ITV

Tag: Holi

  • Fanta fizzles with flavour: Coca-Cola India’s orange star rules the carbonated sof drinks scene

    Fanta fizzles with flavour: Coca-Cola India’s orange star rules the carbonated sof drinks scene

    MUMBAI: Fanta, Coca-Cola India’s iconic orange-flavoured fizz, has taken a big, bubbly lead in the carbonated soft drink (CSD) category, commanding over 50 per cent of the market. The brand’s playful spirit and tangy taste have made it a go-to thirst-quencher for young Indians, seamlessly mixing nostalgia with a digital twist.

    First sipped in 1940, Fanta has evolved into a cultural phenomenon across 180 markets worldwide, but it’s India where the brand has really popped. From Rs 10 for a 200ml pack to 2.25L family-sized bottles, Fanta is everywhere—across two million retail outlets nationwide.

    Coca-Cola India developing markets and southwest Asia vice-president, franchise operations  Vinay Nair said:  “Fanta’s success is a testament to our flavour-first strategy, portfolio agility, and ability to stay culturally relevant. We’ve tapped into the youth’s digital DNA with campaigns like Fanta Mangta, turning a simple phrase into a fun cultural cue.”

    The latest Fanta Mangta campaign, featuring youth icon Kartik Aaryan, has hit all the right notes. With high view-through rates, creator collaborations, and meme-worthy moments, it’s made Fanta a digital darling.

    Whether it’s adding a burst of joy to Holi celebrations or being the perfect sidekick for everyday cravings, Fanta has become more than a drink—it’s a pop of happiness. As India’s young and restless sip on Fanta, Coca-Cola India’s zesty star shows no signs of losing its sparkle.

  • SpiceJet crew dances up a storm as Holi takes flight

    SpiceJet crew dances up a storm as Holi takes flight

    MUMBAI: SpiceJet has once again livened up the skies with a vibrant Holi celebration that has set social media abuzz. The budget airline’s crew members, decked out in matching blue denim jeans, white kurtas and black shades, performed a choreographed dance to the popular song Balam Pichkari for passengers travelling on Holi.

    The performance, which featured crew members dancing with unbridled energy in the aircraft aisle, is part of the airline’s tradition of celebrating the festival of colours in style.

    “A signature festival, a signature song, and a celebration like no other! Our crew brought Holi to life with an energetic dance, proving that traditions take flight with us!” SpiceJet posted on their social media handle, clarifying that the “video was filmed on ground with all safety standards in place.”

    SpiceJet chief customer officer Kamal Hingorani coloured his comments with enthusiasm: “Holi isn’t just about colours—it’s about energy, togetherness, and a splash of fun! At SpiceJet, we bring the same vibrancy to our work, fostering a culture of teamwork and positivity.”

    Spicejet Holi

    Added SpiceJet chief business officer Debojo Maharshi: “Holi is a festival that paints the world with happiness, and at SpiceJet, we are thrilled to kick off the celebrations with our signature Balam Pichkari performance. Our incredible crew turned the aircraft into a stage of joy, blending music, dance, and tradition to create an unforgettable experience for our passengers. We are proud to celebrate India’s vibrant culture with this burst of festive cheer – wishing everyone a Holi filled with colour, love, and safe travels!” 

    The in-flight festivities have received plaudits from marketing experts. Sony Pictures Networks vice president sales Vikram Vijay Chandan described the campaign as “a masterclass in experiential marketing” that “worked like wildfire” by generating buzz and encouraging social media sharing.

    “It humanised the brand by showcasing their crew’s enthusiasm, allowing the airline to differentiate itself and in the process helped foster brand loyalty,” Chandan remarked.

    To watch the video click here: SpiceJet crew Holi dance

    This isn’t the first time the budget carrier has painted outside the lines with its Holi celebrations. Previous performances include flash mob dances at Delhi airport in 2015 and 2017.

