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Tag: HMD

  • HMD promotes Abhishek Ranjan to CMO for India, APAC

    HMD promotes Abhishek Ranjan to CMO for India, APAC

    MUMBAI: HMD is ringing in a new chapter of marketing leadership with the elevation of Abhishek Ranjan to chief marketing officer for India and the APAC region.

    A seasoned brand strategist with over 17 years of experience, Abhishek has helped shape the narrative for some of the biggest names in tech, including Samsung, Micromax, Logitech, Philips Mobiles, Celkon, and Tecno Mobile India.

    Since joining HMD in 2022 as head of brand marketing, he has played a pivotal role in transforming the brand’s identity, leading product campaigns, and spearheading launches that have resonated strongly with Gen Z and millennial consumers. His work on unveiling HMD as an independent phone brand and introducing innovative products like Crest and Fusion has further cemented his reputation as a creative powerhouse.

    In his new role, Abhishek will lead marketing, communications, and brand strategy across India and APAC. His focus will be on innovation-led growth, digital-first engagement, and strengthening HMD’s human-centric promise in an increasingly connected world.

    With his track record of marrying creativity and strategy, Abhishek’s promotion signals HMD’s intent to build a future-ready brand that speaks to the new-age consumer, one innovation at a time.

  • HMD and Sanya Malhotra ring in a new era of self-expression

    HMD and Sanya Malhotra ring in a new era of self-expression

    MUMBAI: HMD has turned up the volume on self-expression with its new ‘Issa vibe’ campaign, starring actor and brand ambassador Sanya Malhotra. The spotlight? The stylish new HMD Vibe 5G: a smartphone designed less for numbers on a sheet and more for personality on the street.

    Launched in Mumbai, the campaign marks a bold brand refresh for HMD in India. With the rallying cry “Claim your vibe,” the company is shifting gears from the usual spec-heavy smartphone chatter to something gen z craves more: authenticity, individuality and a touch of flair.

    “HMD is moving the conversation from megapixels to meaningful moments,” said HMD, ceo & vice president, India & APAC, Ravi Kunwar. “It’s about how the device enhances life, not just its features. With Sanya and the Vibe 5G, we’re celebrating young India’s energy, confidence and creativity.”

    The campaign film brings this ethos to life through Sanya’s dynamic presence, blending everyday moments with expressive style. “Claiming your vibe is about owning who you are with comfort and confidence,” said Malhotra. “For me, the Vibe 5g isn’t just a phone, it’s a creative partner.”

    Crafted by And And Brand Partners, the film pulses with youthful energy. Creative director, Rajesh Minocha explained, “We wanted every frame to feel like a heartbeat of self-assurance. Sanya carried that effortlessly, inspiring audiences to own their identity.”

    Beyond the screen, the campaign takes a 360-degree route: splashing across TV, print, digital, social, and even retail spaces. From bold digital storytelling to vibrant point-of-sale displays, HMD is ensuring the vibe is everywhere, right where young Indians are.

    For a brand known globally as Human Mobile Devices, the message is clear: HMD isn’t just selling phones, it’s selling a feeling. And with the Vibe 5G, it’s loud, proud, and unapologetically stylish.

  • Nokia livens up festivities for senior citizens with #KhamoshiKhatam

    Nokia livens up festivities for senior citizens with #KhamoshiKhatam

    NEW DELHI: HMD Global, the home of Nokia phones, has joined hands with HelpAge India to roll out a nationwide campaign, #KhamoshiKhatam, that helps take away the loneliness faced by senior citizens during the pandemic and encourages the country’s youth to remember, reconnect and rejuvenate their relationship with the elderly. 

    As part of the campaign, a surprise virtual concert was organised at six HelpAge India homes on 26 December with a live performance and chat by celebrated singer artist Alka Yagnik, exclusively for the senior citizens. 

    Over a tete-a-tete after the performance, Yagnik talked with the attending silvers about their love for music, the challenges of living in a lockdown, and how the online concert marked a joyous end to a sombre year for the elderly.

    A video that captures the essence of this heart-warming campaign went live on 28 December. With every share it garners across social media platforms like Facebook and Instagram, it will secure a donation from HMD that will go to HelpAge India. 

    HMD Global head of marketing – India Ruchira Jaitly said, “2020 has been an especially difficult year for senior citizens owing to the pandemic. Unprecedented social distancing and lack of human interactions has increased the silence in our lives. With #KhamoshiKhatam, we hope to bring surprise, cheer and hope in the lives of the senior members of our society, with a beloved artist, Alka Yagnik. Not only this, with every share of the video, we will donate to HelpAge India. I urge people to share this video and show their support to our senior citizens.” 

    Singer Alka Yagnik said, “It’s a pleasure for any artist to be part of the lives of our senior citizens and to be able to bring festive cheer.”

    HelpAge India head communications Sonali Sharma said, “Senior citizens have been the hardest hit during the Covid-19 pandemic, not only in terms of it affecting their health and livelihood, but also forcing them to deal with anxiety, depression and a feeling of isolation. Those living in old age homes were virtually cut off from the outside world. HelpAge is happy to associate with HMD Global for bringing back positivity, cheer and happiness into their lives through this initiative. I urge everyone to reach out to the elders in their lives, spend time with them and show them that they are valued and cared for.” 

  • Google to invest in Himax

    Google to invest in Himax

    MUMBAI: Taiwan based Himax Technologies announced that Google will acquire 6.3 per cent interest in the company‘s subsidiary, Himax Display (HD).

    The purpose of the investment is to fund production upgrades, expand capacity and further enhance production capabilities at HD‘s facilities that produce liquid crystal on silicon (LCOS) chips and modules used in applications including head?mounted display (HMD) such as Google Glass, head?up display (HUD) and pico?projector products.

    Under the Agreement, Himax will also invest additional amount in HDI to fund its ongoing capacity expansion. HDI will also use a portion of the proceeds to substantially reduce its loan from Himax. The transaction is expected to close in the third quarter of 2013 subject to regulatory approvals and other closing conditions.

    Google also has an option to make additional investment of preferred shares at the same price within one year from closing. If the option is exercised in full, Google will own a total of up to 14.8 per cent in HDI. Himax Technologies holds 81.5 per cent of HDI at present and will remain the major shareholder of HDI after the transaction. Google will join the core group of HDI share holders including KPCB Holdings, Khosla Ventures I, L.P. and Intel Capital Corporation.

    Google‘s investment in HDI will not have a dilutive effect on Himax‘s Nasdaq?traded shares, HIMX.

    Founded in 2004, Himax Display has focused on developing commercial applications for LCOS technologies, in?house manufacturing expertise and production lines with proven, high?volume shipment track records. Over the last few years, HDI has devoted its research and development of its LCOS technology for new applications of head? mounted display and other wearable computing applications.