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Tag: Honda Motorcycle & Scooter India

  • Honda shifts gears with launch of ‘Myhonda-India’ all-in-one mobile app

    Honda shifts gears with launch of ‘Myhonda-India’ all-in-one mobile app

    MUMBAI: Honda Motorcycle & Scooter India (HMSI) has launched ‘Myhonda-India,’ a one-stop mobile application designed to transform how customers connect with the brand.

    The platform, available on both Android and IOS, is pitched as more than just an app. It serves as a digital companion across the ownership journey, from browsing models and booking test rides to managing service schedules and tracking maintenance in real time.

    The app integrates ‘Honda One ID,’ a unified system that brings all sales, service, and ownership needs under one roof. Riders can explore Honda’s full line-up, compare models, access finance options, and even receive instant updates and festive offers. Post-purchase, customers can use the app to store documents, consult digital manuals, book appointments, and locate nearby dealerships or petrol pumps with ease.

    “Honda is committed to elevating the customer experience,” said HMSI, director, sales and marketing,Yogesh Mathur. “With ‘Myhonda-India,’ we are offering transparency, convenience, and personalised engagement. This app empowers users to make informed decisions and stay connected with the brand every step of the way.”

    Beyond convenience, the app also serves as a bridge for customer engagement, featuring safety updates, health and environment initiatives, and personalised greetings, all designed to foster stronger relationships with riders.

    With this digital leap, HMSI is not just selling scooters and motorcycles, but also streamlining ownership into a seamless, connected experience: putting the showroom, service centre, and more, right in the rider’s pocket.

  • Honda launches 2025 CB650R and CBR650R with game-changing E-clutch

    Honda launches 2025 CB650R and CBR650R with game-changing E-clutch

    MUMBAI: Honda Motorcycle & Scooter India (HMSI) has shifted gears in India’s premium motorcycle market with the launch of the 2025 CB650R and CBR650R, both powered by Honda’s revolutionary E-clutch technology — a first for Indian riders. Bookings are now open at all BigWing dealerships, with deliveries set to rev up by the end of May.

    The 2025 Honda CB650R, with its minimalist neo sports café styling, is priced at Rs 9.60 lakh (ex-showroom Delhi), while the aggressive, race-ready CBR650R retails at Rs 10.40 lakh. Both models are powered by a 649cc, liquid-cooled, inline four-cylinder engine that churns out 70 kW of power at 12,000 RPM and 63 Nm of torque at 9,500 RPM — now enhanced with Honda’s E-clutch for smoother shifts without the clutch lever.
    The E-clutch system, first developed by Honda in 2023, automatically manages the clutch, offering seamless starts and gear changes. Whether you’re cruising in the city or carving corners, the E-clutch ensures a fatigue-free ride.

    Sporting Honda’s signature neo sports café design, the CB650R blends a rugged yet refined look with modern tech. Key highlights include a round LED headlamp, sculpted fuel tank, a 5.0-inch TFT display with smartphone connectivity via Honda RoadSync, and high-performance Showa 41 mm SFF-BP front forks. The bike is available in candy chromosphere red and matte gunpowder black metallic.

    Inspired by Honda’s supersport DNA, the CBR650R features aggressive styling, aerodynamic fairing, and a sporty riding stance. It shares the same powerhouse engine with the CB650R but adds Honda selectable torque control (HSTC) for enhanced traction. Available in grand prix red and matt gunpowder black metallic, it’s designed for those who crave speed.

    Both models feature premium hardware — Showa 41 mm SFF-BP inverted front forks, adjustable rear monoshock, dual radial-mounted 310 mm floating discs at the front, a 240 mm rear disc, and dual-channel ABS. Riders get a full-colour 5.0-inch TFT display with smartphone connectivity via the Honda RoadSync app for calls, messages, and navigation.

  • Honda wraps FY25 with a turbocharged 58.31 lakh units sold, goes full throttle

    Honda wraps FY25 with a turbocharged 58.31 lakh units sold, goes full throttle

    MUMBAI: Honda Motorcycle & Scooter India (HMSI) hit the finish line of FY 2024–25 with its engines roaring, posting a massive 58.31 lakh unit sales—cruising ahead with a 19 per cent year-on-year jump. In March 2025 alone, the company sold 4,27,448 units, including 4,01,411 domestic and 26,037 exported two-wheelers. That’s not just acceleration—it’s domination.

