Tag: home decor

  • A paint giant’s growth slows as net profit slides to 42.4 per cent

    A paint giant’s growth slows as net profit slides to 42.4 per cent

    Mumbai: In a season marked by dampened demand, economic pressures, and persistent monsoons, Asian Paints saw a dip in performance during Q2 of FY25. The company’s consolidated net sales for the quarter reached Rs 8,003 crores, down 5.3 per cent from Rs 8,451.9 crores in the previous year. The period was particularly challenging for the domestic decorative business, impacted by low consumer sentiment, extensive rains, and floods in key regions, marking a volume decline of 0.5 per cent and a revenue decrease of 6.7 per cent.

    Asian Paints’ standalone financials also reflect these struggles. The standalone net sales fell by 6.5 per cent, reaching Rs 6,840.6 crores compared to Rs 7,315.7 crores in Q2 FY24. The company’s efforts to adjust its pricing, with reductions last year and selective increases this quarter, had limited impact on countering the cost pressures from raw material prices and sales expenses, hitting the operating margins substantially. For Q2, the standalone PBDIT margin decreased to 16.4 per cent, a decline of 530 basis points from last year.

    The strategic decisions on pricing have had a notable impact on Asian Paints’ bottom line. Although the firm implemented price increases during Q2, the benefits are expected to manifest only in the second half of the year, while ongoing cost pressures from raw materials and elevated sales expenses strained Q2 margins. The consolidated PBDIT margin narrowed to 15.5 per cent, down 480 basis points from last year’s 20.3 per cent. Net profit after tax, excluding exceptional items, saw a sharp 42.4 per cent reduction, sliding to Rs 694.6 crores.

    Exceptional items further dampened the quarter’s results, including a Rs 180.1 crore impairment loss, which affected goodwill on acquisitions like White Teak and Weatherseal in addition to foreign exchange losses associated with subsidiary operations in Ethiopia.

    Despite the challenging quarter, Asian Paints’ Industrial Business displayed resilience. General Industrial, Protective Coatings, and Refinish segments reported decent growth, providing some support against the broader revenue challenges. In international markets, however, the effects of currency devaluation in Ethiopia, Egypt, and Bangladesh weighed heavily, contributing to a revenue decline of 0.7 per cent. On a constant currency basis, though, the segment achieved an 8.7 per cent growth rate, underscoring the strength of Asian Paints’ offerings despite global economic pressures.

    Asian Paints’ Home Décor category experienced growth through its Beautiful Homes network, albeit below expectations. In the Bath Fittings and Kitchen segments, sales growth was steady, with bath fittings recording a 2.1 per cent increase to Rs 83.1 crores and the kitchen business up by 8.8 per cent to Rs 105.3 crores. Yet, profit margins in these segments were under pressure, as the Kitchen business posted a slight loss in Q2 despite increased sales.

    Meanwhile, White Teak and Weatherseal, recent acquisitions within the decor portfolio, continued to benefit from synergies with Asian Paints’ distribution network. White Teak’s Q2 sales rose by 19.2 per cent to Rs 31.1 crores, while Weatherseal saw a 4.8 per cent increase to Rs 13.2 crores.

    As Asian Paints enters the latter half of FY25, it faces ongoing pressures in both domestic and international markets. With anticipated easing of material costs and the impact of recent price increases expected to flow through, the company foresees margin improvement in the coming quarters.

    Key Financial Highlights:

    •    Q2 FY25 Consolidated Net Sales: Rs 8,003 crores, down 5.3 per cent YoY

    •    Standalone Net Sales: Rs 6,841 crores, down 6.5 per cent YoY

    •    Consolidated PBDIT Margin: 15.5 per cent, down 480 bps from last year

    •    Standalone PBDIT Margin: 16.4 per cent, down 530 bps from last year

    •    Net Profit (post-minority interest): Rs 694.6 crores, down 42.4 per cent YoY

  • Lowe Lintas launches bold ‘Be Different’ campaign for Merino Laminates

    Lowe Lintas launches bold ‘Be Different’ campaign for Merino Laminates

    Mumbai: Merino Laminates has launched a captivating 360° brand campaign, ‘Be Different’, to inspire homeowners to make bold style choices. Conceptualised by Lowe Lintas, the campaign features an intriguing film with actress Isha Talwar that challenges consumers to rethink traditional decor with Merino’s unique and aesthetically driven laminate designs.

    “With ‘Be Different’, we are empowering customers to create spaces that are as unique as they are,” said Merino Group chief marketing officer, Parveen Gupta. “Our new brand proposition reflects our commitment to offering designs that let our customers make confident style statements.”

    The campaign spotlights Merino’s Sampada Collection, a groundbreaking series of laminate designs inspired by Indian art and heritage, which sets new benchmarks in interior design. Sharing her thoughts, Lowe Lintas, president (creative), Vasudha Misra said, “As fine dining restaurants speak about produce that’s farm to table, here’s an advertising equivalent that’s as satisfying. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times.”

