ITV

Tag: Hiren Gada

  • Ogilvy to handle Shemaroo’s creative duties

    Ogilvy to handle Shemaroo’s creative duties

    MUMBAI: Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Founded in 1962, Shemaroo Entertainment is the country’s leading content powerhouse that specialises in aggregation and distribution of content. 

    With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional, music, regional and kids.

    On appointing Ogilvy as the creative agency, Shemaroo Entertainment director Hiren Gada says, “We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership.”

    Ogilvy India CEO Kunal Jeswani adds, “All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients.”

  • Shemaroo launches Hindu devotional app ‘HariOm’

    Shemaroo launches Hindu devotional app ‘HariOm’

    MUMBAI: Shemaroo Entertainment Limited has launched a Hindu devotional app ‘HariOm’ with a variety of features. The HariOm app is a much-needed digital alternative to connect people with their faith and engage with their community.

    Apart from access to well curated devotional music and video content, the app enables consumers to book a host of religious services. Whether it is a Ganesha pooja before the commencement of something new, Satyanarayan pooja for familial harmony or a Mahamrityunjaya Jaap, all require elaborate preparations.

    Another unique offering is that it facilitates delivery of prasad at your doorstep from temples across the length and breadth of the country. Additionally, consumers can view live telecast of aartis through the day from the most revered shrines like Mahalakshmi temple in Mumbai and Karnimata in Bikaner, get access to the discourse from top spiritual gurus like Sadhguru Jaggi Vasudev, Shree Shree Ravi Shankar, Brahma Kumari, etc.

    Commenting on the launch, Shemaroo Entertainment Limited director Hiren Gada shared, ”Our endeavour from the past two years has been to create services and properties that reflect the passion of the emergent digital audience. HariOm as the name signifies is an app catering to the Hindu faith which promises to give an authentic devotional experience almost close to what one would experience at a temple, in the confines of your house or on the go. We at Shemaroo also own one of the largest library of devotional and spiritual content and would hence power the audio and video content on the app. However, its most compelling feature is the delivery of prasad from the most popular shrines to people’s doorsteps. This all inclusive app will not just help consumers discover religious and spiritual content of their choice but also offer a whole host of services in perfect synchrony to their needs.”

    Devotional content is one of the most popular categories of content in India and Shemaroo Entertainment is one of the biggest aggregators and distributors of it. With its rich and diverse devotional catalogue, Shemaroo is present on YouTube, key DTH channels and OTT players.

  • Masterpieces of marathi content all day now with launch of Tata Sky marathi cinema

    Masterpieces of marathi content all day now with launch of Tata Sky marathi cinema

    MUMBAI: Lovers of Marathi cinema can now join the greatest celebration of the genre at the touch of a button with the launch of Tata Sky Marathi Cinema, a new service bringing the finest in Marathi movies, songs and plays to subscribers of India’s leading content distribution platform. In the launch film, the celebrated actor Swwapnil Joshi adds light on the irreplaceable treasures of Marathi Cinema that will be available on the service.

    The service, launched in partnership with Shemaroo, will give subscribers access to more than 120 films, 500 songs and the best in Marathi theatre. Viewers will be able to watch as many as three movies a day apart from access to plenty of ad-free content including comedy special and trailers. This makes the 24×7 Tata Sky Marathi Cinema service the best Marathi ad-free cinema experience on a DTH platform with a world television premiere every Sunday.

    Tata Sky at Chief Content Officer, Arun Unni said at the launch, “Tata Sky Marathi Cinema, like Tata Sky Bangla Cinema and Tata Sky Punjab De Rang, is a reaffirmation of our belief that there is considerable demand and interest for a good regional cinema experience – high quality movies and plays in a convenient ad-free format. Marathi Cinema is currently amid a resurgence, appreciated not just by Marathi speakers but by cinema lovers across the country. This product is our way of engaging lovers of iconic Marathi masterpieces.”

    Shemaroo Entertainment Limited – Director, Hiren Gada added, “Shemaroo Entertainment is pleased to associate with Tata Sky and bring the finest of marathi films, songs and theatre on Tata Sky Marathi Cinema. The service will be fueled by Shemaroo’s exhaustive and eclectic library of content and programming expertise. Our endeavour has always been to add value to our business partners and boost their offerings with our content prowess. With strong, bold, wide content and scaled production values, Marathi cinema has not just managed to grow in the recent past but also break the regional shackles and create a buzz amongst cinema lovers.  We are confident that the audiences will enjoy this new offering.”