    If FY25 had a theme, it would be more power to Honda—and not just the fuel-injected kind. The brand broke into electric mobility with its ACTIVA e and QC1, launched bookings on 1 January and started deliveries by March. At the Bharat Mobility Global Expo 2025, Honda didn’t just flex—it showed off its green muscle with tech-laden concepts, including the CB300F Flex-Fuel, Motocompacto, and advanced battery-swapping tech.

    The OBD2B compliant line-up got a massive revamp too, covering popular models from Activa to Hornet 2.0, showing Honda’s commitment to stay road-ready and regulation-proof.

    HMSI’s premium BigWing arm also fired on all cylinders. The launch of the NX200 with new-age upgrades and the refreshed CB650R and CBR650R turned heads in the upper cc league. And the 300cc flex-fuel CB300F? It’s now a first in India.

    Milestones? Oh, plenty. Shine & SP125 crossed 30 lakh customers in eastern India and 10 lakh in Madhya Pradesh, while the south saw Honda break the two crore sales mark. The numbers weren’t just big—they were legacy-defining.

    On the social front, HMSI didn’t let off the throttle either. It educated over 97 lakh citizens on road safety across 120 cities and trained women cab drivers under its Stree सारथी programme. From planting one lakh trees during environment month to empowering farmers through Project Annadata, it’s clear Honda’s drive is as much about heart as horsepower.

    Motorsport fans weren’t left in the dust. Mohsin Paramban dominated the IDEMITSU Honda Indian Talent Cup, while Honda Racing India made noise at the Asia Road Racing Championship. Even at the rough-and-ready Dakar Rally, Honda clinched a double podium with style.

    Honda didn’t just close FY25 on a high. It wheelied across it, leaving behind skid marks of innovation, impact, and sheer velocity.

     

  • TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector show a marked shift in media preferences. While TV ad volumes for the Auto industry saw a decline of 14 per cent compared to the same period in 2023, the digital space grew significantly, with a 55 per cent rise in ad impressions. Print media also saw a resurgence, with ad space growing by 25 per cent, demonstrating a renewed interest in this traditional medium.

    Key highlights from the report:

    1.Two-wheelers dominated TV ad volumes, capturing a 39 per cent share in H1 2024, surpassing the Cars category, which held a 37 per cent share.

    2.Print advertising saw a notable 25 per cent increase in ad space, with Honda Shine 100 leading as the top brand, accounting for seven per cent of the ad space.

    3.On radio, the Auto sector’s ad volumes grew by 14 per cent over the previous year, with Cars contributing to 72 per cent of ad volumes. Maruti Suzuki India maintained its top spot with an 18 per cent share.

    4.The digital medium witnessed the most substantial growth, with a 55 per cent increase in ad impressions. Maruti Suzuki India led digital advertising, holding a 26 per cent share, followed by Hyundai Motor India at 14 per cent.

    Top performing brands and categories:

    Honda Shine 100, Maruti Suzuki Brezza and Nissan Magnite were among the leading brands across various platforms.

    The cars category dominated both Radio and Digital platforms, contributing to over 45 per cent of total ad volumes.

    Sales promotions constituted 54 per cent of ad space in print, with discount promotions being the most preferred method.

    Regional trends and insights:

    The north zone led print advertising, contributing 32 per cent of the total ad space, with Delhi and Mumbai as the top cities.

    For Radio, Gujarat emerged as the leading state, capturing 17 per cent of ad volumes.

    Hindi publications dominated print ads, accounting for 41 per cent of ad space, indicating a strong regional focus.

    The Auto sector’s shift towards digital platforms highlights an evolving advertising landscape, where brands are increasingly investing in online engagement. The significant growth in digital impressions suggests a strategic pivot to reach tech-savvy consumers, especially in the Cars and Two-Wheelers segments.

    The rise in print advertising also suggests that despite the digital boom, traditional media holds substantial value, particularly for localized and regional advertising. With news channels leading TV ad volumes and programmatic buying dominating digital transactions, advertisers are leveraging diverse media strategies to maximize reach and engagement.

  • TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24

    TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24

    Mumbai: According to the latest report from TAM AdEx India for the period Jan-Jun’24, print ad space saw a five per cent growth compared to the same period in 2023.

    The education sector was the biggest contributor, accounting for 19 per cent of the total ad space, followed by services with 15 per cent and the auto sector with 13 per cent. Together, the top three sectors captured over 47 per cent of total ad space. Notably, the telecom products sector made its entry into the top 10 sectors in print advertising.

    Cars led the way in terms of ad space growth, with a 25 per cent increase compared to last year. The cellular phones/smartphones category saw the highest growth rate, expanding by 2.9 times. Other growing categories included two-wheelers (plus 29 per cent) and multiple courses (plus 21 per cent).

