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Tag: Holi

  • India Sweet House and Shankara beauty brand partner for Holi celebration

    India Sweet House and Shankara beauty brand partner for Holi celebration

    Mumbai: This Holi, embark on a sensory journey that blends tradition with indulgence. India Sweet House, renowned for its handcrafted Indian sweets, and Shankara Beauty Brand, a purveyor of luxurious, natural skincare products, have joined forces to create the ultimate Holi pampering experience.

    The collaboration between India Sweet House and Shankara offers a delightful combination of sweet treats and self-care rituals. Each bite of India Sweet House’s delectable sweets transports enthusiasts to the heart of Holi festivities. Crafted with love and authenticity using traditional recipes, these delicacies promise a rich and flavorful experience. But the indulgence doesn’t stop there. Shankara Beauty Brand elevates the Holi skincare routine with its luxurious products, formulated with natural, result-oriented ingredients. Experience the essence of ancient Indian beauty rituals as these products rejuvenate the skin, leaving it with a radiant glow that reflects the vibrant spirit of Holi.

    India Sweet House is not just a sweets brand; it’s a tale of passion and tradition spearheaded by Vishwanath and Shwetha Rajashekar. Inspired by India’s diverse array of sweets and savories, they founded the brand to honor authenticity and purity, materializing their vision at Karma Farms, a sprawling 20-acre organic farm near Bangalore. Here, the essence of each sweet lies in the pristine quality of its ingredients, including organic ghee, khova, and milk meticulously sourced from the farm’s contented cows via a cutting-edge milking parlor, ensuring unparalleled freshness. Distinctively, India Sweet House crafts its delicacies solely on this organic farm, distinguishing it as the sole sweets and savories brand in India to do so. Beyond its agricultural roots, India Sweet House is a familial endeavor, with Shwetha and Vishwanath steering its trajectory while Rajesh Mehta expertly balances flavor and texture in each product. A workforce of over 100, predominantly women, imbues every stage of production with care and dedication, from farm management to the creation of the delightful treats that adorn tables across the nation.

    Shankara takes great pride in its transformative skincare line, which seamlessly blends ancient Ayurvedic wisdom with modern science, as symbolized by the Lotus-Rose logo. Focused on enhancing natural beauty rather than superficial fixes, its comprehensive range of face, body, and hair care products caters to skincare aficionados seeking holistic approaches. Moreover, Shankara’s commitment extends beyond beauty, as it allocates 100 per cent of its profits to social causes like girl education and women’s empowerment, ensuring customers contribute to positive societal change with every purchase. Join Shankara India in embracing beauty with purpose.

    India Sweet House founders Vishwanath and Shwetha said, “At India Sweet House, we believe that authentic flavors and the purest ingredients come together to create unforgettable experiences. This Holi, our collaboration with Shakara Beauty Brand allows us to share the joy of tradition alongside the indulgence of self-care. We’re thrilled to partner with a brand that celebrates heritage in such a unique way.”

    This collaboration between India Sweet House and Shankara Beauty Brand is a testament to the power of partnership in celebrating culture, tradition, and luxury. Experience the fusion of flavors and skincare delights this Holi season and elevate your celebrations with India Sweet House x Shankara.

  • Crocs ignites the Holi Spirit: Unveils new campaign

    Crocs ignites the Holi Spirit: Unveils new campaign

    Mumbai: Celebrating the vibrancy of Holi, Crocs, the footwear brand renowned for its unparalleled comfort and style, has marked a significant milestone today by unveiling its thematic campaign for Holi in India. Featuring new brand ambassadors Vedang Raina and Rasha Thadani, the campaign embraces the spirit of #ComeAsYouAre, celebrating individuality and self-expression, combined with the collective jubilation of Holi – a festival that epitomizes hues of togetherness and joy. Crocs, with its iconic Classic Clog and Jibbitz charms, becomes the canvas for this expression, embodying the very spirit of the festival.

