ITV

Tag: home appliances

  • TAM AdEx: TV ads for consumer durables surge, print drops by six per cent in H1 2024

    TAM AdEx: TV ads for consumer durables surge, print drops by six per cent in H1 2024

    Mumbai: TAM AdEx’s latest report for Jan-Jun 2024 reveals significant growth in TV ad volumes for the consumer durables/home appliances category, showing a 2.9 times increase compared to the same period in 2022, and 11 per cent higher than H1 2023. In contrast, print ad space for the category continued its downward trend, falling by six per cent compared to the first half of 2023.

    Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes, while Usha International and Voltas joined as exclusive top advertisers in 2024. Print advertising saw TTK Prestige India and Stovekraft maintain their top spots with 41 per cent and 21 per cent share of ad space, respectively. The South Zone dominated print ads, accounting for 33 per cent of ad space, closely followed by the North Zone.

    On Radio, ad volumes dropped 52 per cent in 2024 compared to 2023, but Samsung India Electronics led with 28 per cent of ad volumes. Digital ad impressions grew by five per cent in H1 2024, with Samsung again topping the list at 25 per cent share of impressions. Programmatic advertising accounted for 81 per cent of digital impressions.

    The report highlights that the consumer durables/home appliances category continues to prioritise TV advertising, with prime time being the preferred slot. The news and GEC (general entertainment channels) genres captured 65 per cent of ad volumes.

    In the print sector, Hindi and English publications together contributed over 64 per cent of the ad space. The preference for promotional offers remains strong, comprising 81 per cent of total print ads, with multiple promotions being the most utilised form.

  • BSH Home Appliances unveils revitalised Siemens brand.

    BSH Home Appliances unveils revitalised Siemens brand.

    Mumbai: BSH Home Appliances announce the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the premium home appliances segment. The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market.

    The futuristic products by the brand have been a consumer favourite across the globe since its inception for its built-in range and capabilities. The brand’s commitment to innovation, quality, and sustainability aligns well with the discerning preferences of Indian consumers who are increasingly seeking technologically advanced and aesthetically pleasing home appliances.

    BSH recognises the evolving landscape of the home appliances industry driven by a heightened focus on energy efficiency, intuitive features, AI integration, smart connectivity, and superior performance. As affluence grows in India, consumer preferences have shifted towards premium appliances, aligning with higher disposable incomes and exposure to global products. BSH strategically positions the Siemens brand as a leader in meaningful innovation, leveraging its renowned commitment to cutting-edge technology, quality, and sustainability.

    Siemens, a pioneer in shaping the global home appliances landscape, is set to enhance visibility in built-in kitchen solutions, drawing on its global leadership, iconic design, and legacy of setting benchmarks for performance and reliability.

    The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’  As the brand that empowers Progress Seekers, Siemens Appliances sets itself apart by expressing intelligence and progressiveness through its products and services. The focus is on making technology approachable and joyful, revolutionizing the home with distinctive, modern, and sophisticated designs that captivate consumers.

    Expressing his delightful BSH Home Appliances India managing director & CEO Saif Khan said, “With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes.  Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception.  

    Siemens, Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow.” He added.

    Re-shaped brand design for a more dynamic and modern brand appearance.

    The new visual identity system adopts a more dynamic and sleek modern brand appearance, embracing progress and embodying a future-oriented approach that aligns with the expectations of high-end Siemens consumers.

    The design features a vibrant color palette with deep blue, pure white, and the iconic Siemens petrol. Utilizing the power of typography and imagery the design now reflects the brand’s embrace of progress and future thinking, offering consumers a transformed visual world, which is urban, sleek, active and real, featuring unique, remarkable personalities.

    Consumers can experience the refreshed design at retail touchpoints and experience centers in India. With a brand purpose centered on “empowering ambitions,” Siemens Home Appliances aims to redefine the home appliance landscape. The brand is committed to offering intelligent solutions that not only meet consumer needs but also delight and inspire. The reinvigorated Siemens brand is set to make a lasting impact on the premium home appliance market in India.

