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Tag: Honda Cars

  • Ritesh Gupta takes charge of ad sales at OLX India

    Ritesh Gupta takes charge of ad sales at OLX India

    MUMBAI: After nearly two decades of steering digital revenue growth across India’s top media and auto-tech brands, Ritesh Gupta has taken on a new challenge as head of ad sales (direct) and partnerships at OLX India.

    At CarDekho, where he spent over seven years, Gupta was instrumental in scaling the new auto business to contribute over 20 per cent of company revenue. He also built strong alliances with top automotive brands such as Toyota, Hero, Hyundai, TVS, Honda Cars, and Ather, while spearheading digital innovations like AI voice bots, AR/VR tools, and chatbots to enhance engagement.

    His diverse career spans leadership roles at The Indian Express, ABP Group, Connecting Dots Asia, Hindustan Times, Nielsen Digital, Business Standard, and The Times of India, where he honed his expertise in digital transformation, strategic partnerships, and sales excellence.

    In his new role at OLX India, Gupta will focus on strengthening the company’s advertising ecosystem through direct brand collaborations, strategic alliances, and innovative monetisation models.

    With his rich cross-industry experience and a flair for innovation, Gupta’s appointment marks a strong step forward in OLX India’s mission to accelerate growth in the evolving ad and partnerships landscape.

     

  • Infectious Advertising appoints Smriti Tewari business head

    Infectious Advertising appoints Smriti Tewari business head

    MUMBAI: Infectious Advertising, one of India’s leading independent agencies, has named Smriti Tewari as business head, marking a strategic move to sharpen client focus and expand new business opportunities.

    With 13 years in advertising and marketing, Tewari has worked across categories including automobiles, FMCG, home paints, fashion, real estate and financial services, at agencies such as Ogilvy, FCB, The Minimalist and VML. She has partnered with brands like Honda Cars, BMW, KFC, Dulux Paints and Colgate Palmolive, managing integrated campaigns across ATL, BTL and social media.

    Managing partner & chief operating officer Siddhartha Singh said, “Smriti will play a pivotal role in strengthening client relationships and unlocking new opportunities. Her vast experience lays a strong foundation for driving work that is both effective and highly shareable.”

    On her appointment, Tewari said, “Stepping into this role is both an honour and a thrilling responsibility. Infectious has always believed in ideas that spark energy and drive meaningful change. I’m eager to elevate the agency through creativity, collaboration and client focus.”

    Infectious Advertising continues to focus on delivering bold, effective campaigns that connect with audiences across platforms.

  • Rodim India strengthens leadership with Amresh Khar as SVP, Sales & Marketing

    Rodim India strengthens leadership with Amresh Khar as SVP, Sales & Marketing

    MUMBAI: Rodim India, a brand of Basf, has appointed Amresh Khar as senior vice president – sales & marketing (India), a move aimed at steering the company’s expansion strategy and strengthening its presence in both domestic and international automotive markets.

    With over 22 years in the automotive industry, Khar brings leadership experience from Mahindra First Choice Wheels, Volkswagen Group Sales, Honda Cars, Castrol India, and his own entrepreneurial venture, Mad About Wheels. An IIM Bangalore alumnus with an mba from UBI Brussels and a bachelor’s in engineering from Maharashtra, he has built one of India’s fastest-expanding automotive installation teams, managing a workforce of 200 plus skilled professionals.

    “I am delighted to join Rodim India at such a pivotal stage,” said Amresh Khar. “I look forward to leveraging my experience to scale our skilled workforce, drive expansion, build strong customer relationships, and establish Rodim as a leader in redefining automotive care in India and beyond.”

    Backed by Basf Germany, the one of the world’s leading paint companies since 1865, Rodim India is known for innovation, durability, and trust. The company offers German-engineered paint protection films (PPF), automotive paints, and care solutions designed to protect original car paint and set new standards in automotive excellence.

     

  • Honda India announces pre-booking of New Amaze in latest teaser

    Honda India announces pre-booking of New Amaze in latest teaser

    Mumbai: Automaker giant Honda Cars has rolled out a fresh teaser announcing the commencement of pre-bookings for New Amaze in India. 

    Conceptualised by Taproot Dentsu, the full-fledged campaign will go live on its social media platforms with the launch of the car on 18 August.

    Honda Amaze is positioned as a symbol of status for the upwardly moving aspirational Indian consumers, signifying that one ‘big move’ made while progressing in life.

    The new Amaze has added style and sophistication, and hence the brand decided to celebrate the premium offering with a new attitude. The teaser video features shots of the “shaandaar” New Amaze that are complemented by a track ‘Chaa gaya, dekho chaa gaya’ and a voice-over ‘Waqt Aagaya hai Shaan se Chalne ka’. It ends with the message, ‘New Honda Amaze, Bookings Open’.

  • Rajiv Gupta moves on from Honda Cars, joins Tricolite as CEO

    Rajiv Gupta moves on from Honda Cars, joins Tricolite as CEO

    New Delhi: Rajiv Gupta has quit as vice-president, sales & marketing of Honda Cars India. He will now lead Tricolite Electrical Industries as chief executive officer.

    The Delhi based company is involved in manufacturing of custom-built electrical panels and switchboards.

    Gupta has spent over five years at Honda Cars, an organisation he joined in April, 2016 as national head, sales planning, brand management and marketing communications. Prior to this, he was associated with Banyan Capital Advisors Pvt Ltd for investing, mentoring and scaling start-ups. He has also spent eight years as vice-president and head – retail channel management at Reliance Industries Ltd.

    A graduate from Harvard Business School, Gupta’s first stint with Honda Cars began in 1996 as manager of marketing.