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Tag: HITS

  • Rewind Networks’ to launch channel HITS on Astro

    Rewind Networks’ to launch channel HITS on Astro

    MUMBAI: Astro and Rewind Networks have launched a new entertainment channel that will go live on 16 November. The channel will be available with Bahasa Malaysia and Simplified Chinese subtitles.

     

    HITS is Rewind Network’s first channel that is already available in Singapore, Indonesia, Philippines and now Malaysia.

     

    Speaking on the expansion Astro VP content group Agnes Rozario said, “Astro is committed to providing the best-in-class entertainment to our subscribers. HITS HD will give our customers the chance to reconnect with so many of their best loved shows like Mork & Mindy and The Cosby Show. We also anticipate that this great content will find a new audience amongst our younger viewers making HITS truly a channel for the whole family. Viewers will also be pleased that we are extending this great experience beyond the home with the channel and catch-up episodes being available on Astro on the go.”

     

    HITS will continue to expand to other south east Asian markets as well as Hong Kong and Taiwan. Rewind Networks founder and CEO Avi Himatsinghani said, “This is a HITS-torical moment for us. HITS celebrates some the best TV content ever created, all in one place. We are so proud that Astro subscribers will now have a chance to watch their most loved TV shows for the first time in HD quality. Curated with Asian viewers in mind we hope that our selection of top rated, multi-award winning and iconic shows from the leading Hollywood studios will make this channel a favourite amongst Malaysian audiences.”

     

    The portfolio of HITS’ shows launched the careers of A-list stars including Robin Williams in Mork & Mindy and Jerry Seinfeld from Seinfeld. Other shows such as The Cosby Show, M*A*S*H and The X-Files reinvented their genres.

     

  • IDOS 2014: Alternative platforms eye growth in phase III and IV of digitisation

    IDOS 2014: Alternative platforms eye growth in phase III and IV of digitisation

    MUMBAI: With digitisation being delayed for phase III and IV of digitisation, alternative platforms such as HITS and OTT will see their importance rising. Speaking on the growth of alternative video platforms were Doordarshan deputy director general CK Jain, IMCL MD and CEO Tony D’silva, JAINHITS MD Ankur Jain and Zenga TV MD and CTO Shabir Momin moderated by indiantelevision.com founder, CEO and editor in chief Anil Wanvari and Media Partners Asia executive director Vivek Couto.

     

    Couto started off by asking how the digitisation delay will impact DD’s DTH service Freedish to which CK Jain responded by saying that it won’t hurt Freedish or DD much because most of DD’s audience is in phase III and IV markets. “There are still many households that don’t yet have a TV set but I’m sure that the new households are likely to have DD Freedish as the connection or our upcoming DVB T2 service. So even if we lose out on some numbers, we will most likely make them up with the new ones,” he said.

     

    Ankur Jain was then asked to explain a bit about his HITS model to which he highlighted that JAINHITS has 253 services out of which 140 are free to air (FTA) for which no subscription is charged. However, the road wasn’t easy for them. He said that most broadcasters refused to give content on the pretext of geo fencing and piracy. “It took six months of TDSAT and High Court. But we still have one of the highest content rates in the industry as most of them are on RIO which we subsidise for our partners,” he said.

     

    JAINHITS has signed up with nearly 300 partners in 240 districts that have an analogue base of 2.7 million customers. As far as digitisation delay is concerned, Ankur Jain said, “The Minister had started making noise around the delay a while before it was announced and indiantelevision.com wrote the first story on it and it spread like wildfire. But we haven’t seen any real change in business volumes, demand for STBs, headends etc.”

     

    According to him, this model acts like an aggregator for the smaller operator and for bigger ones, an opportunity to reach smaller markets where they don’t have fibre or reach. When questioned about the challenges a HITS operator has to face, Ankur Jain said that it was the pressure to keep STB cost low. But eventually, it was seen that the STB that was sold to the LCO at Rs 2300 was being sold by the LCO to the customer either at Rs 2300 or Rs 2500. “The cable guy was cribbing that we would make him bankrupt. But they have the money and ability to talk to consumers and in most cases, they market the price up and sell it,” he pointed out.

     

    Mindset is also an issue while dealing with content companies because some of them want average revenue per user (ARPU) to go up while some want to selectively distribute and keep ARPU low and charge good rates.

