ITV

Tag: Holi

  • #VMateAsliHolibaaz trailer out : Bhuvan Bam takes on Ashish Chanchlani this Holi

    #VMateAsliHolibaaz trailer out : Bhuvan Bam takes on Ashish Chanchlani this Holi

    Trending short video platform VMate has unveiled the trailer of #VMateAsliHolibaaz, the much-awaited short film starring India’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time. Last week, the first look of the film was widely shared on social media platforms and a photograph featuring the two YouTubers had also gone viral on the internet, triggering curiosity for the Holi film. And now, the fun-packed trailer just raises the inquisitiveness of the fans further as they wait with baited breath to see who clinched the title – Ashish or Bhuvan.

    Enthusiasm of fans soared ahead of the trailer release and they took to different social media platforms to express their excitement. While some fans equated the two YouTubers with Indian Prime Minister Narendra Modi and his American counterpart Donald Trump, a few mentioned that there could not be a better Holi gift in store. The first look of the film itself triggered a pool of memes on internet, where the creators drew funny parallels using popular Bollywood dialogues and movies such as Sholay.

    The trailer of #VMateAsliHolibaaz highlights the struggle of the two YouTubers in their tryst to become ‘asli Holibaaz’. Ashish Chanchlani is playing a double role in the movie – one of himself and the other of an annoying father. In the trailer, the senior Ashish is seen continuously pestering his son to create a video for #VMateAsliHolibaaz. Annoyed by his father, Ashish junior walks out of his home, only to bump into Bhuvan Bam, who is in the search of a partner for his video. What follows is a hilarious exchange between the two.

    Speaking about their experience to work in the #VMateAsliHolibaaz film, both Ashish and Bhuvan had mentioned that they came together for the project as it allowed them to stay in their own ‘character and zone’. While Bhuvan said that he was “more than happy and excited” to work with Ashish, the latter had referred to the fellow YouTuber as “the best friend in the community”. “When VMate came to us, we both mutually agreed on one condition that we would be ourselves,” Ashish had further said.

    VMate’s Associate Director Nisha Pokhriyal also expressed excitement over the trailer release, saying, “Going by the trailer, one can just imagine what the film will be. Bhuvan Bam and Ashish Chanchlani are set to take the viewers on a fun ride like never before. With both the YouTubers coming together on VMate, the dose of laughter is also set to double this Holi. The wait for our viewers will be over soon.”

    Fans can watch the full trailer on VMate. The #VMateAsliHolibaaz film is slated to be released on the trending short video platform on March 8, 2020.

  • Brand Factory launches #BuraNaManoDiscountHai campaign

    Brand Factory launches #BuraNaManoDiscountHai campaign

    MUMBAI: Future Group’s retail fashion discount chain Brand Factory, has launched its #BuraNaManoDiscountHai campaign for Holi, announcing discounts up to 70 per cent. The campaign aims to break the stereotypical habit of wearing old clothes to celebrate Holi and encourages people to buy and wear new clothes on Holi by making use of the massive discounts on offer. The campaign has been conceptualised by Publicis Ambience.

    The digital campaign is launched via a film which showcases a prisoner who is all set to come out of the jail after years. He is gifted new clothes which he wears and turns to set out free. He then insists to stay at the prison, afraid he will spoil his new clothes because of Holi. The jailer informs him that he can avail huge discounts on clothes for 365 days by shopping from Brand Factory. The prisoner then happily leaves from the jail in the heroic manner and enjoys getting sprayed with colours.

    Brand Factory chief marketing officer Roch D’Souza said, “Holi traditionally has been the only festival where we wear old clothes, we took that as an insight and wanted to encourage everyone to wear new clothes. Brandfactory plays the perfect enabler since we are the only fashion destination that’s on discount 365 days. The film stays true to our space of being quirky and delivering the message in an interesting narrative.”

    Publicis Ambience head of creative Ramakrishnan Hariharan commented, “At the onset we knew there would be a barrage of colourful ads during Holi, so we decided to make something that stands out. Much needed in this age of mega-clutter. Also, Holi is revealed only much later in the film, in a thoughtfully crafted suspense narrative, so the audience remains intrigued throughout. It was pure fun working on this one. Grateful to all who made this happen.”