    BSH Home Appliances recently launched the game-changing iQ700 range of built-in ovens under the Siemens brand in India which defines the future of cooking. For the first time in the industry, the oven comes with an integrated camera that allows to select the browning level as per taste and preference. The Home Connect feature makes life simpler for users with a range of innovative features integrated into the oven.

    Made for smart Indian households, consumers can control the oven programs easily through voice control, smartphone, tablet, or touch display via the Home Connect App.  The oven’s menu comes with a high-resolution TFT-Touch display. An industry first, with the largest oven display, the high-contrast color screen offers you easy-to-use navigation.

  • Panasonic rolls out a new campaign in partnership with The Scribbled Stories

    Panasonic rolls out a new campaign in partnership with The Scribbled Stories

    New Delhi: Panasonic Life Solutions India has launched a digital public relations campaign – #WelcomeToAdulthood in partnership with the storytelling platform – The Scribbled Stories.

    The campaign targets young adults, mostly first-time buyers, who are entering their adulthood phase and are looking to invest in smart, affordable, and sustainable home appliances.

    The PR campaign is running on all social platforms – Instagram, Facebook, Twitter, LinkedIn, in collaboration with The Scribbled Stories. The campaign content captures fun, relatable moments that one experiences when entering the adulthood phase of life and how the right appliances can help make that journey a little easier and a little more comfortable and memorable. Be it setting up a new house and buying new appliances for it, or baking a cake at midnight in your microwave or having to do your own laundry, the campaign emphasises on how appliances are a key part of different phases of our life and hence it is important to make a choice that is durable and sustainable.

     

     

    The campaign directs consumers to buying guides that will help them understand the know-how of various aspects to look for before making a purchase decision.

    Commenting on the campaign, Panasonic Life Solution India head corporate communications Pooja Garg Khan said, “Adulthood is a time when youngsters are experiencing a shift in their lifestyle and have a plethora of choices to make in life – from moving out of home, first job, building new relationships, setting up an apartment, etc. And through this campaign, we want to support the young consumers in this transition to adulthood by helping them make sustainable purchases through our buying guides. These #WelcometoAdulthood buying guides, will allow consumers to educate themselves and make smart well-informed decisions to buy home appliances and contribute to helping them live their best.”

  • Amazon buys robot vacuum maker iRobot for $1.7 billion

    Amazon buys robot vacuum maker iRobot for $1.7 billion

    Mumbai: Amazon is all set to expand its collection of smart home appliances. It has announced plans to acquire the vacuum maker, iRobot, for approximately $1.7 billion.

    iRobot is famous for its list of smart home appliances, including the Roomba vacuum, the Astro robot, and the Ring security camera, among others.

    GlobalData Retail managing director Neil Saunders said, “The move is part of Amazon’s bid to own part of the home space through services and accelerate its growth beyond retail. A slew of home-cleaning robots adds to the company’s tech arsenal, making it more involved in consumers’ lives beyond static things like voice control. The latest line of Roombas use sensors to map—and remember—a home’s floor plan, offering a trove of data that Amazon could potentially integrate with its other products.”

    Amazon will acquire iRobot for $61 per share in an all-cash transaction, including iRobot’s net debt. The company has total current debt of approximately $332.1 million as of 2 July.

    This is not the first time that Amazon has made a move in this space. It has been aggressively tackling the robotics space in the decade since it acquired Kiva Systems. Last year, Amazon also unveiled the Astro Robot at an introductory price of $1,000.

    Speaking about this acquisition, Amazon Devices SVP Dave Limp said, “We know that saving time matters, and chores take precious time that can be better spent doing something that customers love.”

    He also added, “Over many years, the iRobot team has proven its ability to reinvent how people clean with products that are incredibly practical and inventive—from cleaning when and where customers want while avoiding common obstacles in the home, to automatically emptying the collection bin. Customers love iRobot products—and I’m excited to work with the iRobot team to invent ways that make customers’ lives easier and more enjoyable.”

    iRobot CEO Colin Angle commented, “Since we started iRobot, our team has been on a mission to create innovative, practical products that make customers’ lives easier, leading to inventions like the Roomba and iRobot OS.”

    “Amazon shares our passion for building thoughtful innovations that empower people to do more at home, and I cannot think of a better place for our team to continue our mission. I’m hugely excited to be a part of Amazon and to see what we can build together for customers in the years ahead,” he added.