    While some naysayers might cry foul over such airline antics, the colourful initiative certainly seems to have helped SpiceJet’s marketing efforts soar to new heights

  • Viraj Chouhan hops onto RP-Sanjiv Goenka group in corporate affairs role

    Viraj Chouhan hops onto RP-Sanjiv Goenka group in corporate affairs role

    MUMBAI: In a splashy move that coincides with the festival of colours, corporate affairs  veteran Viraj Chouhan has jumped ship from PepsiCo to join the RP-Sanjiv Goenka Group as its group corporate affairs officer. The announcement, dripping with Holi metaphors, marks the end of Chouhan’s nearly six-year innings with the fizzy drinks giant.

    “Just as Holi symbolises renewal, this opportunity marks a vibrant new chapter,” gushed Chouhan in a LinkedIn post.

    The alumnus of Nagpur University brings hefty credentials to the table, having previously served as vice president corporate affairs for PepsiCo’s APAC region. His CV reads like a who’s who of corporate India, with stints as chief communications officer at Ola and executive director of corporate communications at MTS India.
    Chouhan cut his corporate affairs and communications teeth during a five-year spell at Coca-Cola before switching allegiance to arch-rival PepsiCo. 

    The RP-Sanjiv Goenka Group, which Chouhan now represents, boasts an asset base of US $7 billion (approximately Rs 58,000 crore) and revenue of US $4 billion (Rs 33,000 crore). The conglomerate has its fingers in numerous pies, from power and FMCG to retail and IT.

    Sports enthusiasts might recognise RPSG as the owner of IPL team Lucknow Super Giants and football club Mohun Bagan—giving Chouhan plenty of metaphorical playing fields for his corporate messaging.

  • Yoho launches ‘Phisal Na Jaaiyo’ Holi campaign promoting consent and respect

    Yoho launches ‘Phisal Na Jaaiyo’ Holi campaign promoting consent and respect

    MUMBAI: Footwear brand Yoho has launched a socially conscious Holi campaign, Phisal Na Jaaiyo, to emphasise the importance of consent and personal boundaries during celebrations. While Holi is a time for joy and togetherness, the campaign encourages people to ensure that fun remains respectful and inclusive.

    The slogan Phisal Na Jaaiyo serves as a reminder to be mindful both physically and in interactions with others. It cleverly draws a parallel between slipping while playing Holi and crossing personal limits, urging people to create a safe and welcoming environment for all.

    Conceptualised by Yoho’s in-house creative team, the initiative reflects the brand’s commitment to social responsibility. The campaign is already gaining traction on Yoho’s official social media channels, sparking conversations about celebrating Holi with awareness and kindness.

    Watch the campaign here,

     

  • Licious serves a feast of colours with ‘Gulaal & Gravy’ Holi campaign

    Licious serves a feast of colours with ‘Gulaal & Gravy’ Holi campaign

    MUMBAI: Who says Holi comes just once a year? Licious, India’s leading D2C meat and seafood brand, is bringing the festival of colours to the plate with its latest campaign, Gulaal & Gravy. The visually rich ad film captures the essence of India’s culinary diversity, turning every meal into a celebration of vibrant hues and bold flavours.

    The film opens with an irresistible shot steaming basmati rice being drenched in a rich, hearty mutton curry, setting the stage for a feast painted in shades of laal (red), hara (green), bhoora (brown), and peela (yellow). As the poetic narration proclaims, Kaun kehta hai Holi ka din ek hi baar aata hai? Dekho kaise desh mera isse har din manata hai! (Who says Holi comes only once a year? See how my nation celebrates it every day!).

    What follows is a rollercoaster of meaty indulgence, Tandoori Tikkas, Attukal Paya Soup, Galauti Kebabs, masaledaar chops, Mutton Dhansak, and an array of fragrant biryanis, each dish representing the rich tapestry of Indian cuisine.

    “Holi is about colours, and so is our food,” said Licious founders Abhay Hanjura & Vivek Gupta. “From the fiery reds of Kashmiri Rogan Josh to the golden yellows of Hyderabadi Biryani, the vibrant greens of Karnataka-style mutton chops to Kerala’s creamy coconut-infused Chicken Stew, India’s plates are a never-ending festival of colours. ‘Gulaal & Gravy’ is our ode to this vibrant diversity.”

