ITV

Tag: Hiren Gada

  • Premium VAS: Shemaroo, Hathway tie up

    MUMBAI: Shemaroo Entertainment Ltd, one of the leading content owners, is joining hands with Hathway, one of the largest cable networks to change the dynamics of TV viewing in India.

    For the first time now, the audience can enjoy premium paid ad-free services on cable TV. A platter of popular services namely Miniplex, Comedywalas, Om Shakti, Ibaadat, Lamhe Movies and Yippee are now available on cable TV as well.

    As part of the launch, the said services are offered free to the consumers for the first month, ushering them with an experience of next generation TV viewing. Post this period, these services will be available at different price points.

    Shemaroo director Hiren Gada said, “This is a big leap, not only for Shemaroo but for the industry as well. Shemaroo Entertainment has always been among the pioneers when it comes to changing technology and consumer needs and adapting the same to reach and better serve our audience.”

    He also added, “Having successfully launched a number of VAS (Value added service) services across genres on multiple DTH platforms, Shemaroo Entertainment now expands its reach to cable viewers. Our tie up with Hathway will usher a new era in Cable TV viewing.”

    Hathway CEO T. Panesar said, “Shemaroo happens to be the leader in media content with a hold of the largest content library in India. Hathway’s all new Value Added Services – Hathway Special promises to offer the maximum and the best to its subscribers. We are happy to partner with Shemaroo and are confident that with this partnership, we will fulfil our promise by providing quality and the best services to all our subscribers.”

  • Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    MUMBAI: Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With this addition, Videocon d2h offers 15 Punjabi channels & services.

    Mauja is an ad free service that will boast of a rich Punjabi content like music, movies, sitcoms etc d2h Mauja, Punjabi Service will offer latest Punjabi movies, devotional songs, movie clips, latest Punjabi songs and much more. You can also watch super hit movies like Vaisakhi List, Ardaas, Once Upon a Time in Amritsar and Vaapsi among others. The service is powered by PTC and Shemaroo Entertainment Ltd.This channel will plug the gap as it will broadcast old classical Punjabi movies to the latest ones apart from the Music shows and Punjabi plays. Unlike any other services, d2h Mauja is the only platform that promises to offer its audience a handpicked Punjabi movie daily.

    Videocon d2h has now added Gujarati VAS service – d2h Rangilu on occasion of Makar Sankranthi. D2h Rangilu is brought in association with Shemaroo and will be available on Ch No. 867. With this addition, Videocon d2h offers 11 Gujarati channels & services. d2h Rangilu is an ad free service that will cater to the Gujarati audience and offers plays (theatre) of their favourite stars like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more. Also it brings whole new range of mash ups, jokes, suvichar and traditional stand up comedy among others.

    Rangilu will boast of a rich Gujarati content like plays, films, suvichar, jokes, sitcoms etc. d2h Rangilu will cater to the Gujaratis settled across India who are missing the Gujarati culture. This channel will plug the gap as it will broadcast old classical Gujarati plays, films, Hasya Darbaar, comedy series, etc.

    Videocon d2h executive director Saurabh Dhoot said, “The addition of this VAS channel strengthens our Punjabi and Gujarati content. With the digitization of TV viewing in rural markets, regional and local content is what we are now focusing on.” Videocon d2h CEO Anil Khera added, “We are providing a varied mix of channels and services catering to a much wider audience base.” Shemaroo director Hiren Gada, “We are glad to launch d2h Mauja and Rangilu on Videocon d2h.”

  • Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    MUMBAI: Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With this addition, Videocon d2h offers 15 Punjabi channels & services.

    Mauja is an ad free service that will boast of a rich Punjabi content like music, movies, sitcoms etc d2h Mauja, Punjabi Service will offer latest Punjabi movies, devotional songs, movie clips, latest Punjabi songs and much more. You can also watch super hit movies like Vaisakhi List, Ardaas, Once Upon a Time in Amritsar and Vaapsi among others. The service is powered by PTC and Shemaroo Entertainment Ltd.This channel will plug the gap as it will broadcast old classical Punjabi movies to the latest ones apart from the Music shows and Punjabi plays. Unlike any other services, d2h Mauja is the only platform that promises to offer its audience a handpicked Punjabi movie daily.

