ITV

Tag: home shopping channel

  • ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

    ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

    MUMBAI: The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL and merger of Maurya TV Private Limited with the Company. As a part of the Scheme, the equity shares of DMCL shall be listed on stock exchanges.

    Newspaper Launch: The Network launched the Delhi edition of DNA on 11 October 2016.

    DNA launched with a promise. “We won’t compromise on the quality and integrity of journalism. You won’t find a story where we have sold our soul to make money and sold it to you as news,” wrote the editor-in-chief of the newspaper on the front page of the first issue of the 32-page paper priced at Rs 10. He further promised that the spanking new newspaper will change the rules of the game. DNA’s Delhi debut has, interestingly, took the media fraternity, including top media buyers at advertising agencies, by surprise.

    Delhi is a bigger print media market than Mumbai. Of Rs 5,100 crore invested into advertising in newspapers in Delhi and Mumbai, 60% goes into print brands in the capital. The English print market in Delhi is estimated to be at Rs 1,700 crore.

    Acquisition: Subsequent to September 30, 2016, the company has acquired 49 per cent stake in Today Merchandise Private Limited and Today Retail Network Private Limited and the Board of Directors today approved in-principle launch of a Home Shopping channel by the company.

  • ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

    ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

    MUMBAI: The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL and merger of Maurya TV Private Limited with the Company. As a part of the Scheme, the equity shares of DMCL shall be listed on stock exchanges.

    Newspaper Launch: The Network launched the Delhi edition of DNA on 11 October 2016.

    DNA launched with a promise. “We won’t compromise on the quality and integrity of journalism. You won’t find a story where we have sold our soul to make money and sold it to you as news,” wrote the editor-in-chief of the newspaper on the front page of the first issue of the 32-page paper priced at Rs 10. He further promised that the spanking new newspaper will change the rules of the game. DNA’s Delhi debut has, interestingly, took the media fraternity, including top media buyers at advertising agencies, by surprise.

    Delhi is a bigger print media market than Mumbai. Of Rs 5,100 crore invested into advertising in newspapers in Delhi and Mumbai, 60% goes into print brands in the capital. The English print market in Delhi is estimated to be at Rs 1,700 crore.

    Acquisition: Subsequent to September 30, 2016, the company has acquired 49 per cent stake in Today Merchandise Private Limited and Today Retail Network Private Limited and the Board of Directors today approved in-principle launch of a Home Shopping channel by the company.

  • “Best Deal TV has been consistent and seen a 10% MOM growth:” Raj Kundra

    “Best Deal TV has been consistent and seen a 10% MOM growth:” Raj Kundra

    MUMBAI: Entrepreneur Raj Kundra and Bollywood action star Akshay Kumar owned Best Deal TV, recently signed a deal with e-commerce giant Amazon. The deal marked conglomeration of e-tailing and home shopping industries which by far was considered as subtle competitor to each other.

     

    Launched exclusively for the southern part of the country, Best Deal TV since its launch has continued its series of innovations.

     

    The deal with Amazon opens up avenues of expansion for the newly launched home-shopping channel, feels Kundra. He tells Indiantelevision.com, “We wanted to reach out to a completely different and new clientele. Since our product offering was also unique, we pitched the offer to the head of Amazon and after the first meeting they were convinced it would be a great partnership.”

     

    The experimental deal has been signed for a trial period of one year. Other than gaining reach, Best Deal TV, through the association, will look to yield benefit from Amazon’s robust logistics network along with co-branding through new marketing strategies.

     

    “On 26 June, we dominated the front page of Amazon with a video and big Best Deal TV banner. Separately, Amazon will be marketing our products on its site and we will be driving traffic to our brand store on Amazon,” Kundra informs.

     

    Best Deal TV, as per recent reports, had fetched Rs 3 crore in the first month of its operation.

     

    Speaking on the sales and target Kundra asserts, “We have not set any sale targets for this venture as this is more about creating a customer experience which will eventually add up to sales. So far we have been consistent and seen a 10 per cent month-on-month growth.”

     

    A veteran from the home shopping industry on condition of anonymity says, “It’s a smart way to enhance your reach. Multi system operator (MSO) Den and e-commerce player Snapdeal did it in the past and now Best Deal TV and Amazon. We will see more and more of such deals happening. But what is the turnover from the deal will be something to observe. For example on television when a headphone is showcased for sale you don’t have 10 other headphones from six different brands popping up which happens on Amazon or Flipkart or Snapdeal. So, this will be an added challenge to deal with. In my opinion reach and marketing opportunities are the positive part of the deal but other available products of same genre will test Best Deal TV’s product.”   

     

    Another expert from the home shopping space asserts, “Best Deal TV acquired a lot of goods from different brands which it is not being able to sell though its channel and hence it has tied up with Amazon. The deal will help them clear the stock as Amazon has massive presence but the margin of profit would be different. So to me it looks like a damage control deal.”

  • Star CJ Alive to start selling cars from April

    Star CJ Alive to start selling cars from April

    KOLKATA: STAR CJ Alive, a home shopping channel, will start selling cars from April, said Kenny Shin, chief executive officer, STAR CJ Alive.

    The home shopping channel owned by STAR CJ Network India, a joint venture of STAR Asia and South Korean home shopping major CJ O Shopping, has already entered into agreements with two car manufacturers, said Kenny Shin, chief executive officer, STAR CJ Alive.

    Shin declined to name the two car manufactuers.

    Star CJ Alive earlier planned to start selling cars from this month but the 3-6 per cent reduction in excise duty across different class of vehicles in the interim budget resulted in its plan getting delayed.
     

    CJO Shopping which sells cars in China and Korea since 2003, garners good business from the auto segment. “In the year 2012-13, out of $1.5 billion turnover, around Rs 1,000 crore (about $161 million) was contributed by auto sales in China,” he said.

    Shin said about 15 per cent of the enquiries get translated into deals. The shopping channel has around 50 million viewership.

    Shin expects cars priced between Rs 4 lakh and Rs 10 lakh to sell the most.

     
    He said the shopping channel will also start selling products like insurance and travel packages in another three to four months. It has earlier carried programmes for creating awareness about ICICI Lombard and Tata AIG products.

     

    Star CJ Alive was launched about four years ago and is one of the fastest growing shopping channels in the country. “The television shopping industry is growing at a rate of 35-40 per cent whereas in the current fiscal, we are growing at a rate of around 60 per cent,” he said.
     

    The size of the television shopping business in India is around Rs 2,000 crore and STAR CJ Network India enjoys a market share of around 30-35 per cent at present, Shin said.

     

    Star CJ Alive is in the third position in terms of sales. Home Shop 18 is at the top. Star CJ Alive gets 90 per cent of its business through the television channel and 10 per cent from online shopping.
     

    “Looking at the change in the consumer behaviour in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base,” he said. Star CJ Alive offers an array of products ranging from fashion, lifestyle, home appliances, kitchenware to digital products.
     

    On buying preference and trends, Shin said home shopping trend has changed and consumers now also buy personal care products and products like sarees and jewellery. Earlier, home shopping was restricted to digital products.

    The channel has 5 million registered customers and aims to increase the customer base to 8 million in the next 2-3 years.