    Among advertisers, Maruti Suzuki India maintained its leadership position, followed by SBS Biotech and Honda Motorcycle & Scooter India. A significant rise was noted for Samsung India Electronics, which moved from 30th place in 2023 to sixth place in 2024. Eight of the top 10 advertisers from last year remained in the top rankings for 2024, with newcomers Samsung and Kent RO System making the list.

    In terms of brands, Honda Shine 100 topped the print ad charts, followed by Aakash Medical/IIT-JEE/Foundation and Allen Career Institute. The top 10 brands together contributed six per cent of the total print ad space, with a strong representation from the auto and education sectors.

    On the language front, Hindi and English publications together accounted for more than 60 per cent of total ad space in both 2023 and 2024. Hindi publications took the largest share at 38 per cent, followed by English at 26 per cent.

    Lastly, sales promotion ads made up 28 per cent of the total print ad space, with discount promotions leading the way at 44 per cent, followed by multiple promotions at 41 per cent.

     

  • Honda Motorcycle & Scooter India joins hands with Mohun Bagan Super Giant for the Indian Super League (ISL)

    Honda Motorcycle & Scooter India joins hands with Mohun Bagan Super Giant for the Indian Super League (ISL)

    Mumbai: Honda Motorcycle & Scooter India (HMSI) today announced its collaboration as an Associate sponsor of the oldest and iconic football club, Mohun Bagan Super Giant (MBSG) for the Indian Super League (ISL) 2023-24 for a period of 11 months.

    The collaboration marks a significant milestone for both HMSI as well as MBSG and promises to elevate the sporting experience of football enthusiasts across the nation.

    As part of this association, HMSI will promote its iconic brand ‘Dio’ which has been captivating hearts since its debut in 2002. As India’s first moto-scooter designed for the fun-loving and dynamic young generation, the Dio has been a style symbol on the road. Taking forward its moto-scooter DNA and creating more excitement among fun-seeking youngsters, HMSI introduced the all-new Dio 125 in 2023.

    Throughout the ISL 2023-24, Honda Dio will feature prominently on the player’s jerseys, adding to the energy and excitement of the ISL. This move ensures that Honda’s vibrant presence will be carried by the players of MBSG as they step onto the field, creating a dynamic connection between the brand and the sport.

    In addition to jersey branding, HMSI’s association with MBSG for its brand Dio will extend to other strategic branding opportunities within the ISL. HMSI’s presence will be evident through perimeter hoarding during matches, ensuring that fans across stadiums and television audiences nationwide will experience the brand’s essence. The concourse area will also showcase Honda’s branding, enhancing the overall match-day experience for fans and supporters.

    Speaking about the association with Mohun Bagan Super Giant (MBSG), Honda Motorcycle & Scooter India director, sales and marketing Yogesh Mathur said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing thrilling experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its “Fun” philosophy, aligns perfectly with the fun and fervour that football brings with it. We look forward to an action-packed season of football and memorable moments with MBSG.”

    Expressing his excitement about the partnership, RPSG Sports Pvt Ltd chief executive officer Colonel Vinod Bisht said, “We are honoured to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the thrilling world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically. We welcome Honda Dio to the Mohun Bagan family, and we look forward to an incredible journey ahead.”

  • Honda Motorcycle and Scooter India showcases its new OOH Campaign ‘Floating Showroom in the Backwaters of Kerala’

    Honda Motorcycle and Scooter India showcases its new OOH Campaign ‘Floating Showroom in the Backwaters of Kerala’

    Mumbai: Honda Motorcycle & Scooter India (HMSI) has launched a one-of-its-kind outdoor campaign, “Floating Showroom in the backwaters of Kerala.” Taking the market closer to its customers with this new initiative, Honda aims to showcase the ease of access and durability that the Activa scooter provides to its loyal customers in India.

    Conceptualised by Tribes communication, the new campaign pays homage to Kerala’s iconic character while resonating with the city’s flowing transportation channels via the backwaters.

    Beginning its seven-day voyage ahead of the Onam festival from Arookutty, Honda’s Floating Boat showroom covered over 15 locations before anchoring at the scenic shores of Alleppey to celebrate the culture and spirit of the state.

    Commenting on the success of the campaign, Honda Motorcycle & Scooter India managing director, president & CEO Atsushi Ogata said, “We wanted to create an experience for our local audience and narrate a story that would be relatable to them. Through the floating showroom activation, we are delighted that our connection with our consumers has grown stronger. The result achieved so far is a testimony of Honda’s strong customer connect and we are optimistic that this will contribute to building better and more prolonged relations with our audience.”

