ITV

Tag: History TV 18

  • Hindi News most benefited genre in Chrome DM week 47

    Hindi News most benefited genre in Chrome DM week 47

    MUMBAI: With a growth of 1.55 per cent, the Hindi News genre in HSM excluding less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 47 of Chrome Data Analytics and Media.

    DD News garnered the highest OTS in Hindi News genre with 99.8 per cent.

    The English Gec genre stands in second position in the gainers list of OTS with 1.05 per cent; Colors Infinity gained the highest OTS with 59.1 per cent growth in 6 metros market, followed by Kids genre coming in third in the gainers list of OTS with 0.27 per cent in All India 1 Lakh+ market. Nickelodeon gained the highest OTS in the Kids genre with 90.6 per cent.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The fourth position in the gainer’s list of OTS was grabbed by Infotainment in All India 1 Lakh+ market with 0.07 per cent. History TV 18 raked in the highest OTS in the Infotainment genre with 90.7 per cent. Music genre stood at fifth position in HSM excluding less than 1L-market with 0.06 per cent by 9X Jalwa gaining the highest OTS with 94.3 per cent.

  • History TV18 to release third film in ‘Special Operations India’ series

    History TV18 to release third film in ‘Special Operations India’ series

    MUMBAI: On New Year’s Eve 2015, a group of terrorists from Pakistan set into motion, a plan to attack the Indian Air Force Station at Pathankot, Punjab. Their objective – to destroy defence assets and kill as many Indian citizens as possible. 

    Following a police report, Indian Intelligence agencies intercept calls made by the terrorists and take measures to pre-emptthe attack. The sprawling 2,000-acre Pathankot Air Base goes on red alert. After lying hidden for almost 24 hours, the terrorists are spotted. The hunt begins. 

    History TV18 presents the true story of the Counter Terror Operation as it unfolded, with “Special Operations India: Pathankot” on Monday, 25th June 2018. The one hour documentary based on true events, is the third film in the “Special Operations India” limited series. The first two, were the path-breaking features about India’s Surgical Strikes in Pakistan Occupied Kashmir and the Indian Special Forces action on insurgent camps in Myanmar. 

    At Pathankot, the Garud Commando Force – the IAF’s first line of defence – along with the National Security Guard (NSG) – India’s elite federal contingency force – were called upon to neutralize the terrorist threat. A deadly, full blown counter terror operation unfolded on home soil. The documentary recreates the mission – to hunt down and eliminate the Fidayeen terrorists – in dramatic action sequences, with authenticity, expert insights and little known facts.  

    Indian Special Forces successfully prevented the terrorists from damaging Indian Air Force assets.  Civilians on the air force station were also kept safe. But there was a price. Brave Indian defence personnel made the ultimate sacrifice in the line of duty. This is as much their story. 

    The tense narrative follows India’s Garud and NSG Commandos in their mission to stop the suicide attackers. The story is pieced together, with new findings and first-hand accounts of the men, who fought to protect India’sfrontline airbase.

     Ajit Doval – National Security Advisor to the Govt of India; Air Marshal S.B Deo – Vice Chief of Air Staff; Manohar Parrikar – Former Defence Minister; Force Commander – National Security Guard (identity undisclosed); IAF Group Captain V. Badoni;Squadron Leader – Garud Commando Force (identity undisclosed); IAF Squadron Leader Yashu Bhardwaj and Nitin Gokhale – Defence Analyst and Author, tell the compelling story in their own words, with rare insights. 

    Details of the operation – of what transpired behind the scenes, the trials, setbacks and triumphs – emerge, as never before.This is the definitive account of an Indian military op that is a major event in the history of India’s fight against cross border terrorism.

    TV18 COO Network18 and MD A+E Networks Avinash Kaul said “Special OperationsIndia: Pathankot is yet another example of our commitment to showcase inspiring true stories of valour and sacrifice.  This is a compellingstory of the grit and mettle of Indian Security Forces. These India productions add a new dimension to our programming, making high-voltage, contemporary stories come alive through first person narratives of the people directly involved. Such shows, with stellar production values and new-age storytelling, have clearly established HISTORY TV18 as the leader in Factual Entertainment in India”

    Catch Special Operations India: Pathankot on HISTORY TV18 on Monday, 25th June 2018 at 9pm. 

