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Tag: Hollywood films

  • Vi Movies & TV adds Lionsgate Play

    Vi Movies & TV adds Lionsgate Play

    MUMBAI: There was a gap in the entertainment offerings that mobile telco Vi was giving to its subscribers under its Movies & TV section: that of certain Hollywood titles.

    Now that gap has been filled with its partnership with Lionsgate Play to make its slate of films like John Wick, The Hunger Games, and Saw, alongside standout titles such as Past Lives, Tokyo Vice, Paris Has Fallen, Normal People, Operation Fortune, Plane, Hitman’s Wife’s Bodyguard, The Iron Claw, The Beekeeper, Arcadian, and more available to subscribers, apart from award shows like the Primetime Emmy Awards, Golden Globes, Critics’ Choice, and BAFTA Awards,.

    The Vi movies and TV section  has a wide selection of content, ranging from Disney+ Hotstar, SonyLiv, Zee5 to Fancode for sports as well as regional content from Sun Nxt ManoramaMax, Nammaflix, Klikk and Chaupal. It also offers 300+ Live TV Channels including 30+ live news channels.

  • aha unveils its content line-up, 40 titles in plan for May

    aha unveils its content line-up, 40 titles in plan for May

    Mumbai: The regional OTT platform, aha has announced on Thursday a stellar content slate for the month of May, which includes 40 titles for their Telugu section.

    The new titles will provide 100 percent local entertainment to the people globally. The slate, directed by some of the industry’s best filmmakers, will include regional programming as well as the most popular Hollywood films, which will be available in the Telugu section of aha. Viewers will be able to watch international titles, which include,  Sam Raimi’s Spiderman series, the Men in Black series, Django Unchained, Black Hawk Down and others.

    Overall, the platform will make over 30 Hollywood films available in Telugu to their audience.The launch of the regional slate in May also ensures that the platform maintains the innovative and diverse content library with the continuation of Telugu Indian Idol, one of the emerging local talent shows hosted by Sree Ram Chandra, with actress Nithya Menon, music composer Thaman, and singer Karthik as its judges.

    The other high profile reality show that will continue in the month of May will be the second season of the super hit reality game show Sarkaar, hosted by Pradeep Machiraju. The season started on 29 April.

    Fahad Fasil’s Thondimuthalum Drikasakshiyum, a national winning film is set to premiere as “Dongata”. The film will exclusively premiere on the platform this week on 6 May from 12 am.

    Speaking on the launch for the month, aha’s ceo Ajit Thakur said, “We at aha are focused on offering diverse content that appeals to all age groups. The platform is expanding and diversifying itself by creating an original slate and streaming highly popular Hollywood films in the local language. We have recently launched a stunning Tamil slate in association with immensely talented creators. However, our stint in curating and creating Telugu content for the local audience has already made aha, a reliable platform for accessing Telugu entertainment.”

  • Nominations for Oscars 2022 announced: Here is the full list

    Nominations for Oscars 2022 announced: Here is the full list

    Los Angeles: The Academy of Motion Picture Arts and Sciences on Tuesday announced nominations for the 94th annual Academy Awards which included films in a range of genres.

    “The Power of the Dog” led among nominated films with 12 nods. The drama’s director, Jane Campion, made history by becoming the first woman to be nominated more than once for best director. The acclaimed New Zealand filmmaker was previously nominated for the 1993 drama, “The Piano” (Last year, “Nomadland” director Chloé Zhao became just the second woman to ever win the award.)

    The nine other best picture contenders are “Belfast,” “Coda,” “Don’t Look Up,” “Drive My Car,” “Dune,” “King Richard,” “Licorice Pizza,” “Nightmare Alley,” and “West Side Story.”

    Fellow directing nominee Steven Spielberg also set a new record. As the producer of “West Side Story,” which earned a total of seven nominations, Spielberg has now produced 11 films nominated for best picture, a new record for the Oscars.

    Denzel Washington extended the record he already holds as the most nominated Black actor, earning his tenth Oscar nomination for his performance in “The Tragedy of Macbeth.” In addition, Will Smith scored his third lead actor Oscar nomination for “King Richard,” a portrait of tennis stars Serena and Venus Williams’s ambitious father. Smith was previously nominated for his roles in “Ali” and “The Pursuit of Happyness.”