    The film’s tagline, Kashmir se Kanyakumari, Gujarat se Arunachal, chalta rahe India ka ye swaadbhara rangon ka tyohaar (From Kashmir to Kanyakumari and Gujarat to Arunachal, may India’s delicious festival of colours go on forever!) perfectly encapsulates the thought. Because while Holi comes once a year, India’s love affair with bold flavours never stops!

  • Pepsico’s Mirinda adds colour with Holi TVC

    Pepsico’s Mirinda adds colour with Holi TVC

    MUMBAI: The tantalising tangerine-tinted Mirinda, PepsiCo India’s zesty citrus sensation, is splashing onto screens with a captivating campaign that promises to make this year’s Holi celebrations even more vivacious and vibrant.

    The scintillating spot showcases how the effervescent elixir transforms mundane moments into dazzling displays of delight, much like the kaleidoscopic festival itself. In the fizzy footage, a seemingly serious mother-son conversation bubbles over into brilliant banter after a single sip of the sunset-hued refreshment.

    Grusha Kapoor MirndaThe carnival of colour that is Holi evokes nostalgic notions of carefree celebrations, where rainbow-hued powders paint participants in prismatic patterns amid peals of laughter. Mirinda’s message mirrors this merry mayhem, reminding revellers that both the beverage and the beloved festival share the sparkling spirit of spontaneous joy.

    “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda,” mused PepsiCo India category lead for cola and flavours Shailja Joshi. “This campaign brings that essence to life, showing how Mirinda adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”

    The tangy tipple, with its sunburst shade and zippy zest, doesn’t just accompany the celebrations—it amplifies the already abundant atmosphere of unrestrained revelry.
     

    Mirinda drinkingDaftar Creative Room founder Sidhant Mago couldn’t contain his enthusiasm: “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our rangeen zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year.”

    The pulsating production received star treatment from Shakun Batra, the celebrated celluloid craftsman, who expressed unbridled excitement about his first foray into Mirinda’s effervescent universe. 
     
    “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience, “ Batra bubbled. ”With Sidhant Mago at the helm as the creative director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi and Mirinda. Seeing it all come to life- the colours, the fun, the unstoppable laughter—has been nothing short of amazing. This is a celebration like no other, and I couldn’t be more thrilled to be a part of it.”

    The vibrant visual feast will fizz across digital and social media platforms nationwide, encouraging consumers to embrace Holi’s iridescent intensity with an extra splash of Mirinda’s signature spirited spontaneity.

    The gleaming golden-orange beverage is available in various volumes at retailers and quick-commerce platforms throughout the country, ready to add its radiant refreshment to India’s most chromatically charged celebration.

  • BN Group unveils #DeshEkRangAnek Holi campaign

    BN Group unveils #DeshEkRangAnek Holi campaign

    Mumbai: Leading edible oil manufacturing company, BN Group unveiled a joyous digital campaign – #DeshEkRangAnek encapsulates the vibrancy and exuberance of the festival – Holi. The topical post conceived and developed by GOZOOP Group features a digital film, which emphasizes that there exists a unifying force i.e. the infectious spirit of togetherness and merriment in the vibrant tapestry of diversity.

    The #DeshEkRangAnek digital campaign dives into the kaleidoscope of Holi celebrations across our diverse nation. From the high-spirited dhol beats of Punjab to the playful sprinkling of colors in the streets of Mumbai, every state adds its flavor to this joyous festival. Despite the colorful variations, one thing unites us all, the infectious energy of togetherness and celebration.

    The topical post is unveiled across BN Group’s social media channels, inviting audiences to partake in the festive revelry and share their own Holi experiences.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

    BN Group is dedicated to fostering unity and strength across our diverse nation. By celebrating and embracing every culture, the company believes that this would take them one step closer to building a stronger, more vibrant tomorrow for all. Echoing this ethos, the same message resonates throughout BN Group’s marketing campaigns, embodying a dedication to inclusivity and collective progress. 
     

