ITV

Tag: Home Credit India

  • Fintech upstart Pay10 recruits GoKwik marketing chief

    Fintech upstart Pay10 recruits GoKwik marketing chief

    MUMBAI: Pay10 India has roped in Joyeeta Ghosal from e-commerce enabler GoKwik to lead its marketing charge as the fintech outfit seeks to muscle into India’s crowded payments landscape. Ghosal, who spent over three years as head of marketing at GoKwik, has been appointed senior vice-president and head of marketing and communications at the alternative payments specialist.

    The hire marks a homecoming of sorts for Ghosal, who previously cut her teeth in financial services during a near four-year stint at Home Credit India, where she rose from senior manager to head of marketing communications. Her track record spans traditional media, telecommunications, and consumer finance—experience that could prove crucial as Pay10 attempts to differentiate itself in a market dominated by heavyweight rivals.

    Before her GoKwik tenure, Ghosal honed her brand-building credentials across diverse sectors. She managed marketing communications for Czech lender Home Credit during its aggressive Indian expansion, crafted customer insights at telecom giant Vodafone, and helped launch Bengali daily Ebela at media house ABP Group—a project later showcased at the World Newspaper Congress in Bangkok.

    Her appointment comes as India’s payments sector faces increasing fragmentation, with niche players attempting to carve out specialised niches amid the dominance of established giants. Pay10’s focus on “open finance solutions and alternate payment methods” suggests an attempt to exploit gaps left by mainstream providers.

    The move also highlights the ongoing talent shuffle in India’s fintech ecosystem, where experienced marketing professionals command premium valuations as companies vie for consumer mindshare. For Pay10, landing a veteran who has navigated both traditional financial services and cutting-edge e-commerce represents a strategic coup.

    Whether Ghosal can translate her diverse experience into market traction for Pay10 remains the acid test. In a sector where regulatory headwinds and competitive pressures have claimed numerous casualties, her cross-industry expertise may prove the difference between breakthrough and bust.

  • Home run for Home Credit as Vivek Singh takes charge as CEO

    Home run for Home Credit as Vivek Singh takes charge as CEO

    MUMBAI: The credit game just got a power boost. At its board meeting on April 7, 2025, Home Credit India appointed Vivek Singh as its new chief executive officer, marking a strategic move under the TVS Holdings umbrella to chart the next phase of growth. With over two decades of experience across financial services and digital innovation, Singh’s appointment signals a future focused on scale, inclusion, and tech-led transformation.

    Known for his hands-on leadership and sharp strategic insight, Singh has previously held senior roles in top financial institutions, steering businesses through periods of exponential growth. As he steps into his new role at Home Credit India, he brings with him a vision rooted in accessibility and responsible lending.

    TVS Holdings director K Gopala Desikan, said on this appointment: “Home Credit India has played a pivotal role in advancing financial inclusion across the country. We are confident that Vivek’s deep understanding of the Indian financial landscape, particularly in the consumer & retail finance space, coupled with his proven ability to drive growth and innovation, will be invaluable as we move forward and strengthen the business of Home Credit India and build upon its strong foundation.”

    Home Credit India CEO Vivek Singh said, “It’s an honour to lead Home Credit India at a time when technology is revolutionising how we serve customers.  I am committed to fostering innovation, enhancing customer experience, and expanding access to responsible credit. Home Credit India’s strong market presence provides a tremendous opportunity to further enhance our offerings, broaden our reach, and drive greater financial inclusion across the country. Together with the team, I look forward to shaping a more inclusive, responsible and tech-forward financial ecosystem in India.”

    An MBA with numerous industry accolades under his belt, Singh has earned a reputation for building future-ready financial ecosystems. At Home Credit, he will lead efforts to broaden the reach of affordable credit while ensuring it’s delivered transparently and responsibly.

    As the company pivots toward more tech-forward operations, Singh’s leadership is expected to catalyse a new era for Home Credit India one where innovation meets impact, and finance meets inclusivity.

  • Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh

    Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh

    Mumbai: Home Credit India, a local arm of the leading global consumer finance provider, unveiled its festive campaign “#KhushiyonKaShubharambh” under the brand thought of #ZindagiHit today. This heartwarming campaign reaffirms Home Credit India’s leadership in the low-to-mid ticket size finance for mobile handsets & consumer durables and showcases the brand’s commitment to helping its customers achieve their financial aspirations by supporting them in making their loved ones’ dreams a reality during this Diwali. The new AV is LIVE across digital platforms including Home Credit India’s social channels such as Facebook, Instagram, X (formerly known as Twitter), YouTube & LinkedIn.