    The other performers recognised in the Best Actor category are Javier Bardem (“Being the Ricardos”), Benedict Cumberbatch (“The Power of the Dog”) and Andrew Garfield (“tick, tick…BOOM!”).

    The contenders vying for the best actress statuette are Jessica Chastain (“The Eyes of Tammy Faye”), Olivia Colman (“The Lost Daughter”), Penélope Cruz (“Parallel Mothers”), Nicole Kidman (“Being the Ricardos”) and Kristen Stewart (“Spencer”).

    Netflix has conquered the world of streaming video but the company is still chasing Hollywood’s most coveted prize: The best picture award. However, the streaming giant has a good shot to win this year with “The Power of the Dog. “The company also distributed fellow best picture nominee “Don’t Look Up” as well as the Lin-Manuel Miranda-directed musical “tick, tick…BOOM!”

    As the above-listed contenders woke up to some welcome news Tuesday morning, other hopefuls were not so fortunate. Notable Oscar snubs this year included:

    Ridley Scott’s “House of Gucci” which failed to earn a Best Picture nod along with stars Lady Gaga, Adam Driver and supporting player Jared Leto who were all locked out of the acting races — potential casualties of the film’s mixed-to-negative reviews and so-so box-office performance.

    “West Side Story” breakout star Rachel Zegler, who won a Golden Globe last month for her performance as María Vasquez, got shut out of the best actress category.

    “Dune” director Denis Villeneuve, who was previously nominated for the sci-fi drama “Arrival” (2016), failed to pick up the best director nomination, although “Dune” racked up an impressive 10 nods.

    Wes Anderson’s “The French Dispatch,” Rebecca Hall’s “Passing” and Asghar Farhadi’s “A Hero” — three of the year’s most critically venerated films — walked away empty-handed. While Cooper Hoffman and Alana Haim, the two young stars of Paul Thomas Anderson’s “Licorice Pizza” fell short of acting honors.

    “Spider-Man: No Way Home” shattered box office records but failed to earn a nod for the Best Picture category.

    The Academy Awards ceremony is set to air live from Hollywood’s Dolby Theatre on ABC Sunday, March 27. See the list of nominees below.

    Best Picture

    Belfast
    CODA
    Don’t Look Up
    Drive My Car
    Dune
    King Richard
    Licorice Pizza
    Nightmare Alley
    The Power of the Dog
    West Side Story

    Best Actress

    Jessica Chastain, The Eyes of Tammy Faye
    Olivia Colman, The Lost Daughter
    Penélope Cruz, Parallel Mothers
    Nicole Kidman, Being the Ricardos
    Kristen Stewart, Spencer

    Best Actor

    Javier Bardem, Being the Ricardos
    Benedict Cumberbatch, The Power of the Dog
    Andrew Garfield, Tick, Tick… Boom!
    Will Smith, King Richard
    Denzel Washington, The Tragedy of Macbeth

    Best Supporting Actress

    Jessie Buckley, The Lost Daughter

    Ariana DeBose, West Side Story
    Judi Dench, Belfast
    Kirsten Dunst, The Power of the Dog
    Aunjanue Ellis, King Richard

    Best Supporting Actor

    Ciarán Hinds, Belfast
    Troy Kotsur, CODA
    Jesse Plemons, The Power of the Dog
    J.K. Simmons, Being the Ricardos
    Kodi Smit-McPhee, The Power of the Dog

    Best Director

    Kenneth Branagh, Belfast
    Ryûsuke Hamaguchi, Drive My Car
    Paul Thomas Anderson, Licorice Pizza
    Jane Campion, The Power of the Dog
    Steven Spielberg, West Side Story

    Best Adapted Screenplay

    CODA
    Drive My Car
    Dune
    The Lost Daughter
    The Power of the Dog

    Best Original Screenplay

    Belfast
    Don’t Look Up
    King Richard
    Licorice Pizza
    The Worst Person in the World

    Best Cinematography

    Dune
    Nightmare Alley
    The Power of the Dog
    The Tragedy of Macbeth
    West Side Story

    Best Animated Film

    Encanto
    Flee
    Luca
    The Mitchells vs. the Machines
    Raya and the Last Dragon

    Best Original Score

    Don’t Look Up, Nicholas Britell
    Dune, Hans Zimmer
    Encanto, Germaine Franco
    Parallel Mothers, Alberto Iglesias
    The Power of the Dog, Jonny Greenwood

