru adds, “If you belong to a good family, you will have good genes. That’s the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 per cent in every aspect and that’s why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”

  • Honda unveils new campaign for utility scooter – CLIQ

    Honda unveils new campaign for utility scooter – CLIQ

    MUMBAI: Honda Motorcycle and Scooter India has rolled out the latest 360 degree campaign – ‘Bade Kaam Ki CLIQ’ for its new Honda CLIQ.

    Developed by TBWA India, the campaign is on air across all popular channels.

    Taking a leap and accelerating the pace of ‘scooterisation’ in the country, Honda introduced CLIQ in the market in June 2017, with an aim to cater to the growing demand from the tier II and III cities in India.

    Honda CLIQ is designed to maximise utility with additional value of comfort and convenience for utilitarian customers.

    The objective of the campaign is to establish Honda CLIQ as a utility vehicle with the tagline of ‘Bade Kaam ki CLIQ’.

    Taking the thought of “Bade Kaam ki CLIQ” forward and targeting rural-urban India for whom value for money holds the highest importance and who look for a practical and convenient 2-wheeler in the 100-110cc segment.

    The campaign took inspiration from some real stories of small town. India’s growth potential is a topic of discussion in every country today, but this growth story is only possible because of one big asset — the emerging Indian who pushes forward every day and fulfils his duties in the hope of climbing up the social ladder.

    One common trait is their progressive mind set and they never consider their work any less important than that of others around them. Therefore, this campaign evokes a sense of pride in emerging India, which pushes the people to move ahead, while beautifully placing Honda CLIQ as the enabler through their journey to success.

    The campaign “Bade Kaam ki CLIQ” focuses on a young IT technician named Bunty who aspires to do bigger things in his life. Bunty is a clear depiction of India’s growth partner who take pride in what they do for others and make a difference to their community. They are the real people of India who push India forward every day.

    Honda Motorcycle and Scooter India senior vice president for sales and marketing Yadvinder Singh Guleria says, “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”

    “Honda as an automatic scooter leader is taking scooterisation to tier II and III towns and we are happy to partner with them through this campaign,” adds TBWA India executive director Amitesh Rao.

    The campaign will be live on television, print, outdoor, PoS and cinema.

  • Dentsu One uses a cat to endorse new Honda Jazz

    Dentsu One uses a cat to endorse new Honda Jazz

    MUMBAI: Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of strong marketing strategy and creative expertise, the YouTube Masthead for the campaign alone garnered a whopping 27 million views in one day.

    In a market satiated with choices for the sub 4 meter premium hatchback car category, the Jazz comes with world class legacy, looks, features and most importantly a fresh and vibrant attitude. With the lineage of Honda, the product is assured to offer best in technology and stand differentiated from the competition. So with the latest upgrade, the challenge was to make the communication just as unique and differentiated. This is precisely what inspired an entirely different perspective for the new campaign – Sexy in a new light.

    The tagline itself serves a dual purpose, at one hand connoting the new take on last year’s ’Sexy And I Know It’ campaign, and on the other highlighting a key new feature.

    Staying true to the quirky brand personality, the films attempt to break clutter by using the idea of a ‘Cat’ personified as a difficult to please snob, scoffing at lesser mortals (read humans) but all the while thoroughly impressed with the New Jazz to navigate human chaos and deliver a stellar experience.

    Talking about the campaign, Dentsu One national creative director Titus Upputuru says, “A lot of brands employ celebrities to endorse their products. We thought let’s get the coolest them of all – Billi Jean! Jokes apart, we thought a cat was a good idea to launch the quirky attitude of the new Jazz. We are pleased that the communication has been received so well. We look forward to many more Jazz cars on road soon”

    Dentsu One executive vice president Abhinav Kaushik adds, “In a category full of models that sell on bells and whistles, the new Honda Jazz with its anti-ordinary personality has used the CAT to mock the set conventions and notions with an execution that is memorable and uncharacteristic.”

    Marketing mix for the campaign included a combination of press, outdoor, online and social media push.

  • Honda MotoGP team extends title sponsorship deal with Repsol until 2020

    Honda MotoGP team extends title sponsorship deal with Repsol until 2020

    MUMBAI: Repsol, Spanish oil giant has extended its title sponsorship deal with Honda’s MotoGP team until 2020. It will remain the main sponsor for the motorcycling outfit and continue as the supplier of the fuel and lubricants used for the team’s bikes.