    Also Read:

    HistoryTV18: #BossWomen to tell stories of Indian women

    History TV18 bets high on viral marketing  

  • History TV18 focuses on relatable local content

    History TV18 focuses on relatable local content

    MUMBAI: History TV18 has plans to woo the Indian audience with more local content. After the success of Special Operations India: Surgical Strikes, the channel launched Special Operations India: Myanmar late last month in a bid to beef up its Indian content library. A new mini series Firepower:Defending India launches next month, promos for the show are already on air.

    According to History TV18 EVP and head of content Arun Thapar, the channel is not just looking at notching up the number of hours of local content but is creating content that is relatable to its audience. “[The content] is differentiated in terms of storytelling, production values and scale. We are also experimenting with durations.” 

    The channel is investing in what audiences like and admire in the factual entertainment space. Thapar said that the channel wants to celebrate the good and great about India. “Our efforts have gained momentum over the last year and a half. The objective has been to offer differentiated content for the audience and increase our market share by creating and putting out shows that are best-in-class, from the perspective of storytelling, creative excellence and an immersive viewing experience. We want the audience to  relive the stories from the past that shape our present,” he added.

    Although hundreds of hours of content are from overseas, by targeting existing audiences and building the brand, the network believes it can keep viewers glued to the TV sets and rule the infotainment genre. 

    Special Operations India: Myanmar, which premiered on 28 March 2018, is the second instalment in the Special Operations India mini-series, the first one being the path-breaking documentary about India’s Surgical Strikes in Pakistan-Occupied Kashmir. The story is told through the experiences of the men leading the operation and the decision makers in India’s military establishment at the time.

    Thapar believes that content in this genre should not be restricted to just Indian audiences but has to be made for global citizens. Going forward, History TV18 will keep refreshing its content with foreign shows as well as locally produced and curated series.

    History TV18 garnered second position in week 14 of Broadcast Audience Research Council’s (BARC) list with 3407 impressions (000s). When BARC increased its rural India measurement in 2017, the genre took a hit because urban viewership is its bastion.

    Competition has been sprucing up its offering as well. Recently, Sony BBC Earth, which was launched less than a year ago, snatched away the genre’s top spot from week 11 to week 14. The channel has lined up activities to connect with school kids and new show launches are also on the anvil.

    In its genre, History TV18 competes with Discovery, Nat Geo, Animal Planet, Sony BBC Earth and Nat Geo Wild. With only limited audiences to attract and plenty of players, the fight for eyeballs is likely to get intense in the genre.

    Also Read :

    ‘Barbarians Rising’, Roman & Barbarian battle on History TV18

    HistoryTV18: #BossWomen to tell stories of Indian women

  • English movies and news genres most benefitted: Chrome DM wk 38

    English movies and news genres most benefitted: Chrome DM wk 38

    MUMBAI: With a growth of 1.67 per cent, the English movies genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media. In this category, Movies Now gained the highest OTS in six metros with 54.0 per cent, and Star Movies was the second most benefitted in terms of OTS with 48.3 per cent.

    The English news genre ranked second in the gainers’ category with a growth of 0.62 per cent opportunity to see (OTS) as compared to last week (37) of Chrome Data. Loksabha TV gained the highest OTS in six metros with 94.3 per cent whereas Rajyasabha TV gained the second slot on the list with 90.5 per cent OTS.

    The third position in the gainers’ list of OTS was grabbed by the ‘religious’ genre with the growth of 0.61 per cent on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Sanskar was leading the genre with 98.9 per cent, whereas Aastha pocketed the second position with 97.9 per cent OTS.

    The music genre pocketed the fourth position in the list with 0.56 per cent growth and Sony Mix with 91.5 per cent whereas 9XM grabbed the number two position with 88.5 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

    The fifth position in the gainers’ list was taken by the sports genre with a growth of 0.36 per cent. In this category, DD Sports is topping the OTS chart with 95.0 per cent whereas Star Sports 2 was the second topper with 87.6 per cent on an all-India basis in Chrome DM’s week 38.