    Videocon d2h has now added Gujarati VAS service – d2h Rangilu on occasion of Makar Sankranthi. D2h Rangilu is brought in association with Shemaroo and will be available on Ch No. 867. With this addition, Videocon d2h offers 11 Gujarati channels & services. d2h Rangilu is an ad free service that will cater to the Gujarati audience and offers plays (theatre) of their favourite stars like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more. Also it brings whole new range of mash ups, jokes, suvichar and traditional stand up comedy among others.

    Rangilu will boast of a rich Gujarati content like plays, films, suvichar, jokes, sitcoms etc. d2h Rangilu will cater to the Gujaratis settled across India who are missing the Gujarati culture. This channel will plug the gap as it will broadcast old classical Gujarati plays, films, Hasya Darbaar, comedy series, etc.

    Videocon d2h executive director Saurabh Dhoot said, “The addition of this VAS channel strengthens our Punjabi and Gujarati content. With the digitization of TV viewing in rural markets, regional and local content is what we are now focusing on.” Videocon d2h CEO Anil Khera added, “We are providing a varied mix of channels and services catering to a much wider audience base.” Shemaroo director Hiren Gada, “We are glad to launch d2h Mauja and Rangilu on Videocon d2h.”

  • Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and Brahma Kumaris (Brahma Kumari World Spiritual University) from the comfort of their homes.

    The exhaustive content for this service is curated by Shemaroo and will be available exclusively on the Tata Sky platform. It will include discourses, satsangs, meditations, interviews, explanation of scriptures in a relatable format, special events and exclusive live feeds of meditation sessions and the ashrams of each guru.

    “Curated and targeted content is what today’s consumer asks for. Amidst the cluttered content space, we observed that there was need for a dedicated service for spiritual seekers – people who are looking for spiritual guidance or already follow India’s most popular spiritual Gurus. Tata Sky Gurus is a service where they can have unlimited access to their Guru’s teachings and thoughts, whenever they want. We partnered with Shemaroo to create this service with exclusive and unlimited content including LIVE feeds from the guru’s ashrams,” Tata Sky chief commercial officer Pallavi Puri.

    The spiritual gurus will deliver talks and discourses across topics connecting varied human emotions, challenges and complexities of life. These topics delve deep into the understanding of what life is about and are rooted as strongly in mundane and practical matters as they are in inner experience & wisdom. The service aims to cater to subscribers embarking on a journey of spiritual awakening.

    Tata Sky Gurus will be the pioneer in providing Live feeds from Sadhguru’s ashram in Coimbatore & Brahma Kumaris ashram in Mount Abu and exclusive guided meditations in Gurudev Sri Sri Ravi Shankar’s voice.

    Shemaroo Entertainment director Hiren Gada added, “With the increasing stress and pressure in individuals’ lives, the importance and urgency for spirituality has grown. We believe this is the right time for a service like Tata Sky Gurus to be launched. Indian consumers have a huge appetite for a subject like this and with high quality content now being easily accessible, we hope the audiences will have a rich experience. Shemaroo Entertainment has been an active player in the devotional space and through this service we are adding a new dimension to our offerings.”

    Content Highlights:

    Gurudev Sri Sri Ravi Shankar:

    o Exclusive access to guided Meditations in Gurudev Sri Sri Ravi Shankar’s own voice

    o Scriptures like Geeta and Upanishads explained by Sri Sri complimented by Satsangs and talks on various topics.

    From Sadhguru’s Isha Yoga center:

    o Live & exclusive feed of Nadha Aaradhana – a daily (twice a day) meditation from Isha Ashram, Coimbatore.

    o Sadhguru’s Presence – A 20-minute meditation where Isha chant of Brahmanand Swaroopa is performed.

    o In Conversation with the Mystic – Celebrities talk to Sadhguru across varied topics.

