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Tag: Hisaab Barabar

  • Zee5’s Hisaab Barabar gets a fresh twist with Paytm’s Soundbox-powered campaign

    Zee5’s Hisaab Barabar gets a fresh twist with Paytm’s Soundbox-powered campaign

    MUMBAI : Home-grown streaming platform Zee5 has teamed up with Paytm, the trailblazer in mobile payments and Soundbox techy, to launch a groundbreaking promotional campaign for its latest original film, Hisaab Barabar, featuring R. Madhavan.

    The campaign, which took place across 100+ cities, including key metro and Hindi-speaking regions, greeted Paytm Soundbox users with personalised audio messages from Madhavan when making payments. The initiative transformed everyday transactions into an engaging film promotion, resonating deeply with audiences and bringing the film’s themes of financial transparency and trust to life.

    Hisaab Barabar is a gripping drama focused on the consequences of financial fraud, aligning closely with Paytm’s ethos of promoting accountability in financial transactions. The collaboration showcases how modern technology can blend entertainment with everyday experiences, creating memorable moments for users.

    Zee5 vice president of Marketing Shresth Gupta  commented, ‘This campaign seamlessly integrates entertainment with daily life, demonstrating how tech innovations can connect brands and consumers in a meaningful way.’

    A Paytm spokesperson added: ‘We are excited to see the Soundbox being utilised as a creative marketing tool, proving that technology can transform everyday interactions into impactful experiences.’
     

  • Zee5-Jio Studios join forces to launch Hisaab Barabar and Mrs.

    Zee5-Jio Studios join forces to launch Hisaab Barabar and Mrs.

    MUMBAI: Last year’s collaborations had the internet buzzing, and this year, the trend isn’t slowing down!

    Zee5, India’s beloved homegrown streaming giant, has joined forces with Jio Studios, the media powerhouse of Reliance Industries, to unveil not one but two exclusive cinematic gems.

    Get ready for a rollercoaster of emotions as Hisaab Barabar and Mrs. bring larger-than-life storytelling right to your screens.

    With Hisaab Barabar premiering on 24 January in Hindi, Tamil, and Telugu, and the release date for Mrs. just around the corner, this dynamic partnership promises to redefine entertainment for fans across India.

    Hisaab Barabar, a satirical social drama starring R. Madhavan, takes a hard-hitting yet humorous approach to the issue of financial fraud. The film follows a common man’s relentless fight to expose a corporate bank’s billion-dollar scam.

    Mrs., featuring Sanya Malhotra, explores the nuanced journey of a housewife navigating societal expectations and personal struggles, promising a poignant blend of drama and resilience.

    These films aim to elevate Zee5’s already robust portfolio of impactful and entertaining content.

    Zee5 chief business officer, Sivakumar Chinnasamy highlighted the platform’s commitment to offering premium content, “At Zee5, we are driven by the goal of providing high-quality and engaging content. Our partnership with Jio Studios brings two remarkable films—Hisaab Barabar and Mrs.—to our subscribers. These films embody meaningful storytelling that resonates deeply with audiences. We remain committed to expanding our rich content library and delivering innovative narratives.”

    Jio Studios COO & CFO, Priyanka Chaudhary added, “We’ve had an exceptional 2024 and are thrilled to collaborate with Zee5 to bring cinematic gems like Mrs. and Hisaab Barabar to audiences. Mrs. has garnered acclaim at prestigious festivals, and Hisaab Barabar delivers a bold narrative on financial corruption. This partnership marks a new chapter in delivering high-quality, engaging content to viewers.”

    With rising demand for original and diverse stories, Zee5 continues to enhance its portfolio by collaborating with leading studios like Jio Studios. This partnership underscores Zee5’s role as a pioneer in delivering premium and thought-provoking entertainment to Indian viewers.