    Best Original Song

    “Be Alive” from King Richard, Beyoncé Knowles-Carter, Dixson
    “Dos Oruguitas” from Encanto, Lin-Manuel Miranda
    “Down to Joy” from Belfast, Van Morrison
    “No Time to Die” from No Time to Die, Billie Eilish, Finneas O’Connell
    “Somehow You Do” from Four Good Days, Diane Warren

    Best Costume Design

    Cruella
    Cyrano
    Dune
    Nightmare Alley
    West Side Story

    Best Makeup & Hairstyling

    Coming 2 America
    Cruella
    Dune
    The Eyes of Tammy Faye
    House of Gucci

    Best Editing

    Don’t Look Up
    Dune
    King Richard
    The Power of the Dog
    Tick, Tick… Boom!

    Best Visual Effects

    Dune
    Free Guy
    No Time to Die
    Shang-Chi and the Legend of the Ten Rings
    Spider-Man: No Way Home

    Best Production Design

    Dune
    Nightmare Alley
    The Power of the Dog
    The Tragedy of Macbeth
    West Side Story

    Best Sound

    Belfast
    Dune
    No Time to Die
    The Power of the Dog
    West Side Story

    Best International Film

    Drive My Car
    Flee
    The Hand of God
    Lunana: A Yak in the Classroom
    The Worst Person in the World

    Best Documentary

    Ascension
    Attica
    Flee
    Summer of Soul
    Writing with Fire

    Best Documentary Short Subject

    Audible
    Lead Me Home
    The Queen of Basketball
    Three Songs for Benazir
    When We Were Bullies

    Best Animated Short Film

    Affairs of the Art
    Bestia
    Boxballet
    Robin Robin
    The Windshield Wiper

    Best Live-Action Short Film

    Ala Kachuu — Take and Run
    The Dress
    The Long Goodbye
    On My Mind
    Please Hold

  • ‘100 Mania’ set to return with latest season on Movies Now

    ‘100 Mania’ set to return with latest season on Movies Now

    Mumbai: Ushering the new year, Movies Now has launched the ninth season of its popular property, “100 Mania.” Making the property more interactive and collaborative this season, Movies Now is leading an integrated campaign synchronising network channels and its social media platforms.

    Offering an immersive viewer engagement, “100 Mania: Season 9” leads with the premise #100DaysOfDelight, where viewers can win daily prizes by watching their favourite Hollywood films every night at 9 p.m on the channel. This latest season of “100 Mania” is presented by Kia.

    The previous eight seasons of “100 Mania” have witnessed unparalleled organic consumer engagement, registering active viewer participation with an average of 3500 calls per day and has gratified 800 winners across 20+ cities to date, said the channel in a statement. “The previous season of ‘100 Mania’ garnered a reach of 4.4 million and 5.6 million impressions across the network’s social media platforms,” it added.

    Promising film aficionados an immersive Hollywood experience, the property will feature the biggest action blockbusters including “The Amazing Spiderman,” “The Last Airbender,” “Spiderman: Far From Home,” “Tom & Jerry,” “Apocalypto,” “Wonder Woman 1984,” and “Transformers: The Age Of Extinction” among others.

  • As theatres reopen, PVR Pictures set to rekindle India’s romance with cinema

    As theatres reopen, PVR Pictures set to rekindle India’s romance with cinema

    Mumbai: The pandemic had rendered entertainment to become a largely indoor affair, with content consumption confined to household spaces. However, as the world begins to open up, cinema can be enjoyed on the big screen again and PVR Pictures is leaving no stone unturned to make sure audiences are spoiled for choice when they return to theatres.

    Celebrating cinema’s homecoming in grand style, PVR Pictures is slated to release big-ticket Hollywood flicks like “The Contractor,” “Spencer,” “Operation Fortune: Ruse de guerre,” “Moonfall,” “C’mon C’mon,” and “The 355” are also set to hit theatres via PVR Pictures.

    Amongst this list, some of the notable names are:

    The 355

    The edge of the seat spy saga features some of the best female talents from Hollywood with “Zero Dark Thirty” fame Jessica Chastain, Oscar winner Lupita Nyong’o, as well as Penélope Cruz and Diane Kruger headlining the star-studded cast.

    Operation Fortune: Ruse de guerre

    The action extravaganza sees Jason Statham play a daring and elite secret agent who is forced to recruit a Hollywood superstar (Josh Hartnett) in order to save the world. The film marks Jason’s fifth collaboration with Guy Ritchie. Known for his quirky and out-of-the-box directorial style, Richie might just reinvent the action genre with this adrenaline-filled ride.