    Content on Brahma Kumari:

    o Amrut Vela meditation (LIVE & exclusive) – A daily morning meditation broadcast from the Brahma Kumaris headquarters at Mount Abu

    o Exclusive, rare and archival footage of senior Dadis including Dadi Janaki & Dadi Gulzar where they talk on various topics

  • Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and Brahma Kumaris (Brahma Kumari World Spiritual University) from the comfort of their homes.

    The exhaustive content for this service is curated by Shemaroo and will be available exclusively on the Tata Sky platform. It will include discourses, satsangs, meditations, interviews, explanation of scriptures in a relatable format, special events and exclusive live feeds of meditation sessions and the ashrams of each guru.

    “Curated and targeted content is what today’s consumer asks for. Amidst the cluttered content space, we observed that there was need for a dedicated service for spiritual seekers – people who are looking for spiritual guidance or already follow India’s most popular spiritual Gurus. Tata Sky Gurus is a service where they can have unlimited access to their Guru’s teachings and thoughts, whenever they want. We partnered with Shemaroo to create this service with exclusive and unlimited content including LIVE feeds from the guru’s ashrams,” Tata Sky chief commercial officer Pallavi Puri.

    The spiritual gurus will deliver talks and discourses across topics connecting varied human emotions, challenges and complexities of life. These topics delve deep into the understanding of what life is about and are rooted as strongly in mundane and practical matters as they are in inner experience & wisdom. The service aims to cater to subscribers embarking on a journey of spiritual awakening.

    Tata Sky Gurus will be the pioneer in providing Live feeds from Sadhguru’s ashram in Coimbatore & Brahma Kumaris ashram in Mount Abu and exclusive guided meditations in Gurudev Sri Sri Ravi Shankar’s voice.

    Shemaroo Entertainment director Hiren Gada added, “With the increasing stress and pressure in individuals’ lives, the importance and urgency for spirituality has grown. We believe this is the right time for a service like Tata Sky Gurus to be launched. Indian consumers have a huge appetite for a subject like this and with high quality content now being easily accessible, we hope the audiences will have a rich experience. Shemaroo Entertainment has been an active player in the devotional space and through this service we are adding a new dimension to our offerings.”

    Content Highlights:

    Gurudev Sri Sri Ravi Shankar:

    o Exclusive access to guided Meditations in Gurudev Sri Sri Ravi Shankar’s own voice

    o Scriptures like Geeta and Upanishads explained by Sri Sri complimented by Satsangs and talks on various topics.

    From Sadhguru’s Isha Yoga center:

    o Live & exclusive feed of Nadha Aaradhana – a daily (twice a day) meditation from Isha Ashram, Coimbatore.

    o Sadhguru’s Presence – A 20-minute meditation where Isha chant of Brahmanand Swaroopa is performed.

    o In Conversation with the Mystic – Celebrities talk to Sadhguru across varied topics.

    Content on Brahma Kumari:

    o Amrut Vela meditation (LIVE & exclusive) – A daily morning meditation broadcast from the Brahma Kumaris headquarters at Mount Abu

    o Exclusive, rare and archival footage of senior Dadis including Dadi Janaki & Dadi Gulzar where they talk on various topics

  • Shemaroo to further focus on digital

    Shemaroo to further focus on digital

    MUMBAI: Content aggregation and distribution company Shemaroo Entertainment is going into an overdrive on the digital ecosystem. And it’s working for the firm which is quoting currently at Rs 382 (on Wednesday 03pm) on the Bombay stock exchange.

    In an interview with CNBC TV18 on 20 December, Shemaroo’s wholetime director and CFO Hiren Gada said, “Digital is currently contributing 20 per cent of its top line revenues,” and growth has been at a healthy 50 per cent and more.