    The AV opens with a voiceover saying, “Tyohar, inke rang hai anek aur khushiyon ke zariye hain hazaar,” (festivals, countless colours and thousand ways to celebrate) accompanied by visuals of a house with a name plate of – Mr & Mrs Sharma.. This sets the stage for a series of vignettes that capture the essence of the Diwali spirit. In one vignette, a teenage daughter receives a new phone, which will give wings to her aspiration to become an influencer. In another vignette, a woman walks into the kitchen and sees a brand-new refrigerator, which ignites her long-forgotten dream of becoming a caterer. The delivery of an LED TV at their doorstep further brightens the festive mood. Each gift comes with a Home Credit smile symbol card, bearing the inscription Happy Diwali. As the family gathers around to celebrate, they warmly embrace Sharmaji, the man who made all these dreams come true, with the help of Home Credit India. The video concludes with the narrator’s voice, affirming, “Jab apno ki khwahishein hoti hai poori, toh ban jaate hain ye tyohaar aur bhi shaandaar.” (When the wishes of your loved ones are fulfilled, the festival becomes more spectacular)

    Speaking on the new campaign,  Home Credit India chief marketing officer Ashish Tiwari, said, ” Home Credit India is not just a financial services provider; we are a partner in fulfilling our customers’ aspirations. As we unveil this campaign, we want to emphasise that it’s not just about addressing financial needs; it’s about adding joy to the festive season through our safe, trustworthy, easy and quick financing services. With our extensive presence, superlative consumer experience, state-of-the-art digital assets & and financial literacy initiatives, we strive to be the beacon of responsible lending in India.”

    In essence, the campaign is about Home Credit India sharing its bond with each of its customers as a financial catalyst, by making access to financial services easier and empowering customers for a brighter future. The tone and feel of the campaign embody essential values such as optimism, progress, trustworthiness, transparency, and the role of an enabler, making Home Credit India as the preferred choice for consumer durable loans.

    Over the past decade, Home Credit India has established a robust brand presence in the country, currently serving customers in more than 625 cities. With a vast network of 53,000 points of sale (PoS) and a steadily growing customer base of 16 million, Home Credit India has solidified its position as a responsible consumer lender. Furthermore, Home Credit India has actively engaged with over 3 million individuals through its financial literacy campaign, “Paise Ki Paathshala.” This initiative is dedicated to fostering a culture of responsible borrowing in society, reinforcing Home Credit India’s commitment to responsible lending practices.

  • Home Credit India looks to build brand resonance with ‘Zindagi Hit!’

    Home Credit India looks to build brand resonance with ‘Zindagi Hit!’

    Mumbai: On the occasion of the Diwali festival, Home Credit India (HCIN), a local arm of the leading global consumer finance provider, launched its new brand campaign with the promise of “Zindagi Hit” as an effort to redefine brand connect with consumers in the endeavour to fulfil aspirations. This campaign comes on the heels of Home Credit India having completed 10 years in the Indian market as a Reserve Bank of India (RBI) regulated consumer non-banking financial company (NBFC) this year.

    The brand launched as a Diwali campaign film, symbolising its reinvigorated mission to empower people to live the life they want now and reposition HCIN as an enabler of fulfilling wishes and aspirations to bring the joy & happiness customers long for.

    Home Credit, in its decadal journey in India, has seen that consumers across income categories have the same expectations from life. However, consumers in low-income categories often keep these expectations suppressed or in waiting owing to constraints in purchasing power. Herein lies the value of Home Credit India, who financially empowers the underserved borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. And when dreams come true, every life moment becomes a hit.

    Speaking about the new brand tagline this Diwali, Home Credit India chief marketing officer Ashish Tiwari said, “This year, as we complete a decade in India, we saw it as the right time to take the brand even closer to our customers. Based on the learning imbibed with the “ZindagiHit” tagline, we want to rejuvenate the meaning and connect the brand Home Credit with customers and potential loan seekers. A loan is an empowerment for the right use cases, and Home Credit strives to be the enabler in people’s lives to help them make dreams and aspirations a reality. This way, we at Home Credit India are working with our customers to enable them to make their “ZindagiHit.”

    The value proposition of Home Credit India’s brand campaign centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans. The festive campaign is live across digital platforms, including Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and on a popular OTT platform like MX Player.

    Adding to the fervour of the festive season and in an endeavour to boost consumer sentiments, this Diwali, Home Credit India makes “ZindagiHit” for customers on purchasing mobiles, consumer durables and home appliances worth at least Rs 20,000 from HCIN’s 50K+ points of sale (PoS) partner shops by giving out a 7.5 per cent cashback against the loan amount, which will directly be debited into the bank account.

    Home Credit India also recently launched a campaign “#10SaalBemisal” to celebrate its 10th anniversary. The campaign highlighted the brand’s decade-long journey in India and how they have been promoting financial inclusion by enabling credit penetration throughout the nation, resulting in the introduction of borrower-centric services and products like Safe Pay (payment holiday, no pre-payment penalty, and insurance), Care 360 (a holistic healthcare service protection product), Ujjwal EMI Card (the digital pre-set credit limit card), and more.

    Having built a strong brand presence in the country, Home Credit India is currently operating in over 625 cities, with a network of 53,000 PoS and a growing customer base of 15 million. A responsible consumer lender, Home Credit India has also engaged more than 3 million individuals through its financial literacy campaign “Paise Ki Paathshala” in order to foster a responsible borrowing culture in society at large.

  • Home Credit India appoints Social Panga as their partners for digital and offline activities

    Home Credit India appoints Social Panga as their partners for digital and offline activities

    Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be coming up with innovative and effective brand communications and will look at elevating its presence across platforms.