    Noteworthy, the brand campaign registered a record-breaking growth of 41 per cent in online queries and 24 per cent in retail stores, with a combined increase of 33 per cent in brand-related inquiries, the company shared in a statement.

    Besides offering attractive schemes & affordable finance options, Honda Motorcycle & Scooter India brand displayed offers and schemes on the two-wheelers for the locals.

    According to Tribes Communication managing director Gour Gupta, “A brand storytelling has to be creative, compelling and engaging. Through the floating showroom activation, we wanted to create an unprecedented experience for the audience. We are glad to have generated a huge impact on the queries from the customers and are optimistic that the momentum will sustain.”

  • Honda Motorcycle & Scooter India unveil new campaign ‘Scooter Bole Toh Activa’

    Honda Motorcycle & Scooter India unveil new campaign ‘Scooter Bole Toh Activa’

    Mumbai:Honda Motorcycle & Scooter India (HMSI) has launched a new campaign “Scooter Bole Toh Activa” for its legendary scooter. The new campaign consists of a captivating song with sing-along lyrics. It shows how Activa has become a household name over the last two decades.

    Conceptualised by Hakuhodo Wyng (a unit of Hakuhodo International India), the campaign highlights the nation’s cultural diversity and richness with many languages, regions, and ethnicities of India and the role of Activa in people’s lives—especially the youth. It emphasises how we vary in other aspects of life, but when it comes to defining a scooter, Activa runs synonymously with everyone.

    The main film of the campaign has lyrics with words from many regional languages, making it truly diverse, just like this country. “Conceptualising this campaign was a unique experience—the creative idea was hidden in the brief itself, but to dig it up and to shape it into a full-fledged campaign was a challenge our team took up successfully,” said Hakuhodo Wyng managing partner & creative head Shobhit Mathur.

    He further added, “HMSI wanted to show how Activa has been such an integral part of Indian lives that it has become synonymous with the word, ‘Scooter’. So we gave the campaign a very Indian feel – a diverse lifestyle yet similar values, and a common love for Activa!”

    The campaign has been shot all over the country to show how diverse the customer base for Activa is. Talking about the same, Hakuhodo Wyng senior business partner Saptarshi Sengupta said, “We have covered a very vast spectrum in terms of diversity to do justice to the love Indians have shown for Activa over the years. We have included people from multiple regions and age groups – especially the youth with their many life moments.”

  • Honda says ‘life runs on two wheels, not one’ in new Activa campaign

    Honda says ‘life runs on two wheels, not one’ in new Activa campaign

    Mumbai: Honda Motorcycle & Scooter India (HMSI) has unveiled a special film to encapsulate the emotions of millions of Indians as the country gets back on its feet while navigating through the pandemic.

    Conceptualised by Taproot Dentsu, an ad film titled ‘India Ke Do Pahiye’ celebrates the ‘Never Give Up’ spirit of Indians as they gear up to return and resume their routines –with a spoonful of courage, renewed hope, and confidence. 

    “As we look at our country and how it is getting back into shape, we felt that actually all of us are contributing towards it by being the two wheels of India. Each one of us is doing our bit to get India back on its feet,” said Taproot Dentsu creative head Titus Upputuru, who is also credited for the lyrics of the creative.

    “This campaign is a salute to the relentless spirit of India and only a leader brand like Activa can do this kind of salutation. The brief was to capture this spirit & movement of India bouncing back,” stated Upputuru. “Activa has been around for two decades & having by far the best visibility across length & breadth of the country. Activa is synonymous with the two wheels moving India.”

    “The campaign emphasises upon India’s diversity, equality & inclusivity in taking the nation forward amidst the challenges of the new normal post-pandemic,” said Honda Motorcycle & Scooter India director, sales & marketing, Yadvinder Singh Guleria. “Ushering in the wave of positivity, the film showcases how each one of us in our own capacity, represents the resilience, determination, and dedication with which our country is emerging stronger.”

    Directed by Arun Francis and produced by Murali Govindan, the aim of the film is to motivate Indians to become the two wheels of the nation and move the country forward. 

    “This was a sort of catharsis for the agency and much beyond a brief. The approach was ‘Simply to Amplify’ as Activa is loved by multiple generations of consumers across India and it was only fitting that a brand of Activa’s stature talked about how India and Indians are making a comeback after the most difficult times,” commented Taproot Dentsu office head Abhinav Kaushik. “The spirit of humanity to rise from a crisis and the spirit of every Indian to stride positively has been beautifully captured in the ‘India Ke Do Pahiye’ concept.”