    Conceptualized and produced by Supari Studios, the campaign film features Vedang and Rasha in a spirited celebration. From friendly excitement to spontaneous dance-offs, the film seamlessly highlights the functionality and style of Crocs as the perfect accessory for a festival like Holi. Amidst a joyous montage of thandai, jalebis, and festive revelry, the video concludes with Crocs adorned in Holi colours, symbolizing the aftermath, as Rasha, Vedang, and their friends relax. Crocs inaugural Indian Holi campaign underlines the continuous brand effort to grow its cultural relevance in the country.

    Commenting on the vision behind Crocs’ new campaign,  Crocs vice president and general manager, India, Middle East and Africa Sumit Dhingra said, “We are elated to launch our latest thematic campaign amidst the vibrant festivities of Holi. Holi, being deeply cherished by Indians, embodies the values of colour, vibrancy, and togetherness, perfectly aligning with Crocs’ ethos. Our campaign, with Vedang Raina and Rasha Thadani, is an integral part of creating a connection to our consumers in India and we sincerely hope it strikes a chord with those who believe in self-expression and painting their own canvases with joy.”

    Rasha Thadani too expressed her excitement around the film, saying, “Holi has always been close to my heart for many reasons and the memories associated with it are always joyful. Being on set for this video has been both a personal and professional joy. Vedang and I had an absolute blast and it felt like I had gone back to my childhood, especially with the Jibbitz, it felt like I was a 5-year-old in candyland. I am elated that the campaign is finally out for audiences to see, and I hope it reaches the hearts and minds.”

    Adding on, Vedang Raina said about this bright new venture, “Shooting the campaign was an absolute delight and brought in a strong sense of nostalgia for both Rasha and me. I think what’s so special about it is both Holi and Crocs are harmonious in the values of celebration, togetherness and liveliness. The ideologies go hand in glove with each other and I hope the fun we had on set, translates into happiness for the viewers.”

    “This campaign is a celebration of friendship, fun, and festive spirit, highlighting not only the joy of Holi but also the remarkable functionality, durability, and style of Crocs. We’re thrilled to have collaborated with Crocs to unveil a thematic campaign championing self-expression and togetherness, and offering a bold style statement for the festive season” adds Supari Studios VP-content production Mitali Sharma.

    Going live on 15 March 2024, the Crocs Holi campaign will be available across social, digital, Retail and e-comm channels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Crocs India (@crocsindia)

     

    Crocs India encourages everyone to share their unique Holi moments using #ComeAsYouAre #YourCanvasForExpression

  • Gulco splashes organic colours with Holi

    Gulco splashes organic colours with Holi

    Mumbai: As the lockdown has eased and the impending doom of the Covid-19 wave is fading away. Indians are preparing well to welcome the festival of Holi. However, people have become a little conscious about what they eat, wear or apply on their skin! Understanding this behavioural change, Jaipur-based cosmetic startup Gulco has brought out a unique range of organic Holi colours and backed with a digital advertising promotion that is buzzing on social media.

    The tagline of the campaign #KhushiyaanAapkeRangHumare and the effort by Gulco is to ensure that those celebrating the festival of colours have a safe and nature-friendly Holi. According to founder Divya Jain, organic is the new normal! From organic vegetables to organic products and clothes, people are becoming too conscious about organic products.

    Jain says: “Gulco is a conscious celebration brand that aims to provide a unique experience of luxury to joyful moments. Our ethos lies in not just creating but elevating.”

    And on the occasion of Holi, Gulco is offering a 100 percent chemical-free product range that is safe for the environment and users. Jain explains that Gulco’s products are intricately handcrafted with pure, organic, real and indigenous ingredients to make the celebrations more memorable. 

    Jain points out that the campaign is very close to people’s hearts because the past two years have been a dull and dark phase for everyone. What makes this campaign special is the hope to get back to a normal life after continuous struggle and lockdowns for the last two years. 

