ITV

Tag: Hollywood Premiere

  • It’s a first! Watch 4 Hollywood premieres on &pictures

    It’s a first! Watch 4 Hollywood premieres on &pictures

    MUMBAI: As the month of December approaches, the air is filled with hearty celebrations and entertainment galore. In keeping with the festive spirit and continuing to provide its audiences with fresh and clutter-breaking content, &pictures, India’s premium Hindi movie channel will soon premiere an amalgamation of four blockbuster action-packed Hollywood movies for the first time ever on Hindi television! Airing under its popular band ‘Hollywood Sundays’, the channel will also offer its viewers an exciting movie experience as the mega-hit movies premieres will be simulcast on &pictures as well as &pictures HD every Sunday at 12 noon from 7 December.

     

    &pictures will showcase an exciting line-up of superhit Hollywood blockbusters, starting with Charlie’s Angels- Full Throttle, starring Drew Barrymore, Lucy Liu and Cameron Diaz in the lead. The story revolves around the action packed life of three angels who investigate a series of murders which occur after the theft of a witness protection profile database. Next in the line-up on December 14th is Transformers starring Shia Labeouf, Megan Fox and Josh Duhamel, a science fiction action film based on the Transformers toy line. The film combines computer animation with live-action. The next movie on 21st December is Mission Impossible 3 starring Tom Cruise, Michelle Monaghan and Ving Rhames. The story follows the action-packed mission of Ethan Hunt who comes face to face with a dangerous and sadistic arms dealer while trying to keep his identity secret in order to protect his girlfriend. Culminating the festive programming is the light hearted, fast-moving animation film Kung Fu Panda on 28th December, a movie that fits every age group and has been exceedingly loved and adored by all.

     

    Speaking of the festive line-up, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL, stated, “This festive season, we want to give our viewers a complete family entertainment with a mix of action, comedy and animated movies on Hollywood Sundays. We have hand-picked the best of Hollywood titles and are certain that our audiences will enjoy watching them.”

  • Get ready for an online adventure as ‘Life of Pi’ premieres on Star Movies

    Get ready for an online adventure as ‘Life of Pi’ premieres on Star Movies

    MUMBAI: It was one of the highest grossing Hollywood films in India in 2012. Now, as Life of Pi is slated for a TV premiere soon on Star Movies, the channel has come up with an innovative experiment to involve the viewers. Having acquired the telecast rights of the Oscar-winning film directed by Ang Lee, Star Movies will premiere the film on Sunday, 27 October at 1:00 pm and 9:00 pm. The channel is leaving no stone unturned to create the right buzz around the movie that will be broadcast as part of their most distinguished slot – “Hollywood Premiere”.

    To engage the audience well, the channel is using the interactive power of the digital medium to reach out to its audience by launching an experiential online journey based on the movie. “Most of the film has been shot in India and has Indian stars. Since we really believe that the premiere will fetch good results in the Indian market, we are planning a strategy that can pull more audience,” says Star Network (English channels) general manager Kevin Vaz, informing about an online game, “Life of I” that they are launching before the premiere of the film.

    The game invites viewers to experience the journey of a lifetime through the lens of Pi. The participants can log in to the game via Facebook where they have the chance to map out their own journey based on the events that transpire in the movie. The game has eight milestones. A player who crosses all the milestones becomes eligible for a trip to landmark locations where Life of Pi was shot – including Puducherry, Munnar and Taiwan, in addition to other prizes. A person who plays the entire game will also get a personalised video of their journey that will comprise a part of their Facebook journey. The video acts as a memoir of their journey as they live in real life their own version of the movie.

     

    Kevin says that the channel has taken the entire initiative to plan the trip for the winners. “We haven’t roped in travelling partners. We will be doing it on our own,” he adds.

    “Not just this, to create enough buzz, we have also created special videos shot with the stars of the movie that will give the audience an insight into the film’s making, with anecdotes that happened during the shooting of the film,” says Kevin, who thinks that an extra effort has to be made in order to get more audience and survive in the world of cut-throat competition. “Whenever we have made an extra effort to promote a show or a film, it has reaped good results. Case in point, the Academy Awards, which we promoted across mediums with new initiatives, gave us many viewers,” says Kevin, who thinks that very soon such efforts will be made with all big movie premieres.

  • Get ready for an online adventure as Life of Pi premieres on Star Movies

    Get ready for an online adventure as Life of Pi premieres on Star Movies

    MUMBAI: It was one of the highest grossing Hollywood films in India in 2012. Now, as Life of Pi is slated for a TV premiere soon on Star Movies, the channel has come up with an innovative experiment to involve the viewers. Having acquired the telecast rights of the Oscar-winning film directed by Ang Lee, Star Movies will premiere the film on Sunday, 27 October at 1:00 pm and 9:00 pm. The channel is leaving no stone unturned to create the right buzz around the movie that will be broadcast as part of their most distinguished slot – “Hollywood Premiere”.

     

    To engage the audience well, the channel is using the interactive power of the digital medium to reach out to its audience by launching an experiential online journey based on the movie. “Most of the film has been shot in India and has Indian stars. Since we really believe that the premiere will fetch good results in the Indian market, we are planning a strategy that can pull more audience,” says Star Network (English channels) general manager Kevin Vaz, informing about an online game, “Life of I” that they are launching before the premiere of the film.

     

    The game invites viewers to experience the journey of a lifetime through the lens of Pi. The participants can log in to the game via Facebook where they have the chance to map out their own journey based on the events that transpire in the movie. The game has eight milestones. A player who crosses all the milestones becomes eligible for a trip to landmark locations where Life of Pi was shot – including Puducherry, Munnar and Taiwan, in addition to other prizes. A person who plays the entire game will also get a personalised video of their journey that will comprise a part of their Facebook journey. The video acts as a memoir of their journey as they live in real life their own version of the movie.

     

    Kevin says that the channel has taken the entire initiative to plan the trip for the winners. “We haven’t roped in travelling partners. We will be doing it on our own,” he adds.

     

    “Not just this, to create enough buzz, we have also created special videos shot with the stars of the movie that will give the audience an insight into the film’s making, with anecdotes that happened during the shooting of the film,” says Kevin, who thinks that an extra effort has to be made in order to get more audience and survive in the world of cut-throat competition. “Whenever we have made an extra effort to promote a show or a film, it has reaped good results. Case in point, the Academy Awards, which we promoted across mediums with new initiatives, gave us many viewers,” says Kevin, who thinks that very soon such efforts will be made with all big movie premieres.