  • Pepperfry names Shubbam Sharrma as new chief growth officer

    Pepperfry names Shubbam Sharrma as new chief growth officer

    Mumbai: Pepperfry, India’s e-commerce furniture and home decor platform, has appointed Shubbam Sharrma as chief growth officer, marking a significant step in the brand’s journey to redefine growth. With over 17 years of expertise across retail, e-commerce, and omnichannel ventures, Sharrma is set to lead Pepperfry’s strategic expansion, focus on customer acquisition, and boost operational efficiency.

    In his role as CGO, Sharrma will expand Pepperfry’s presence in the home categories, launch new product segments, and elevate B2B growth through initiatives like the multi-tiered channel partner program and partnerships with Horeca and corporate clients. His proven track record in driving transformative growth makes him a valuable addition to Pepperfry’s leadership team.

    Welcoming Sharrma aboard, Pepperfry co-founder & CEO, Ashish Shah said, “We are delighted to welcome Shubbam to the Pepperfry family. His extensive experience in driving growth in retail, coupled with his deep understanding of the consumer landscape, makes him the ideal leader to spearhead our next phase of expansion. We are confident that Shubbam’s vision and expertise will be instrumental in solidifying Pepperfry’s position as the undisputed leader in the furniture, mattress and home décor market.”

    Expressing his excitement, Sharrma said, “I’m thrilled to be part of Pepperfry during this exciting phase of its growth journey. For anyone looking to buy furniture, Pepperfry has become the go-to destination. Our aim would be to further enhance this segment with tech-driven innovation and omnichannel integration to complete more and more customer journeys and make the business funnel more efficient. By fostering content and community engagement, we will democratize access for D2C entrepreneurs, helping to bring the best curated collections to our customers”.

    Sharrma added, “Our vision is to blend new-age and legacy brands, creating a one-stop destination for all things home—truly the best of both worlds. Furthermore, we see immense potential in the B2B segment, particularly in building a curated platform for architects and interior designers to meet their discerning clients’ needs. As any B2B client setting up a workspace requires extensive furniture and decor, we are committed to developing efficient channels to serve this segment effectively. Together, we will set new benchmarks for customer-centricity, operational excellence and innovation.”

    Prior to Pepperfry, Sharrma was chief business officer at ImpactGuru, where he drove multi-city growth and optimised operations, marketing, and HR processes. He played a pivotal role in CarDekho’s success in the used car retail space and has consulting experience with KSA Technopak and RedSeer, advising on digital transformation and growth strategies.

  • Pepperfry enters luxury furniture & home decor market

    Pepperfry enters luxury furniture & home decor market

    Mumbai: Pepperfry, an e-commerce furniture and home decor marketplace, has forayed into the luxury furniture and home decor category. This launch caters to customers seeking high-end, unique pieces.

    The luxury furniture segment offers over 650 items from 25 brands, including Freedom Tree, Orange Tree, and Ziba Homes. The home decor segment features over 1000 products from 30 brands like Jaipur Rugs, Noritake, and India Circus. The collection includes sofas, dining sets, carpets, lamps, and lights, crafted with premium materials.

    Pepperfry chief business officer Hussaine Kesury said, “Our leadership in the furniture, mattress and home decoer segment has always been fueled by innovation and a deep understanding of our customers’ evolving needs. Recent consumer insights show a clear surge in demand for premium furniture and home decor, with more customers seeking luxurious, high-quality options for their homes. Leading brands have echoed this demand, reinforcing the need for a dedicated luxury segment. With our vast omnichannel presence across 100+ cities and 150+ stores, expanding into this space was a natural progression. We are excited to offer discerning customers a curated selection of luxury furniture and home decor, further cementing Pepperfry’s position as the premier destination for all home furnishing needs.”

    In the next quarter, Pepperfry will expand its offerings by adding premium and luxury brands across its omnichannel platform. In response to growing demand for luxury goods, the brand plans to introduce over 5,000 exclusive products from national and international brands in the furniture and home decor category. This move strengthens Pepperfry’s position as a key destination for customers seeking premium home products.

  • “Innovation is indeed at the core of Dusaan’s strategy”: Simran Kohli

    “Innovation is indeed at the core of Dusaan’s strategy”: Simran Kohli

    Mumbai: Dusaan Retail Technologies, popularly known as Dusaan, is a leading online marketplace focused on home decor and was co-founded in 2022 by Simran Kohli and Moulshree Aggarwal. In a span of a year, Dusaan emerged as the fastest-growing e-commerce platform in the industry. Both founders share a common interest in home decor and drive inspiration from their personal experiences during home transformation projects.

    At present, the company features more than 200 brands and has collaborated with over 200 vendors to offer customers a wide selection of premium products. By making premium aesthetically pleasing home decor accessible to everyone, Dusaan aims to become a household name in India. On the other hand, by exploring strategic partnerships with esteemed international brands, it aims to enhance its global presence.