    Among the losers, kids was the most affected genre with a drop of 0.86 per cent OTS on an all-India basis with Nickelodeon topping the chart with 88.5 followed by Cartoon Network with 84.2 per cent OTS.

    Hindi movies category recorded a fall of 0.49 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, Star Gold grabbed the highest OTS with 94.0 per cent followed by Max 93.9 per cent.

    Business news in six metros reserved the third position in the losers’ list with a drop of 0.39 per cent. Zee Business and CNBC Awaaz gained top two positions with 85.2 per cent and 83.4 per cent, respectively.

    Infotainment all-India bagged the fourth position in the losers’ list with a drop of 0.36 per cent. In this category, NGC and History TV 18 reserved the top two positions with 92.1 per cent and 90.3 per cent, respectively.

    The Hindi news genre stood at the fifth position with a fall of 0.16 per cent OTS with India TV leading the chart with 99.6 per cent, followed by DD News with 98.7 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

  • History TV18 bets high on viral marketing

    History TV18 bets high on viral marketing

    MUMBAI: Digitization and online media are at the peak in today’s times. The industry is materializing the perks of digital and social media to the fullest. Digital media gives the privilege of direct responses from targeted consumers to the channels, which tempts brands, channels and industries to interact with their TG through these media.  

    Facebook, Twitter and other social media handles have become a prominent bridge to reach out to masses. No mention is truly needed about how rapidly industry practices are being digitized. From show promotions to pushing trailers, everything is measured through Facebook views and likes as another measure to calculate reach of the content.

    Infotainment major History TV 18 claims to have leveraged the social media world.  History TV 18 claims to have reached 25 million (2.5 millon) views in 25 days of its show OMG Yeh Mera India video on Facebook. Infotainment being a niche genre, has a narrow audience, therefore the channel believes this to be a landmark on the way to increasing its audience width.

    Sharing data with indiantelevision.com, the channel says that its average daily reach has increased by 165.32 percent from April 2015 to March 2016 with a difference of 310,470 visits. History TV 18 states that it adopted a simple strategy by going local on the content and customizing short format videos from full length episodes of shows.

    Hosted by Krushna Abhishek, OMG Yeh Mera India is a show about covering the length and breadth of India while showing incredible facts about its people and places.

    The channel also speaks about its four point check on any video it creates, which increases the probability of audience engagement. The four point check is: Will it inspire our audience? Is it aspirational for our audience? Does this instil a sense of pride in the audience? Are there any strong feel good factors in this?

    Social media is getting preference over other mediums of content reach due to its engagement with audiences. A+E Networks | TV18 JV vice president and head marketing Sangeetha Aiyer, while speaking with indiantelevision.com. shares, “Content has one purpose – to reach out to the maximum people. Video has one purpose – to be viewed by maximum people. So our video content is judged on the basis of views, shares and reach.”

    The key to reach viewers through any medium is content, History TV 18 says that it is not the quantity of content but quality of content that matters. Infotainment channels need not flood timelines with content, rather, they must provide the audience with fresh and engaging content. Also, it is important for channels to understand their target audience. Most channels claims to have young males as their primary audience, and that they are catering to a segment that is seeking aspiration and inspiration.

    According to Aiyer, the other content except for regular stuff that people tend to like on social media platforms are stories related to rural India and national development. Success stories and inspirational stories are also well appreciated. The channel is planning to improve the format of its video content, which means going beyond television and essentially becoming an independent factual entertainment platform on its own.

    The enthusiasm of a big player in the genre shows that infotainment soon will be levering the benefits of social media engagements and more activity from this sector from other players is likely to happen.

     

  • History TV18 bets high on viral marketing

    History TV18 bets high on viral marketing

    MUMBAI: Digitization and online media are at the peak in today’s times. The industry is materializing the perks of digital and social media to the fullest. Digital media gives the privilege of direct responses from targeted consumers to the channels, which tempts brands, channels and industries to interact with their TG through these media.  

    Facebook, Twitter and other social media handles have become a prominent bridge to reach out to masses. No mention is truly needed about how rapidly industry practices are being digitized. From show promotions to pushing trailers, everything is measured through Facebook views and likes as another measure to calculate reach of the content.

