ITV

Tag: Homes

  • HomeLane to invest Rs 100 crore in marketing over 12 months

    HomeLane to invest Rs 100 crore in marketing over 12 months

    BENGALURU: In India, getting home interiors done is generally regarded as a significant but chaotic exercise. As a result, the business segment remains highly unorganised and plagued with unpredictability in terms of time, quality, transparency and expertise. A chaotic experience brings down the joy of creating a new house and unpredictability becomes a serious nightmare. With this rationale, home interiors brand HomeLane is aiming to reduce the pain currently associated with this process through its 45-day delivery promise.

    The company has launched a new digital campaign ‘Switch to HomeLane’, across a wide spectrum of OTT/video streaming platforms to urge the Indian consumer to bank on the HomeLane guarantee and “switch” to enjoy its predictable experience. With the digital-first approach, HomeLane is kicking off the new campaign on OTT platforms, beginning with SonyLiv during the India vs Australia T20 series, and supported by YouTube and other social media platforms across key cities.

    HomeLane is planning to invest over Rs 100 crore during the next 12 months on various marketing initiatives. This campaign is part of this strategic direction and will run through the entire Q4 of FY 20-21.

    HomeLane VP marketing Rajeev GN said, “At HomeLane, we bring predictability into an unorganised and chaotic journey of getting home interiors done. Our 45-day delivery with a penalty backed promise of ‘we pay, you rent’ has been a huge differentiator. It has benefited our customers through price transparency combined with high quality delivery making the last mile of the experience easy for them. Through our new campaign we reiterate this promise as Indian consumers start adjusting to the new normal.”

    The campaign involves a couple in the process of getting their new home’s interiors done. However, they are faced with multiple challenges such as delays, poor quality and hidden costs along the way when it comes to dealing with a carpenter. By highlighting these pain points, the campaign aims to appeal to the homeowners to switch to HomeLane in order to enjoy a hassle-free experience through the HomeLane guarantee of 45-day delivery, superior quality and complete price transparency.

    Established in 2014, HomeLane has grown into one of India’s leading tech-enabled home interiors brands, providing end-to-end interior services in a personalised, professional way. The company claims to have delivered over 15,000 homes across the country, over the last six years. HomeLane currently services 12+ cities across the country through 21 experience centres.

  • OYO Hotels and Homes, Cure.Fit, and TapChief take top 3 spots on 2019 LinkedIn Top Startups List

    OYO Hotels and Homes, Cure.Fit, and TapChief take top 3 spots on 2019 LinkedIn Top Startups List

    MUMBAI: LinkedIn, the world’s largest professional network, today launched the second edition of the  LinkedIn Top Startups List for India, as determined by the actions of more than 60+ million professionals on the platform. The list reveals the 25 hottest Indian startups to work for in 2019 and how these companies influence growth and opportunity for the country’s workforce and the economy.

    This year, the world’s third-largest hospitality chain, OYO Hotels and Homes (#1) has retained its pole position on the list by expanding its services across 80 countries and becoming a decacorn in 12 months. With its foray into international markets and $100 million in annual revenue within three years of inception, health and fitness startup Cure.Fit (#2) has also maintained its rank, coming in second after the hospitality chain. Breaking the pattern, the list welcomes online consultation platform TapChief at the (#3) spot. Alongside TapChief, the top 10 features three new entrants this year, Bounce (#5), the world’s fastest growing bike sharing startup, Playment (#6), an AI-driven crowdsourced marketplace, and mfine (#9), an online doctor consultation platform. 

    Consumer Internet startups retain their dominance on this year’s list, and showcase the emergence of healthcare, wellness, and e-learning startups that are embracing AI to offer accessible medical, wellness, and upskilling solutions for consumers. Making their debut on the list, startups like mfine (#9) and Pristyn Care (#21) are providing AI-driven doctor-consultation and affordable surgical access with instant online access to doctors. As Indian companies invest in future-proofing their talent by proactively working towards bridging the skills gap, e-learning platforms InterviewBit (from #22 in 2018 to #10 in 2019) and upGrad (from #21 in 2018 to  #14 in 2019) have made significant strides on the list.

    “India is the world’s second largest startup ecosystem and this made it incredibly exciting to curate the second edition of the Top Startups list. The list is symbolic of the thriving ecosystem, and features companies that are vanguards of key trends in e-learning, healthcare, and financial services. In terms of creating opportunity, the startup ecosystem continues to flourish by fulfilling employment needs across various industries in the midst of the economic slowdown. Our data shows that these 25 companies collectively created about 18,000 jobs in the past year, and are expected to create more than 19,000 new employment opportunities in the coming 12 months,” says Adith Charlie, India Managing Editor, LinkedIn.

    Nearly 50% of the companies on the 2019 Top Startups List for India are Bengaluru-based, including firms such as Cure.Fit (#2), TapChief (#3), Bounce (#5) and Udaan (#11), which further endorses Bengaluru’s status as the startup capital of India.