     

    On the other hand, D’silva feels that the Hinduja ideology for launching HITS is different. “One of the major issues of phase I and II was that we aren’t getting fair share. The reason why we are looking at HITS is to bring order in disorder and we are spending considerable money to upgrade and take this network itself up,” he said. Content, however, remains an issue but according to him the way forward is to take content and make universal bundles.

     

    D’silva claims that for cable operators nearly 60 to 65 per cent of revenue comes from phase I and II, which is about 30 million with another 100 million lying in phase III and IV. With this, bundling dynamics will have to change. The Hinduja HITS model is looking at launching prepaid from the first day along with services such as VAS, TV Everywhere etc.  “It is not about delaying or advancing digitisation. It is whether we make the same mistakes or learn from it,” he said.

     

    He also said that he isn’t convinced about digitisation being mandated solely to increase ARPU as according to him ARPU is a function of the derivatives that are put in.

     

    Addressing Momin, Couto asked him to highlight a bit about the digital model. Momin started off by saying that digital has always been taken either as a threat or as inconsequential.  “We are building for a leapfrog future. I have to worry about 19 formats (devices). Our advantage is lack of hierarchy leading to more growth,” he said.

     

    The dynamics of digital is different where success is measured by minutes watched. Momin says that for digital platform, the important thing is to establish reach through good content. “I run two companies, Zenga TV and One Digital, both of them PAT positive. Sitting in India, we have a global platform with about 40 per cent revenue coming from international which has only 10 per cent viewership because their CPM rates are higher,” he said.

     

    Couto asked whether advertising revenue from India was sufficient and if it was coming out of TV and whether this will lead to a subscription based model for OTT anytime soon. Momin feels that the last few years have seen content makers rip people off by giving low quality product, thereby losing trust. “Very few people will say that I don’t want to look at an ad, I want to pay for quality content,” he said while stating that brand integration was an important means of revenue.

     

    Momin said that brands that were spending about Rs 50 lakh last year are now spending Rs 3 crore to Rs 3.5 crore but the important thing is brands mandating agencies to look at digital more. As far as ad rates are concerned, they aren’t the best in the world because of lack of good ad formats.

     

    Coming to an end to the session, Couto asked the HITS players to highlight their value in the ecosystem. Ankur Jain said that JAINHITS is helping digital India plan, DOCSIS and two way cable be a reality while D’silva said that broadband would be a success when entertainment is added as an important quotient to ‘roti, kapda aur makaan’. 

  • JAINHITS chooses ARRIS to meet demands of video digitisation

    JAINHITS chooses ARRIS to meet demands of video digitisation

    NEW DELHI: JAINHITS, India’s first and only HITS-based Direct to Network (DTN) service, has selected set top boxes from ARRIS’s HMC portfolio to deliver digital video services across the nation. 

     

    According to the Telecom Regulatory Authority of India (TRAI), India is set to witness digitisation of approximately 100 million homes by the end of this year.

     

    Currently, JAINHITS offers more than 252 standard definition (SD) channels, following the launch of the nationwide ARRIS digital headend earlier this year, and plans to soon provide full high-definition (HD) services, which will be made available via the new ARRIS set-top boxes.

     

    “As we look to grow our services to meet the digital transition in India and introduce HD services later this year, we are pleased to extend our working relationship with ARRIS to add its set-top boxes to our offering,” said JAINHITS chairman JK Jain. “Our platform coupled with ARRIS set-top boxes will allow cable operators to provide 250 digital TV channels using just 12 frequencies as compared to the 106 they are using today. This will help them free valuable spectrum, and use this available spectrum to provide broadband services to increase ARPU and fulfill Prime Minister Narendra Modi’s dream of a digitally developed India.” 

     

    “ARRIS is driving the global transition to an all-digital content delivery platform – giving customers like JAINHITS a competitive advantage in delivering tomorrow’s services on today’s networks”, said ARRIS Asia Pacific senior vice president Tim Gropp. “JAINHITS benefits from our proven digital video portfolio and worldwide footprint, which enables us to deliver localised solutions and support.”

     

    JAINHITS is deploying HMC1010 SD set-top and the HMC2010 HD set-top from September 2014. Both are cost-effective digital terminal adapters (DTA) for operators looking to convert from an analog to a digital service. The compact and energy efficient design of all the HMC series set-top boxes, including the HMC1010 and HMC2010, minimizes energy consumption, reducing their impact on the environment.