    Honda Racing Corporation president Yoshishige Nomura was quoted stating, “During this period, we have successfully faced together the many exciting challenges posed by the rapid evolution of technology, the ever-increasing level of racing competition, the growth of the worldwide MotoGP audience in traditional and new markets, and the fast-changing means of communicating with fans,” to Crash.net.

    Both the parties joined hands for the first time in 1995. Honda and Repsol have won 13 premier rider world championships and secured 163 Grand Prix victories, with the most recent coming from Spanish star Marc Marquez at the Dutch TT.

    Repsol executive managing director- communications Begoña Elices García said, “We are very pleased to have renewed our alliance with Honda -an alliance that will celebrate its 25th anniversary next year and that goes well beyond a traditional sponsorship agreement.”

  • Honda launches new campaign for Activa 5G

    Honda launches new campaign for Activa 5G

    MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

    Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that Taapsee enters riding the new Activa 5G with her father (Boman Irani) as her pillion. The father and daughter duo (Boman Irani and Taapsee Pannu) ride the new Activa 5G to college.

    A group of four youths stops to notice the scene. The first says “Ye to wahi hai yaar” to which the second replies “lagti to bilkul alag hai yaar” to which the third friend adds “Bright like sunshine”. One of the friends has all eyes for the girl and says “Tu 5G dekh, mujhe to apna future dikh raha hai.” The strict professor father (Boman) hearing this gets annoyed and scolds the boy to come inside the building. A voiceover in the background introduces the scooter as ‘Agaya hai naya Activa 5G. Curiosity badegi, batein badhengi, aur pyaar toh badhega hi.’

    “As the number one selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G, while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” says Honda Motorcycle and Scooter India senior vice president of sales and marketing Yadvinder Singh Guleria.

    “Activa is a household name in India. It has seen many generations. As we were briefed about the 5th generation model of this very popular brand, we thought let’s showcase how this love is growing. The film is a little chapter from this love story, which occurs in a university, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation,” adds Dentsu One national creative director Titus Upputuru.

    Dentsu One senior vice president of account management Abhinav Kaushik mentions, “Activa has become an inseparable part of Indian families since its launch 17 years back. So many things have changed during this time but the love and affection for Activa has only grown and multiplied over the years. With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.”

  • Star Sports & McLaren-Honda to create exclusive content

    MUMBAI: Star Sports India has been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions.

    Already a broadcasting innovator, Star Sports India has transformed sports coverage in its native country. The country’s leading sports network, Star Sports India engages audiences across ten dedicated sports channels (Star Sports 1, 2, 3, 4 and Star Sports HD1, HD2, HD3 and HD4 and Star Sports Select HD1 & HD2).

    Star Sports, as the exclusive broadcast partner of the FIA Formula One World Championship, plans to showcase the best-in-class Formula 1 experience on its Star Sports Select HD channels and continue to grow the sport’s fan base throughout India.

    The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content, including exclusive interviews, for their TV and digital channels that will help bring viewers and fans even closer to the team and the global sport of Formula 1.

    As part of the agreement, viewers will have the opportunity to win an exciting range of prizes, including the chance to win a trip to join the team trackside at a grand prix race weekend, ride in a McLaren high-performance road car or meet the McLaren-Honda drivers.

    Star Sports India branding will be displayed prominently on the drivers’ overalls of McLaren-Honda teammates Fernando Alonso and Stoffel Vandoorne throughout the season.

    Star Sports India is part of the Star India network which reaches around 650 million viewers every month and has been entertaining viewers for over 20 years. Boasting over 40 channels in eight languages, Star India is now one of India’s leading media forces, owns an entertainment channel portfolio that includes Star Gold, Channel V, Star World, Star Movies and Life OK. Star is a fully owned subsidiary of 20th Century Fox.

    As well as a leading presence in regional broadcasting, Star India also produces and distributes film content through Fox Star Studios, an affiliate joint venture company.

