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Tag: HMIL

  • Hyundai Motor registers highest ever domestic sales in 2024

    Hyundai Motor registers highest ever domestic sales in 2024

    MUMBAI:  It’s driving in top gear, purring like a beauty, moving smoothly, even when going round terrifying economic bends. 

    Hyundai Motor India Limited (HMIL) announced on 1 January that it sold 6,05,433 vehicles domestically and 7,64,119 vehicles in total, when exports are included. These are the highest domestic sales it as recorded since inception. The figures for just December 2024 alone are at 55,078 vehicles (42,208 units domestic and 12,870 exports).

    Sports utility vehicle (SUV) sales contributed 67.66 per cent  with the Hyundai Creta proving a popular buy by selling 1,86,9199 units. Vehicles adapted for CNG  accounted for 13.1 per cent of sales as against 10.4  per cent in calendar year 2023.

    HMIL Sales performance

     “HMIL has managed to sustain sales momentum in 2024, despite strong headwinds faced by the industry at large. Achieving highest ever domestic sales three years in a row, reflects customers’ preference for brand Hyundai as their trusted smart mobility solutions provider,” said HMIL whole time director & COO Tarun Garg. “Introduction of the innovative Hy-CNG Duo technology in 2024 resonated well with buyers. Hyundai Creta continued to strengthen HMIL’s position as an SUV leader. We are confident that the upcoming Creta Electric, will further expand the appeal of this undisputed, ultimate SUV.”

  • Hyundai Motor India Ltd. welcomes Deepika Padukone as its brand ambassador

    Hyundai Motor India Ltd. welcomes Deepika Padukone as its brand ambassador

    Mumbai: Hyundai Motor India Ltd. (HMIL) announced that it has on boarded charismatic Deepika Padukone as its brand ambassador. The renowned Indian actress Deepika’s success resonates nationally and internationally.

    Welcoming Deepika Padukone to the HMIL family Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled to onboard the incredibly talented, Global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly aligns with Hyundai Motor India’s young and dynamic brand. Deepika’s influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth. In this exciting partnership, we envision Deepika as the perfect catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic. Her spirit mirrors the essence of Hyundai Motor India, where innovation meets passion. We believe this collaboration will elevate our brand presence and create a profound connection with the energetic and forward-thinking audience we aim to reach. Together with Deepika, we look forward to accelerating towards new horizons and creating a powerful narrative that inspires the next generation of automotive enthusiasts.”

    Deepika Padukone – an actress from Bollywood added, “I am absolutely delighted to join forces with Hyundai, an iconic name synonymous with innovation and excellence in the automotive industry. It’s an honour to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time but have also set benchmarks for performance and style. What is even more thrilling is Hyundai’s commitment to inclusivity within the automotive industry that has been male dominated for centuries. I am certain that together we will drive towards new horizons and foster a community that celebrates every individual, making the automotive experience inclusive and accessible for all.”

    With Deepika Padukone as Hyundai Motor India’s brand ambassador, customers can expect a perfect blend of elegance and innovation, mirroring the sophistication of Hyundai vehicles. Her association adds a touch of star power, emphasizing Hyundai’s commitment to style, performance, and an unparalleled driving experience.

    Deepika Padukone’s impressive 16-year career in Indian cinema, spanning more than 30 movies, including international successes like “XXX: Return of Xander Cage”, aligns seamlessly with Hyundai’s goals. This mutually beneficial tie-up, leveraging her emotional bond with the Indian audience makes her an  brand ambassador for Hyundai Motor India.

  • Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

    Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

     NEW DELHI: A unique viral campaign ‘Hyundai i20 Casts a Spell’ launched by Hyundai Motor India to promote the i-Gen i20 garnered over one million views on YouTube and other digital platforms within a span of three weeks.

     

    The campaign is an initiative to expand its outreach through digital medium. Targeting the youth, HMIL has undertaken a slew of initiatives to engage its customers and bolster the appeal of the brand.

     

    The ‘Cast a Spell’ digital film uses a generous sprinkle of humour to highlight the car and its innovative features. The viral campaign creatively highlights the hatchback’s latest features including its automatic headlamps, rain sensing wipers and rear view camera with parking sensor.

     

    Unbridled by the constraints of a television commercial with limited time frame of 20 to 30 seconds, the video has been successful to engage its viewers, all in a short span.

