Tag: Hiren Gada

Airtel Digital TV and Shemaroo Entertainment Ltd launch ‘SadabaharHitz’

MUMBAI: Airtel Digital TV and Shemaroo Entertainment Limited have launched a collection of classic Bollywood movies and music service titled SadabaharHitz. The ad free service is available at a fee of Rs 39 per month and can be watched on channel number 164.

Shemaroo Entertainment Limited director Hiren Gada said, “We are glad to launch SadabaharHitz– a service that showcases evergreen films and songs on a platform like Airtel Digital TV, one of the most popular DTH players in our country. The service is targeted to bring to the audience, quality films and soulful songs that will not only be appealing to mid and older generation but also will give youth an opportunity to reconnect with the era. There are not many options available for people who want to watch such movies on TV. Our service will cater to their need. SadabaharHitz is an endeavor to bring to our audience best of the classics that they can relish with friends and family.”

The subscribers can activate the service by giving a missed call to 9109424242.

Airtel Digital TV CMO S.Sriram added, “At Airtel Digital TV, we are constantly looking to deliver a content rich TV viewing experience to our customers. We are delighted to partner Shemaroo for the launch SadabaharHitz, a content library of hit Hindi movies and songs from yesteryears. We believe that this platform is a worthy addition to our existing set of services and will help us deliver a more tailored customer experience at a great price”.

The companies had launched a movie premiere service called Miniplex through their past association.

May 25, 2016
DishTV ties up with Shemaroo; launches Miniplex

MUMBAI: DishTV has expanded its gradient of value added services by tying up with Shemaroo Entertainment, one of India’s leading entertainment content houses, to launch a new premium service called ‘Miniplex”.

Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view premiere and also premium movie content for a nominal monthly subscription fee.

Speaking to the tie-up, DishTV CEO Arun Kumar Kapoor, “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

Shemaroo Entertainment Limited director Hiren Gada too shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

April 21, 2016
DishTV ties up with Shemaroo; launches Miniplex

MUMBAI: DishTV has expanded its gradient of value added services by tying up with Shemaroo Entertainment, one of India’s leading entertainment content houses, to launch a new premium service called ‘Miniplex”.

Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view premiere and also premium movie content for a nominal monthly subscription fee.

Speaking to the tie-up, DishTV CEO Arun Kumar Kapoor, “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

Shemaroo Entertainment Limited director Hiren Gada too shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

April 21, 2016
Shemaroo Entertainment, Videocon d2h launch religious channel

MUMBAI: Shemaroo Entertainment has joined hands with Videocon d2h to launch a 24 hr ad free devotional channel “d2h Darshan” according to a press release filed at the bourses by Shemaroo. The channel plans to offer a wide variety of religeous and religion related content such as temple tourism, jaaps, mantras, kathas, popular bhajans, holy Books etc. d2h Darshan can be subscribed at Rs. 30 per month from 1st Dec 2015 and is available for Videocon d2h consumers on channel number 481..

According to the release, d2h Darshan will also attempt to explain the meaning and significance of important elements extracted from the Vedas and other scriptures. The videos programmed on each day of the week will be as per the special significance of that day devoted to a deity. For example Monday is devoted to Shiva, Tuesday for Ganesha, and so on. The channel also plans to offer customized content around important festivals and various events based on the religious calendar. Shemaroo will draw from its bank of more than 2000 hours of devotional content to specially create this unique service.

Press release quotes

Shemaroo Entertainment Director Hiren Gada said, “Inspite of religion being the way of life in India, there is not enough variety of devotional content available on the television platforms. With the launch of a premium service like d2h Darshan on Videocon d2h, consumers will have access to an array of content. We plan to feature temple documentaries which are almost like a ‘virtual darshan tour’ of some of the most popular shrines across the country.”

Videocon d2h executive chairman Saurabh Dhoot said, “We believe in enriching lives of our valued consumers by providing them varied choice for their entertainment. d2h Darshan is a powerful service which is targeted to a whole segment of viewers who sought these channels as part of their faith and a desire to lead a spiritual lifestyle.”

November 30, 2015
Shemaroo launches Miniplex movie service on Tata Sky

MUMBAI: After joining hands with Airtel Digital TV, Shemaroo Entertainment has now tied up with yet another DTH operator – Tata Sky to launch its subscription-based movie premiere service Miniplex.

The subscription based ad-free service Miniplex will premiere one movie every Friday for the first time on Indian television as well as other recent movies.

As was reported earlier by Indiantelevision.com, in addition to DTH, Shemaroo also plans to launch Miniplex across other platforms like cable and online in a phased manner.

The monthly subscription price for the service is Rs 60. To activate it, consumers can give a missed call to 9230892308. For HD subscribers, the service is on channel number 298, whereas for SD subscribers, it is on 298.

Shemaroo Entertainment director Hiren Gada said, “Miniplex is a subscription-based movie premiere service curated to cater to movie lovers across the country. We are glad to tie up with Tata Sky for this service. Tata Sky consumers can now enjoy world television premiere of movies on every Friday. Not only this, other movies showcased on the channel are carefully selected set of movies that are not telecasted on television so often.”

The ‘Premieres’ are supported by ‘Premiums,’ which are movies released post 2005. ‘Premiums’ will be showcased for five days of the week with everyday featuring a new movie.

Tata Sky chief content and business strategy officer Paolo Agostinelli added, “To satisfy our subscriber’s hunger for refreshing content, we were glad to tie-up with Shemaroo to provide this collection of movies under the new service called Miniplex. The day-long movie timings, enriched content with the novel concept of premiere and premium movies ensure the movie-buff’s of Tata Sky have entertainment on their fingertips 24×7.”