    As per the mandate, Social Panga’s Gurugram team will be handling the account. The aim is to drive relevant brand and product conversations and take Home Credit’s presence amongst the target audience a notch above with its effective and relevant communication. The team is all pepped up to bring innovative solutions to Home Credit’s vast and diverse target audience.

    To achieve the same, the agency will be rolling out multi-level creative strategies and digital campaigns based on consumer insights, industry research, and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.

    On awarding the business to Social Panga, Home Credit India chief marketing officer Ashish Tiwari said, “In the post-Covid world, with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, having made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands, including financial services, and as a young creative agency, is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure that together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations.”

    Speaking about the win, Social Panga co-founder Himanshu Arora said, “This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers, is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all set to bring our innovative ideas and curate communication that brings home the goals and ambitions of the client.”

  • Home Credit India announces leadership appointment; Ashish Tiwari named chief marketing officer

    Home Credit India announces leadership appointment; Ashish Tiwari named chief marketing officer

    Mumbai: Home Credit India has announced the appointment of Ashish Tiwari as its chief marketing officer (CMO). This decision was made with the continued focus on omnichannel marketing, led by a digital-first approach.

    Ashish brings over two decades of rich experience across various sectors, He has been practising brand marketing, digital transformation, technology and data analytics.

    Prior to this, he was the chief marketing and digital officer of Generali India, where he was in charge of the company’s brand engagement, PR, and digital.

    As a brand communication and product/consumer marketing specialist, Ashish’s diverse industry experience includes stints with Hero Cycles where he led digital transformation across the Hero Group.

    With a specialisation in digital and social media from IIM Bangalore, Ashish has worked with some prominent brands, including HCL, Jubilant Group, and Vodafone.

    Welcoming Ashish, Home Credit India chief executive officer Ondrej Kubik said, “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing and diverse industry experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine the Home Credit brand and connect with consumers in the endeavour to fulfil aspirations.”

    Speaking about his recent appointment with Home Credit India, Ashish said, “I am very excited to explore and experience yet another new and vibrant industry—consumer finance. In the post-Covid world, consumer lending is undergoing a lot of influx with new-age digital lending modes shaping up. Having served over 14 million borrowers, Home Credit India has been doing a remarkable job of enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new evolving consumers, I am honoured to join its journey and look forward to contributing to its renewed growth and success.”

  • Home Credit India launches Diwali campaign

    Home Credit India launches Diwali campaign

    New Delhi: Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style. As a part of the campaign and to support consumers in various ways, Home Credit India has partnered with Reliance Digital and My Jio Store, Samsung, LG, OPPO and Vivo to roll-out special festive offers and customer-friendly finance schemes on smartphones and home appliances. 

    Consumers can celebrate the festivities of Diwali in their own style with Home Credit as the company is ready with offers across industry’s favourite brands. Consumers can now purchase a Vivo, OPPO, LG and Samsung smartphone/home appliance with Home Credit at easy and affordable EMIs.

    Home Credit India chief marketing & customer experience officer Marko Carevic said, “Customers can now celebrate the festivities in their style, with us. With #ApneStyleKaTyohaar campaign, customers will be facilitated with our latest offerings and partnerships this festive season. They can choose the product of their choice from their favourite brands and can easily purchase with Home Credit’s easy finance options. Through this campaign, we hope to share the warmth of this Diwali season with everyone as we prepare to celebrate India’s biggest festival.”

    The campaign #ApneStyleKaTyohaar will be aired on Home Credit’s social media channels including Facebook, Twitter, Youtube and OTT platform like Hotstar, highlighting the company’s customer-centricity to enable consumers during these challenging times and inspire them to spread joy and rekindle hope & optimism for life.

    Home Credit serves 11.3 million customers with a plethora of hassle-free financing options which can be availed from a strong network of around 31,500 points-of-sale (PoS) presents across 350 cities. The company is committed to drive credit penetration and broaden financial inclusion through responsible lending in the country.

  • Home Credit India launches mobile app

    MUMBAI: Home Credit India, a consumer finance provider, has launched a mobile app, which provides customers with a one-stop view of loan details, repayment schedule and information on amount due and payment date of loans.

    With an intuitive design and user-friendly interface based on latest mobile payments technology, the app makes loan repayment convenient and faster for customers. Through the app, customers also have the flexibility to either repay loan completely or in small instalments.

    Home Credit India CMO Tomas Hrdlicka said, “The convergence and adoption of smartphones, mobile internet and digital payments offers a huge opportunity to expand access to financial services for unbanked population. The mobile app is a major step in our journey of introducing seamless and innovative digital solutions to customers especially that are new to credit. As a responsible lending institution, we are committed to promoting financial inclusion by leveraging technology and contributing to the growth of digital payments architecture in India.”

    The app is available on Google Playstore and is compatible with all Android phones. With over 44,000 downloads already and nearly Rs 17 million worth of point-of-sale and cash loans repaid till date, the app is gaining traction among existing Home Credit India customers.