    Gada further elaborated that around Rs 24 crore of its previous quarter’s revenues of around Rs 100 crore came courtesy digital or new media. He was specially buoyant about the 4.5 million views per day that its channels on YouTube were generating. Its mother channel Shemaroo had 2.28 million subscribers, Filmi Gaane had 1.8 million subscribers, Shemaroo Movies had 431,579 subscribers, and Shemaroo Kids had 281,000 subscribers cumulatively generating 1.42 billion views, 1.26 billion views, 142 million views and 186 million views, respectively.

    “So, that kind of bears out as a strategy and conviction that the content strategy that we are following is getting tremendous traction with the audience,” he said.

    Gada disclosed that telcos such as Vodafone, Idea and Airtel which it has partnered are already adding a “large component of revenues” to the company’s topline. “Then, there are all these (platforms) which are the next level of services, some of which are nascent or new like Reliance Jio or Hotstar or iTunes or any other international platforms. They hold tremendous potential.”

    Gada added that the company’s content is unmissable. “.. given the kind of content we are sitting on, no one can run a meaningful Bollywood service without some content from Shemaroo. So, to that extent, we are either in talks or already deployed on many of the platforms that are already operating.”

    Gada was hopeful of maintaining or hiking the revenue growth levels of 50 per cent that its new media focus has been generating over the next quarter as well. He also highlighted that margins for this segment were also higher than for the company as a whole as operating costs are being kept in check.

    Shemaroo has also tied up with DTH operators such as Tata Sky, Dish TV and Airtel to run specialised value added services for them covering movies, comedy, religious songs.

  • Shemaroo to further focus on digital

    Shemaroo to further focus on digital

    MUMBAI: Content aggregation and distribution company Shemaroo Entertainment is going into an overdrive on the digital ecosystem. And it’s working for the firm which is quoting currently at Rs 382 (on Wednesday 03pm) on the Bombay stock exchange.

    In an interview with CNBC TV18 on 20 December, Shemaroo’s wholetime director and CFO Hiren Gada said, “Digital is currently contributing 20 per cent of its top line revenues,” and growth has been at a healthy 50 per cent and more.

    Gada further elaborated that around Rs 24 crore of its previous quarter’s revenues of around Rs 100 crore came courtesy digital or new media. He was specially buoyant about the 4.5 million views per day that its channels on YouTube were generating. Its mother channel Shemaroo had 2.28 million subscribers, Filmi Gaane had 1.8 million subscribers, Shemaroo Movies had 431,579 subscribers, and Shemaroo Kids had 281,000 subscribers cumulatively generating 1.42 billion views, 1.26 billion views, 142 million views and 186 million views, respectively.

    “So, that kind of bears out as a strategy and conviction that the content strategy that we are following is getting tremendous traction with the audience,” he said.

    Gada disclosed that telcos such as Vodafone, Idea and Airtel which it has partnered are already adding a “large component of revenues” to the company’s topline. “Then, there are all these (platforms) which are the next level of services, some of which are nascent or new like Reliance Jio or Hotstar or iTunes or any other international platforms. They hold tremendous potential.”

    Gada added that the company’s content is unmissable. “.. given the kind of content we are sitting on, no one can run a meaningful Bollywood service without some content from Shemaroo. So, to that extent, we are either in talks or already deployed on many of the platforms that are already operating.”

    Gada was hopeful of maintaining or hiking the revenue growth levels of 50 per cent that its new media focus has been generating over the next quarter as well. He also highlighted that margins for this segment were also higher than for the company as a whole as operating costs are being kept in check.

    Shemaroo has also tied up with DTH operators such as Tata Sky, Dish TV and Airtel to run specialised value added services for them covering movies, comedy, religious songs.

  • Airtel targets Gujarat customers with S-VOD service

    Airtel targets Gujarat customers with S-VOD service

    MUMBAI: DTH operators are introducing an increasing number of value added services on their platforms in order to increase consumer delight.

