ITV

Tag: Hombale Films

  • Homable Group and Perpetual Capital invest together and launch Astra Studios

    Homable Group and Perpetual Capital invest together and launch Astra Studios

    Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.

    The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.

    “Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.

    “We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.

    Astra Studios’ core focus areas include:

    ●End to End Creative Solutions for Films, Series and Brand Campaigns –  Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production

    ●  Development of original Character Universes and Global IP

    ●  Immersive Experiences across brands, AR/VR and Location-based media

    ●  Premium Animation for both Streaming and Theatrical formats

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  • BookMyShow, Hombale Films, partner with DressMe to create AI fan experience for Salaar

    BookMyShow, Hombale Films, partner with DressMe to create AI fan experience for Salaar

    Mumbai: The highly anticipated Prabhas-starrer, Salaar: Part 1 – Ceasefire releasing on Friday, 22 December 2023 has fans buzzing with excitement as tickets for the film have been selling out in anticipation across the country. To add to the frenzy of this two-part mega movie production, BookMyShow, India’s entertainment destination along with makers of Salaar, Hombale Films partnered with DressMe, an AI-Virtual Stylist to offer an AI-driven unique fan experience. The partnership will offer a unique opportunity to fans to step into the persona of their favourite cinematic superheroes from the world of Salaar – Deva and Vardharaja Mannar, as they get to reimagine themselves in the avatars of their superstars, Prabhas and Prithviraj Sukumaran.

    Fans will be able to position themselves through the various avatars of Deva and Vardharaja Mannar, diving into the world of Salaar while they embody their favourite character. Once they try out their new virtual identity, fans can even share their cool avatar on social media platforms, creating a community for the production.

    BookMyShow will leverage its user base of young, discerning audiences across the length and breadth of the country to reach out to cinephiles nationally, inviting them to the Salaar Army with the avatar of their favourite superheroes from the film. Through various channels like social media platforms, push notifications and emailers, BookMyShow will guide fans to the microsite www.salaar.dressmeofficial.com, powered by DressMe. Here, users can create their avatars of beloved superheroes from the film and be redirected to BookMyShow to get their tickets for this highly anticipated movie.

    Commenting on the anticipation surrounding the film and this special fan experience, BookMyShow COO- cinemas Ashish Saksena said, “Salaar’s period action drama has generated tremendous excitement and love from across the country. On BookMyShow, the movie has crossed 1.7 million tickets in advance sales with cinephiles across South India and action-fans across the rest of the country gearing up for the much-anticipated magnum opus. Through this collaboration with Hombale Films and DressMe, we are glad to be able to offer hardened fans a technological flavour to show their love and excitement for the film through this fan-first engagement experience. We are optimistic that the extravaganza directed by Prashanth Neel and helmed by Prabhas is all set to create magic at the box office and we can’t wait for cinephiles across the country to be able to experience the flavour of the film beyond the big screen on our platform with their favourite movie avatars as well!”

    Adding to this, DressMe CEO Deepak Mangla said, “At Dressme, we believe generative AI is going to completely transform the way fans will connect and engage with movies in future. Through this partnership with Hombale Films and BookMyShow, Salaar becomes amongst the first movies to incorporate Dressme’s AI technology with not only ‘the most violent man’ but also ‘the most innovative men’ from the world of Salaar. Being able to connect with cinephiles from across the country on BookMyShow and offer them a chance to engage with the film beyond watching it on the big screen is something we are very excited for and we can’t wait for fans to connect with this new way of experiencing the film!”

  • ZEEL’s South GECs acquire rights to ‘KGF Chapter 2’

    ZEEL’s South GECs acquire rights to ‘KGF Chapter 2’

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL), south cluster channels including ZEE Kannada, ZEE Tamil, ZEE Telugu and ZEE Keralam have secured the rights for “KGF Chapter 2“. The film will premiere on TV after its theatrical release in the respective regional languages.

    Directed by Prashanth Neel, produced by Hombale Films and starring Yash, the first part of the film surpassed the Rs 100 crore mark in terms of worldwide box office collections within a week of its release. The film has become the highest-grossing Kannada language entertainer to ever hit the screens.

    “We are thrilled to bring the most anticipated movie in the country to every screen in the South through the TV acquisition rights of KGF Chapter 2 in all four southern languages. This is yet another firm step we have taken as a brand to keep our promise to the audience and provide the best of entertainment in the comfort and safety of their homes. With this association, we are glad to present our viewers with quality content that is larger-than-life and appeals to diverse audiences across the world and enhances our connection with them,” said ZEEL, cluster head – South, Siju Prabhakaran.

    “ZEE Keralam proudly acquires the satellite rights of KGF 2. KGF Chapter 1 has a cult following in Kerala and we are excited to bring to our loyal viewers this mega entertainer,” said ZEE Keralam, business head, Santosh J Nair.

    “We are pleased to announce that we have associated with ZEE’s South Cluster for the satellite rights of our magnum opus KGF Chapter2, for the southern languages. With our partnership with ZEE’s South cluster of channels, we are confident to expand our reach to a wider audience,” said Hombale Films producer, Vijay Kirangandur.

    “With KGF Chapter 2, we have tried to enhance the spirit and scale of KGF legacy to provide the best cinematic experience for our fans. We hope to create and witness a greater euphoria with our grand release. And we are confident that KGF Chapter 2 will be showered with the same love and affection and will script a new benchmark in the film industry,” Kirangandur added.

    “KGF 2 holds a very special place in my heart. My director Prashant Neel, producer Vijay Kirgandur and I have a vision that has been very different and approachable and we are grateful that the audiences believe in the work we believe in. The love and support from the audiences have been immense and I am glad that the film from the region I hail from has managed to bring oneness amongst our audiences pan India. I am elated to associate with ZEE’s South cluster of channels that have been entertaining Indian audiences since its inception. I would like to extend my gratitude to ZEE and wish them the best. I hope we continue to have successful associations for our future projects,” said actor Yash.

    “KGF Chapter 2” teaser garnered 208 million views digitally, including trending at the top spot on Twitter and YouTube. The film also features Sanjay Dutt, Srinidhi Shetty, and Raveena Tandon as lead characters.