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Tag: Hisense

  • Hisense renews FIFA World Cup tie-up, flaunts RGB-MiniLED might at IFA 2025

    Hisense renews FIFA World Cup tie-up, flaunts RGB-MiniLED might at IFA 2025

    BERLIN: Hisense, the Chinese consumer electronics and appliances giant, has confirmed it will continue as an official sponsor of the FIFA World Cup, extending a partnership first struck in 2018. The announcement came at IFA 2025 in Berlin, where the company also unveiled a raft of television and smart-home innovations designed to cement its position as a leader in next-generation display technology.

    For Hisense, football has become a stage for technology theatre. It began with logo visibility at Russia 2018, grew into content collaboration on FIFA+ in 2022, stretched to technology integration in VAR systems at the FIFA Club World Cup earlier this year, and will now culminate in sponsorship of the 2026 World Cup, the first to feature 48 teams across three host nations. Each milestone, the firm insists, has tightened its grip on global brand recognition.

    Hisense Group  vice-president  Catherine Fang said the strategy was rooted in four principles: being technology driven, user oriented, culturally grounded and smart-service focused. “Every unforgettable moment starts with the right experience,” she told the Berlin audience. “Our role is to help fans own that moment.”

    At the heart of Hisense’s display push is RGB-MiniLed — a technology it claims to have invented and now positioned as a rival to OLED. The firm has already paraded the world’s largest RGB-MiniLED set, a 116-inch television, and at IFA it showed refinements that deliver purer colours, sharper contrast and brightness levels beyond those of QD-Oled. The screens, it boasts, can achieve 100 per cent of the BT.2020 colour gamut, promising images that replicate reality.

    FIFA is sold on the promise. Romy Gai, the governing body’s chief business officer, called Hisense’s technology a way to bring “billions of fans” closer to the World Cup in 2026. For Hisense, the ambition is bolder still: to transform living rooms into front-row seats, ensuring households in Lagos, Lahore and London feel the same drama as fans in Los Angeles or Mexico City.

    IFA 2025 itself has become a proving ground. Under the banner “Own the Moment”, Hisense is staging a media showcase at City Cube Berlin and a larger product exhibition at Hall 23a, with television walls, AI-driven appliances and connected living systems all on display. The message is simple: Hisense wants to set the benchmark not just for picture quality but for how households interact with technology.

    Founded in 1969 in Qingdao, Hisense now operates in more than 160 countries and, according to Omdia, leads the world in sales of 100-inch and larger televisions in the first half of 2025. Its continued sponsorship of the World Cup suggests that, in the battle for consumer attention, football remains the ultimate shop window. For Hisense, the combination of sports spectacle and cutting-edge screens is designed to make sure that when fans cheer, they do so in front of a Hisense.

  • Global TV shipments rise for second quarter in a row in Q3 2024

    Global TV shipments rise for second quarter in a row in Q3 2024

    MUMBAI: This is one piece of research that deserves closer attention. Global market research firm Counterpoint Research data around a week ago showed that TV shipments have maintained their buoyancy in Q3 2024. The growth year on year for the period was at 11 per cent to  62 million units, which was the second quarter in succession that the TV market showed a rise. Research data also showed that growth was distributed even across all regions, except Japan. East Europe showed the maximum jump at 24 per cent. North America and western Europe also showed healthy growth. 

     

    Global TV shipments

    Model wise, premium TV sets consisting of OLED, QD LCD, and MiniLED LCD shipments rose 51 per cent year on year, which was an all-time high. A lot of that growth came courtesy the Chinese brands Hisense and TCL, which more than doubled their shipments year on year, climbing to second and third place. Samsung of  course led this segment at 30 per cent, but it lost 13 per centage points of market share to the Chinese brands. Because of the Chinese aggression, LG was pushed to the fourth spot. 

    The premium TV segment saw shipments of MiniLED LCD TVs rising 102 per cent year on year, racing past OLEDs which accelerated by a mere 13 per cent year on year. QD LCD TVs also climbed past four million units –  50 per cent growth year on year.

     

    Premium TV shipments

    Overall for TV shipments, Samsung Electronics retained its top slot with a 15 per cent market share, but that  had slipped marginally compared to the previous quarter.  HiSense sprinted ahead of TCL by increasing its shipments by 19 per cent. LG was at the fourth spot with a close to 10 per cent share, by shipping out mor  seven per cent more TV sets.