November 10, 2015
Shemaroo launches movie premiere service on Airtel Digital TV

MUMBAI: Shemaroo Entertainment tied up with direct to home (DTH) platform Airtel Digital TV to launch a movie premiere service called Miniplex.

Miniplex will premiere one movie every Friday for the first time on Indian television. In addition, the service, which is an ad free subscription based service will also showcase other recent movies.

In addition to DTH, Shemaroo also plans to launch Miniplex across various other platforms, like cable and online in a phased manner in the future.

Miniplex is a cross platform subscription-based movie premiere service that will provide the audiences an opportunity to view premiere and also premium movie content for a subscription fee of Rs 60 per month or Rs 3 daily. The Miniplex service will be available on channel number 162 on Airtel Digital TV.

Shemaroo Entertainment director Hiren Gada said, “Miniplex is a richly curated movie premiere service and we are glad to launch it with a partner like Airtel Digital TV. We have seen that apart from the top few movies of the year, audiences end up missing most movies in theatres. Very often TV channels too don’t carry many such movies and so consumers don’t have access to them. With Miniplex, we hope to bridge this gap. In addition, we have also picked good recent movies, which may have already premiered on TV but don’t get telecast often.”

Airtel Digital TV chief marketing officer S Sriram added, “As a customer focused brand, we at Airtel constantly strive to introduce innovative products and services with an aim to enhance our customer’s TV viewing experience. We are therefore happy to partner Shemaroo for the launch of Miniplex, which is an innovative service to enable movie buffs to catch up on latest blockbusters in the comfort of their home at an affordable price.”

The movies on the service will be scheduled at fixed timings throughout the day.

November 2, 2015
Shemaroo acquires TV distribution rights to Red Chillies’ films

MUMBAI: Shemaroo Entertainment has acquired the exclusive television distribution rights to Red Chillies Entertainment’s film library.

The deal includes a dozen blockbuster films of Shah Rukh Khan namely Main Hoon Na, Om Shanti Om, Chalte Chalte, Phir Bhi Dil Hai Hindustani, Kabhi Haan Kabhi Naa and Asokaamong others.

Shemaroo Entertainment director Hiren Gada said, “We are excited to join hands with Red Chillies to distribute its content on TV platform. This is just the beginning of a synergic relationship with them and we hope to go a long way ahead. The catalogue that we have acquired is definitely a value addition to our library as Shah Rukh Khan is the superstar of the industry and his movies have mass appeal. Also these films are across different genres and connect with all age groups.”

Red Chillies Entertainments CEO Venky Mysore added, “Shemaroo is one of the oldest companies in business, owns a diverse library of content, they have great relationships across TV networks and this association will definitely add value to both organizations, we are looking forward for a mutually beneficial relationship with them.”

July 24, 2015
Shemaroo bags Maharashtra Govt’s digital restoration job

MUMBAI: Leading content owner and distributor, Shemaroo Entertainment Ltd, has won a contract to digitally restore Maharashtra government’s 4,000 minutes of content.

According to the agreement, the company would have to restore many short films and documentaries of the state government from negative/print.

Observed Shemaroo Entertainment director Hiren Gada, “We are honoured to get an opportunity to serve the Govt. of Maharashtra and digitally restore many of its films and documentaries. The process will enable us to save a large pie of content from getting lost.”

It may be noted that Shemaroo set up its in-house state-of-the-art digital post-production studio in 2001. Shemaroo has restored films like Mohabbatein, Veer Zaara, Anand, Chupke Chupke, Kaajal, Mahaan, Mera Gaon Mera Desh and Deewaar among others.

January 30, 2013
Shemaroo acquires digital & home video rights of The Dirty Picture

MUMBAI: Leading content provider and aggregator in the Indian digital space, Shemaroo Entertainment Ltd, has acquired the digital and home Video rights of Balaji Motion Pictures’ Vidya Balan-starrer, The Dirty Picture.

Confirming the news, Shemaroo Entertainment director Hiren Gada said: “Yes, we have indeed acquired the digital and home video rights of the year’s stupendous hit, The Dirty Picture.”

However, Gada remained non-commtital on the price his company acquired the right for and for how long a period Shemaroo could show it. “We are bound by a non-disclosure agreement with Balaji,” he quipped.

Shemaroo will distribute the film on various digital platforms like Internet, IPTV and mobile worldwide. The home video release will be in January itself.

The film is performing well at the box office. According to three-week data available with Indiantelevision.com, The Dirty Picture netted Rs 794.5 million at the box office.

“To further continue with the grand success of the film, we feel it is the right time to bring it out on the home video,” observed Balaji CFO Srinivasa Shenoy.

January 7, 2012
Shemaroo in marketing drive for the launch of BookBox

MUMBAI: ‘Edutainment’ is the buzz word for kids all over the world today. With the boom in DVD technology, children cannot be left behind and need much more than just entertainment.

To capitalise on this home video major Shemaroo has tied up with Crossword Book Store to screen Children’s Film Shows at various Crossword Book Stores across India

The show runs for half an hour and the stories screened are taken from their exclusive kids product BookBox which is Internationally Acclaimed and which has Won Awards from World Bank’s Global Innovation, Stanford University, Tech Museum of Innovations, The Institute for Social Inventions, London (U.K.) and The Manthan AIF Award. BookBox is available on stands for Rs. 99. In Mumbai the screening takes place on Sunday 25 February 2007.

The Film Show will be followed with a Claymation or Colouring Contest. This event has been conducted at the Juhu and Mulund Crossword Book Store where the response was encouraging the firms says.

Shemaroo Entertainment VP Hiren Gada says, “This edutaining film screening will definitely help in reaching out to parents across India. BookBox being a breakthrough kids product needs to catch the attention of parents all over. And this National Campaign will ensure awareness among parents, schools and teachers about this award winning, internationally acclaimed kids product.”

February 19, 2007