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Tag: Hitesh Mehta

  • Leo Burnett urges people to go offline in new McDonald’s campaign

    Leo Burnett urges people to go offline in new McDonald’s campaign

    MUMBAI: Leo Burnett has launched a new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from the online world and share “quality offline moments” at McDonald’s over its newly launched sharing packs for two, three and more, across stores in India.

     

    McDonald’s director, marketing and digital (West and South) Kedar Teny said, “With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. Our new campaign takes this simple insight and urges people to take a small break from the online world to share happy moments in the real world. Simply put we want to start a conversation and a movement amongst our customers by nudging them to go #KuchPalOffline with a simple act of flip to share rather than click to share.”

     

    Leo Burnett chief creative officer Raj Deepak Das added, “With #KuchPalOffline, we are hoping to start a movement where we all would increasingly give due importance to sharing real life experiences offline. The idea is to stay away from the Internet and the world of technology for a while. It is something everyone thinks but fails to execute. #KuchPalOffline effectively addresses this issue and highlights how McDonald’s can deliver real life experiences with its new offering – the sharing packs for two, three and more, across stores in India.”

     

    “Through a simple and effective mnemonic like flipping the phone upside down, the campaign aims to remind people that the power of balancing the online and the offline worlds is in their own hands. This is a philosophy, which we have brought to life across mediums including in-store, through various real-time and engaging acts,” said Leo Burnett vice president planning Hitesh Mehta.

     

    CREDITS:

    Client: McDonald’s India

    Agency: Leo Burnett

    Chief Creative Officer: Raj Deepak Das

    ECDs: Sachin Kamble and Prajato Guha Thakurta

    Creative: Sujit Sawant, Qainat Mansoor, Manas Keer, Vaibhav Patil, Siddharth Kalro

    Planning: Hitesh Mehta (Vice President), Divya Agrawal

    Account Management:  Abhishek Jha (Brand Partner), Supriya Bhasin (Brand Director), Sayantan Bhattacharya, Aditya Atre, Pratik Adhikari

    Production House: Bubblewrap Films

    Director: Suresh Triveni

    Producer: Ketaki Guhagarkar

     

  • Leo Burnett ropes in Hitesh Mehta as VP

    Leo Burnett ropes in Hitesh Mehta as VP

    MUMBAI: After a slew of significant senior level appointments, Leo Burnett India has announced the appointment of Hitesh Mehta as vice president to be based at its head office in Mumbai. 

     

    Mehta will be leading McDonald’s business nationally on both account management and strategy.

     

    Leo Burnett India CEO Saurabh Varma said, “With over a decade of integrated communications experience, Hitesh is extremely passionate about understanding human behaviour and applying those valuable insights to client work. It is this very orientation that is of great value to our strong HumanKind philosophy for our brands.”

     

    Over the years Mehta has worked in differing local, regional and global roles on some of the world’s biggest brands based out of India, Vietnam, Thailand, Singapore and Indonesia.

     

    His last assignment was with Leo Burnett in Indonesia, wherein he was a part of the agency leadership team, successfully delivering on his mandate to partner the marketing teams at Dutch Lady and McDonalds, in pursuit of achieving their growth ambitions within the Indonesian market. Always on the lookout for new challenges, Mehta relocated back to India in 2013 and has been working as an independent brand consultant prior to joining Leo Burnett earlier this month.

     

    Mehta said, “The QSR market is still quite nascent and there is immense scope for growth. It’s a very exciting time for McDonalds and I am relishing the opportunity.”