     

  • Additional time for comments on regulatory framework for platform services as Delhi OHD ends abruptly

    Additional time for comments on regulatory framework for platform services as Delhi OHD ends abruptly

    NEW DELHI: An Open House Meeting in New Delhi on issues relating to the regulatory framework for platform services operated by television distribution platform operators ended abruptly when a set of cable TV operators insisted that other problems relating to LCOs should also be discussed.

     

    TRAI chairman Rahul Khullar assured the operators that time would be given after the agenda items were over, but the meet was ended abruptly after 45 minutes when no heed was paid to his plea and because of ‘sustained disturbance’.

     

    Later, local cable operators held a demonstration outside the venue and also filed a police complaint against TRAI officials including Khullar, saying he first invited them but refused to listen to them, and called the police to keep them under control. They also alleged he was only interested in appeasing the broadcasters lobby. 

     

    TRAI later said the meetings for the other three regions – Mumbai on 12 September; Bangalore on 16 September; and Kolkata on 19 September – were constructive wherein not just the issues on the agenda but also other matters relating to development of the cable industry, including digitisation, were discussed.

     

    In view of the abrupt ending and to enable stakeholders to make other recommendations relating to the regulatory framework for platform services operated by TV distribution platform operators, TRAI has decided to permit stakeholders to give any additional comments by 29 September. Platform services include the local channels shown on cable TV.

     

    The meeting in Delhi, organised for the stakeholders in the Northern region, was the last of a series of four open house discussions organised in different parts of India.

     

    The four OHDs were to enable the Authority obtain first hand information regarding the views and opinions on the issues involved from a wide cross-section of the stakeholders.

     

    Representatives of the local cable operators; multi-system operators; broadcasters; DTH operators; HITS operators; content creators; consumer organisations, research institutions etc. came for the OHDs. 

     

  • JAINHITS uplinks on 11.3 meter ViaSat antenna in the APAC

    JAINHITS uplinks on 11.3 meter ViaSat antenna in the APAC

    NEW DELHI: Headend In The Sky (HITS) operator JAINHITS has become the first service provider to uplink on 11.3 meter ViaSat antenna in the Asia-Pacific region.

     

    The antenna is in line with the latest digitisation amendments announced by the government. This installation will allow JAINHITS to provide better signal quality which is available at all business partners downlink set-up. In addition to this, the quality of signals emitted will be uniform and will significantly eradicate interference of any kind.

     

    On this endeavour, Noida Software Technology Park Ltd (NSTPL) head- regulatory & corporate affairs Devinder Singh said, “With the commissioning of 11.3 meter ViaSat antenna, we expect high quality of pan India based digitised TV coverage. We have got all the mandatory tests done and will start up-linking very soon. With the advent of this technology and its implementation by JAINHITS, we hope to re-invent the entire TV viewing experience for our customers by providing them with the maximum network uptime.”

     

    From a compliance standpoint, the antenna complies with FCC and ITU regulatory standards on emissions. Apart from that, it meets INTELSAT’s Standard F-3 and B requirements with minimal satellite re-pointing time using a high speed motorised option. It even comes with 180 degree continuous azimuth coverage and features like lighting, protection and de-icing that can make it survive wind speeds in excess of 201 km/hr.

     

    JAINHITS head Rakesh Gupta said, “With an insight into this dynamic consumer world, establishing an up-link with the 11.3m ViaSat is a part of our on-going effort to enhance the TV viewing experience for our customers.  JAINHITS distribution partners across India will get to approach customers with a unique set of product USPs, one of them being BIS certified STB’s and the other of course a technologically advanced platform and uplinking facility through 11.3m ViaSat antenna for better picture quality, and with uninterrupted signals.”

  • Application of Grant Investrade for HITS licence ‘under process’: Javadekar

    Application of Grant Investrade for HITS licence ‘under process’: Javadekar

    NEW DELHI: The application by Grant Investrade for permission to provide headend-in-the-sky services is ‘under process’, Lok Sabha was told today.

    Information and Broadcasting Minister Prakash Javadekar said in reply to a question that so far only the Noida Software Technology Park Ltd (NSTPL) has the licence to operate HITS services.