  • Budweiser’s digital film ‘We Are All Kings’ celebrates diversity through the lens of Holi

    Budweiser’s digital film ‘We Are All Kings’ celebrates diversity through the lens of Holi

    MUMBAI: Budweiser, true to its brand purpose, has launched a digital film showcasing the colourful festival of Holi as the ultimate celebration of inclusion and positivity that transcends cultures and boundaries. The feature effectively displays the brand’s overarching sentiment of bolstering individuals to be themselves.

    Set in an urban Indian locale, the video depicts an energetic Holi celebration where a group of people are seen happily clad in colour while smearing each other’s faces. A sudden downpour of rain slowly unmasks their faces, which reveals to everyone’s surprise that the people celebrating are not the usual suspects, but are diverse individuals who have come together to celebrate the festival. This diversity transcends nationality, religion, caste, and gender, yet people are seen to be visibly comfortable and jolly in each other’s presence, while reveling in the inclusive vibe of Holi.   

    Talking about this campaign, AB InBev vice president marketing – south Asia Kartikeya Sharma said, “At Budweiser, we have been constantly striving to inspire people to own their lives and be freedom energisers, not only for themselves but also for others. Holi is a global gathering that disregards stereotypical notions, and supersedes prejudice with a feeling of absolute togetherness. With this film, we aim to debunk the divide and unite people through the shades of the festival.”

  • It’s raining colorful movies and shows this Holi on SPN’s English Cluster

    It’s raining colorful movies and shows this Holi on SPN’s English Cluster

    MUMBAI: The festival of Holi is synonymous with colours, food, laughter, dance, music and entertainment. This year, SPN’s English Cluster will heighten the entertainment quotient with special line-up of movies and shows on Sony PIX, AXN, Sony BBC Earth and Sony Le PLEX HD full day on March 2. 

    Sony BBC Earth, India’s leading factual entertainment channel, will make you feel alive with its most iconic nature and wildlife content showcasing the varied ‘Colors of Earth’. From the greens of the rainforests in Planet Earth II to the deep blues of the oceans in The Hunt; from the intense shades of yellow in deserts of Africa to the burst of colors from different facets of Hidden India and Nature’s Greatest Dancers, each handpicked episode promises an explosion of color from the natural world.

    Sony PIX, home to Hollywood’s biggest premieres and blockbusters, has a special line-up of vibrant and colorful movies for the full family. Binge-watch on Hollywood’s most revered animation movies starting 9 am with Despicable Me 2, The Secret Life of Pets, Big Hero 6, Sing, Finding Nemo, The Angry Birds Movie and Kick-Ass 2.

    Sony Le PLEX HD, home to Hollywood’s most acclaimed and loved movies, promises to brighten up the day with award-winning movies such as The Danish Girl, The Help, Tangled, Nocturnal Animals, The Way We Were and The Imitation Game starting 9AM.

    AXN, India’s leading GEC that is home to the most iconic shows and characters, will offer a heavy dose of reality, entertainment and drama for the right amount of adrenaline rush. Watch ‘Best of Total Wipeout’, Survivor, American Ninja Warrior and Brave for a full day of fun-tertainment.

    SPN’s English Cluster wishes everyone a Happy and colourful Holi.

  • Sony YAY! announces its unique engagement to celebrate Holi with its fans

    Sony YAY! announces its unique engagement to celebrate Holi with its fans

    MUMBAI: It’s that time of the year when the children’s thrill-o-meter is at its peak; when the vibrancy of colours takes over their lives and the euphoria of festivities leaves them with their happiest memories! Yes, it’s time for HOLI, undoubtedly the most loved festival amongst children. This Holi, Sony YAY! promises to sprinkle joy and happiness into the lives of their little fans along with huge dozes of colour, masti and madness. The channel is giving its colour-laden aficionados an opportunity to feature on television alongside their favourite toons, making it a Holi celebration like never before.