    People are looking forward to celebrating the ‘Holi’ festival whole-heartedly in 2022. 

    “This hope has been the driving force that birthed Gulco. With this campaign, we make sure our celebrations are more wholesome than ever in every way,” Jain says.

    Post Covid-19 unlock turned out as an opportunity 

    She also reveals the idea behind the campaign! She highlights that the motive was to tap into the emotional connection with the target audience. 

    “After a long pandemic, everyone has been longing to celebrate and rejoice with their loved ones. That was one of the key motives we were targeting to achieve. With the overall rise in the social media consumption and screen time of our target audience, social media awareness of the brand has been our primary concern while launching the brand,” Jain says.

    The aim is to translate memories and emotions into products and experiences. For Holi 2022, we have developed a new range of gulal made from real flowers and enriched with essential oils. A lot of people are sceptical about playing Holi because of the skincare repercussions.

    “All our colours are made from food-grade produce, real flowers and essential oils. Our products are safe for children too,” she says.  

    How Gulco’s spreading awareness around organic

    On being asked how Gulco spread awareness around organic products and what impact they have created so far, Jain says that to spread awareness they are focusing on micro details to create a macro difference. For example, Holi and its colours are too common to even realise that we can go nature friendly here! But we realised it, hence launched this product.

  • Pernod Ricard, Viacom18 & Wavemaker’s Holi campaign garners eight million views

    Pernod Ricard, Viacom18 & Wavemaker’s Holi campaign garners eight million views

    Mumbai: Viacom18 has partnered with Pernod Ricard – Seagram’s Imperial Blue packaged drinking water and Wavemaker India for its latest campaign for Holi.  The campaign has already clocked eight million views and counting on digital, the media company said.

    Conceptualised and executive by Viacom18 with Wavemaker India, the campaign is being extensively marketed across platforms including Colors, Colors Marathi, on their OTT platform Voot and on the network’s social media handles.

    The campaign films cater to Hindi and Marathi-speaking markets. It features national celebrities Rubina Dilaik, Karan Kundra, Umar Riaz, Nishant Bhat, and Marathi stars Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam.

    “Given the brand identity of our marquee platform, celebrating the festival of Colors is a natural fit for us,” said Viacom18 head – branded content Vivek Mohan Sharma. “Seagram’s Imperial Blue is an iconic brand with some memorable campaigns and taking forward the nature of playfulness we take a dig at celebrating holi with friends. With the roster of popular television celebs that we have, and the way we have captured the spirit of this festival, we are sure this campaign will strike a chord with our viewers and the brand’s target audience.”

    “Holi is a great moment of conviviality, wherein friends and family come together, and we wanted to capture this and create a campaign that embodies the spirit of Holi,” said Pernod Ricard India GM – marketing Iswindar Singh. “This collaboration with Viacom18 captures the mood of the occasion in the light humour space that we have always operated in, while keeping the ethos of our brand alive. Combined with the 360-degree network amplification and Viacom18 stars, we hope to recreate the magic of our iconic campaigns with this campaign”

    “The whole idea and execution of the video was a beautiful amalgamation that resonates with the brand messaging of humour and partners ideology of ‘Celebrating relationship with Colors’,” said Wavemaker India chief client officer Karthik Nagarajan. “It has been a great collaboration by Wavemaker India in bringing this initiative to life . With the platform reach- the spread across TV, OTT and Social, I am certain the campaign videos will connect, create an instant impact and bring cheer to our audience”.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ColorsTV (@colorstv)

     

  • Surf Excel’s latest TVC is all about keeping your inner child alive

    Surf Excel’s latest TVC is all about keeping your inner child alive

    Mumbai: Growing older comes with pre-conceived notions of ‘acting your age’ that one has been societally conditioned towards. But it is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. Surf Excel uses this thought in its latest Holi campaign to bolster its ‘Daag Achhe Hain’ brand proposition. The new TVC seeks to inspire us to keep our inner child alive and give into these playful impulses.

