ITV

Tag: Homi Battiwalla

  • Come and showcase your Josh & Hosh skills to become ‘Malhar ka Atom’ at St. Xavier’s College’s annual festival

    Come and showcase your Josh & Hosh skills to become ‘Malhar ka Atom’ at St. Xavier’s College’s annual festival

    Mumbai: Till date you've tried to woo a girl with your macho skills… now prove to her that you have the perfect combination of 'Brain and Brawn'. Pepsi Atom's exciting contest at Malhar, St. Xavier's annual youth festival gives you that opportunity to display your strength of mind as well as body. The contest also invites you to come up with ways to charm a girl of your dreams. Through this activation at the much talked about fest, Pepsi Atom is looking out for the perfect ‘Malhar ka Atom’.

    To participate, just rush to the St. Xavier’s College and catch hold of the Pepsi Atom team. Post registration, participants will be tested on two categories to qualify for the ‘Knock out Session’- Josh via a physical test & Hosh via a riddle. Each ‘Knock out Session’ will comprise of three rounds – physical, mental & a creative challenge of coming up with ways to charm a girl. Three winners on August 16 & August 17 will emerge from these sessions respectively who will be awarded with Aviators sunglasses. These six winners will then compete against each other on the evening of August 17 to emerge as the mega winner of the ‘Malhar ka Atom’ contest and win the grand prize, a smart phone.

    Speaking about the latest activation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said “Pepsi Atom stands for the ‘Piyo Josh Mein Jiyo Hosh Mein’ attitude. Through our latest activation at, Malhar, we aim to encourage youth to display their strength of mind as well as body”.

    Malhar, is one of the largest inter-college youth festivals in Mumbai, hosted annually by the students of St. Xavier's College. The fest includes events, cultural contests in literary, performing arts and fine arts categories, along with a number of workshops on different themes.

    Follow our twitter handle @PepsiAtom and go to youtube.com/PepsiAtom for interesting Pepsi Atom videos

  • Pepsi looks at cashing in on the ICC Champions Trophy fever

    Pepsi looks at cashing in on the ICC Champions Trophy fever

    MUMBAI: After IPL6, Pepsi has launched its all new social media campaign ‘Road to champions‘ for cricket fans remembering the defining moments in cricket history.

    Through this campaign, fans will get an opportunity to take participation in application based in Twitter, Facebook and Instagram. Users can create graphics to earn higher points and tweet their favorite movement ‘Oh yes Abhi!‘ which will help them to move ahead on the virtual road to ICC champion‘s trophy.

    Inaugurating the campaign is a Pepsi tweet up led by Harsha bhogle. The tweets need to be addressed with #Road2Champions to qualify in the contest. The contest is divided into four phases. For the first four days and at the end of each day the winner will be announced. On Day six, top 20 players from the leader board will be declared, the users have to gain support from their friends and followers for points. On Day seven, Harsha Bhogle will tweet the winner‘s name.

    At the end of the contest, the top scorer will get a chance to win a ticket to London and toss the coin at the Finals of the ICC Champions Trophy.

    Speaking on the launch, PepsiCo India senior director marketing (Colas, Juices & Hydration) Homi Battiwalla said, “With the launch of the Pepsi ‘Road To Champions‘ we are taking our journey of fan engagement on digital platforms to the next level. We aim to create meaningful conversations around the sport with this activity, by engaging our fans with an opportunity to share their memorable moments on cricket. Pepsi as a brand strongly identifies with cricket in India and this year‘s Pepsi IPL activation cemented that association. The “Pepsi Tweet 20″ and the ‘The Great Indian Catch‘ were immensely popular campaigns that made Pepsi the most talked about brand online during the tournament. Keeping our success trajectory as a benchmark, we are hoping to multiply our engagement with consumers online with this campaign.”

     

  • Pepsi changes the game with T20 football

    Pepsi changes the game with T20 football

    MUMBAI: Pepsi recently announced the launch of its first ever football themed campaign in India with a new ad film featuring Ranbir Kapoor. The brand takes the campaign forward with a football league format – Pepsi T20 Football.

    Pepsi T20 Football is a new format for amateurs, which combines T20 style of playing with the spirit of football. Winners of this nationwide tournament will get a chance to play football the Pepsi T20 way against the Indian cricket stars and get an opportunity to be coached by an international football star.

    PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Pepsi T20 Football tournament takes forward the philosophy of ‘Change the Game‘ by taking football outside the conventional domain and giving it a refreshing twist. It is a unique grassroots initiative mounted at a never before scale in India that aims to take the excitement around the sport to the next level. With the involvement of Indian cricketers, Bollywood and an international football star; the campaign promises to excite and engage not only the existing passionate football fans but the entire nation.”

    Actor Ranbir Kapoor said, “Being a football enthusiast I am glad that Pepsi is taking this initiative to popularise the sport amongst the youth of our country. I am proud to be associated with it and confident that Youngistaan will enjoy the new Pepsi T20 Football format”.

    To be a part of the Pepsi T20 Football campaign, amateur footballers between the age of 14 and 30 years can register in 7-member teams at designated venues. Open to all Indians, on ground registrations and matches will be organized across major Indian cities including Chennai, Bengaluru, Kolkata, Mumbai, Lucknow, Ludhiana and Delhi. The registration process begins with Chennai on 14th March and tournament will continue till June. 64 teams from each city will compete in knock-out style 20-minute matches and the top 32 will compete in the respective city finales. The city finale will be organized in a unique metallic cage at a public venue with lots of music, fun and Pepsi. A total of 8 teams, including 1 winning team from each city and 1 wild card entry will compete to emerge as ‘Game Changers‘. They will then get the opportunity to be coached by an international football star before they face the Cricket Stars at the Grand Finale.

    The tournament will be supported by a 360-degree approach including on-air, outdoor & on-ground initiatives; special edition packaging and digital engagement programmes. Pepsi has partnered with ESPN Star Sports, who will produce and showcase the tournament in a special 8-episode series, starting April 2012.

  • PepsiCo appoints Homi Battiwalla to head marketing of Colas

    PepsiCo appoints Homi Battiwalla to head marketing of Colas

    MUMBAI: PepsiCo India has appointed Homi Battiwalla as EVP- Colas, Hydration and Mango Based Beverages.

    Battiwala takes over from Sandeep Singh Arora who is not working with the company anymore. He takes charge of the marketing role for the Cola category (Pepsi, Diet Pepsi) along with his current responsibilities. He is director juice and juice drinks at PepsiCo India.

    PepsiCo beverages executive director – marketing Deepika Warrier said, “Homi’s rich experience and in-depth understanding of the beverage industry, positions him well to lead the marketing responsibilities for brand Pepsi as we look forward to continue the brand’s winning performance. Homi has been singularly responsible for some iconic brand building and marketing on brand Slice and consistently positioning Tropicana in the breakfast nutrition space. He has proven his leadership skills in successfully growing the juice and juice based drinks category for PepsiCo.”

    Battiwala joined PepsiCo in 1997 as management trainee. He has handled the company’s sales, distribution and marketing team. He has worked across various beverage brands including Mountain Dew, 7UP, Tropicana, Aquafina and Mango Slice.