    The deal is subject to approval by shareholders and regulators. Upon completion, iRobot’s CEO, Colin Angle, will remain in his position.

  • Mumbai City FC seals global partnership with Midea

    Mumbai City FC seals global partnership with Midea

    NEW DELHI: Mumbai City FC has inked a new partnership deal with home appliances and air-treatment company Midea.

    For the 2020-21 season, Midea will feature on the sleeve of the Club’s first team shirts and will be visibly present on match days and at the Club’s training facility at the Nagoa Village Panchayat Football Ground. Saturday, 21 November will be Mumbai City’s first match with the new kit.

    Brando Brandstaeter, head of global brands and communication at Midea group’s International business division said, “Midea is very passionate about its global brand building. With the rise of football in India, partnering with Mumbai City was a logical step to engage even more with our young and passionate Indian consumers. Needless to say, seeing Ranbir Kapoor wearing the Midea branded Mumbai City shirt will help to show our surprisingly friendly product range not only to Mumbai’s citizens, but also to the entire Indian subcontinent.”

    Mumbai City FC co- owner Bimal Parekh said, “We are delighted to be partnering with such a fantastic global brand. Midea’s ambition to grow in India has been impressive and we share their passion and commitment to develop and grow. We look forward to a successful season together.”

    City Football Group brokered this partnership as part of its consultancy services to the Club.

    Midea India Pvt. Ltd VP Pranab Mohanty said the partnership with Mumbai City FC will deepen the positive impact the brand is trying to make in communities across India. “Our association with football is a natural fit as it has a deep-rooted connect with our target audience in India and will help in enhancing Midea’s brand visibility, target audience reach and will create new avenues of collaboration for success.”

    Midea has a comprehensive range of residential and light commercial air conditioning solution including VRF, home appliances & small domestic appliances for India market, which includes washing machine, dish washer, refrigerator and water heaters. These products are available on e-commerce platform.

  • Kenstar Ties up with Flipkart.com to launch Oxy Fryer; ropes in SRK to promote

    Kenstar Ties up with Flipkart.com to launch Oxy Fryer; ropes in SRK to promote

    MUMBAI: Adding another brand in the list, Kenstar has now roped in Shah Rukh Khan to promote its upcoming product range.

     

    The company announced that it will be launching a slew of new products in the home appliances segment soon. As a first step towards the same, it launched Oxy Fryer today, which would be exclusively available on Flipkart.com.

     

    Speaking about his association with Kenstar Shah Rukh Khan said, “Kenstar has a tremendous heritage and goodwill across the country and offers consumers’ international quality products. It is an honor to be associated with brand Kenstar.”

     

    The Bollywood star will play a pivotal role in the brand and product communication across media platforms. Following this announcement, Kenstar will also run an extensive 360 degree marketing campaign with Shah Rukh Khan to promote this innovative product, the press release said.

     

    Commenting on getting SRK on board, Kenstar COO small home appliances Arun Pal said, “We are proud to announce our association with Shah Rukh Khan to promote Oxy Fryer. Like him, the Oxy Fryer is versatile and exemplifies star like characteristics.”

     

    Talking about this exclusive launch, Flipkart SVP retail Kalyan Krishnamurthy reckoned, “We are happy that Kenstar partnered with us to introduce their new range. At Flipkart our aim is to provide our customers with the widest range of quality products. Healthy living is something we all aspire to and we are expecting a great response to this product.”

     

    Oxy Fryer enables oil free frying, while keeping the food healthy and tasty. Oxy Fryer aims at revolutionising healthy cooking by using a simple yet innovative mechanism, which helps it to fry food with fast circulation of hot air.  The company aims to sell 1 lakh units of Oxy Fryer in the first phase of the launch.

     

    Talking about the product Pal added, “We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking. 

     

    Understanding this requirement we have launched Oxy Fryer, which not only ensure Oil Free Frying, but is also safe and convenient to use.  It is tested that food when cooked in Oxy Fryer is healthier as compared to the traditional method of frying.”

     

    Oxy Fryer will be priced at Rs 7990 and can be purchased exclusively from Flipkart.