     

    On the i20 viral video, Hyundai Motor India senior GM and group head Nalin Kapoor said, “The audience of digital media is innovative and experimental in their reception to brand communication. The viral video for the i20 was conceptualised to reach the youth on the internet in an engaging format. The i20 viral campaign was developed to create a buzz on the digital media, involve and engage consumers using humor and at the same time communicating class leading features of the i20.”

  • Over 28,000 children to give the message of safe driving on Father’s Day

    Over 28,000 children to give the message of safe driving on Father’s Day

    NEW DELHI: Hyundai Motor India Ltd. (HMIL) has engineered a unique school connect programme ‘My Daddy, My Superstar’ as a celebration to honour fathers.

    The initiative has been conceptualised to promote “Drive Safe” and to gratify fathers on 16 June, Father’s Day. A total of 28, 000 students from first to fifth standard of B+, A & A+ schools in Delhi, Lucknow, Chandigarh, Bangalore and Chennai participated in the campaign.

    The students from first to third standard were asked to sketch a portrait of their fathers and students from fourth and fifth standard were to write an essay to express their love and affection towards their father. The concept behind the “My Daddy My Superstar” campaign is to promote the “Drive Safe” and to portray a strong emotional bond of a child and the father.

    Eight lucky winners will be selected and gratified from each participating schools comprising
    four each from first to third standard and fourth and fifth Standard. A total of 480 students will be shortlisted and their fathers will be honoured with the child’s sketches and essays framed with the message of Drive Safe.

    The announcement of winners will take place on 16 June – Father’s Day. All participants will be given a ‘certificate of appreciation’ for their participation.

    Announcing the launch of this campaign, HMIL marketing senior GM and group head Nalin Kapoor, explained, “My Daddy My Superstar” is a unique campaign that will celebrate the emotional bond between a child and his father on this Father’s day. As a responsible corporate we emphasis on the importance of safe driving, and through this campaign we will communicate the message of Drive Safe to all the fathers expressed by the participating children. This activity will help us to engage and establish a strong connect of the father-child relation.”

  • Hyundai celebrates Champions Trophy with activities

    Hyundai celebrates Champions Trophy with activities

     MUMBAI: Hyundai Motor India (HMIL) which is an International Cricket Council (ICC) partner is conducting a trophy tour for the ICC Champions Trophy 2013 which takes place next month in England. The Trophy Tour commenced from New Delhi and will be followed by Mumbai and Chennai.

    The Trophy Tour in New Delhi runs till tomorrow 22 May. Then it goes to Mumbai from 23- 24 May and Chennai on 25 May. As a part of the trophy tour Hyundai will begin various engagement activities for the cricket fans.

    Fans can come to the malls and SMS – BBH to 5262. Five couples from these cities will win an exclusive Champions Dinner with the Champions Trophy. With this activity Hyundai aims to bring the game closer to the cricket fans.

    HMIL senior GM, group head Nalin Kapoor said, “As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organise the Trophy Tour to give our cricket fans firsthand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai’s association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”

    ICC’s GM commercial Campbell Jamieson said, “The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world’s best cricketers go head to head in a nation versus nation contest. I’m sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match.”

    In addition HMIL in association with ESPN Cricinfo will organise a contest called Hyundai Cricjockey. This is a part of the company’s Blue by Heart campaign, and the contest will be available online and mobile platforms. Cricket fans need to watch a cricket video and submit their commentary. Winning Hyundai Cricjockeys will get an opportunity to see the actual ESPN Cricinfo Studios in Bengaluru, where they would learn the entire cricket reporting procedures and also get to do Live Google+ Hangouts with the editorial team of ESPN Cricinfo during the champion trophy matches.

    The grand winner will get an opportunity to write a cricket blog on the main ESPN cricinfo site. Apart from these Cricjokeys would also get prizes like smart phones, tablet and music players.

  • Hyundai celebrates Champions Trophy with activitiess

    MUMBAI: Hyundai Motor India (HMIL) which is an International Cricket Council (ICC) partner is conducting a trophy tour for the ICC Champions Trophy 2013 which takes place next month in England. The Trophy Tour commenced from New Delhi and will be followed by Mumbai and Chennai.

    The Trophy Tour in New Delhi runs till tomorrow 22 May. Then it goes to Mumbai from 23- 24 May and Chennai on 25 May. As a part of the trophy tour Hyundai will begin various engagement activities for the cricket fans.

