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Tag: Hitachi

  • Hitachi launches global brand campaign

    Hitachi launches global brand campaign

    MUMBAI: The Hitachi Group has launched a global brand campaign that is aligned with the management’s vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the campaign, Hitachi has launched a new logo and a tagline defining the agenda ‘the future is open to suggestions.’ The goal of this campaign is to build the brand through collaborative creation with customers and partners.

    The brand claims that it wishes to bring thinkers and doers together through this campaign to combat societal problems in regards to agriculture, infrastructure, water management and to support government initiatives; Make in India and Smart Cities. The aspiration to launch the campaign is to improve people’s quality of life and leave a better future of next generation.

    For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world.

    Hitachi says that these activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time support the growth of the Social Innovation Business through tie-ins with businesses in various regions.

    The brand claims that the goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner.

    Presently, the Global Brand Campaign is running onthe print platform like TOI and ET. Television TVCs’ are also planned for the beginning of August. The campaign has been designed by Dentsu Inc. (Overall strategy) and DentsuBos (Actual production). The creative team behind the campaign is Sebastien Rivest (Executive Vice President, General Manager & Chief Creative Officer, DentsuBos), Camille Forget (Art Director, DentsuBos) and Layton Wu (Copywriter, DentsuBos). Layton Wu is the copywriter for the campaign.

    “Aligned with Hitachi’s vision based on its ‘2018 Mid-term Management Plan’, the roll out of Hitachi’s new ‘Global Brand Campaign’ is a step forward to promote and propel the growth of Hitachi’s Social Innovation Business. In sync with the Social Innovation Business, a global campaign logo has been created along with the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS.” said DentsuBos EVP, GM and CCO Sebastien Rivest.

    TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues. They also claim that the intent is to increase the value of the Hitachi brand by broadly communicating, to customers and partners throughout the world,

    On May 18, as part of the campaign, Hitachi renovated the ‘Social Innovation Hub’ an internet site that aggregates information related to the Hitachi Group’s activities throughout the world. By further enhancing the transmission of information related to Hitachi’s Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

  • Hitachi launches global brand campaign

    Hitachi launches global brand campaign

    MUMBAI: The Hitachi Group has launched a global brand campaign that is aligned with the management’s vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the campaign, Hitachi has launched a new logo and a tagline defining the agenda ‘the future is open to suggestions.’ The goal of this campaign is to build the brand through collaborative creation with customers and partners.

    The brand claims that it wishes to bring thinkers and doers together through this campaign to combat societal problems in regards to agriculture, infrastructure, water management and to support government initiatives; Make in India and Smart Cities. The aspiration to launch the campaign is to improve people’s quality of life and leave a better future of next generation.

    For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world.

    Hitachi says that these activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time support the growth of the Social Innovation Business through tie-ins with businesses in various regions.

    The brand claims that the goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner.

    Presently, the Global Brand Campaign is running onthe print platform like TOI and ET. Television TVCs’ are also planned for the beginning of August. The campaign has been designed by Dentsu Inc. (Overall strategy) and DentsuBos (Actual production). The creative team behind the campaign is Sebastien Rivest (Executive Vice President, General Manager & Chief Creative Officer, DentsuBos), Camille Forget (Art Director, DentsuBos) and Layton Wu (Copywriter, DentsuBos). Layton Wu is the copywriter for the campaign.

    “Aligned with Hitachi’s vision based on its ‘2018 Mid-term Management Plan’, the roll out of Hitachi’s new ‘Global Brand Campaign’ is a step forward to promote and propel the growth of Hitachi’s Social Innovation Business. In sync with the Social Innovation Business, a global campaign logo has been created along with the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS.” said DentsuBos EVP, GM and CCO Sebastien Rivest.

    TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues. They also claim that the intent is to increase the value of the Hitachi brand by broadly communicating, to customers and partners throughout the world,

    On May 18, as part of the campaign, Hitachi renovated the ‘Social Innovation Hub’ an internet site that aggregates information related to the Hitachi Group’s activities throughout the world. By further enhancing the transmission of information related to Hitachi’s Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

  • Dentsu Creative Impact creates digital campaign for Hitachi

    Dentsu Creative Impact creates digital campaign for Hitachi

    MUMBAI: In a category that strives on differentiation and innovative features to draw eyeballs, brands need to constantly bring refreshed news. For Hitachi, the clear task was not only to get this critical attention but also establish clear leadership in the minds of the affluent, young  digital savvy ‘netizens’.

    The opportunity identified was the revolutionary ‘I Clean’ feature that cleans the filter of the air conditioner automatically. But the idea was not merely to tell a story of innovation and technology. Dentsu Creative Impact believed that the story needs to be re-told to the consumers who are already facing a barrage of features, choices and options every day.