    To be a part of this unique Holi Ki Toli contest, the channel is asking children to send in their Holi celebration pictures on Facebook or on their official website. Sony YAY! will bring together these fun-filled photographs, put a funky Holi filter and present those pictures on-air during the Holi weekend, giving kids a chance to soak themselves in colour both on and off-screen.

    ‘Holi Ki Toli’ contest is now live, promising a colourful and fun-tastic celebration for children across the country. So hurry, send in your pictures, get coloured and stand a chance to be on Sony YAY! on 03rd and 4th March 

  • Enjoy the festival of colors with English entertainment channels

    Enjoy the festival of colors with English entertainment channels

    MUMBAI: When they say life is colourful, it can also mean that life is full of different shades of emotions. In a country like India, Holi is celebrated not just as a festival of colours, but it also symbolises unity and friendship.

    With such a lively festival round the corner, can the English entertainment channels stop from immersing themselves into the vibrant colours of this gala event? To add to the dash of happiness and to brighten the day, English entertainment channels have lined up power packed shows for their viewers.

    After perusing the available options on channels like FX India, Star World Premiere HD, Sony Pix, Romedy Now and Comedy Central, we recommend a few under-the-radar titles for your Holi viewing pleasure.

    Read on:

    Romedy Now

    Romedy Now has planned a special property called Colors of Romedy starting from 0955 am. The channel will air the animated film Happy Feet Two. An Australian-American 3D computer animated family musical film that has been directed, produced and co-written by George Miller. The channel will also air the Alex D Linz and Olek Krupa starrer Home Alone 3, written and produced by John Hughes at 1155 am. Adding more fun to the line-up, Romedy Now will telecast Monster-in-Law starring Jane Fonda and Jennifer Lopez at 145pm

    Also, witness the inspiring journey of Chef, a 2014 American comedy-drama film written, produced, directed by and starring Jon Favreau will air at 345 pm.

    Comedy Central

    The channel will play Outsourced and Citizen Khan all day long starting from 10 am. Outsourced depicts the story of an American novelty products salesman Todd Anderson after his entire department is outsourced. He heads to India to train his replacement. Todd is not happy but when his boss Dave informs him that quitting would mean losing his stock options, he goes to train his Indian replacement Puro.

    Citizen Khan is a family based British sitcom created by Adil Ray. It is set in Sparkhill, East Birmingham, described by its lead character, a Pakistani Muslim Mr Khan, as the capital of British Pakistan. Citizen Khan follows the trials and tribulations of Mr Khan, a loud-mouthed, patriarchal, self-appointed, cricket-loving community leader, and his long suffering wife and daughters Shazia and Alia.

    Sony Pix

    Sony Pix is all geared up to celebrate the festival with a special programming line-up of entertaining and engaging movies starting from 9 am. The channel will air animated movies like Stuart Little, Wreck It Ralph, The Adventures of Tintin, Ratatouille and Brave.

    The viewers can watch how the family Little adopts a charming young mouse named Stuart in Stuart Little, followed by the trail Wreck-It Ralph, a story of a video game villain trying to become a hero at 1047 am. This will be followed at 1249 pm by the Oscar nominated movie Steven Spielberg directed The Adventures of Tintin. The tale of Remy the rat will be presented in Ratatouille at 259 pm, followed by Brave, a multiple award winning entertainer at 507 pm. The adventure will conclude with the academy award nominated story of a super-dog, Bolt at 710 pm.

    Star World Premiere HD

    Star World Premiere HD is all set to run an all-day marathon of season 1 of the craziest, musical show, Crazy Ex-Girlfriend that has all the ingredients that Holi is known to possess – love, friendship, music, dance and most of all colours. The show will air starting 12 pm to 5 pm and then between 10 and 11 pm.

    Crazy Ex-Girlfriend revolves around Rebecca Bunch, a single woman who still longs for her long-time soul mate Josh, who dumped her after their summer fling during summer camp in 2005. In 2015, after being inspired by a TV commercial for a butter spread, she restarts her pursuit of Josh after she spots him in New York City.

    FX and FX HD

    Laugh out loud this Holi as popular comedian Louis C.K. makes his way to FX in a special marathon of season 5 of his show Louie between 12 and 330 pm. The series is loosely based on Louis C.K.’s life, showing him as a comic onstage and depicting his life offstage as a newly divorced father of two girls.

