New Delhi: Honda Motorcycle & Scooter India’s (HMSI) Independence Day campaign recorded a phenomenal response from the audience.
The campaign, which unveiled its YouTube masthead campaign ‘Desh Ki Shine, Honda Ki Shine’ on the occasion of Independence Day, has garnered more than 644 million impressions and over 172 million audience on the occasion of India’s 75th Independence Day.
Created by Madison Digital, the new campaign encapsulates the joy & pride of every Indian in its theme.
Additionally, HMSI’s official YouTube page witnessed over 15 percent growth on 15 August, 2022 day with over 10 million views, more than 52000 likes and comments engagement.
Furthermore, the audience also used the audio to create multiple YouTube shorts. In addition to this, HMSI’s official website also recorded a 300 percent increase in traffic. It resulted in a remarkable click through rate (CTR) of 1.78 percent.
On this outstanding campaign response, Madison Digital vice president Shobhit Gaur said, “A quest that never stops. I am delighted to see a stellar performance for our client HMSI in partnership with YouTube. We saw an increase in brand trust and were able to break the clutter to deliver ground-breaking results for the brand.”
NEW DELHI: Honda Motorcycle & Scooter India Pvt Ltd announced that its Digital Road Safety initiative – ‘Honda Road Safety E-Gurukul’ has spread road safety awareness to over 2 lac people across India.
Started in May 2020, Honda Road Safety E-Gurukul initiative is ensuring that India learns how to stay safe on the roads, that too, digitally from the safety of their homes in the New Normal. People across all age groups – be it a 5-year-old child, an 18-year learner license applicant, a homemaker in her 30s, a corporate employee or even an existing two-wheeler rider, are now digitally learning the important aspects of road safety with Honda. Noteworthy, that in just 6 months, Honda’s dedicated safety riding promotion team has reached out to more than 185 towns & cities of India – from Una in North to Vijayawada in South and Muzaffarpur in East to Thane in West.
Speaking on this milestone achievement, Mr. Prabhu Nagaraj, Senior Vice President – Brand & Communications, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Road safety remains at the focal point of Honda. With this approach to safety, Honda began exploring new & innovative ways to ensure people’s safety on roads in the challenging times of new normal and started digital trainings. We are delighted to digitally reach out to more than 2 Lac kids & adults in just 6 months. Further, we will continue to make the most of these virtual platforms for educating people on essential road safety lessons.”
Key Highlights of Honda Road Safety E-Gurukul’:
· Scientifically designed learning modules: To effectively spread the road safety message to all participants, Honda safety riding team designed the appropriate learning modules in local languages suiting people across different regions and age groups.
· Creating a safe road mind-set from young age: In 6 months, Honda road safety instructors have educated over 76,000 young children of 497 schools. The kids were taught the basic road safety etiquettes like traffic signals, how to cross a road, how to remain safe on bicycles etc.
· Instilling safe road user behavior among future as well as new & existing riders: Over 1.36 lac adults from 402 colleges & 373 corporates became part of Honda’s digital training sessions. They were informed about the safety rules & regulations to be followed while on road (from the basic principles like road signs & markings to the lesser-known ones like steps required while overtaking, turning or at intersections & round-about).
· Exclusive online learning sessions: Empowering women to become safe & independent riders, Honda conducted online sessions exclusively for females. Honda also conducted digital training sessions exclusively for COVID-19 warriors, NCC Cadets and NSS volunteers during the period spanning 6 months.
MUMBAI: Honda Motorcycle and Scooter has launched its latest campaign for the new Activa 125.
The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.
The 2018 edition of Activa 125 comes equipped with LED headlamp, LED position lamp and 4-in-1 lock with seat opening switch. Building on the trust of more than a million customers, Activa 125 offers solid power, strong (metal body) and blend of performance, efficiency, comfort with advanced features.
The campaign aims to promote new class leading features of Activa 125 while leveraging on trust and legacy of brand Activa.
Taking a slice of life route, the “Sau mein se sava sau” campaign illustrates a family where the girl highlights all positive attributes of her love interest to get her father’s approval.
The story opens with a young daughter approaching the conversation seeking her father’s approval on her choice of husband. The father expresses initial scepticism about her choice. This is when the daughter elaborates on qualities of the boy which embodies the features of Activa 125. The first thing she mentions is his smartness where the film cuts to scooter’s chrome chest, LED headlamp & LED Tail Lamp.
The girl then describes him as sensible with the film cutting close on Activa’s console with the ECO mode indicator. On the daughter’s request the mother also supports her by saying that the boy belongs to a good family. It is then the film reveals that the scooter is an Activa- India’s most trusted two-wheeler. The daughter reiterates her choice by saying that ‘he is as strong as her father’ with the frame focussing on the metal body of Activa 125 personifying robustness and confidence. In the next frame, the boy is seen riding uphill smoothly with extra power and torque provided by Activa 125.
Collaborating the narration, the parallel stories merge together. The boy arrives on Activa 125 and introduces himself as ’Captain Vikram’ followed by greeting her mother. The father gets extremely impressed with the boy when he relates to all his qualities with his choice of ride.
Honda Motorcycle and Scooter SVP of sales and marketing Yadvinder Singh Guleria says, “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand Activa.”
Dentsu One national creative director Titus Upputuru adds, “If you belong to a good family, you will have good genes. That’s the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 per cent in every aspect and that’s why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”
MUMBAI: Honda Motorcycle and Scooter India has rolled out the latest 360 degree campaign – ‘Bade Kaam Ki CLIQ’ for its new Honda CLIQ.
Developed by TBWA India, the campaign is on air across all popular channels.
Taking a leap and accelerating the pace of ‘scooterisation’ in the country, Honda introduced CLIQ in the market in June 2017, with an aim to cater to the growing demand from the tier II and III cities in India.
Honda CLIQ is designed to maximise utility with additional value of comfort and convenience for utilitarian customers.
The objective of the campaign is to establish Honda CLIQ as a utility vehicle with the tagline of ‘Bade Kaam ki CLIQ’.
Taking the thought of “Bade Kaam ki CLIQ” forward and targeting rural-urban India for whom value for money holds the highest importance and who look for a practical and convenient 2-wheeler in the 100-110cc segment.
The campaign took inspiration from some real stories of small town. India’s growth potential is a topic of discussion in every country today, but this growth story is only possible because of one big asset — the emerging Indian who pushes forward every day and fulfils his duties in the hope of climbing up the social ladder.
One common trait is their progressive mind set and they never consider their work any less important than that of others around them. Therefore, this campaign evokes a sense of pride in emerging India, which pushes the people to move ahead, while beautifully placing Honda CLIQ as the enabler through their journey to success.
The campaign “Bade Kaam ki CLIQ” focuses on a young IT technician named Bunty who aspires to do bigger things in his life. Bunty is a clear depiction of India’s growth partner who take pride in what they do for others and make a difference to their community. They are the real people of India who push India forward every day.
Honda Motorcycle and Scooter India senior vice president for sales and marketing Yadvinder Singh Guleria says, “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”
“Honda as an automatic scooter leader is taking scooterisation to tier II and III towns and we are happy to partner with them through this campaign,” adds TBWA India executive director Amitesh Rao.
The campaign will be live on television, print, outdoor, PoS and cinema.
MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.
The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.
The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.
Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”
Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”
MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.
The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.
The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.
Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”
Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”