    The 360 degree campaign film crafted by Carlos Creatives showcases a heart-warming bond between a little girl and aunt, with the former wanting to include her aunt in the animated festive celebration amongst children. When the little girl insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. How the child convinces the lady to drop her inhibitions and join in the fun and experience pure child-like glee forms the essence of the ad film.  The film accompanied with the message ‘Jo Rang Bachpan Lautaye, Woh Rang Achhe Hain’ makes us examine the boundaries that keep us away from finding the joy of reliving our childhood.

    “This year we wanted to steer our ‘Daag Achhe Hain’ towards bringing the inner child within each of us to life, and experiencing the joy of child-like abandon,” said Hindustan Unilever home care executive director Prabha Narasimhan, commenting on the launch of the campaign. “With our latest TVC campaign we aim to strike an emotional chord in a slice-of-life context that appeals to every adult. While the context in the film is that of Holi, the message is an all-pervasive one. We hope our consumers connect with it as much as we did while conceptualising it.”

    The campaign goes live across TV and outdoor media from 1 March.

  • Amazon celebrates Holi with #KhushiyanDelivered campaign

    Amazon celebrates Holi with #KhushiyanDelivered campaign

    KOLKATA: Amazon.in launched #KhushiyanDelivered – a digital led campaign to celebrate Holi and salute the spirit of delivery associates, sellers, and customers across India. The campaign unfolds with a digital film that captures how the e-commerce giant is serving its customers and the important role of delivery associates in this journey, across India.

    The video is an ode to all delivery associates who work every day to deliver ‘khushiyan’ to customers and captures the love and effort that goes behind the packages which add joy to the festivities. Through this campaign, Amazon aims to spread positivity, appreciation and encouragement among the delivery associates who continue to fulfil the promises of millions of customers across India.

    Amazon India vice president Manish Tiwary said, “#KhushiyanDelivered is our digital campaign to thank our millions of customers, delivery associates, and recognise the efforts of all our small and medium business sellers as well. We encourage our customers to extend their heartfelt gratitude to all delivery associates across India as they continue to deliver happiness and colours of joy through the year.”

    Additionally, ahead of Holi, Amazon.in has launched a specially curated ‘Holi Shopping Store’, a one-stop-shop, to help customers deliver khushiyan to their loved ones this festive occasion. The Holi shopping store offers an array of specially curated products by sellers ranging from Holi colours and pichkaris, fashion and beauty essentials, kitchen and cleaning equipment, Puja articles, food and beverages, TVs, devices, speakers, cameras, accessories and much more.

  • Brands encourage us to ‘colour with care’ this Holi

    Brands encourage us to ‘colour with care’ this Holi

    NEW DELHI: The festival of colours is just round the corner but with Covid2019 showing no signs of giving a respite, celebrations look to be muted this year. Last year, it may be recalled, it was not long after Holi that the first nationwide lockdown was imposed on 24 March 2020. A year later things don’t seem to have changed much. After a steady drop in caseloads for some months, infection rates are again on an upward trajectory in several states and union territories, forcing authorities to impose either a complete ban or restrictions on the celebrations. However, as the weather warms up and vaccinations increase, there is a glimmer of hope among the masses that this year will turn out different.

    Given the resilient consumer sentiment, brands too, have drawn up optimistic but cautious promotions for Holi, to make up for subdued festivities. Here’s a look at some Holi campaigns that stood out this year:

    Surf excel – Rang Achhe hain!

    A case in point is Surf Excel’s Holi campaign, which showcases how people can still have fun and be inventive while maintaining social distancing as they play with colours. The daag acche hain brand has released a special campaign for the festival of colours. The film looks to address the emotional need of connecting with loved ones with a heart-warming story featuring a young child wanting to play Holi with an elderly man called Rancho.

