Tag: Hitachi

DafaNews Bengaluru Open 2024 ropes in twelve notable sponsors

Mumbai: DafaNews Bengaluru Open 2024, organised by the Karnataka State Lawn Tennis Association (KSLTA), has onboarded twelve gold sponsors who have pledged their support to elevate the stature of the tournament, set to take place at the KSLTA Stadium from February 12 to 18.

Led by real estate companies such as Prestige Group and Brigade Group, cable and broadband company ACT Fibernet, the country’s public sector banks Canara Bank and Bank of Baroda as well as conglomerates Hitachi and JSW Group have been roped in by the ATP 100 Challenger Event.

These sponsors aim to not only showcase their commitment to supporting sports but also to bolster community engagement.

Additionally, Ultratech Cement, Brigade Group, SKME, Baranj Coal Mines Pvt Ltd, Ramco Cement, Prestige Group, ACT Fibernet, and Suprada Constructions Pvt Ltd., have all joined as gold sponsors.

The collective involvement of these distinguished corporate and business companies will play a vital role in contributing to the growth of tennis in the city.

By leveraging the tournament’s prominence, the sponsors will be enhancing their visibility across diverse sports audiences nationwide.

KSLTA secretary, organising committee Maheshwar Rao IAS, expressed his enthusiasm for the partnership with the prominent sponsors by saying, “We are delighted to welcome our valued sponsors for the DafaNews Bengaluru Open 2024. All our sponsors will play a pivotal role in increasing the prominence of this prestigious event and their support is integral to its success. With a shared vision for promoting tennis in the country, we look forward to delivering an exciting week of tennis in Bengaluru.”

While DafaNews will maintain its association as the title sponsor of the tournament, it will be joined by the Government of Karnataka’s Department of Tourism who will be continuing its role as the presenting sponsor.

Furthermore, Megha Engineering & Infrastructure Ltd will also retain its role as the platinum sponsor for this year.

Sumit Nagal will lead India’s challenge in the singles for the event. Nagal had knocked out world number 27 Alexander Bublik at the Australian Open in the main draw first round.

In doubles, the country’s Davis Cuppers, including Ramkumar Ramanathan and N Sriram Balaji, who played a key role in India’s commanding win over Pakistan with their singles performances in Islamabad, will compete in the doubles event.

February 10, 2024
Hitachi onboards BBH as creative partner

Mumbai: Johnson Controls-Hitachi Air Conditioning India Ltd, India’s premium air-conditioner brand Hitachi, has appointed BBH India as its creative strategy and advertising agency partner. With this appointment, Hitachi aims to create a high decibel brand awareness and strengthen its brand leadership amongst the new informed world consumer.

The agency won the business as part of a contested multi-agency pitch and will manage full-service responsibilities for strategic creative design and advertising. As Hitachi’s agency of record, BBH India will now spearhead the development of both consumer-focused and business-driven marketing campaigns for Hitachi’s HVAC and refrigeration solutions.

Hitachi senior vice president – business planning & marketing Nilesh Shah said, “At Hitachi, our brand communication is always focused towards the changing needs and preferences of the new-age consumers who aspire for innovative product offerings. We wanted a strategic creative partner who can help us in strengthening our brand positioning as an Aspirational Premium brand by bringing in a fresh perspective to our brand proposition. We look forward to this creative partnership with BBH and further building on our track record of memorable, creative campaigns across the target audience.”

Commenting on the win, Leo Burnett – South Asia CEO & BBH India chairman Dheeraj Sinha said, “Air conditioning has become a crucial part of modern life, and, Johnson Controls-Hitachi Air Conditioning India Limited is an undisputed leader in creating world-class air conditioning products. As a team, we are very proud and humbled to be chosen as a creative partner of India’s most aspirational and premium air conditioning brand. We have a big task in front of us, as the brand is known for its stunning consumer campaigns and has consistently rolled out great pieces of creative work over the years. We are excited to co-create the next chapter of the brand story and level up the brand salience.”

With over 35 years of legacy in India, Johnson Controls-Hitachi Air Conditioning India Limited manufactures a wide range of products under the Hitachi brand, such as room air-conditioners (split & window ACs) to commercial air-conditioners including chiller, cassette air conditioners, ductable air-conditioners & VRF systems. A part of Publicis Groupe, BBH is a full-service global creative agency network offering strategic brand ideas, integrated communications, pure-play digital solutions, and much more to some of the world’s best-loved brands.