  • Enjoy the festival of colors with English entertainment channels

    Enjoy the festival of colors with English entertainment channels

    MUMBAI: When they say life is colourful, it can also mean that life is full of different shades of emotions. In a country like India, Holi is celebrated not just as a festival of colours, but it also symbolises unity and friendship.

    With such a lively festival round the corner, can the English entertainment channels stop from immersing themselves into the vibrant colours of this gala event? To add to the dash of happiness and to brighten the day, English entertainment channels have lined up power packed shows for their viewers.

    After perusing the available options on channels like FX India, Star World Premiere HD, Sony Pix, Romedy Now and Comedy Central, we recommend a few under-the-radar titles for your Holi viewing pleasure.

    Read on:

    Romedy Now

    Romedy Now has planned a special property called Colors of Romedy starting from 0955 am. The channel will air the animated film Happy Feet Two. An Australian-American 3D computer animated family musical film that has been directed, produced and co-written by George Miller. The channel will also air the Alex D Linz and Olek Krupa starrer Home Alone 3, written and produced by John Hughes at 1155 am. Adding more fun to the line-up, Romedy Now will telecast Monster-in-Law starring Jane Fonda and Jennifer Lopez at 145pm

    Also, witness the inspiring journey of Chef, a 2014 American comedy-drama film written, produced, directed by and starring Jon Favreau will air at 345 pm.

    Comedy Central

    The channel will play Outsourced and Citizen Khan all day long starting from 10 am. Outsourced depicts the story of an American novelty products salesman Todd Anderson after his entire department is outsourced. He heads to India to train his replacement. Todd is not happy but when his boss Dave informs him that quitting would mean losing his stock options, he goes to train his Indian replacement Puro.

    Citizen Khan is a family based British sitcom created by Adil Ray. It is set in Sparkhill, East Birmingham, described by its lead character, a Pakistani Muslim Mr Khan, as the capital of British Pakistan. Citizen Khan follows the trials and tribulations of Mr Khan, a loud-mouthed, patriarchal, self-appointed, cricket-loving community leader, and his long suffering wife and daughters Shazia and Alia.

    Sony Pix

    Sony Pix is all geared up to celebrate the festival with a special programming line-up of entertaining and engaging movies starting from 9 am. The channel will air animated movies like Stuart Little, Wreck It Ralph, The Adventures of Tintin, Ratatouille and Brave.

    The viewers can watch how the family Little adopts a charming young mouse named Stuart in Stuart Little, followed by the trail Wreck-It Ralph, a story of a video game villain trying to become a hero at 1047 am. This will be followed at 1249 pm by the Oscar nominated movie Steven Spielberg directed The Adventures of Tintin. The tale of Remy the rat will be presented in Ratatouille at 259 pm, followed by Brave, a multiple award winning entertainer at 507 pm. The adventure will conclude with the academy award nominated story of a super-dog, Bolt at 710 pm.

    Star World Premiere HD

    Star World Premiere HD is all set to run an all-day marathon of season 1 of the craziest, musical show, Crazy Ex-Girlfriend that has all the ingredients that Holi is known to possess – love, friendship, music, dance and most of all colours. The show will air starting 12 pm to 5 pm and then between 10 and 11 pm.

    Crazy Ex-Girlfriend revolves around Rebecca Bunch, a single woman who still longs for her long-time soul mate Josh, who dumped her after their summer fling during summer camp in 2005. In 2015, after being inspired by a TV commercial for a butter spread, she restarts her pursuit of Josh after she spots him in New York City.

    FX and FX HD

    Laugh out loud this Holi as popular comedian Louis C.K. makes his way to FX in a special marathon of season 5 of his show Louie between 12 and 330 pm. The series is loosely based on Louis C.K.’s life, showing him as a comic onstage and depicting his life offstage as a newly divorced father of two girls.

  • Where and when can kids tune in on Holi

    Where and when can kids tune in on Holi

    MUMBAI: It’s that time of the year again when we celebrate the various shades in the spectrum that life is. Holi the festival of colors is knocking at your door; urging everyone to embrace it with open arms and hands full of Gulal. Keeping up with their traditions, several Kids Entertainment Channels have something prepared for the many tiny tots who plan to stay home and enjoy the festival on television. 