    With this new Holi ad, Surf excel celebrates the spirit of togetherness, with the overarching message being how the colours of Holi can bring hearts together, even though there may be physical distance between us. “Jo dilon ko paas laayein, woh rang achhe hain!”

    Parachute urges to #ProtectWhatYouCareFor

    Parachute has come out with a Holi special ad which focuses on how hair needs extra protection during the festival of colours. The ad showcases how the festival can be a war against hair, with the chemical-laden colours and elements. And hence Parachute Advansed Gold Coconut Hair oil to the rescue! Containing pure coconut oil, enriched with vitamin E which strengthens the hair from within it is the perfect antidote to your crowning glory-worries on Holi day, says the ad. “Holi ke iss battlefield mein utarne ke liye apne balon ko rakhein taiyyar Parachute Advansed ke 10x deep protection ke saath.”

    Kamdhenu Paints unveils #ColourWithCare safe Holi

    Kamdhenu paints launched a digital campaign for a safe Holi. The campaign titled “ColourWithCare” went live from 26 March on its social media handles, Facebook and Instagram. The campaign aims to deliver the social message that ‘Holi doesn’t give you any free pass to disrespect women. Play with dignity.’ #ColourWithCare

    Shopclues’ Holi sale for safe, non-disruptive celebrations

    Online marketplace ShopClues has announced Holi special merchandise consisting of products relevant for outdoor, as well as indoor celebration of the festival of colors. Understanding the safety concerns, the etailer aims to prompt the consumers to have intimate yet undisruptive festive celebrations. This year, with regards to the restrictions and safety measurements, ShopClues encourages consumers to celebrate the festival with minimum exposure to the external environment. The e-commerce platform will be offering festive food such as refreshing thandai and delectable gujiyas in addition to Holi specific merchandise ranging from organic colors, trendy pichkaris, festive apparel at an affordable price range. The e-commerce platform is also providing gifting service with Holi gift packs for customers who are observing social distancing but want to send across specially curated gifts and combos to their loved ones.     

    Gas-O-Fast Ayurvedic Holi ke rang Gas-O-Fast ke sang

    Holi is also about indulging in a variety of cuisines, sweets and savouries with friends and family. And that is a joy Mankind Pharma’s antacid brand Gas-O-Fast does not want to deprive you of. Traditional Holi cuisines like gujiya, rasmalai, malpua, fritters and many other dishes, while delicious, may lead to gas, acidity and cast a shadow on a happy day.

    With the properties of natural cumin and asafetida variants, Gas-O-Fast claims to fight against acidity, gas and indigestion, that can hijack the occasion of joy and celebration. And there are many culinary highlights of Holi – Brand ambassador Saurabh Shukla says, this Holi, celebrate the love for food with Gas-O-Fast: “Holi ke anek rango aur pakwaano ka maza uthaayein Gas-O-Fast asli jeera ghar layein!”

    The video has been promoted across all social media platforms. The brand has also come up with a contest to engage with their audience. The Facebook-driven contest which will last for five days consists of three different Holi-centric activities.

    Lotus Organics+ & NGO Antarkranti’s Holi Spring Ritu-al box

    Skincare brand Lotus Organics+ has launched its 2021 Holi campaign in collaboration with Antarkranti, a lead organisation in India working to prevent crime through interventions with prisoners. The campaign will reveal the “Holi Spring Ritu-al Box” containing organic skincare products from Lotus Organics+ that are extremely skin-friendly and apt for Holi. Comprising a skin-friendly selection of pre-Holi skincare (sunscreen) and post-Holi skincare products (face wash, exfoliator for face & skin, face crème), the box also includes complimentary gifts such as packs of 100 per cent handmade gulal from Antarkranti.

