ITV

Tag: HIT

  • Rewind to launch Hits & Hits Movies on Hong Kong’s Now TV

    Rewind to launch Hits & Hits Movies on Hong Kong’s Now TV

    MUMBAI: Come 14 February, Entertainment network Rewind Networks’ Hits and Hits Movies will hit Hong Kong’s pay TV platform Now TV.  Now TV subscribers will enjoy Hits on channel 513 and Hits Movies on channel 119 as part of the western signature pack.

    Hits brings a collection of classic Hollywood television series – from nostalgic dramas and comedies such as the Six Million Dollar Man, Agatha Christie’s Poirot and Marple, Frasier, and Gilligan’s Island to procedural favourites like Law & Order: Special Victims Unit, Homicide: Life on the Street and CSI: Crime Scene Investigations.

    Hits Movies, in high definition, will showcase blockbuster films spanning from the 1960s to the early 2000s, including action hits like Top Gun, timeless westerns such as High Noon and Once Upon a Time in the west, and special programming for international women’s day featuring films with strong female leads like Lara Croft: Tomb Raider and Aeon Flux.

    Rewind Networks CEO Avi Himatsinghani said: “We are excited to partner with Now TV to bring Hits and Hits Movies to Hong Kong. at Rewind Networks, we believe in the power of timeless entertainment. This launch marks a significant milestone as we connect audiences with the shows and movies they love.”

  • HIT wants you to kill mosquitoes on World Malaria Day

    HIT wants you to kill mosquitoes on World Malaria Day

    MUMBAI: HIT is a well-known household insecticide brand in India.

    This World Malaria Day, Kala HIT has come up with a quirky stand-up comedy video, featuring India’s well-known comedy artist Suresh Menon, on various ways through which people kill time on social media. The video is titled ‘Social Media Pe Machchar Marne Waale’.

    In today’s world, social media is no longer an escape but an integrated part of life. And people are aimlessly killing a lot of time here. In the video, Suresh Menon narrates the various ways in which people kill time on social media. The video opens with an anecdote from Menon’s vacations to his village where he used to find his uncles sitting on chairs and only passing time. He then narrates how people kill time today – with the consumption of social media. Through this stand-up comedy act, Menon sets a friendly reminder for people to find time from their busy social media lives to kill real mosquitoes with Kala HIT and fight malaria.

    The quirky and creative video marks ‘World Malaria Day’ and is in sync with the current years’ theme of ‘Ready to Beat Malaria’. ‘Social Media pe machhar maaron lekin ghar ke andar asli machhar ko bhi maaro’ – This is a one-line message to the social media lovers of India.

    Godrej Consumer Products business head India and SAARC Sunil Kataria says, “Godrej Consumer Products has always strived to make the lives of consumers brighter and better. Carrying this philosophy forward, on the occasion of World Malaria Day, we aim to create awareness on prevention against Malaria. Today consumers use various solutions to drive away mosquitoes, these make consumers feel that their problem is completely solved but in reality mosquitoes hide in remote and difficult corners of our home posing a serious threat to health and wellbeing.”

    Ogilvy Mumbai group creative director George Kovoor mentions, “We all know someone who is obsessed with social media- the compulsive selfie taker, the ranter, the social rebel, the show-off. They are people who live their lives on social media. We leveraged these characters and their peculiar traits to deliver an important message- ‘Social Media mein machhar mat maaro, ghar mein chipe asli machhar maaro.’ A piece of content that informs and entertains in equal measure, delivered in the inimitable style of comedian Suresh Menon.”

    The film’s bottom-line message is how the nuisance caused by hidden mosquitoes brings everyday life to a grinding halt. Current measures to eliminate hidden mosquitoes, are arduous, and often fail. No wonder, consumers fall prey to diseases such as Malaria. Kala HIT is an exceptionally convenient way of killing even the hidden mosquitoes.

  • Godrej Hit gel TVC advocates safety from food poisoning

    MUMBAI: HIT – an indomitable market leader in the cockroach solution segment has launched HIT Gel Stick, an effective and affordable cockroach solution to enable every Indian mother to protect her kids & family from cockroaches. HIT Gel Stick, is a transparent gel which once applied remains effective for 7 days, kills cockroaches right at the point of entry and is very convenient to use.

    The brand has launched a new nationwide campaign with the tagline ‘HIT GEL STICK, Cockroaches Ko Ghustey Hi Maare’. The well-crafted campaign with a filmy twist highlights the product’s key offering of killing cockroaches’ right at the entry point and ensuring your home is safe from cockroaches.

    Godrej Consumer Products Limited business head – India & SAARC Sunil Kataria said, “Consumer research reveals that 80% of consumers have faced a cockroach problem, but less than 8% use branded cockroach solutions! Low adoption of specialist cockroach solutions by mothers is due to lack of awareness of the fact that cockroaches spread food poisoning and therefore are a serious threat to the health of her kids and family. Cockroaches enter our kitchen from dirty drains carrying germs and contaminate food and utensils, but they are seen only as unwanted intruders which disgust hence mothers settle for ineffective solutions to contain them.”