    Fans can come to the malls and SMS – BBH to 5262. Five couples from these cities will win an exclusive Champions Dinner with the Champions Trophy. With this activity Hyundai aims to bring the game closer to the cricket fans.

    HMIL senior GM, group head Nalin Kapoor said, “As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organise the Trophy Tour to give our cricket fans firsthand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai‘s association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”

    ICC‘s GM commercial Campbell Jamieson said, “The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world‘s best cricketers go head to head in a nation versus nation contest. I‘m sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match.”

    In addition HMIL in association with ESPN Cricinfo will organise a contest called Hyundai Cricjockey. This is a part of the company‘s Blue by Heart campaign, and the contest will be available online and mobile platforms. Cricket fans need to watch a cricket video and submit their commentary. Winning Hyundai Cricjockeys will get an opportunity to see the actual ESPN Cricinfo Studios in Bengaluru, where they would learn the entire cricket reporting procedures and also get to do Live Google+ Hangouts with the editorial team of ESPN Cricinfo during the champion trophy matches.

    The grand winner will get an opportunity to write a cricket blog on the main ESPN cricinfo site. Apart from these Cricjokeys would also get prizes like smart phones, tablet and music players.

  • Hyundai showcases the ICC World Twenty20 2012 ‘First Ball’

    MUMBAI: Reiterating its commitment towards cricket, Hyundai Motor India (HMIL), showcased the ‘First Ball‘ for ICC World Twenty20, 2012. Hyundai holds the exclusive rights to showcase the set of Cricket Balls which will be used in the first match of the ICC World Twenty20 on 18 September, 2012 in Sri Lanka.

    Representatives from Hyundai will hand over the set of cricket balls to the match umpire, an hour prior to the opening match between Sri Lanka and Zimbabwe. The umpires will choose and decide which cricket ball will be used in the match.

    This ‘First Ball‘ showcase was conceptualized keeping the objective of bringing together the cricket fans and provides them with an opportunity to indulge in celebration of the moments of the ICC World Twenty20 Sri Lanka 2012.

    HMIL MD, CEO BS Seo said, “The ICC World Twenty20, 2012 is a great opportunity for us to combine a nation‘s passion with Hyundai‘s commitment to the sport. We are delighted to be associated with ICC as official partner till 2015. With the showcase of the ‘First Ball‘ for ICC World Twenty20, we aim to reach out to our customers and provide them with an unmatched experience and at the same time build up the momentum for this landmark cricketing event.”

    For Hyundai customers, the first cricket ball was showcased in six cities – New Delhi, Mumbai, Chennai, Hyderabad, Ahmedabad and Lucknow. The cricket balls were displayed in specially branded Eon. Activities were organized at the dealership locations, which included games and quizzes on cricket trivia, contests on juggling balls, and a special graffiti wall where fans were able to pen their thoughts and cheer for their favourite teams and players. The preview was organised at select Hyundai dealerships from September 6- 9, 2012.

    As a part of the ICC World Twenty20, 2012 activities, Hyundai had earlier in July 2012 kicked off the campaign by introducing the ‘Trophy Tour‘ which was held in New Delhi, Mumbai and Chennai and was well received by the cricket fans.

  • Hyundai books 6000 TV spots for new Eon launch

    Hyundai books 6000 TV spots for new Eon launch

    BANGALORE: Car maker Hyundai Motor India Limited (HMIL) has booked 6000 spots on general entertainment and major news channels for the new Eon that its claims has been built on a completely new platform made for the Indian market.

    The communication, which commenced with the launch of the Eon in Delhi on 13 October, will be aired across the popular Hindi and regional general entertainment channels and news over the next six weeks.

    “One 60 second TVC created by HMIL‘s in-house creative agency Innocean, made by ShawnTell and directed by Damien Toogood has been made. This TVC has been pared to 40 and 30 seconds and will be aired during different spots,” revealed HMIL‘s Eon brand manager Amit Patel while speaking with www.indiantelevevision.com. “Our Eon campaign is around television, radio, print digital and outdoor.”

    HMIL managing director and CEO H W Park said, “Eon has been specifically built keeping in mind varied Indian conditions and special requirements of our esteemed Indian customers. The Eon will further expand our market share in the fast-growing small car segment in the Indian market.”

    Hyundai India is trying to take on the Maruti Alto and is looking at sales volumes of around 150,000 units over a 12-month period. “The company will be spending between Rs.300 to Rs.400 million towards brand building and marketing alone for the Eon,” revealed an automobile industry source.