    Pogo TV:Turner International India’s Pogo TV is all set to make the day memorable for the kids with Rang Barse — a grand affair with  Chhota Bheem and his Dholakpur ki toli along with Mighty Raju. The iconic characters are to launch a TV Special Rang Barse on 27 March 2016 at 12pm  and 6 pm. The fun begins on 23 and 24 March as Pogo brings to its fellow fans a special watch & win contest that will run all day on Holi.

    Bags full of exciting prizes are kept in store for the lucky winners to grab onto in this colourful ride. The characters and their friends are all in the mood to get on an escapade, not letting anyone leave without being drenched in their masti. While they are seen celebrating with colours & music, there are evil forces present who want to turn the town colourless with their acts. Bheem’s strength & Raju’s intelligence combined will take the evil forces down.

    Discovery Kids: Discovery Kids opens its doors for all its young fans to celebrate Holi with Kisna and his friends. Doubling the joy and fun for kids, Discovery Kids will present a special Kisna episode – Bura na mano holi hai in which Kisna and his friends will celebrate the festival of colours. The episode, airing on 24 March, 9  am to 10 pm,  will revolve around Kisna and his friends when they visit his uncle in Nandgaon to celebrate Holi with his family and cousins. Kids will witness flavors of Holi and the group of friends celebrating the festival with water, colors, sweets and lots of fun.

    During the celebrations, Kisna and his friends will take up the challenge of winning the honorable flag in the competition arranged by the Mukhiya of Nandgaon. To reach the flag, kids will have to walk through a trap surrounded by people waiting to colour them from the roofs of their houses. The older group of kids who have been winning the competition every year in Nandgaon are confident that they will win this time as well.

  • Where and when can kids tune in on Holi

    Where and when can kids tune in on Holi

    MUMBAI: It’s that time of the year again when we celebrate the various shades in the spectrum that life is. Holi the festival of colors is knocking at your door; urging everyone to embrace it with open arms and hands full of Gulal. Keeping up with their traditions, several Kids Entertainment Channels have something prepared for the many tiny tots who plan to stay home and enjoy the festival on television. 

    Pogo TV:Turner International India’s Pogo TV is all set to make the day memorable for the kids with Rang Barse — a grand affair with  Chhota Bheem and his Dholakpur ki toli along with Mighty Raju. The iconic characters are to launch a TV Special Rang Barse on 27 March 2016 at 12pm  and 6 pm. The fun begins on 23 and 24 March as Pogo brings to its fellow fans a special watch & win contest that will run all day on Holi.

    Bags full of exciting prizes are kept in store for the lucky winners to grab onto in this colourful ride. The characters and their friends are all in the mood to get on an escapade, not letting anyone leave without being drenched in their masti. While they are seen celebrating with colours & music, there are evil forces present who want to turn the town colourless with their acts. Bheem’s strength & Raju’s intelligence combined will take the evil forces down.

    Discovery Kids: Discovery Kids opens its doors for all its young fans to celebrate Holi with Kisna and his friends. Doubling the joy and fun for kids, Discovery Kids will present a special Kisna episode – Bura na mano holi hai in which Kisna and his friends will celebrate the festival of colours. The episode, airing on 24 March, 9  am to 10 pm,  will revolve around Kisna and his friends when they visit his uncle in Nandgaon to celebrate Holi with his family and cousins. Kids will witness flavors of Holi and the group of friends celebrating the festival with water, colors, sweets and lots of fun.

    During the celebrations, Kisna and his friends will take up the challenge of winning the honorable flag in the competition arranged by the Mukhiya of Nandgaon. To reach the flag, kids will have to walk through a trap surrounded by people waiting to colour them from the roofs of their houses. The older group of kids who have been winning the competition every year in Nandgaon are confident that they will win this time as well.

  • Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

    ‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

    The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.

    The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

    Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

    For more details:

    Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

    Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

    Twitter: https://twitter.com/AllAboutYoubyDP