    And the disruption came in the form of not only the product and the message, but also the medium. In a category, where traditional media rules the roost, Dentsu Creative Impact and Hitachi took an unconventional approach. And the idea Hitachi #NothingDirty with Badshah was born. Just as the ‘I-Clean’ feature automatically cleans up the dirt, the ruling sensation of India also cleans up the lyrics for the ultimate summer party anthem.

    The attempt is a powerful integration of the brand within the content. Delivering the message of ‘automatic cleaning’ by the king of rap Badshah himself, the song is cool, fun and upbeat.

    Watch how India’s coolest rapper turn something dirty into the coolest and cleanest song of the summer, just like how Hitachi’s iClean Plus technology cleans the AC’s filter automatically.

     

  • Dentsu Creative Impact creates digital campaign for Hitachi

    Dentsu Creative Impact creates digital campaign for Hitachi

    MUMBAI: In a category that strives on differentiation and innovative features to draw eyeballs, brands need to constantly bring refreshed news. For Hitachi, the clear task was not only to get this critical attention but also establish clear leadership in the minds of the affluent, young  digital savvy ‘netizens’.

    The opportunity identified was the revolutionary ‘I Clean’ feature that cleans the filter of the air conditioner automatically. But the idea was not merely to tell a story of innovation and technology. Dentsu Creative Impact believed that the story needs to be re-told to the consumers who are already facing a barrage of features, choices and options every day.

    And the disruption came in the form of not only the product and the message, but also the medium. In a category, where traditional media rules the roost, Dentsu Creative Impact and Hitachi took an unconventional approach. And the idea Hitachi #NothingDirty with Badshah was born. Just as the ‘I-Clean’ feature automatically cleans up the dirt, the ruling sensation of India also cleans up the lyrics for the ultimate summer party anthem.

    The attempt is a powerful integration of the brand within the content. Delivering the message of ‘automatic cleaning’ by the king of rap Badshah himself, the song is cool, fun and upbeat.

    Watch how India’s coolest rapper turn something dirty into the coolest and cleanest song of the summer, just like how Hitachi’s iClean Plus technology cleans the AC’s filter automatically.

     

  • Dentsu Webchutney promotes Tanvi Jain to SVP

    Dentsu Webchutney promotes Tanvi Jain to SVP

    MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.

    As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .

    Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”

    Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

    Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

    Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.

  • Dentsu Webchutney promotes Tanvi Jain to SVP

    Dentsu Webchutney promotes Tanvi Jain to SVP

    MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.

    As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .

    Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”

    Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

    Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

    Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.

  • Over 200 First-Time Exhibitors Join NAB Show

    Over 200 First-Time Exhibitors Join NAB Show

    MUMbai: More than 200 companies will exhibit for the first time at the 2014 NAB Show, home to the world’s largest gathering of vendors driving the future of media and entertainment. These companies will offer a first-look at new products and next-generation technologies through interactive exhibits, live demonstrations and technology-focused pavilions. NAB Show, held April 5-10 (exhibits open April 7-10) in Las Vegas, is the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms.

     

    The 2014 NAB Show’s 204 first-time exhibitors will join a wide variety of NAB Show exhibiting veterans on the 850,000+ square feet of space that make up the NAB Show exhibit floor. The debuting NAB Show exhibitors include AMD-Advanced Micro Devices, Clearleap, Fujitsu Semiconductor America, Giga Entertainment Media, Siemens Convergence Creators GmbH, This Technology and Ustream. There are also several new exhibitors within Intel’s new Partner Pavilion. A full list of NAB Show first-time exhibitors can be found here.

     

    “These are transformative times for professionals who employ audio and video technology to communicate, educate and entertain. Nowhere will that be more evident than at NAB Show,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The multitude of first-time exhibitors this year is reflective of NAB Show’s ability to adapt and deliver fresh perspectives on the industry’s most innovative companies and cutting-edge technologies.”

     

    The 2014 NAB Show exposition will comprise 1,550+ companies, including 550+ international exhibitors and some of the world’s leading brands and companies, including Accenture, Amazon Web Services, AVID, Canon U.S.A., Cisco, Clear Channel Satellite, Deluxe, Dolby Laboratories, Dome Productions, Ericsson, Evertz, FUJIFILM, General Dynamics, Grass Valley, Harmonic, Harris Broadcast, Hitachi, HP Enterprise Services, IBM, JVC, Microsoft Corporation, Panasonic, Piksel, Ross Video Limited, Sony Electronics, Technicolor, Toshiba, Verizon and The Vitec Group.

     

    Also on the exhibit floor this year, the new Interactive Television Pavilion will present innovations in technology, content/ad applications and services that provide personalized and consumer- controlled video experiences delivered with and through the television, mobile devices, PC and emerging digital video distribution systems. In addition, the expanded SPROCKIT program will feature a pavilion showcasing a unique collection of up to 30 market-ready startup companies positioned to transform the media and entertainment industry.