    A high impact social media campaign communicates the creation of a special Holi Spring Ritual box with organic skin care products from the brand and handmade natural gulal made by released prisoners using edible grade ingredients, flowers, and food colours. All proceeds from the sale of Antarkranti products provide livelihood and rehabilitation opportunities to the prisoners, says the brand.

    Livpure Sleep’s Colourful Day, Blissful Night

    Celebrating festivals under the shadow of a pandemic has become the new normal, and this is having wide-ranging implications for brands and also shaping consumer sentiments. Mattress brand Livpure Sleep says that consumer behaviour shows most people would want to spend this Holi with their close ones in their homes itself. And after a hectic day of Holi, you need a night of a calming sleep. The brand doesn’t want it’s consumers to lose their sleep in this pandemic. Thus, with the tagline, “Colourful Day, Blissful Night”, it’s focus is on giving a perfect environment to sleep after the hectic festive Holi day.

  • Celebrate Holi with the biggest Hollywood blockbusters on Movies Now, MNX and Romedy Now

    Celebrate Holi with the biggest Hollywood blockbusters on Movies Now, MNX and Romedy Now

    MUMBAI: Holi is a festival of many hues and happiness and adding to the fun and frolic, Times Hollywood Network’s channels Movies Now, MNX, Romedy Now are set to make the festival of colours more vibrant this year with a splash of entertainment all day long with an exclusive movie marathon on 29 March 2021.

    ‘Colour Blast’ on Movies NOW will take its viewers through a colourful viewing experience with a line-up of movies that are a treat to the eyes and joy for the soul. Starting from 9 AM to 9 PM, the day is set to be filled with unlimited excitement with some of the most popular Hollywood animated blockbusters including The Adventures of TinTin, Spider-Man – Into The Spider-Verse, Angels In The Attic, Cloudy With A Chance Of Meatballs among others.

    Drenching viewers in the spirit of the festival, ‘Splash em’ Up’ on MNX will fill the screens with absolute fun joy with super hits like Mune, A Haunted House 2, Alvin & The Chipmunks: The Road Chip, Bio Momma’s House 2 among others, from 9 AM to 9 PM.

    ‘Colours of Romedy’ on Romedy NOW  from 8 AM onwards, promises viewers to fill their day with love, laughter and happiness. The day-long property will air some of the most entertaining movies like Alvin and the Chipmunks, Chitty Chitty Bang Bang, Hot Tub Time Machine 2 among others.

    This Holi, soak yourself in an enormous dose of entertainment and grab a seat with your friends and family as Movies Now MNX and Romedy Now enthrall you with the most exciting titles and a colourful day of binge-watching.

  • This Holi, Zee Biskope celebrates with entertainment of all hues

    This Holi, Zee Biskope celebrates with entertainment of all hues

    MUMBAI: Zee Biskope is all set to raise the bar this Holi, also celebrated as Faguaa across the regions of Bihar, Jharkhand and Purvanchal, with entertainment of all hues and colours. Right from the morning band till evening prime time, Holi celebrations will carry on all week and culminate with the world television premiere of Shubh Vivah on 28 March at 6 pm.

    The merriment will begin in the morning with a devotional Holi special song property Awadh Me Udele Gulal, followed by a fun-entertainment led Holi special Fagua Beats – Jogi Ra Sa Ra RaRa that will rev up your mood through groovy Holi songs. Starting 23 March till 26 March, the channel will also telecast Holi special episodes of its comedy show Hasi Ke Rail Chhut Na Jaye at 9 pm.