  • Five must-try herbal colors for a safe and joyous Holi celebration

    Five must-try herbal colors for a safe and joyous Holi celebration

    Mumbai: As we eagerly await the arrival of Holi, the festival of colors, it’s crucial to prioritise safety and sustainability while reveling in the joyous festivities. This year, why not opt for herbal colors that not only add vibrancy to your celebrations but also promote environmental consciousness and skin safety? My Pooja Box presents a selection of five herbal colors that are not only safe but also reflect the rich traditions and essence of Holi.

    1. Holi herbal orange gulal:

    Made using a blend of herbs, flowers, edible materials, and fruit and vegetable extracts, this vibrant orange gulal from My Pooj Box is a must-try for Holi enthusiasts. With its natural ingredients, it ensures a safe and non-toxic coloring experience for everyone. Embrace the spirit of Holi with this traditional yet innovative herbal color.

    2. Holi herbal purple gulal:

    Delve into the regal hues of purple with this herbal gulal, crafted using a concoction of herbs, flowers, and organic extracts. Its rich and deep color adds a touch of elegance to your Holi celebrations while ensuring skin-friendly and eco-friendly festivities. Let the essence of nature infuse your joyous moments this Holi.

    3. Holi herbal pink gulal:

    Add a splash of pink to your festivities with this herbal gulal, meticulously crafted using natural ingredients like herbs, flowers, and fruit extracts. Its soft and soothing shade exudes warmth and positivity, creating an atmosphere of love and togetherness. Celebrate Holi in style while staying true to your commitment to sustainability.

    4. Holi herbal blue gulal:

    Dive into the tranquil hues of blue with this herbal gulal, formulated using herbs, flowers, and organic extracts. Its calming color evokes feelings of serenity and peace, enhancing the spiritual aspect of your Holi celebrations. With its gentle and non-toxic composition, it’s suitable for revelers of all ages.

    5. Holi herbal yellow gulal:

    Harness the radiant energy of the sun with this herbal gulal, infused with organic turmeric and natural fruit and vegetable extracts. The vibrant yellow hue symbolizes joy, prosperity, and new beginnings, making it an ideal choice for ushering in the spirit of Holi. Revel in the festivities with this skin-safe and environmentally friendly herbal color.

    The demand for herbal colors is on the rise in the industry due to growing awareness about the harmful effects of chemical-based dyes on both health and the environment. Herbal colors, such as those offered by My Pooja Box, are made from natural ingredients like herbs, flowers, and fruit extracts, making them gentle and non-toxic. These colors benefit our skin by reducing the risk of allergies, irritation, and long-term damage associated with synthetic dyes. Embracing herbal colors ensures a safe and joyful Holi celebration while promoting sustainability and skin wellness.

    By opting for these herbal colors from My Pooja Box, you not only ensure a safe and joyful Holi celebration but also contribute to the preservation of our environment and traditional heritage. Say goodbye to harmful chemicals and artificial dyes, and embrace the beauty of nature with these herbal colors. Let this Holi be a reflection of your commitment to health, sustainability, and cultural reverence. Happy Holi!

  • Her Color Safe: A celebration of safe cosmetics by Juice

    Her Color Safe: A celebration of safe cosmetics by Juice

    Mumbai: As the festival of colors, Holi, approaches, Juice Cosmetics is gearing up to illuminate the celebrations with their diverse range of makeup products under the banner “Her Colour Supersafe.” This Holi, more than ever, safety and vibrancy go hand in hand. They are proud to offer products that embody both.

    In a world where lifestyle shifts fuel demand for accessible, high-quality makeup, Juice Cosmetics emerges as a trusted symbol of innovation. Offering a diverse range of makeup products, all certified by dermatologists and ophthalmologists, they prioritize safety and efficacy. Their products feature plant-based ingredients that not only enhance beauty but also nourish, hydrate, and provide sun protection. Backed by feedback from thousands of satisfied consumers, Juice Cosmetics has evolved into a comprehensive beauty line. Their lipsticks, lip tints, and selected items ensure optimal safety and comfort for consumers with the “Supersafe” distinction.