    Based on the recommendations of the Telecom Regulatory Authority of India (TRAI), the Government had in 2009 permitted HITS services, under which only companies registered in the country are eligible to launch the services.

    Grant Investrade, a wholly-owned subsidiary of Hinduja Ventures, had applied for a licence for HITS in November 2012.

     

    Under the guidelines, it has to pay a licence fee of Rs 10 crore before it gets the HITS licence. As reported earlier by indiantelevision.com, the company has made the payment.

    Grant Investrade will also have to seek two more clearances – one from the Network Operation Coordination Centre for the satellite to be used for the HITS services and second from the Wireless Planning and Coordination wing of the Ministry of Communications.

     

    Click here to read the previous story

  • Only 70 per cent of the Indian pay-TV market will be digitised by 2023: MPA report

    Only 70 per cent of the Indian pay-TV market will be digitised by 2023: MPA report

    MUMBAI: The process of digitisation in India currently seems to be stuck in limbo. Even with several deadlines being set, the country doesn’t seem to have progressed much even in digital addressable systems (DAS) phase II, let alone phases III and IV. A new report from Media Partners Asia (MPA) has predicted key findings about the cable and DTH industry in India between 2013 and 2023.

     

    It expects the next five years to be a period of robust growth of India’s pay-TV market. MPA projects that the pay TV industry in the country will grow from $7.4 billion in revenue in 2013 to $12.3 billion by 2018.

     

    The growth in revenue will be equal to an average annual growth rate of 11 per cent between the years 2013 to 2018. By 2023, it expects the industry to generate revenues of approximately $ 16.4 billion. The findings by MPA were published in the report ‘India Pay-TV and Broadband-Future Trends’.

     

    The study states that by the end of 2013, India had approximately 65 million paying digital subscribers. MPA projections indicate that only 70 per cent of the Indian pay-TV market will be digitised by 2023.

     

    The total number of TV households in India is currently pegged at around 160 million with nearly 20 million on terrestrial only. This will be the growth opportunity for alternative platforms as cable and DTH will find it unviable to penetrate into the interiors of the country. The Ministry of Information and Broadcasting (MIB) has given a deadline of 31 December 2014 for completion of digitisation. If one goes by the MPA report, India has a long way to go for 100 per cent digitisation.

     

    From 2015 to 2017 will see an upward trend as DAS will take off in phase III and IV areas. After 2017, the time will be for consolidation and monetisation as subscriber growth will decelerate.

     

    While the growth during 2009 to 2013 was driven by volume, the next five years will be led by average revenue per user (ARPU). At the end of the 2018, pay TV subscribers will hit 165 million and by 2023, it will be 180 million. This implies a long term penetration of 80 per cent.

     

    The growth will also give wide space for alternative platforms such as Doordarshan-owned Free Dish, headend-in-the-sky (HITS) and over-the-top media (OTT) apart from cable and DTH, which will address the need gap between TV households and pay TV subscribers.

     

    DTH industry revenues are expected to reach $4 billion by 2018 and $5.5 billion by 2023. This will be due to healthy subscriber additions from 2014 to 2016 and by improved churn and suspension management. The active DTH subscriber base is expected to grow from 37 million in 2013 to 60 million by 2018 and 70 million by 2023. Thus, DTH will have a 39 per cent share of the pay-TV market by 2023 and 56 per cent share of the digital market.

     

    MPA predicts that the total digital cable subscribers will be 50 million by 2018 and 55 million by 2023. Digital cable conversion will shoot up from 29 per cent in 2013 to 48 per cent by 2018 and 50 per cent by 2023. This will enable growth in cable broadband. It expects share of cable in the fixed broadband market to grow from 6 per cent to nearly 15 per cent from 2013 to 2023.

     

    The projected total pay-TV channel revenues for broadcasters, including advertising and subscription will grow from $3.3 billion in 2013 to $6 billion by 2018 and $8.3 billion by 2023.

     

    Meanwhile the pay-TV ad market is expected to grow at 8.6 per cent CAGR over 2013 to 2023 while broadcaster subscription revenues are expected to grow at 11.3 per cent over the same period. This will be due to improved macro-economic conditions, sub-segmentation of existing genres and new advertiser categories.