    McLaren Technology Group executive directo Zak Brown: “It’s always exciting to bring a new Partner onboard. I’ve had that feeling a few times in my career so far! With Star Sports India joining a brand as eponymous as McLaren the fit is as obvious as it is compelling. We are a sports and technology company – racers at heart, of course, and, therefore, innovators in everything we do. And talking to Star Sports India, we quickly discovered a similar innovative mind-set and shared passion for how we engage sports fans through great content. That’s why I’m really looking forward to working with the great team at Star Sports India and seeing what we can achieve together to bring fans even closer to the sport we love.”

    Commenting on the agreement, a Star India spokesperson said: “Star Sports India has always strived to build a multi-sport culture in the country and our strategic partnership with McLaren-Honda furthers this agenda. McLaren-Honda is one of the most successful teams in F1 history and their passion for technology and pushing the boundaries on innovation aligns with our mission here at Star Sports. Indian sports fans have always shown interest in engaging with multiple sports and this association will help viewers to closely engage with all the on ground action of Formula 1.

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  • BTVi awards Vitara Brezza, Hyundai, TVS Apache & Honda

    MUMBAI: BTVi – India’s premier English business news channel and Car India and Bike India presented India’s biggest auto awards – “The Auto Show Cars India and Bike India Awards 2017” today, in Mumbai. The awards were presented in the presence of the additional commissioner of transport Satish Sahastrabudhe.

    Watch The Auto Show Car India & Bike India Awards 2017 on BTVi on 16 February, 2017 at 10:30pm

    BTVi COO Monica Tata, speaking about the awards, said, “BTVi and Next Gen Publishing are delighted to honor the pioneers of automobile innovations. Our award categories cover the entire gamut of the auto industry and are a comprehensive representation of all areas of excellence. As a business news channel, we are proud to walk the extra mile to give our viewers an unbiased and credible understanding of various industries including the Indian Automotive sector, which has contributed enormously to the country’s economy over the last decade.”

    A total of 35 awards were presented across two and four wheeler segments. In four wheeler segment, ‘Automobile of the Year’ was awarded to Maruti Suzuki Vitara Brezza, Maruti Suzuki India Ltd. won the ‘Automobile Manufacturer of the Year’ and Hyundai Motors India Ltd. won ‘CSR of the Year’. In the two wheeler segment, TVS Apache won ‘Two wheeler of the year’ and Honda Motorcycle And Scooter India Pvt. Ltd. was awarded ‘Two Wheeler Manufacturer of the Year’. The list of award winners across all categories is mentioned below.

    During the award show, BTVi unveiled the ‘#MissionNoEmission’ initiative in the presence of key influencers of the industry. Through this initiative, BTVi plans to engage key decision makers and viewers to take the pledge of ‘#MissionNoEmission’ for a greener tomorrow. A line-up of content will also be created educating viewers towards making India cleaner and greener and engaging them to take up the pledge. The initiative will be amplified through 360 degree marketing campaign.

    A special message was shared by Minister for Road Transport and Highways Nitin Gadkari congratulating the team for motivating the industry. Adding to this he states, that pollution is a major issue and he wants to import substitute cost effective and pollution free solution. He also hopes to see more electric cars and scooters.

    Speaking on the occasion, Next Gen Publishing CEO H S Billimoria said, “I am glad that over the last 11 years, the popularity of awards has gained national stature. The awards have always been a celebration of the best products of the year in the auto industry. We are overjoyed to be a part of this grand celebration. The best in league were selected by the jury on the basis of extensive & grueling track tests and a detailed methodology and process validation conducted by Mazars, our Knowledge Partner. This sets the standard for the Automotive Industry and honors the best-in class vehicles launched by the industry over the last one year.”

    Every year, from 2006, this event honors and recognizes the best in the automotive industry across various categories and celebrates its achievements.

    The jury panel comprised experts like Sam Katgara (Former Rally Driver), Navaz Sandhu(Former Rally Driver), Rayomand Banajee (Rayo Racing), Siddharth Zarabi (Executive Editor, BTVi), Swati Khandelwal Jain (National Corporate Editor & Editor The Auto Show, BTVi), H S Billimoria (CEO, Next Gen Publishing Pvt. Ltd.), Aspi Bhathena (Editor, Bike India and Car India), Sarmad Kadiri (Executive Editor, Bike India and Car India) , Jim Gorde (Principal Correspondent, Bike India and Car India) and Cyrus Gazdar (Chairman & MD – AFL Pvt. Ltd.).