    The company is currently exploring how integrating Artificial Intelligence and other

    emerging technology can enhance their service and customer experience. With an unparalleled online shopping experience showcasing top-tier Indian brands, Dusaan aims to emerge as a brand that reckons with the public and their taste.

    Indiantelevision.com reached out to Dusaan co-founder Simran Kohli, where Kohli talked on lot of ongoing trends in the home decor industry, technological advancement, their integration of artificial intelligence and much more…

    Edited excerpts

    On share the inspiration behind founding Dusaan Retail Technologies and personal experiences influencing its inception

    The inspiration behind founding Dusaan Retail Technologies was deeply rooted in our personal experiences, specifically the challenges we encountered during our home transformation projects. My co-founder, Moulshree Aggarwal, and I recognized a significant gap in the Indian market for a centralized platform catered to premium and affordable home decor needs. This realization sparked our shared passion to revolutionize the home decor industry. Our ambition was to create a one-stop destination that would not only feature curated premium home decor but also embrace and promote a diverse range of brands. This vision was about democratizing access to aesthetically pleasing home decor, thereby transforming the way people shop for their homes. It was also about supporting the growth of local artisans and manufacturers, acknowledging the challenges posed by the vast and largely unorganized Indian home decor industry. Our personal experiences not only inspired us but also drove us to create a platform that would make a significant impact on the industry and support economic growth and cultural preservation. Furthermore, the Indian home decor market, being a multi-billion dollar industry with a large part still unorganized, lacked a comprehensive retail solution that effectively connected consumers with a wide array of products. This presented an enormous opportunity to streamline access, enhance consumer experience, and support the artisan community by bringing their unique creations to the forefront of the retail scene.

    On unique approach or strategy has contributing to your remarkable growth within such a short span

    Our remarkable growth within such a short span can be attributed to our unique approach of leveraging technology to provide a curated and seamless shopping experience, paired with a deep understanding of market gaps and consumer behavior. From the outset, Dusaan has focused on differentiating itself through an easy-to-navigate, user-friendly online platform that offers a curated selection of premium home decor items. This strategy, combined with our emphasis on empowering hundreds of homegrown brands and exploring strategic partnerships with esteemed international brands, has resonated well with our core audience. Additionally, our dedication to quality and the empowerment of brands have played crucial roles in our growth. We have been able to offer our customers a vast product range of more than 25k+ unique items, catering to the aesthetic needs of modern households, which has contributed to our rapid expansion and popularity among a robust customer base. This success also reflects the increasing consumer affinity towards investing in quality home improvements, demonstrating a shift in lifestyle preferences that prioritize well-designed living spaces.

    On Dusaan ensuring the quality and curation of its offerings to maintain customer satisfaction

    At Dusaan, ensuring the quality and curation of our offerings to maintain customer satisfaction is paramount. We accomplish this through a meticulous selection process that involves closely working with our vendors and artisans to ensure that every product meets our high standards of quality and aesthetic appeal. Our team is dedicated to empowering brands by providing them with a platform that values quality and design, thereby ensuring that our customers have access to the best products. Furthermore, we actively gather and incorporate customer feedback to refine and enhance our product range. This commitment to quality and customer satisfaction is at the heart of everything we do, enabling us to maintain a strong and loyal customer base.

    On shedding light on incorporatinng user feedback and technological advancements to enhance the shopping experience

    Innovation is indeed at the core of Dusaan’s strategy, and our recent website revamp is a testament to this commitment. We have incorporated user feedback and technological advancements to significantly enhance the shopping experience. The introduction of a revamped UI/UX design and the emphasis on user-generated content have made our platform more engaging and trustworthy. We have also enriched our website with a wealth of knowledgeable content, including tips and tricks, comprehensive guides, and detailed insights, to empower customers to make informed decisions. Additionally, we’ve implemented features like expert style guides, shop-the-look options, and personalized shopping experiences that cater to each user’s unique tastes and preferences. These features not only make our platform more intuitive but also help in aligning with the evolving needs of our customers, ensuring they find exactly what they are looking for in their pursuit of enhancing their living spaces.

    On the integration of artificial intelligence and other emerging technologies to further elevate customer service and satisfaction

    As Dusaan continues to expand its reach and product offerings, the integration of emerging technologies is a key aspect of our vision to elevate customer service and satisfaction. We are particularly focused on how AI can enhance personalization, offering hyper-personalized product recommendations that improve the shopping experience by analyzing customer data and behavior patterns. This capability allows us to cater specifically to individual preferences and predict future trends and demands, significantly enhancing customer satisfaction and engagement. AI also plays a crucial role in increasing the efficiency of our business operations, aiding our team members in decision-making processes, and speeding up our business cycles. This integration of AI not only positions us at the forefront of technological innovation in the competitive home decor market but also ensures that we continually offer unmatched value and convenience to our customers, significantly enhancing their overall experience with Dusaan.