    Infotainment major History TV 18 claims to have leveraged the social media world.  History TV 18 claims to have reached 25 million (2.5 millon) views in 25 days of its show OMG Yeh Mera India video on Facebook. Infotainment being a niche genre, has a narrow audience, therefore the channel believes this to be a landmark on the way to increasing its audience width.

    Sharing data with indiantelevision.com, the channel says that its average daily reach has increased by 165.32 percent from April 2015 to March 2016 with a difference of 310,470 visits. History TV 18 states that it adopted a simple strategy by going local on the content and customizing short format videos from full length episodes of shows.

    Hosted by Krushna Abhishek, OMG Yeh Mera India is a show about covering the length and breadth of India while showing incredible facts about its people and places.

    The channel also speaks about its four point check on any video it creates, which increases the probability of audience engagement. The four point check is: Will it inspire our audience? Is it aspirational for our audience? Does this instil a sense of pride in the audience? Are there any strong feel good factors in this?

    Social media is getting preference over other mediums of content reach due to its engagement with audiences. A+E Networks | TV18 JV vice president and head marketing Sangeetha Aiyer, while speaking with indiantelevision.com. shares, “Content has one purpose – to reach out to the maximum people. Video has one purpose – to be viewed by maximum people. So our video content is judged on the basis of views, shares and reach.”

    The key to reach viewers through any medium is content, History TV 18 says that it is not the quantity of content but quality of content that matters. Infotainment channels need not flood timelines with content, rather, they must provide the audience with fresh and engaging content. Also, it is important for channels to understand their target audience. Most channels claims to have young males as their primary audience, and that they are catering to a segment that is seeking aspiration and inspiration.

    According to Aiyer, the other content except for regular stuff that people tend to like on social media platforms are stories related to rural India and national development. Success stories and inspirational stories are also well appreciated. The channel is planning to improve the format of its video content, which means going beyond television and essentially becoming an independent factual entertainment platform on its own.

    The enthusiasm of a big player in the genre shows that infotainment soon will be levering the benefits of social media engagements and more activity from this sector from other players is likely to happen.

     

  • Chrome Week 19: English News channels genre emerge as top gainer

    Chrome Week 19: English News channels genre emerge as top gainer

    MUMBAI: English News channels genre appeared on top in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 1.8 per cent and saw Lok Sabha TV as the leader with 93.7 per cent OTS in week 19.

     The former was followed by Infotainment with 1.3 per cent gain across all India. History TV 18 topped with 84.6 per cent OTS. Hindi Movies in Hindi Speaking Market (HSM) took the third spot in the list of top gainers with 0.7 per cent increase in OTS. Max led the tally with 91.9 per cent OTS.

    Music genre in HSM also noted a growth of 0.6 per cent. 9X M emerged as the chart topper with 89.1 per cent OTS.

     English Entertainment witnessed a drop of 2.2 per cent in the eight metros; it topped the loser category with Zee Café scoring 47.7 per cent OTS. With a drop of 1.8 per cent, Business News channels genre in six metros booked the second spot. CNBC Awaz emerged as the most affected channel with 80.4 per cent OTS.

    The English Movies category in six metros also observed a decline of 1.7 per cent. Movies Now topped the list with 53.0 per cent OTS. The last spot was taken by the Youth genre with a drop of 1.1 percent in Hindi Speaking Market. Channel V grabbed the top position with 88.2 per cent OTS.

  • Chrome Week 19: English News channels genre emerge as top gainer

    Chrome Week 19: English News channels genre emerge as top gainer

    MUMBAI: English News channels genre appeared on top in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 1.8 per cent and saw Lok Sabha TV as the leader with 93.7 per cent OTS in week 19.

     The former was followed by Infotainment with 1.3 per cent gain across all India. History TV 18 topped with 84.6 per cent OTS. Hindi Movies in Hindi Speaking Market (HSM) took the third spot in the list of top gainers with 0.7 per cent increase in OTS. Max led the tally with 91.9 per cent OTS.

    Music genre in HSM also noted a growth of 0.6 per cent. 9X M emerged as the chart topper with 89.1 per cent OTS.