October 19, 2022
Bobby Soni elevated as president of Hitachi Vantara

NEW DELHI: The digital infrastructure and solutions subsidiary of Hitachi Ltd, Hitachi Vantara has elevated Bobby Soni as the new president of its Digital Infrastructure Business Unit (DIBU), as reported by People Matters. He will resume his role form 3 August 2020, succeeding Brian Householder, who will be leaving Hitachi after 17 years.

Soni has been holding the position of COO for DIBU for one year. Previously, he was the chief solutions and services officer, and senior vice president of cloud, global services and emerging solutions.

Prior to joining Hitachi, Soni had worked as a VP at IBM, CSO at Webify Solutions (acquired by IBM), and as a chief technology officer at KPMG.

July 16, 2020
Hemant Tiwari appointed Hitachi Vantara GM for India biz

MUMBAI: Hitachi Vantara, a subsidiary of Hitachi Ltd has appointed Hemant Tiwari as the general manager for India business.

Tiwari will lead the Vantara business and operations in India with a focus on growing the overall business, accelerating the expansion of the company’s revenue, market share in India and building up the partner ecosystem.

He brings to Hitachi Vantara a vast experience driving the growth of data centre, hybrid cloud portfolio across consumer, enterprise server, storage and networking.

Commenting on his appointment, Hemant Tiwari says, “I am thrilled to be joining the Hitachi Vantara team, and I look forward to working closely with our partners and customers to take full advantage of the fast-growing technology landscape and opportunities that the Indian market has to offer. As the technology industry continues to evolve across different segments, it is truly an exciting time to lead and drive the company’s growth in India.”

Hitachi Vantara APAC senior vice president and general manager Daniel Chong adds, “India is a critical market for Hitachi Vantara. With the immense potential and digital-led transformation that the country is witnessing today, the business opportunities in creating an innovative data-driven approach for our customers to deliver business value and accelerate their digital transformation journey are phenomenal. We are excited about the leadership Hemant will provide in growing our business in the India market through our unique expertise and innovative technology solutions.”

Hemant Tiwari comes with an experience of over 35 years in IT industry. Prior to joining Hitachi, he worked with Hewlett Packard for over two decades at various senior management positions across India and Asia.

July 26, 2018
Hitachi positions itself as brand accessible to all

MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a brand accessible for all.

The brand, though considered premium, has also been facing a challenge of being perceived as an expensive brand.

Its new campaign, “Kabhi Kabhi Zyada Ke Liye, Zyada Nahi Chaiye Hota” builds on the brand’s core of premium yet accessible. It communicates that superior technology Hitachi ACs are within reach. Developed by Dentsu Impact, the TVC is now on air, across all popular channels.

The objective of the campaign was to break this perception of inaccessibility, while keeping the premium-ness of the brand intact and build a strong connect with the Southern market.

The approach was to establish the fact that to experience the unmatched superior technology, cooling and peace of mind offered by Hitachi’s products, not much is required. The idea was to bring alive the thought that sometimes it doesn’t take much to get much more.

To communicate this, in a category that highly relies on features and offers, Hitachi chose to come from an insight that stems from real-life, everyday situations. Leading south Indian actress Samantha Prabhu was roped in to play the protagonist in the ad commercials to build affinity in the South.

Both the TVCs capture everyday moments that bring the idea alive. The first film has Prabhu portraying the role of a girl-next-door, getting ready in front of the mirror. While she can go for an over-the-top look, she chooses a simple black ‘bindi’ instead to enhance her beauty. Her smile in the end conveys that even a small gesture can make a huge difference.

In the second film, we see Prabhu coming back home extremely tired. As she sits on the sofa, her husband sitting right next to her pushes the centre table towards her, so she can keep her legs on it and relax communicating that little gestures of our loved ones can make a lot of difference.

Hitachi Air conditioning India chairman and managing director Johnson Controls Gurmeet Singh says, “Hitachi aims to reach every Indian household and become India’s leading air conditioning brand by 2021. With its innovative product range, best in class indigenous manufacturing facilities, world class R&D facility and a continuous endeavour to give its customers a better post sales service experience.”