    Adding to this special offering, Zee Biskope brings ‘Hasi Thitoli – Happy Holi’ – a week filled with fun and entertaining movies that depict the key elements of the festival like colour, joy, comedy and some light-hearted banter between friends. The week of Holi will start on 22 March with the film Nirahua Hindustani 3, that features Nirahua aka Dinesh Lal Yadav and Amrapali Dubey. It will be followed by Dabang Sarkar, featuring Khesari Lal Yadav and Aakanksha Awasthi in prominent roles, on 23 March. Featuring Amrapali Dubey and Manoj Tiger in the lead roles, Lagal Raha Batasha will be the next offering in the pipeline to be telecast on 24 March. Up next, 25 March  will be dedicated to the movie Nirahua Satal Rahe which stars superhit jodi of Nirahua and Amrapali Dubey. Audience will be delighted with Dulhin Ganga Paar Ke, a Khesari Lal Yadav and Kajal Raghwani starrer, on 26 March and Ghoonghat Mein Ghotala, starring Pravesh Lal Yadav, Mani Bhattacharya, and Richa Dixit, on 27 March. Making for a very eventful evening with the family, each of these movies will be telecasted on prime time at 6 om time-band.

    The highlight of this week-long grand Holi celebration will be the world television premiere of the ShubhVivah starring Pramod Premi and Chandni Singh. A special appearance by Amrapali Dubey and Anjana Singh in the feature film will further elevate the entertainment quotient. With a strong story line, the movie is filled with some fun moments, interesting dialogues, action, drama and some energetic dance numbers that is sure to make viewers tap their feet.

    ZeeL cluster head east Samrat Ghosh said, “The magnanimity that this festival holds amongst people in the region who celebrates it amidst much pomp and gusto is astonishing. We have always strived to be a people’s brand and establish an affinity with the brand. Our Faguaa offering will not only expand our reach but also present a wide array of properties for advertisers to choose from and connect with our audience during festivities.”

    Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “As a brand, we keep our audience at its core and curate a host of innovative and festive offerings keeping their topical preferences in mind. As the region sets in the mood of Faguaa, our brand will rejoice their merriment with a host of colourful movies, a WTP and a two hour special comedy show. We hope this specially curated entertainment dose will multiply the celebration for our viewers and elevate the family viewing experience.”
     

  • Big Ganga all set to bring its festive offering ‘Faguaa 2021

    Big Ganga all set to bring its festive offering ‘Faguaa 2021

    MUMBAI: Marching into the month of Holi, known as Faguaa in the Purvanchal region, sees one eagerly await one of the biggest festivals in the country. With the aim to add colour in the lives of its viewers, Big Ganga is once again all set to bring a vibrant Holi special line-up with Faguaa 2021.The celebration of Faguaa will be weaved around a specific theme to make it more engaging and entertaining. Regaling its audience wholeheartedly, the two-hour musical show, clubbed with storytelling, will see the biggest names of the Bhojpuri industry coming together for this year’s celebration.

    Big Ganga’s Faguaa is one of the marquee festive properties on the channel and taking the legacy forward, the gala celebrations this year will feature two hours of rib-tickling moments, singing and dance performances. Over the past three years, the Faguaa slot has always performed more than double in the Bhojpuri category and its own platform with the average performance ratings of Faguaa being more than 0.75 TVR (Nccs 2+, BH, U+R).

     

    The celebrations in the past have witnessed the biggest celebrity associations across the industry with stars like Mika Singh, Pawan Singh, Khesari Lal Yadav, Ravi Kishan, Manoj Tiwari among others mesmerising audiences with their performances. In what is a fitting testament to the event’s popularity, the previous edition of Faguaa witnessed more than a thousand live spectators during this single-day event.

    Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “Faguaa is one of the biggest celebrations in the region and we, at Big Ganga, with our property, have created a legacy which has left behind its mark on the hearts and minds of our ardent fans. This year is going to be even more special as our offering, which is based on a specific theme, will  see audiences revel in the Bhojpuri celebrations.”

    Big Ganga is known for entertaining the audience with its unique content all around the year while adding value in their lives through family-oriented offerings, festive events and shows like Jai Chhathi Mai, MemSaab no 1 etc. With more and more in the bucket to offer, the channel is redefining entertainment and original content for its regional audience through recently launched family game show Muraitha Maidaan and a few other upcoming offerings.