     English Entertainment witnessed a drop of 2.2 per cent in the eight metros; it topped the loser category with Zee Café scoring 47.7 per cent OTS. With a drop of 1.8 per cent, Business News channels genre in six metros booked the second spot. CNBC Awaz emerged as the most affected channel with 80.4 per cent OTS.

    The English Movies category in six metros also observed a decline of 1.7 per cent. Movies Now topped the list with 53.0 per cent OTS. The last spot was taken by the Youth genre with a drop of 1.1 percent in Hindi Speaking Market. Channel V grabbed the top position with 88.2 per cent OTS.

  • BARC week 18: Movies Now dominates the English movies space

    BARC week 18: Movies Now dominates the English movies space

    MUMBAI: AXN and Movies Now continue to dominate the English entertainment and English movies space respectively.  In the infotianment genre, Discovery manintained its leadership, according to week 18 of BARC India rating, 6 Mega Cities : NCCS AB : 4+ Individuals.

    English Entertainment genre witnessed a mixed bag of ratings in this week and saw a rise in its overall rating with AXN leading. The English movies space was topped by Star movies and Infotainment continued with Discovery as number one.

    English Entertainment

    AXN stood at number one position with a decline  in its rating from 343 Impressions (000s) in week 17 to 221 Impressions (000s) this week. Comedy Central moved up the row and bagged the second berth with 217 Impressions (000s) followed by Zee Cafe with 211 Impressions (000s).  

    Colors Infinity SD with 121 Impressions (000s) and Star World with 82 Impressions (000s) took the fourth and the fifth position respectively.

    English Movies

    Movies Now toppled Star Movies with 3157 Impressions (000s). Star Movies took the second position with 2915 Impressions (000s) followed by Sony Pix with 1782 Impressions (000s). Zee Studio grabbed the fourth place with 1370 Impressions (000s) while  HBO bagged the fifth position with 1333 Impressions (000s). 

    Infotainment

    Discovery with an increase in the ratings from 4585 Impressions (000s) in week 17 to 4760 Impressions (000s) this week. History TV 18 with 3846 Impressions (000s) secured the second positon. National Geographic Channel grabbed the third position with 3214 Impressions (000s) followed by Animal Planet with 2498 Impressions (000s) and Nat Geo Wild with 1969 Impressions (000s) on the fourth and fifth position respectively. 

  • BARC week 18: Movies Now dominates the English movies space

    BARC week 18: Movies Now dominates the English movies space

    MUMBAI: AXN and Movies Now continue to dominate the English entertainment and English movies space respectively.  In the infotianment genre, Discovery manintained its leadership, according to week 18 of BARC India rating, 6 Mega Cities : NCCS AB : 4+ Individuals.

    English Entertainment genre witnessed a mixed bag of ratings in this week and saw a rise in its overall rating with AXN leading. The English movies space was topped by Star movies and Infotainment continued with Discovery as number one.

    English Entertainment

    AXN stood at number one position with a decline  in its rating from 343 Impressions (000s) in week 17 to 221 Impressions (000s) this week. Comedy Central moved up the row and bagged the second berth with 217 Impressions (000s) followed by Zee Cafe with 211 Impressions (000s).  

    Colors Infinity SD with 121 Impressions (000s) and Star World with 82 Impressions (000s) took the fourth and the fifth position respectively.

    English Movies

    Movies Now toppled Star Movies with 3157 Impressions (000s). Star Movies took the second position with 2915 Impressions (000s) followed by Sony Pix with 1782 Impressions (000s). Zee Studio grabbed the fourth place with 1370 Impressions (000s) while  HBO bagged the fifth position with 1333 Impressions (000s). 

    Infotainment

    Discovery with an increase in the ratings from 4585 Impressions (000s) in week 17 to 4760 Impressions (000s) this week. History TV 18 with 3846 Impressions (000s) secured the second positon. National Geographic Channel grabbed the third position with 3214 Impressions (000s) followed by Animal Planet with 2498 Impressions (000s) and Nat Geo Wild with 1969 Impressions (000s) on the fourth and fifth position respectively.