    He further added “Looking at this behavioural pattern of mothers, the launch of HIT Gel Stick is a strategic step towards building the cockroach solution category and the sustained media investment behind consumer education will drive relevance and lead to mass adoption of this new revolutionary product which will help in keeping the pest away from you and your family.”

    Thoughtful, fun and an endearing TVC begins with a mother watching a movie with her son and friend at home. As she reacts in awe on seeing her hero making a grand entry, her friend’s immediate focus shifts to the cockroach entering the kitchen. While the mother gasps in pain at every deadly blow of her hero, the friend replicates the same heroics for the cockroach that’s infecting the kitchen. As the film moves on to the climax, the friend tells the mother to ignore the hero and rather pay attention to the cockroaches entering her house that will cause food poisoning to her child. The mother pauses for a moment and the focus of the TVC shifts to the cockroach. The resemblance of the real and reel life scenes and their parallel portrayal in same sequence is what makes this TVC a slice of life!

    In a country that thrives on Bollywood, there couldn’t have been a better way to educate the consumers on cockroach prevention. The ad film is directed by Karan Shetty and produced by Madhukar Kotian and Vijay Carvalho.

    Watch Here

  • Godrej uses HIT to battle out ‘World Malaria Day’

    Godrej uses HIT to battle out ‘World Malaria Day’

    MUMBAI: According to a Business Standard report, around 56 per cent of Indians don’t use mosquito repellents. In rural markets, 72 per cent of the population does not use any such product. And tapping this market is Godrej Consumer Products (GCPL). The brand has over the years launched a variety of products for this untapped market.

    Plus, with the rising threat of dengue and malaria, Godrej is always seen taking initiatives through its brand communication. It can be noted that there are about 103,395,721 suspected malaria cases in India. On the eve of ‘World Malaria Day’ HIT has rolled an interesting advertising campaign. Executed by Lowe and Linteractive, the brand has used a 360 degree approach with an inclusion of a digital film on social media along with seven TVC spots, radio and print media.

    The agency developed a digital video which shows a life cycle of a mosquito in Facebook timeline format. The character named as Miss Malaria is seen flaunting her life events. Till she gets a friend request from HIT and dies the next moment after the request is accepted. The video has already got over 161,485 hits in day’s time.

    The campaign idea was simple yet smart. The communication was released across different media platforms; one to understand what a user can do for ‘World Malaria Day’ by participating in the polling to enable the brand to do things and two to understand why the brand should educate the users about the hazards of malaria.

    Click here to watch the video

    Apart from this, to ensure there is more action oriented activity on social media, the brand conducted a poll asking what social initiatives should HIT take on this ‘World Malaria Day.’ The one which gets the highest votes will be the activity that the brand will initiate.

    Along with this, six TVCs have already been released that shoots out a strong message on the lines of how people are ignorant about malaria. The campaign tries to wake them up!

    It is interesting to see how brands are rolling out strategies that are thought provoking and hit’s the right mindset.

    Click here to watch the video
  • Excel Home Videos wins 2 Fox Marketing Awards

    Excel Home Videos wins 2 Fox Marketing Awards

    MUMBAI: Home entertainment major Excel Home Videos earned two Awards for India at the Twentieth Century Fox Awards for Excellence in Home Entertainment.

     

    This is the first time that an Indian company has received honours from Fox for the home entertainment segment. The company swept two of the four awards for India, including ‘Highest Growth’ and ‘Best Theatrical Synergy”.

     

    The other two awards were won by Hong Kong. The award ceremony held at Bali, Indonesia witnessed nine countries, including South Korea, Singapore, Malaysia, Indonesia, among others, competing for top honours.

    The award for ‘highest growth’ was for the 67 per cent growth the company achieved in the last fiscal. Excel Home Videos, which owns the largest DVD catalogue in the country and enjoys a retail penetration of over 12,000 retail outlets, attributes the success to its product quality, technical brilliance and innovative marketing. Apart from Fox, Excel also represents other entertainment majors like Walt Disney, MGM, Merchant Ivory, HIT, Shringar, and EA amongst others in India.

    The award of ‘Best Theatrical Synergy’ was conferred for the pioneering efforts of the company in successfully using theatrical synergy to promote Home Video Products. Says MN Kapasi, MD, Excel Home Videos, “Merely coinciding the release hasn’t achieved us the feat. The entire effort has been well coordinated with effective pricing, DVD visibility in stores, innovative advertising, among other aspects”. The experiment began with the DVD re-release of the Brad Pitt starrer ‘Fight Club‘ last February. The English DVD did roaring business with the pre-launch hype of the Sohail Khan starrer. The success was later duplicated with a string of Marvel titles including X – Men 1, X – Men 2, X – Men 3, Fantastic Four: The Rise of the Silver Surfer, Elektra, and Daredevil, among others.”

     

    The Awards, in its third year, were presented by Richard Crook, vice president, International Licensees, 20th Century Fox Home Entertainment.