Dentsu Impact chief creative officer Soumitra Karnik mentions, “Hitachi faces a unique challenge in the market. And it’s always exciting to work on such challenging briefs. Our idea was to bring alive the campaign thought by beautifully capturing those simple, everyday moments which are truly priceless. As it’s the little things that make all the difference.”

May 10, 2018
Hitachi’s new automated service platform

MUMBAI: Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The automated service delivery platform helps in simplifying IT service management through automation and empowers organisations to swiftly respond to customer needs and market changes. Through this offering, Hitachi Systems Micro Clinic has created an ecosystem that leverages the latest breakthroughs in artificial intelligence and machine learning to proactively manage IT systems and offer fully integrated solutions to customers.

Hitachi Systems Micro Clinic managing director Tarun Seth says, “The exponential growth of technology advancement requires organisations to embrace digital transformation to become more efficient and sustain their competitive edge. A key aspect of this digital transformation will be maturing IT service delivery methods and increasing use of automation of service delivery. The launch of automated service delivery is in-line with Hitachi’s vision to develop world class, robust and secure service delivery products and solutions based in India. We are confident that automation in service delivery will emerge as a major growth driver for the company.”

Hitachi Systems Micro Clinic is steadily emerging as a leading system integrator in India that is preferred by CIOs because of the company’s agility, quick turnaround time and robust technical capabilities. Hitachi Systems Micro Clinic’s IT services and solutions address customers’ needs throughout the lifecycle of systems ranging from consulting to system integration, operation & maintenance. These solutions and products fuse Hitachi’s extensive expertise in a diverse range of business fields that leverage advanced information technology.

“The comprehensive business intelligence technologies will help audit customers’ IT infrastructure, prevent IT system failures and even interact with customers on a real-time basis and resolve issues. We believe that with the launch of automated service delivery platform, Hitachi Systems Micro Clinic is uniquely positioned to capitalise on the ubiquitous automation of service delivery,” adds Hitachi Systems Micro Clinic COO Rajan Bhandari.

The company supports the longstanding India-Japan partnership. It believes the new wave of digital transformation will generate tremendous value for customers, improve existing services, accelerate development and create new areas of growth. Its portfolio of solutions has been carefully designed to digitally empower government, citizens as well as large and small organisations. This will be achieved by enabling these stakeholders to build, innovate and transform – while witnessing the real business impact and experiencing results faster.

Recently, Hitachi Systems Micro Clinic established a Global Operations Centre in Gurugram to provide offshore IT operations support to companies worldwide. Furthermore, it has announced a global standard 24×7 NOC (network operations center) to assist clients’ business process automation agenda and offer a dedicated team to drive end-to-end development operations. The service is available on hourly, monthly or contract-basis flexible hiring models.

December 18, 2017
Leo Burnett’s Bajaj V ad tops YouTube Ads Leaderboard

MUMBAI: Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and praying on television didn’t work much. Thus a brand’s Youtube channel is a key touch of its marketing initiatives.

Google has come out with a list of ads and promoted videos that the Indian audiences have liked the most in the first six months of the year. Calling it YouTube Ads Leaderboard, the list features the most engaging ads that people chose to watch, the ten ads clocked an astounding four lakh hours of watchtime, with over 60 percent happening on mobile devices.

The first one the list is really a no-brainer considering its general reception by netizens and media at the time of release. Bajaj V, conceptualised and executed by Leo Burnett India for Bajaj’s flagship motorbike ‘V’ for Vikrant. The ad film as well as the subsequent Bajaj sponsored documentary ‘Sons of Vikrant’ took Indian social media by a storm by touching everyone with a nationalistic pride. The Bajaj V film also won the agency a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category. Talking about the campaign, Soumya Das, DGM (Marketing), Bajaj Auto said, “The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We’re extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success.”

The other ad on the YouTube Leaderboard that has been recognised at Cannes this year is the tenth on the list Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.

Amazon India’s ‘Apni Dukan’ created by the same agency is featured second on the list, followed by BefikarBookkar by Make My Trip. Among all the ten featured advertisements enlisted by Google, the common thread is the storytelling element. Six of the ten ads infact were released in the long format structure running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey. Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people’s attention.