     

    “The Indian market is important because of its accessibility for global media distributors and investors and its high levels of pay-TV penetration. Ever changing regulations are destabilising but the government’s DAS mandate will be an important catalyst while improved supply side factors, including healthy financial markets and investments from international strategists are also critical,” says MPA India VP Mihir Shah.

  • JAINHITS welcomes TRAI’s new tariff order for commercial subscribers

    JAINHITS welcomes TRAI’s new tariff order for commercial subscribers

    MUMBAI:  Headend in the Sky (HITS) player JAINHITS has welcomed Telecom Regulatory Authority of India’s (TRAI) newly announced tariff order pertaining to commercial subscribers, subscribing to cable TV services in the country.

     

    As per the new order, commercial establishments who do not specifically charge its clients/ guests on account of providing TV programmes and offer them as part of amenities are to be treated like ordinary subscribers, wherein charges would be on per TV basis. In cases where commercial establishments specifically charge its clients/ guests on account of providing TV programmes, the tariff would be as mutually agreed between the broadcaster and the establishment. 

     

    “NSTPL during its response to TRAI Consultation Paper also supported that rates charged from hotels etc. should be on per TV basis. We at NSTPL fully support TRAI’s announcement, as this in a sense means that rates charged from commercial establishments/ hotels etc. for their lounges/ rooms shall be same as far as a normal subscriber till such time they offer it as basic amenities. It is aimed to streamline the distribution of TV services to commercial subscribers at competitive rates, and improve the availability of content for TV viewership in hotels etc,” said Noida Software Technology Park (NSTPL) head-regulatory and corporate affairs Devinder Singh.

     

    He added, “TRAI has clearly mentioned that in all the cases, commercial subscriber has to obtain television services only from a distribution platform operator (MSO/ DTH operator/ IPTV operator/ HITS operator/ Cable Operator). And JAINHITS is fully capable to meet the needs of the large establishments besides home consumers due to its ubiquitous reach across India. We have the ability to provide broadcast services to hotels and commercial establishments with a varied mix of content in regional, Hindi and English language across the country.”

  • JAINHITS expands dual language feeds to three more channels

    JAINHITS expands dual language feeds to three more channels

    NEW DELHI: JAINHITS, India’s only HITS platform in operation at present, is extending audio feeds in dual languages to three more channels at no additional cost to its customers with immediate effect.

     

    Disney, Cartoon Network and Pogo are the new channels to get audio language feeds. This is in addition to four channels which are already being beamed in dual languages.

     

     Earlier, this facility was available on Discovery, History, TV18, Animal Planet and Nickelodeon. Through this offering, JAINHITS customers can choose to have an audio option in Hindi or English languages.

     

     JAINHITS has also announced that it will shortly be adding more channels with dual audio feeds. Later, it will also go into multi-lingual audio feeds from the current dual language feeds offered.

     

     The platform currently provides its customers with more than 250 channels and plans to increase the number of its channels to 500, in the near future.

     

     The company provides MPEG-4 quality digital cable TV services including SD/HD channels from regional, national and International broadcasters.

  • TRAI issues consultation paper on regulating local TV channels

    TRAI issues consultation paper on regulating local TV channels

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) is going to look at putting in place regulations relating to local TV channels now.

     

    In a consultation paper released today, the TRAI has sought stakeholders’ opinions on the regulatory framework that could be drawn up for local content channels in order to put them on a par with TV channels that are broadcast via satellite.

     

    The ministry of information and broadcasting (MIB) – through its secretary Uday Kumar Verma (in January 2013) – had asked the regulator to come up with its recommendations for the same.

     

    The TRAI consultation paper states that MSOs, LCOs, DTH operators, HITS and IPTV service providers (all called as distribution platform operators – or DPOs-  henceforth) are running local channels aka platform services (PS) that don’t have the MIB’s permission. Some channels that are transmitted by the DPOs through the PS channels have content similar to regular TV channels.

     

    TRAI has made it clear in the consultation paper that DAS has changed the context for DPOs and their PS as far as cable TV operators are concerned. The reason: with digitization, it is only the MSOs who can transmit encrypted signals from their headends on cable TV networks; LCOs can no longer transmit their own local ground based channels.

