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Tag: Honda 2Wheelers

  • Honda says ‘life runs on two wheels, not one’ in new Activa campaign

    Honda says ‘life runs on two wheels, not one’ in new Activa campaign

    Mumbai: Honda Motorcycle & Scooter India (HMSI) has unveiled a special film to encapsulate the emotions of millions of Indians as the country gets back on its feet while navigating through the pandemic.

    Conceptualised by Taproot Dentsu, an ad film titled ‘India Ke Do Pahiye’ celebrates the ‘Never Give Up’ spirit of Indians as they gear up to return and resume their routines –with a spoonful of courage, renewed hope, and confidence. 

    “As we look at our country and how it is getting back into shape, we felt that actually all of us are contributing towards it by being the two wheels of India. Each one of us is doing our bit to get India back on its feet,” said Taproot Dentsu creative head Titus Upputuru, who is also credited for the lyrics of the creative.

    “This campaign is a salute to the relentless spirit of India and only a leader brand like Activa can do this kind of salutation. The brief was to capture this spirit & movement of India bouncing back,” stated Upputuru. “Activa has been around for two decades & having by far the best visibility across length & breadth of the country. Activa is synonymous with the two wheels moving India.”

    “The campaign emphasises upon India’s diversity, equality & inclusivity in taking the nation forward amidst the challenges of the new normal post-pandemic,” said Honda Motorcycle & Scooter India director, sales & marketing, Yadvinder Singh Guleria. “Ushering in the wave of positivity, the film showcases how each one of us in our own capacity, represents the resilience, determination, and dedication with which our country is emerging stronger.”

    Directed by Arun Francis and produced by Murali Govindan, the aim of the film is to motivate Indians to become the two wheels of the nation and move the country forward. 

    “This was a sort of catharsis for the agency and much beyond a brief. The approach was ‘Simply to Amplify’ as Activa is loved by multiple generations of consumers across India and it was only fitting that a brand of Activa’s stature talked about how India and Indians are making a comeback after the most difficult times,” commented Taproot Dentsu office head Abhinav Kaushik. “The spirit of humanity to rise from a crisis and the spirit of every Indian to stride positively has been beautifully captured in the ‘India Ke Do Pahiye’ concept.”

  • Honda 2Wheelers, Dentsu One wish “Happy 2009”

    Honda 2Wheelers, Dentsu One wish “Happy 2009”

    MUMBAI: Honda 2Wheelers rang in the New Year in a quirky manner as they wished the industry “Happy 2009” in January 2019. The move was a part of an interesting print ad campaign conceptualised and developed by Dentsu One – a Dentsu Aegis Network agency.

    The peg behind the innovative campaign was the government regulation making it compulsory to equip every 2-wheeler of less than 125cc engine capacity with a Combi-Brake System (CBS) from 1 April 2019 onwards. Honda  2wheelers, on the other hand, had introduced the Combi-brake system in India (with equaliser technology) way back in 2009.

    The agency revealed its approach towards creating the campaign, which has caught many eyeballs, stating, “The approach was to create a disruptive communication to grab reader’s attention and inform them about brand Honda’s technology leadership. The opportune time – first day of the year was selected strategically to make the message more clutter breaking.”

    Dentsu One national creative director Titus Upputuru said, “At Dentsu Aegis Network we try to build brands through innovative ideas. This is an example of that spirit. Salute to Honda Two Wheelers for buying into this unique creative and release it nationally. Usual shelf life of a print ad is one day however it clearly broke the trend with conversations about the advt. & creative going viral on digital medium long after the newspaper has gone into the bin. We are delighted with the response.” 

    Dentsu One executive vice president Abhinav Kaushik added, “We wanted to create a communication that had immense stop value and the power to hold the reader’s attention without any dilution. A communication is considered as really effective when people start talking about it and this is what is happening right now. The objective of the campaign to reaffirm Honda’s leadership position stands successfully achieved.”

    Honda Motorcycle & Scooter India senior vice president, sales and marketing Yadvinder Singh Guleria mentioned, “Honda has always been at the fore front of new technology introduction. We have a history of creating history in technology benchmarks adding value & convenience for our customers. While the industry is now adopting CBS aligning with regulation, we are proud to say that more than two crore happy customers are already riding CBS equipped Honda 2Wheelers. A clutter breaking simple communication to reinforce brand Honda’s technology leadership on New Year’s day was the core of this campaign.”