     

    NAB Show’s sales division reports that space is currently sold out for several exhibit communities including: Central Hall (Acquisition and Production, Radio and Pro Audio), Lower South Hall (Post Production and Display Systems) and Outdoor (Mobile Media).

  • McCann Delhi appoints Sambit Mohanty as ECD

    MUMBAI: McCann Delhi has appointed Sambit Mohanty as the executive creative director.

    His last stint was with Bates- New Delhi as creative head where he worked for clients like Hitachi and Virgin Mobile.

    McCann Worldgroup chief executive officer Prasoon Joshi said, “I am extremely happy to have Sambit join us at McCann. I have not worked with him earlier but in my interaction with him sensed that he brings in a unique dimension. It‘s rare these days to find people with craft. Sambit has honed his craft and is a superb writer. I am positive that the creative prowess of McCann will get further strengthened with Sambit on board.”

    Mohanty has over 12 years of experience in advertising and design. Starting out as a copywriter at McCann Erickson, he‘s worked in agencies such as Lowe, Publicis, Leo Burnett and Elephant Design.

    He was also behind the ‘Where‘s the Pulp?‘ campaign for Minute Maid Pulpy Orange – a juice drink from Coke. His film for MMPO – ‘deflating oranges‘ – is a part of the Leo Burnett showreel and has been aired internationally in countries like Indonesia, Philippines, Kazakhstan and Mexico.

    Mohanty has worked for clients like Dettol, Mortein, Harpic (part of Reckitt-Benckiser), Tanishq, Britannia, Nestle (Maggi), HP, Indian Express, BBC World, Religare and Chevrolet.

  • Unleash the true power & beauty of Plasma – presenting the world’s first HD1080 42-inch Plasma

    BANGALORE: Hitachi yet again marks its presence in High Definition with the latest pair of HD 1080 42-inch Plasma TVs. Made in Japan under the most stringent controls, these plasmas herald another achievement as superior technology takes the helm in providing the ultimate cinematic experience.

    A mesmerizing experience begins way before you even switch them on. Sleek lines and luxurious finishing hug every inch of these stunners. Smooth surfacing is perfectly combined with subtly textured speaker grilles, all thanks to a minimalist approach in design that lends an understated persona, perfect for the discerning.

    Like their predecessor, these units boast the world’s highest resolution of 1,024 x 1,080 pixels 42V Plasma TVs . HD panels within eliminates distortion from panel limits and transmits a clear and crisp image, giving you an absolute 16:9 wide-screen experience.

    * applicable to 42PD9800TA only.

    Product Brief Information:

    Model Numbers of HD 1080 42-inch Plasma: 42PD9800TA and 42PD9500TA

    Availability: All authorized dealers

    Website: www.hitachiconsumer.com.sg

    MRP of 42PD9800TA: Rs.170,000

    MRP of 42PD9500TA: Rs.135,000

    For even better results, the Picture Master HD II Image Processing Unit digitally processes each image for maximum sharpness and colour reproduction. By predicting image motion, this ‘thinking’ innovation reproduces realistic motion with optimal effect, eliminating the jagged edges normally found on action sequences.

    To complete the picture, a 3-Dimension Colour Management independently processes red, green and blue along with colour contrast for the most natural-looking skin tone and vibrancy. The Advanced Dynamic Contrast feature analyses and adjusts images to the most favourable contrast ratio, giving true distinction between peak and depth. And an increased range of red colour reproduction and enhanced green phosphor produces the highest colour range in the industry.

    Now, with an enhanced contrast ratio of 10,000:1, you get intensified shades and highlights for even sharper images. This is coupled with the World’s Highest Luminance of peak brightness of 1,400cd/m2 .

    And by including the Twin High Definition Multimedia Interface (HDMI) for high definition playback, the end result leaves the viewer breathless.

    The Hitachi HD 1080 plasma TVs present a true aural spectacle to complete the whole visual grandeur. The 3D surround sound is encased within the 36W and 6 micro-speakers. The digital amplifier incorporates subwoofer output terminals with SRS Wow for purity and sheer power. So, no matter where you place your Hitachi plasma, the acoustics can still be indulged from any direction.

    At the push of a button, the cinematic appeal of the Hitachi HD 1080 plasma can be enjoyed from different angles as it rotates* at 30° from either the left or right side. Seamless integration with other digital imaging devices is also evident in their SD memory card slot * and USB connection port*. So you can watch your digital photos or videos directly on-screen, making them delightful complements to portable digital imaging devices. Now, with the 1,000 pages Teletext feature, the Hitachi Plasma puts you in touch with the world.

    Harnessing original technology for dramatic results, the Hitachi HD 1080 plasmas embrace High Definition with uncompromising brilliance. Prepare to be engaged again. And it’s only with Hitachi.