     

    The regulator states that there has been a debate on whether PS channels can be considered as a conventional TV channel or a value added service (VAS) because broadcast TV channels are charaterised by continuous dissemination of content in a push mode to all subscribers through DPOs. On the other hand, PS channels provide content in a pull mode triggered by a specific need or demand of consumers.

     

    TRAI has queried whether stakeholders agree with the following definition of a PS and if not then to suggest an alternative: “PS are programs transmitted DPOs exclusively to their own subscribers and does not include Doordarshan channels and TV channels permitted under downlinking guidelines.”

     

    Programmes on PS

     

    PS generally includes music, movies, news, devotional, entertainment, local news, live events, teleshopping, kids programs, serials, documentaries, regional programs, local plays, infotainment, market news, educational, and interactive games.

     

    TRAI has asked stakeholders to provide their views on whether a PS channel cannot transmit news or current affairs, coverage of political events, programmes already shown on DD or other TV channels, international/national and state level sporting events or games like IPL, Ranji Trophy. Whether what it shows can include programmes such as movies, VOD, interactive games, coverage of local events and festivals,  traffic, weather, educational/ academic programs (such as coaching classes), information regarding examinations, results, admissions, career counseling, availability of employment opportunities, job placement, Public announcements pertaining to civic amenities like electricity, water supply, natural calamities, health alerts etc. as provided by the local administration,  Information pertaining to sporting events excluding live coverage, live coverage of sporting events of local nature i.e. sport events played by district level (or below) teams and where no broadcasting rights are required.

     

    It has also asked the timeframe for reviewing whether a PS is trespassing into the domain of a regular TV broadcaster.

     

    Eligibility criteria for PS

     

    All categories of DPOs, apart from MSOs, are required to be registered under the Companies Act. To ensure uniformity in the legal status of all DPOS, TRAI suggests that a DPO offering a PS must register under the same. Therefore, the process of incorporation as a company has been simplified. Since the act allows even one person to register as a Company, small MSOs that are registered with the MIB can now register under the Companies Act.

     

    TRAI has asked whether it is mandatory for all DPOs to be registered as companies to be allowed to operate PS or to suggest an alternative.

     

    FDI limit for PS

     

    Currently news channels are allowed only 26 per cent FDI and a recommendation to increase it to 49 per cent is pending with the government. On the other hand, MSOs can have FDI up to 74 per cent. The regulator states that exclusion of ‘news and current affairs’ category of programmes from a PS channel would address this unevenness. It asks views on the same.

     

    Other issues

     

    As per the downlinking guidelines, an applicant company needs to have a minimum net worth of Rs 5 crore to downlink of its first TV channel and Rs 2.5 crore for any additional channel. It asks if there is a need for a minimum net-worth requirement for offering PS channels. Additionally, it also seeks to know if such channels should be subject to similar security clearances as applicable to private satellite TV channels.

     

    The TRAI also requests inputs on registration of PS channels with the MIB for which it would introduce a time bound centralised online registration system. Registration can be for 10 years with renewal for another 10 years. At the time of registration, the DPO should also declare the type of programmes it will transmit and any changes should be informed 30 days prior to a change.

     

    Although TRAI feels market forces would compel the DPOs to restrict transmission of channels to a local geographical area, it still asks for stakeholders’ views on should there be any limit in terms of geographical area for PS channels. Also, if there should there be a limit on the number of PS channels which can be operated by a DPO.

     

    Inputs on other obligations/restrictions that need to be imposed on DPOs for offering a PS such as non-sharing of a PS with another DPO and compliance with the programming and advertising code and TRAI’s regulations on quality of service and complaint redressal are also sought.

     

    Certain DTH operators transmit radio channels while some radio stations provide it through the net as over the top services. It asks whether a DPO should be permitted to re-transmit already permitted and operational FM radio channels under a suitable arrangement with the FM operator and if there should be a limit on the number of such channels.

     

    In order to monitor the kind of content that is being transmitted through the PS channels, DPOs may be mandated to keep a record of programmes for 90 days and produce it as and when required. The regulator asks for a monitoring mechanism.

     

    Whether a PS should be penalised in a manner similar to TV broadcasters, is also asked. Lastly, it seeks a timeframe for the registration of existing PS channels  once it is notified by the MIB.

     

    Comments are required to be submitted by 14 July and counter comments by 21 July.

     

    Click here to read the TRAI consultation paper on regulating local TV channels