    Moonfall

    Roland Emmerich is renowned for helming epic disaster spectacles right from “Independence Day” and “Godzilla” to 2012. The filmmaker turns to space for his next adventure, and if the buzz is anything to go by, this will be his biggest one yet.

    C’mon C’mon

    Mike Mills has brought together a brilliant cast of Joaquin Phoenix, Gaby Hoffman, and Woody Norman in a story of how a man and his young nephew forge a tenuous but transformational relationship when they are unexpectedly thrown together.

    “Our upcoming arrays of big-ticket films are targeted towards making sure the audiences fall in love with the magic of movies again,” stated PVR Ltd joint MD Sanjeev K Bijli. “As a brand, PVR is known to back content that is intriguing, and our latest releases imbibe the same philosophy. The importance of content that is impactful is greater now than ever to breathe back life into the cinemas.” 

    With their firm commitment to world cinema, PVR Pictures will also bring films from other parts of Asia to Indian shores. While “Blackpink: The Movie” chronicles the journey of South Korea’s most beloved musical girl band, Japanese productions like “My Hero Academia: Movie 3”, “Kimetsu Orchestra Concert” and “Fate/Grand Order – Final Singularity” shall serve as a unique treat for anime fans.

    “As a company, we always believe in giving audiences an exciting array of films to choose from. Our upcoming lineup of releases ensures that there is everything for someone and something for everyone when they return to the movies after a long wait,” said PVR Pictures Ltd CEO Kamal Gianchandani

  • Horror movies bring good news for global box office

    Horror movies bring good news for global box office

    Los Angeles: Movie theaters have been struggling to maintain a reopening momentum after being shuttered throughout 2020 due to the coronavirus. The problem has been magnified because many high-profile franchise films have been released in theatres and on streaming services at the same time. However, this hasn’t been the case across the board with Hollywood’s 2021 horror films, which are being shown in theatres exclusively or with delayed streaming access. 

    Horror is turning out to be good news for the box office as it is now estimated that the horror genre has generated 20 per cent of the overall theatrical revenue in North America during the pandemic. Furthermore, studies indicate that horror flicks may actually better prepare people for unsettling true-life events like a pandemic.

    While expensive, franchise-friendly tentpoles such as “Black Widow” have fallen short of expectations, the recently released, smaller $25 million budget, horror-flick “Candyman” had a solid debut earning $22 million at the US box office in its opening weekend. “Horror movies are an accountant’s and studio executive’s dream with a huge upside of profit potential due to their inherent cost-effectiveness,” said Comscore’s senior media analyst Paul Dergarabedian. “You don’t need to break the bank to make a killer scary movie and the box-office results for the genre, particularly during the pandemic, have been most impressive.”

    “A Quiet Place Part II” opened in May with $47.5 million and has earned $160 million domestically and nearly $300 million worldwide against its $60 million budget. “The Conjuring: The Devil Made Me Do It” debuted in June with $24 million domestically and went on to earn $65.5 million domestically and $201 million globally while also streaming on HBO Max. It had a budget of $40 million.

    By comparison, “Black Widow” had a production budget of $200 million and a marketing budget estimated to be around $100 million. With a worldwide box office of $370 million since its July release, which the studio splits with cinemas, the Marvel film likely won’t break even. Disney has reported some of its streaming grosses for the title, which includes an estimated $60 million opening weekend in digital sales.

    Likewise, “The Suicide Squad”, which opened in theaters in August, had a budget of $185 million and has currently collected an estimated $154.5 million in box office receipts. This film was also made available for free on HBO Max to subscribers.

    Just as horror flicks are faring better at the box office during the pandemic, a recent study out of the University of Chicago suggests fans of this genre may also cope better. According to the research team, fans of horror films are more psychologically resilient during frightening world events like the pandemic. Likewise, people who tend to watch so-called ‘prepper’ films about preparing for zombie invasions or the apocalypse reported feeling more prepared for life during the pandemic. These people also are more likely to watch pandemic-themed films during this time.

    According to Hartford HealthCare, the University of Chicago research team studied the answers of 322 American adult participants to questions related to movies, mental health, and the pandemic. Topics included film genre preferences, interest in pandemic films, their preparedness for the pandemic, and their mental health during the pandemic. They were asked if they have felt more depressed than usual, have been sleeping well, and whether they watch the news. They also had to report on their reaction to the pandemic, if they felt they knew what to buy to hunker down at home and if the pandemic itself surprised them.

