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Tag: Honda scooter

  • HMSI’s Independence Day campaign receives phenomenal response from audience

    HMSI’s Independence Day campaign receives phenomenal response from audience

    New Delhi: Honda Motorcycle & Scooter India’s (HMSI) Independence Day campaign recorded a phenomenal response from the audience.

    The campaign, which unveiled its YouTube masthead campaign ‘Desh Ki Shine, Honda Ki Shine’ on the occasion of Independence Day, has garnered more than 644 million impressions and over 172 million audience on the occasion of India’s 75th Independence Day.

    Created by Madison Digital, the new campaign encapsulates the joy & pride of every Indian in its theme.

    Additionally, HMSI’s official YouTube page witnessed over 15 percent growth on 15 August, 2022 day with over 10 million views, more than 52000 likes and comments engagement.

    Furthermore, the audience also used the audio to create multiple YouTube shorts. In addition to this, HMSI’s official website also recorded a 300 percent increase in traffic. It resulted in a remarkable click through rate (CTR) of 1.78 percent.

    On this outstanding campaign response, Madison Digital vice president Shobhit Gaur said, “A quest that never stops. I am delighted to see a stellar performance for our client HMSI in partnership with YouTube. We saw an increase in brand trust and were able to break the clutter to deliver ground-breaking results for the brand.”

  • Honda 2-wheelers celebrates the joy of customers in new campaign

    Honda 2-wheelers celebrates the joy of customers in new campaign

    MUMBAI: Honda Motorcycle and Scooter India has gone on-air with its new corporate campaign. 

    The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.

    The film demonstrates how Honda has given wings of freedom to the ride of millions of Indians in the last 18 years and have touched their lives in different ways. Honda aims to communicate the commitment and experience Honda offers to its customers from pre- sales to after sales, from safety riding training to customisation of products, from racing to adventure.

    The brand today has reached a stage where it is not merely known for its products. The brand trust is relevant today in manifold ways. Thus, the idea was to showcase all the myriad ways in which the brand touches the customer.

    The story opens in the Honda factory where Honda associates gather for their shifts. The group is joined by Akshay Kumar, the brand ambassador. Towards the end of the film, we see Akshay Kumar himself experiencing the joy of adventure on the hills while riding Africa Twin. The film marks the introduction of Joy Club- Honda 2Wheeler India’s loyalty program which customers can join and enjoy many benefits.

    Honda Motorcycle and Scooter India SVP sales and marketing Yadvinder Singh Guleria says, “The trust and patronage of our customers towards 'Brand Honda' reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by 'Serving our Customers with a Smile' in all areas of engagement and provide them with the joy of riding in pursuit of their dreams!!”

    Dentsu One EVP account management Abhinav Kaushik adds, “In marketing, we often talk about touch-points through which a brand needs to engage with its customers. For most brands, it’s a tick-mark and a numeric count of how many touch points they have. With this campaign and ground-level initiatives, Honda wants to ‘touch’, ‘empathise’ and ‘engage’ with its customers to create deep-rooted and inseparable bonds of trust and commitment – that transcend the ‘touch-points to trust-points’. The relentless spirit to create long term value for its customers is clearly the objective that Honda is pursuing here.”