    With a robust presence spanning 35 states and 510 towns and cities across India, Juice Cosmetics operates seamlessly with an integrated research, manufacturing, and distribution facility. The brand is thrilled to bring safe and vibrant makeup products to every corner of the country, spreading joy and color wherever they go.  Their plant-based ingredients undergo rigorous checks and certifications by relevant authorities, with full transparency displayed on the packaging. As the vibrant spirit of Holi approaches, Juice Cosmetics invites its consumers to illuminate the festivities with its range of products, that embody the essence of safety, sustainability, and inclusivity.

    At Juice Cosmetics, the belief in the power of women’s potential drives the commitment to empowering them through an elegant makeup range. The products are infused with high-quality, multitasking natural ingredients meticulously designed to enhance features. The firm conviction lies in the belief that natural ingredients unlock the true potential of makeup, accentuating a woman’s beauty. The distribution network covers 21 states, serving over 30,000 retail outlets throughout India, complemented by a robust online presence that extends its reach to even more customers.

  • Fortune launches ‘Holi ke rang, Fortune ke sang’ campaign

    Fortune launches ‘Holi ke rang, Fortune ke sang’ campaign

    Mumbai: Adani Wilmar, one of the largest Food FMCG companies in India, has launched an exciting campaign titled ‘Holi ke rang, Fortune ke sang.’ This campaign resonates with the festive colors and fervor celebrated across the HSM (Hindi-speaking market) belt. Crafted to showcase Fortune’s premium offerings, including edible oils, besan, basmati rice, atta, pulses, sugar, and poha, the brand unveiled the campaign with a vibrant and captivating 70-second digital film to celebrate Holi, India’s cherished festival.

    Conceptualised by Ogilvy India, the campaign film captures the essence of Holi as a festival cherished by every Indian. It vividly portrays the vibrancy of the festival through bursts of colors, showcasing the robust and euphoric celebrations observed across the country. The film takes the colorful celebration from the streets to the kitchen, where traditional Holi delicacies like gujiya and khasta mathiri are prepared using Fortune products, including kachi ghani mustard oil, soyabean oil, and sunflower oil. The film concludes with the message, “Toh aap bhi apne dhang se Holi manaiye aur Fortune se tyohaar ki ronak badhaiye! Kyunki Fortune ke har rang mein hai kuch khaas #Fortunewaliholi.”

    The campaign deeply resonates with Fortune’s core brand values, reflecting its commitment to nurturing traditions and embodying the spirit of India. Through the portrayal of home-cooked dishes, the campaign emphasizes the significance of love and nurture within families—a message that Fortune has championed for years.

    Adani Wilmar VP – sales & marketing Mukesh Mishra expressed his enthusiasm, stating, “Holi, the vibrant festival of colors, holds a special place in the hearts of millions across India. It’s a time when communities come together, transcending barriers, and spreading boundless happiness. At Fortune, we cherish these values deeply, and as a brand deeply rooted in the cultural fabric of India, we are thrilled to connect with our consumers on a more emotional level, especially in the HSM (Hindi-speaking markets) belt, where Holi holds profound significance.

    Our commitment to promoting home cooking and healthier lifestyles is unwavering. However, we understand that festivals like Holi are not just about food; they are about creating memories, sharing joy, and strengthening bonds. That’s why our Holi initiative goes beyond providing cooking essentials. It’s about becoming a companion in moments of celebration and joy, enriching the festivities with the essence of home.

    Following the success of past campaigns like ‘Pujo in the East,’ we are excited to replicate this feat with our Holi campaign. By doing so, we aim to establish Fortune not only as a cooking essential but also as a cherished part of the Holi celebrations—a brand that understands the cultural significance of the festival and resonates with the emotions it evokes.

    At Fortune, we believe that “Ghar ka khana, ghar ka hota hai” (home-cooked food is the best). This isn’t just a tagline; it’s a philosophy that drives everything we do. And what better way to embody this philosophy than by celebrating festivals like Holi, which epitomize the essence of home, family, food, and joy? We are keen on connecting deeply with our consumers during these moments, not just as a brand but as a trusted companion, enhancing every aspect of their festive experience.

    This Holi, let’s celebrate togetherness, happiness, and the flavors of home with Fortune. Because when it comes to creating cherished memories, every dish cooked with Fortune becomes a celebration in itself”.