    The latest to do so is Airtel Digital TV, the DTH arm (11.7 million subs) of India’s largest telecommunications provider Bharti Airtel. It has partnered with Shemaroo Entertainment, India’s leading entertainment content house, to launch “Relamchhel”– a subscription based video on demand service in Gujarati.

    Consumers will be able to access a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat. The new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

    Apart from a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat, the new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    Says Shemaroo Entertainment directo Hiren Gada: “We are glad to launchRelamchhel – a first ever Gujarati DTH service in the country on a DTH platform like Airtel Digital TV. A complete family entertainer, Relamchhel, is not only first of its kind but also gives our Gujarati theatre artists, a platform to be watched by millions. Regional entertainment is the next big thing in India and we’re happy to offer of a library which we have accumulated over the years and comprises of premium entertainment delivered by top artists of the industry.”

    Adds Airtel Digital TV chief marketing officer S. Sriram: “We are delighted to announce the launch of Relamchhel for our Gujarati viewers. Our vision is to bring the most compelling content for viewers across India and adapting to their changing requirements. The launch of this new SVOD service is another concrete step in that direction.”

    The ad free service has a sticket price of Rs39 a month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

  • Airtel targets Gujarat customers with S-VOD service

    Airtel targets Gujarat customers with S-VOD service

    MUMBAI: DTH operators are introducing an increasing number of value added services on their platforms in order to increase consumer delight.

    The latest to do so is Airtel Digital TV, the DTH arm (11.7 million subs) of India’s largest telecommunications provider Bharti Airtel. It has partnered with Shemaroo Entertainment, India’s leading entertainment content house, to launch “Relamchhel”– a subscription based video on demand service in Gujarati.

    Consumers will be able to access a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat. The new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

    Apart from a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat, the new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    Says Shemaroo Entertainment directo Hiren Gada: “We are glad to launchRelamchhel – a first ever Gujarati DTH service in the country on a DTH platform like Airtel Digital TV. A complete family entertainer, Relamchhel, is not only first of its kind but also gives our Gujarati theatre artists, a platform to be watched by millions. Regional entertainment is the next big thing in India and we’re happy to offer of a library which we have accumulated over the years and comprises of premium entertainment delivered by top artists of the industry.”

    Adds Airtel Digital TV chief marketing officer S. Sriram: “We are delighted to announce the launch of Relamchhel for our Gujarati viewers. Our vision is to bring the most compelling content for viewers across India and adapting to their changing requirements. The launch of this new SVOD service is another concrete step in that direction.”

    The ad free service has a sticket price of Rs39 a month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

  • Airtel Digital TV and Shemaroo Entertainment Ltd launch ‘SadabaharHitz’

    Airtel Digital TV and Shemaroo Entertainment Ltd launch ‘SadabaharHitz’

    MUMBAI: Airtel Digital TV and Shemaroo Entertainment Limited have launched a collection of classic Bollywood movies and music service titled SadabaharHitz. The ad free service is available at a fee of Rs 39 per month and can be watched on channel number 164.

    Shemaroo Entertainment Limited director Hiren Gada said, “We are glad to launch SadabaharHitz– a service that showcases evergreen films and songs on a platform like Airtel Digital TV, one of the most popular DTH players in our country. The service is targeted to bring to the audience, quality films and soulful songs that will not only be appealing to mid and older generation but also will give youth an opportunity to reconnect with the era. There are not many options available for people who want to watch such movies on TV. Our service will cater to their need. SadabaharHitz is an endeavor to bring to our audience best of the classics that they can relish with friends and family.”

    The subscribers can activate the service by giving a missed call to 9109424242.

    Airtel Digital TV CMO S.Sriram added, “At Airtel Digital TV, we are constantly looking to deliver a content rich TV viewing experience to our customers. We are delighted to partner Shemaroo for the launch SadabaharHitz, a content library of hit Hindi movies and songs from yesteryears. We believe that this platform is a worthy addition to our existing set of services and will help us deliver a more tailored customer experience at a great price”.

    The companies had launched a movie premiere service called Miniplex through their past association.