    According to the team, horror fans were not necessarily more prepared or resilient in the face of the pandemic, but they were far less distressed psychologically. Fans of prepper genres were much more prepared for the pandemic and noted fewer disruptions to their day-to-day life. They were no more likely to exhibit positive resilience, however. Participants with a moderate or greater interest in watching horror films during the COVID-19 pandemic were found to have greater positive resilience in real life than those with no interest.

    “Scary movies allow viewers to practice coping with distressing emotions, such as fear, in a safe and controlled environment” said the director of the Anxiety Disorders Center, part of the Hartford HealthCare Behavioral Health Network, Dr David Tolin. “As we gain a sense of mastery over fear, real-world concerns such as the COVID pandemic become less scary to us as well.”

    The researchers concluded that while people generally watch horror films as entertainment, there are subtle lessons being delivered. Horror fiction allows its audience to practice emotion regulation skills and hone strategies for dealing with fear which may help in effective coping strategies in unusual true-world situations.

    The horror genre has helped buoy film theatres and possibly better prepared its fans to cope with the pandemic. Who would have known in early 2020 as COVID-19 began its deadly spread that watching a good horror flick might prove effective against this real-world enemy?

  • Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

    Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

    MUMBAI: Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their favorite films on Star Movies, but they will also be featured on TV.

    My Star Movies at 9 recognizes the spirit of movie buffs and their love for Hollywood films. Viewers sent in tributes to their favourite blockbuster describing what they love most about it. A select set of fans have been showcased with their tribute through music, poetry and dance and lead the promotional campaign on Star Movies with their zeal! Star Movies will kick off the slot on 19th March with a social media campaign that will bring alive emotions of joy, laughter and tears for movie enthusiasts through personalized digital illustrations.

    With My Star Movies at 9, the channel not only delivers on the promise to keep engaging audiences with the best English blockbusters, but also innovates to shine a spotlight on the tremendous talent and passion of our fans. So get ready to experience the love for movies like never before as viewers gear up for a month of action, drama, suspense and comedy!

  • MN+ brings exciting line up of Hollywood films with ‘Director’s Cut’

    MN+ brings exciting line up of Hollywood films with ‘Director’s Cut’

    MUMBAI: MN+, the premium HD English movie channel is set to bring yet another exciting line-up of Gold Class Hollywood movies this July with the launch of their new property, ‘Director’s Cut’.

    Director’s Cut is the first ever 3 month long property from MN+ and is committed to the channels vision of delighting their viewers with world class, sophisticated cinema. The property will celebrate some of the best Director’s in Hollywood through a month long spotlight on each director, showcasing their best works. Starting with Ridley Scott in July, Christopher Nolan in August and Steven Spielberg in September, Director’s cut is set to showcase some of the finest collection of Hollywood movies that any movie enthusiast can never miss.

    The spotlight for the month of July is the versatile Oscar Award winning director ‘Ridley Scott’ who’s best works will be aired only on MN+ starting Saturday, July 9, 2016, 9:00pm and for all the following Saturdays in July.

    The director is known for successfully experimenting in different genres like comedy-drama, science-fiction horror, historical drama, crime thriller and neo-noir films and has exhibited his brilliant story-telling skills on screen through his awards winning movies like American Gangster, Black Hawk Down and Hannibal.

    American Gangster is a biographical crime film which embodies a detective’s work to bring down the drug racket of Frank Lucas who smuggles drugs in the country from Far East. The movie got a rating of 7.8/10 on IMDB and also won the director a nomination in Best Motion Picture category at the Golden Globe Awards in 2007.

    Black Hawk Down is a war drama that encapsulates the war between U.S. soldiers and the heavily armed forces of Somalia. Another Ridley Scott movie that got a rating of 7.7/10 from IMDB along with receiving a nomination for Best Director and Best Motion Picture at the Academy Awards in 2001.

    Hannibal, the movie, is a sequel to the Academy Awards winning film, The Silence of the Lambs, in which Hannibal Lecter is a serial killer. In the sequel, a victim of his earlier killings finds Hannibal and makes him the target for revenge. The movie is a nail biting thriller which got a rating of 6.8/10 on IMDB.

