MUMBAI: After recently pocketing the integrated media mandate of HolidayIQ.com, Havas Media Group India has now won the integrated media mandate of lingerie and nightwear brand Clovia in a multi-agency pitch.
The account size is estimated to above Rs 30 crore. Clovia recently raised a round of funding from IvyCap Ventures.
Havas will chart Clovia’s brand map with traditional as well as digital and mobile duties from their New Delhi office.
Havas Media Group India and South Asia CEO Anita Nayyar said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy. Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”
Clovia CEO and co-founder Pankaj Vermani added, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”
“Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” explained Havas Media Group-India MD Mohit Joshi.
