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Tag: Hitesh Singla

  • Kai India unveils ‘Namaste Samurai’ campaign

    Kai India unveils ‘Namaste Samurai’ campaign

    Mumbai: Kai India has announced the launch of its new advertising campaign, ‘Namaste Samurai.’ This innovative campaign features Kai India’s MD Rajesh U Pandya as the face of the brand, representing the precision and craftsmanship that the brand is known for.

    The ‘Namaste Samurai’ campaign showcases Kai’s premium Japan prime range of kitchen knives, emphasising their cutting-edge design, 100 per cent stainless steel blades, and strong grip handles. The campaign blends modern product innovation with a unique visual that captures attention — Rajesh U Pandya wears a traditional samurai-inspired look, symbolizing precision and strength, two attributes that define Kai products.

    Kai India head of marketing Hitesh Singla said, “Our new campaign is designed to captivate consumers by portraying the strength and precision behind Kai knives. With ‘Namaste Samurai,’ we aim to highlight the bond with Japanese tradition and Indian needs, which are crafted to meet the highest standards of quality, making them the perfect choice for home chefs and professionals alike.

    The campaign’s tagline, ‘For Delicious Life,’ communicates Kai’s mission to provide kitchen solutions that enhance the culinary experience. With Japanese precision engineering, Kai’s kitchen knives deliver exceptional sharpness and durability, ensuring that every meal is prepared with ease and perfection.”

    The ‘Namaste Samurai’ campaign positions Kai India’s Japan prime knives as the ultimate kitchen tools, designed for performance and longevity. Available through major retail channels including Reliance, Metro, DMart, Spencer’s besides e-commerce platforms like Amazon, Flipkart and Kaiindiaonline.com; Kai knives bring professional-grade craftsmanship to the modern Indian kitchen and aims to become a household name in India.

  • Kai India launches cutting-edge ad campaign focused on kitchen safety

    Kai India launches cutting-edge ad campaign focused on kitchen safety

    Mumbai: Kai India, the leading subsidiary of Japan’s renowned brand KAI, is delighted to unveil its latest knife ad campaign, featuring managing director, Rajesh U Pandya. With a rich legacy spanning 115 years, KAI has become synonymous with crafting premium kitchenware, and this campaign reinforces its commitment to promoting safety and excellence in culinary experiences.

    The core concept behind this innovative ad campaign revolves around the paramount importance of safety in the kitchen, especially during the process of cutting vegetables and other essential ingredients. Kai India managing director Rajesh U Pandya emphasises the significance of using sharp knives for injury prevention. He stated, “There is nothing more challenging than using a knife that doesn’t cut. If you opt for a dull knife, you will find yourself exerting extra force, leading to unnecessary stress and potential injuries.”

    The campaign highlights the message that choosing the right knife is not just about functionality but is a conscious decision to prioritize safety and efficiency in the kitchen. Rajesh U Pandya encourages individuals to select a knife that they, their families, or recipients of the gift will truly love and consider a trusted “partner in the kitchen.”

    Kai India’s commitment to quality and safety is reflected in their extensive range of meticulously crafted knives, designed to enhance the culinary experience of both amateur chefs and seasoned professionals alike. The new ad campaign serves as a testament to Kai India’s dedication to providing consumers with kitchen tools that not only meet but exceed their expectations.

    Kai India head of marketing Hitesh Singla said “Kitchen safety is not just a necessity; it’s a fundamental aspect of the culinary experience. At Kai India, we believe that the right knife is not just a tool; it’s a trusted partner in every kitchen. Our latest ad campaign is not just about cutting-edge tools but cutting with confidence. We want users to understand that a sharp knife not only prevents injuries but enhances the joy of cooking. It’s an investment in safety, precision, and the pure pleasure of creating in the heart of your home.”

    With over 3.15 crore knives sold worldwide, Kai India is ready to embark on an exciting journey that not only embodies the spirit of Japanese culture but also underscores the exceptional quality and craftsmanship that defines the brand. Kai India has firmly established itself as a global leader in the kitchenware industry, offering the perfect blend of form and function.

    Founded in Seki in 1908, KAI group products have cult status in Japan. The brand is known for its high-quality beauty care and personal grooming products integrating practical aesthetics with refined craftsmanship providing well-designed, innovative houseware, and beauty care products that are used widely in day-to-day lives.

    Japan-based KAI Group made a foray into the Indian market by setting up a manufacturing facility spanning over 30,000 sq mt in Neemrana, Rajasthan. KAI brings over 800 years of Japanese legacy of forging blades, directly to Indian households with its kitchenware range. KAI Also offers high-precision beauty and personal care products to Indian consumers adding value to their daily life. They are determined to provide products prepared with detailed R&D and superior Japanese technology. With its clear vision and mission, KAI is marching forward towards becoming a household name in India.

     

  • Kai India unveils its print campaign featuring MD Rajesh U Pandya

    Kai India unveils its print campaign featuring MD Rajesh U Pandya

    Mumbai: Kai India, the Indian subsidiary of Japan’s renowned brand KAI, known for its 115-year legacy in crafting premium kitchenware, is excited to announce its new knife print ad campaign featuring managing director Rajesh U Pandya, with a Kabuki mask. This exceptional campaign promises to embrace the essence of Kabuki, a classical form of Japanese theatre, creating a visually captivating and culturally rich experience.

    Kabuki is a classical form of Japanese theatre mixing dramatic performance with traditional dance. Kabuki theatre is known for its heavily stylised performances, its glamorous, highly decorated costumes, and the elaborate kumadori make-up worn by some of its performers.

    Kai India managing director Rajesh U Pandya an ardent admirer of Ichikawa Danjuro XIII (Japanese Kabuki actor/producer) shared his thoughts on this innovative campaign, stating “Kabuki represents the essence of precision, artistry, and tradition that we have strived to uphold in every Kai knife. I am thrilled to be a part of this unique campaign that not only highlights our knives but also pays tribute to the captivating world of Kabuki. This is my second campaign for the brand, and I believe it reinforces our commitment to innovation and celebrating the artistry that sets Kai apart.”

    With over 3.15 crore knives sold worldwide, Kai India is ready to embark on an exciting journey that not only embodies the spirit of Japanese culture but also underscores the exceptional quality and craftsmanship that defines the brand. Kai India has firmly established itself as a global leader in the kitchenware industry, offering the perfect blend of form and function. The upcoming print campaign promises to be a testament to Kai India’s dedication to excellence and creativity.

    Kai India’s head of marketing Hitesh Singla shared his views on this ground-breaking campaign, saying “At Kai India, we have always been passionate about the intersection of art and craftsmanship. Pandya, as a Kabuki admirer, offers a fresh perspective, emphasising that knives are not just tools but works of art, offering top-quality knives and celebrating the cultural heritage.”

    Founded in Seki in 1908, KAI group products have cult status in Japan. The brand is known for its high-quality beauty care and personal grooming products integrating practical aesthetics with refined craftsmanship providing well-designed, innovative houseware, and beauty care products that are used widely in day-to-day lives.

    Japan-based KAI Group made a foray into the Indian market by setting up a manufacturing facility spanning over 30,000 sq mt in Neemrana, Rajasthan. KAI brings over 800 years of Japanese legacy of forging blades, directly to Indian households with its kitchenware range. KAI Also offers high-precision beauty and personal care products to Indian consumers adding value to their daily life. Here are determined to provide products prepared with detailed R&D and superior Japanese technology. With its clear vision and mission, KAI is marching forward towards becoming a household name in India.