Here is the list in full:

July 28, 2016
Leo Burnett’s Bajaj V ad tops YouTube Ads Leaderboard

MUMBAI: Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and praying on television didn’t work much. Thus a brand’s Youtube channel is a key touch of its marketing initiatives.

Google has come out with a list of ads and promoted videos that the Indian audiences have liked the most in the first six months of the year. Calling it YouTube Ads Leaderboard, the list features the most engaging ads that people chose to watch, the ten ads clocked an astounding four lakh hours of watchtime, with over 60 percent happening on mobile devices.

The first one the list is really a no-brainer considering its general reception by netizens and media at the time of release. Bajaj V, conceptualised and executed by Leo Burnett India for Bajaj’s flagship motorbike ‘V’ for Vikrant. The ad film as well as the subsequent Bajaj sponsored documentary ‘Sons of Vikrant’ took Indian social media by a storm by touching everyone with a nationalistic pride. The Bajaj V film also won the agency a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category. Talking about the campaign, Soumya Das, DGM (Marketing), Bajaj Auto said, “The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We’re extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success.”

The other ad on the YouTube Leaderboard that has been recognised at Cannes this year is the tenth on the list Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.

Amazon India’s ‘Apni Dukan’ created by the same agency is featured second on the list, followed by BefikarBookkar by Make My Trip. Among all the ten featured advertisements enlisted by Google, the common thread is the storytelling element. Six of the ten ads infact were released in the long format structure running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey. Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people’s attention.

Here is the list in full:

July 28, 2016
Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign

MUMBAI: Dentsu Aegis Network’s out of home (OOH) agency Posterscope India has rolled out a technologically-advanced innovation to promote Hitachi’s latest variant New Fresh Bottom Freezer in the out-of-home space.

The agency has crafted a campaign delivering mix of unipole, billboard, back-lit premium bus shelters, LED screen and duct panel. The campaign has been implemented across top eight cities.

Based on the brand communication, ‘Inspire the Next’, the agency has come up with an innovative billboard integrating digital with OOH. The campaign has been designed to communicate the key brand feature of the 3-door refrigerator and to build recall at points-of-purchase to accelerate consumer-purchase decisions. The core objective of the campaign is to build awareness and thereby, increase sales. The one-month-long campaign is aimed at reaching out to the affluent population – confident urban dwellers with a modern, progressive and open-minded outlook.

The refrigerator with side by side door has innovative features like smart open vege compartment, selectable mode compartment, LED Light, tempered glass shelves, double-deck drawer, movable twist ice tray, inverter control, dual fan cooling. The refrigerators have large door pockets which are suitably wide and enable the storage of big size bottles.

Technology used behind this latest innovation is based on addressable pixel programming with every pixel coded and mapped on the hoarding.

Posterscope has zeroed down on a specific location on Ring road in Delhi based on understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding.

July 12, 2016
Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign

MUMBAI: Dentsu Aegis Network’s out of home (OOH) agency Posterscope India has rolled out a technologically-advanced innovation to promote Hitachi’s latest variant New Fresh Bottom Freezer in the out-of-home space.

The agency has crafted a campaign delivering mix of unipole, billboard, back-lit premium bus shelters, LED screen and duct panel. The campaign has been implemented across top eight cities.

Based on the brand communication, ‘Inspire the Next’, the agency has come up with an innovative billboard integrating digital with OOH. The campaign has been designed to communicate the key brand feature of the 3-door refrigerator and to build recall at points-of-purchase to accelerate consumer-purchase decisions. The core objective of the campaign is to build awareness and thereby, increase sales. The one-month-long campaign is aimed at reaching out to the affluent population – confident urban dwellers with a modern, progressive and open-minded outlook.

The refrigerator with side by side door has innovative features like smart open vege compartment, selectable mode compartment, LED Light, tempered glass shelves, double-deck drawer, movable twist ice tray, inverter control, dual fan cooling. The refrigerators have large door pockets which are suitably wide and enable the storage of big size bottles.

Technology used behind this latest innovation is based on addressable pixel programming with every pixel coded and mapped on the hoarding.

Posterscope has zeroed down on a specific location on Ring road in Delhi based on understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding.

July 12, 2016