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Tag: Home interiors

  • DesignCafe opens third experience centre in Mumbai

    DesignCafe opens third experience centre in Mumbai

    MUMBAI: Home interiors  brand, DesignCafe, has launched its third experience centre in Mumbai, located at Vicino Mall, Oshiwara, Andheri West. This opening marks the company’s fifth centre in Maharashtra and its seventeenth across India, following a recent launch in Pune.

    The new experience centre aims to cater to the strong demand and growing customer base in Mumbai by offering a comprehensive and inspiring experience for homeowners.

    The centre features:

    * A fully designed sample flat showcasing space-optimized interiors.
    * Display zones for modular kitchens, wardrobes, bedrooms, and living areas.
    * Mumbai-inspired design elements suitable for modern, compact homes.
    * Design solutions that can increase space by up to 20 per cent.
    * A curated selection of premium finishes, high-quality materials, and versatile design combinations.

    This new location is part of DesignCafe’s commitment to providing personalised interiors designed for efficiency and style, suitable for the fast-paced lifestyle of Mumbai.

    Co-founders Gita Ramanan and Shezaan Bhojani stated that opening their third centre in Mumbai reflects their understanding of the city’s living and growth patterns. They emphasized the need for maximising space in Mumbai homes and highlighted their design approach in achieving this while reflecting individual homeowner styles.

    Gita Ramanan added that their vision is to make world-class design, seamless execution, and quality homes accessible to every homeowner across India, particularly in cities like Mumbai, emphasizing affordability and functionality as key standards.

    The Oshiwara Experience Centre operates on DesignCafe’s in-house design-to-installation model, which includes:
    * End-to-end project execution with over 400 expert designers.
    * A 65,000 sq. ft. factory equipped with German machinery.
    * A rigorous 51-point quality check.
    * 0 per cent EMI options and a 20-year warranty.
    About DesignCafe:
    Founded by architects Gita Ramanan and Shezaan Bhojani, DesignCafe has delivered over 10,000 homes and operates 17 Experience Centres in 11 cities. The brand focuses on providing intelligent, space-saving, and personalized interiors designed to suit various lifestyles and budgets, with an emphasis on functionality, affordability, transparent pricing, and quality service.

  • MS Dhoni invests in home interiors brand HomeLane

    MS Dhoni invests in home interiors brand HomeLane

    MUMBAI: Home interiors company, HomeLane has entered into a  three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. The cricketer, popularly known as ‘Captain Cool’, will be HomeLane’s first brand ambassador and the first celebrity to endorse an end-to-end home interiors brand.

    As the interiors brand expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers. HomeLane plans to add 25 new Tier II and Tier III cities over the next two years and has earmarked Rs 100 crore in marketing spends to support this aggressive expansion.

    With the upcoming cricket and festive season, HomeLane and MS Dhoni are jointly working on a brand new campaign that will be released during the new IPL season.

    Commenting on the partnership, HomeLane founders Srikanth Iyer and Tanuj Choudhry said, “We are excited to partner with MSD. He is not just a sporting legend but also one of the most respected and recognised personalities in India. With the trust & credibility that he brings to the table, we believe that he is the perfect fit for our brand vision. HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal.”

    VP – marketing, Rajeev G N added, “MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We are ecstatic to have him on board and look forward to building a strong digital-first brand over the next many years with him.”

    Commenting on the association, Mahendra Singh Dhoni said, “My home, like anyone else, is my comfort zone. A home is built with love and dreams and it’s where we create memories of a lifetime with our loved ones. I believe that HomeLane can help homeowners make their dream home a reality. HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality.”