  • MN+ brings exciting line up of Hollywood films with ‘Director’s Cut’

    MN+ brings exciting line up of Hollywood films with ‘Director’s Cut’

    MUMBAI: MN+, the premium HD English movie channel is set to bring yet another exciting line-up of Gold Class Hollywood movies this July with the launch of their new property, ‘Director’s Cut’.

    Director’s Cut is the first ever 3 month long property from MN+ and is committed to the channels vision of delighting their viewers with world class, sophisticated cinema. The property will celebrate some of the best Director’s in Hollywood through a month long spotlight on each director, showcasing their best works. Starting with Ridley Scott in July, Christopher Nolan in August and Steven Spielberg in September, Director’s cut is set to showcase some of the finest collection of Hollywood movies that any movie enthusiast can never miss.

    The spotlight for the month of July is the versatile Oscar Award winning director ‘Ridley Scott’ who’s best works will be aired only on MN+ starting Saturday, July 9, 2016, 9:00pm and for all the following Saturdays in July.

    The director is known for successfully experimenting in different genres like comedy-drama, science-fiction horror, historical drama, crime thriller and neo-noir films and has exhibited his brilliant story-telling skills on screen through his awards winning movies like American Gangster, Black Hawk Down and Hannibal.

    American Gangster is a biographical crime film which embodies a detective’s work to bring down the drug racket of Frank Lucas who smuggles drugs in the country from Far East. The movie got a rating of 7.8/10 on IMDB and also won the director a nomination in Best Motion Picture category at the Golden Globe Awards in 2007.

    Black Hawk Down is a war drama that encapsulates the war between U.S. soldiers and the heavily armed forces of Somalia. Another Ridley Scott movie that got a rating of 7.7/10 from IMDB along with receiving a nomination for Best Director and Best Motion Picture at the Academy Awards in 2001.

    Hannibal, the movie, is a sequel to the Academy Awards winning film, The Silence of the Lambs, in which Hannibal Lecter is a serial killer. In the sequel, a victim of his earlier killings finds Hannibal and makes him the target for revenge. The movie is a nail biting thriller which got a rating of 6.8/10 on IMDB.

  • Get ready for an online adventure as Life of Pi premieres on Star Movies

    Get ready for an online adventure as Life of Pi premieres on Star Movies

    MUMBAI: It was one of the highest grossing Hollywood films in India in 2012. Now, as Life of Pi is slated for a TV premiere soon on Star Movies, the channel has come up with an innovative experiment to involve the viewers. Having acquired the telecast rights of the Oscar-winning film directed by Ang Lee, Star Movies will premiere the film on Sunday, 27 October at 1:00 pm and 9:00 pm. The channel is leaving no stone unturned to create the right buzz around the movie that will be broadcast as part of their most distinguished slot – “Hollywood Premiere”.

     

    To engage the audience well, the channel is using the interactive power of the digital medium to reach out to its audience by launching an experiential online journey based on the movie. “Most of the film has been shot in India and has Indian stars. Since we really believe that the premiere will fetch good results in the Indian market, we are planning a strategy that can pull more audience,” says Star Network (English channels) general manager Kevin Vaz, informing about an online game, “Life of I” that they are launching before the premiere of the film.

     

    The game invites viewers to experience the journey of a lifetime through the lens of Pi. The participants can log in to the game via Facebook where they have the chance to map out their own journey based on the events that transpire in the movie. The game has eight milestones. A player who crosses all the milestones becomes eligible for a trip to landmark locations where Life of Pi was shot – including Puducherry, Munnar and Taiwan, in addition to other prizes. A person who plays the entire game will also get a personalised video of their journey that will comprise a part of their Facebook journey. The video acts as a memoir of their journey as they live in real life their own version of the movie.

     

    Kevin says that the channel has taken the entire initiative to plan the trip for the winners. “We haven’t roped in travelling partners. We will be doing it on our own,” he adds.

     

    “Not just this, to create enough buzz, we have also created special videos shot with the stars of the movie that will give the audience an insight into the film’s making, with anecdotes that happened during the shooting of the film,” says Kevin, who thinks that an extra effort has to be made in order to get more audience and survive in the world of cut-throat competition. “Whenever we have made an extra effort to promote a show or a film, it has reaped good results. Case in point, the Academy Awards, which we promoted across mediums with new initiatives, gave us many viewers,” says Kevin, who thinks that very soon such efforts will be made with all big movie premieres.