    Counterpoint Research researcher Lim Soo-jung said, “In the TV market where replacement demand is the main issue, the fact that there has been year on year growth for two consecutive quarters can be interpreted as a shortened replacement cycle,” adding, “As TV companies continue to release new high-definition, large-screen models, it stimulates consumer purchases for users who want to enjoy videos on a larger screen at home.”

     

  • Hisense elevates its game with Ravindra Jadeja as brand ambassador

    Hisense elevates its game with Ravindra Jadeja as brand ambassador

    Mumbai: Hisense, the global leader in consumer electronics and home appliances, is pleased to announce the appointment of Ravindra Jadeja, the renowned cricketer and all-rounder, as its brand ambassador for the television, AC, and refrigerator categories. He is the company’s first ambassador in the Indian market. This strategic partnership underscores Hisense’s dedication to excellence, versatility, and innovation, reflecting Jadeja’s remarkable skills and popularity among young and aspirational consumers.

    In line with Hisense’s global brand culture, which promotes sports and sports stars to engage with the youth, the company has embarked on an exciting journey in the world of cricket, aligning itself with the Hisense Group Philosophy. This pursuit of the Group’s culture brings Hisense into the realm of cricket, and it does so by partnering with none other than the leading all-rounder and a power pack performer of Team India – Ravindra Jadeja.

    Jadeja, celebrated for his exceptional all-round abilities in cricket, epitomizes the spirit of Hisense’s diverse product range. Just as Jadeja excels in various facets of cricket, Hisense offers a comprehensive selection of products, ranging from cutting-edge televisions to energy-efficient air conditioners and dependable refrigerators. This collaboration represents a mutual commitment to versatility and excellence that resonates with consumers nationwide.

    Incorporating a sports icon like Jadeja into its brand ambassador portfolio is a momentous step for Hisense as the company continues to expand its presence in the Indian market. This partnership also strengthens its association with the worlds of sports and entertainment, showcasing the brand’s dedication to connecting with its consumers on a personal and meaningful level.

    Commenting on the collaboration, Hisense India CEO Pranab Mohanty expressed his enthusiasm, stating, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the television, AC, and refrigerator categories. This announcement is strategically timed with the Cricket World Cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”

    Jadeja expressed his excitement about the collaboration, saying, “I am honored to be brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest & global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”

    With this announcement, Hisense is also rolling out its campaign ‘’Perfecting the perfection’’ with Jadeja in its first appearance with Hisense products like television, AC, and refrigerator. In this consumer engagement program, participants can win a 4K Hisense Smart TV.

    This collaboration between Hisense and Jadeja is a strategic move by Hisense to strengthen its presence in the India market and it marks the beginning of an exciting journey that promises to bring innovation, excellence, and versatility to Indian households. In this festive season Hisense is ready to roll out a slew of new and innovative TV’s like the U7K, U6K and E7K which will bring the stadium experience to home for enjoying the upcoming Cricket World Cup.

  • Art-E Mediatech bags digital mandate for Hisense

    Art-E Mediatech bags digital mandate for Hisense

    Mumbai: The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

    The account will be managed from Art-E Mediatech’s Noida office. This was a multi-agency pitch, where ART-E Media won the account with an insightful and strategic plan.

    Art-E Mediatech is an award-winning full stack agency, which also handles the mandate of Flipkart Seller Hub, Indica Hair Colour, Raaga Professionals, Biker’s TCL, Shopsy, Buds and Berries, Parimatch and more.

    Hisense COO Rishi Tandon said, “We believe that everything we do should make our user’s life simpler, better and more entertaining. Hence, we aim to make the latest technologies accessible to everyone through thoughtfully designed and expertly built products. Since 1969, we have been doing relentless research & development to push the boundaries of innovation in home appliances.”

    Tondon added, “It’s this dedication to developing and producing cutting-edge technology that has seen us become one of the world’s leading electronic manufacturers. So, it is vital for us to stay in touch with consumers all the time. Therefore, it becomes critical for us to communicate the same in a clear, creative and concise manner. We found Art-E Mediatech’s work engaging and KPI-oriented. Their insights and brand building approach will help us to bring the required creativity to build upon our already strong digital presence.”

    Art-E Mediatech co-founder and chief business officer Rohit Sakunia said, “In the last few years, the digital world has grown by leaps and bounds. It is not a surprise that all the companies are looking towards this platform to communicate with their target audience. We are extremely excited to partner with Hisense for strengthening its digital journey across various social platforms. Adding an organisation like Hisense to our prestigious client roster is an absolute delight. We as an agency believe in result-oriented strategies that not only connect the brands with their audience but also transform lives in the process. We are glad that we have found the perfect partner in Hisense, in our journey towards transforming lives with digital experience.”