    Tata Sky Marathi Cinema will showcase latest hits such as Paisa Paisa (2016), Cindrella (2015), Bus Stop (2017), Katti Batti (2015) and many others. The service will also feature popular plays such as Lahanpan Dega Deva, Me Nathuram Godse Boltoy, Lageraho Rajabhaiya, Usna Navra and Kanekari. The service will be available 24×7 on service number #1205.

    Tata Sky has an array of movie services such as Tata Sky Bollywood Premiere, Tata Sky Classic Cinema, Tata Sky Punjab De Rang, Tata Sky Bangla Cinema, Tata Sky World Series and Tata Sky Mumbai Film Festival.

  • Shemaroo makes key hires to boost business

    Shemaroo makes key hires to boost business

    MUMBAI: Shemaroo Entertainment is all set to strengthen its leadership team with appointments in new products and digital marketing.

    Vaibhav Goyal has been appointed as general manager, head of products in new media & technologies and Omprakash Singh joins as digital marketing lead. The appointments are Mumbai-based and are expected to help drive the company’s growth in its new transitional phase.

    Commenting on the recent hires, Shemaroo Entertainment director Hiren Gada said, “It is an exciting time for us at Shemaroo and we are pleased to have Om and Vaibhav on board. In line with our accelerated growth plans, we have hand-picked all the three experts from some of the best organisations in the media and entertainment space. We look forward to scale our brand and offerings with the new hires.”

    Vaibhav Goyal has over 13 years of experience in media & entertainment and telecom. An alumnus of IIT Madras, he joins from Reliance Jio, where he was a senior product manager working on JioTV. In the past, he has worked with Hungama, Nokia and TCS. At Shemaroo, he will lead the digital products development and strategy.

    Omprakash Singh has 11 years of experience and joins from Law & Kenneth Saatchi & Saatchi, where he was the digital business head on Renault India. A bachelor of computer application, Singhalso co-founded a creative digital start-up Tiki Tech and was part of it for over five years before he moved to Everymedia Technologies. At Shemaroo he will be heading all the digital marketing initiatives.

  • TV and film exporters’ council plans ‘content certification’, elects Ultra’s Agrawal and Shemaroo’s Gada

    TV and film exporters’ council plans ‘content certification’, elects Ultra’s Agrawal and Shemaroo’s Gada

    NEW DELHI: The Indian Council of IMPEX for Films and TV Programmers, at its Annual General Meeting, has elected Sushilkumar Agrawal, Ultra Media and Entertainment CEO, as the president.

    Film producer Gordhan Tanwani has been elected as the vice-president, Shemaroo Entertainment director Hiren Gada was elected as the honorary secretary and Ashok Jain as the honorary treasurer at the meeting held in Mumbai.

    The Indian Council of IMPEX For Films and TV Programmers – earlier known as Indian Film Exporters Association – promotes the trade of import and export of Indian and foreign films and television programmes globally. The main focus of this council is to help, safeguard and encourage general welfare, development and prosperity in India & worldwide

    One of the primary tasks before Agrawal is to create a unique platform wherein the Indian member-owners of films, TV and digital content will be able to seamlessly offer these to various countries worldwide. In this platform even the foreign content owners will be certified members of this council, which in turn will help them to offer their content to Indian members in a lucid and transparent way.

    The Council will initiate a certification process which will authenticate the content being sold, hence ensuring credibility in the entire transaction worldwide.

    The council will actively participate in a maximum number of film festivals and film markets, which will help in giving a bigger opportunity for the council members to showcase and promote their respective content globally.

  • Backed by new media, Shemaroo reports improved numbers for first quarter

    Backed by new media, Shemaroo reports improved numbers for first quarter

    BENGALURU: Indian integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported  8.6 percent higher  y-o-y consolidated Total Revenue for the quarter ended 30 June 2017 (Q1-17, current quarter) at Rs 1,045.1 million as compared to the Rs 962 million in Q1-17. Shemaroo’s consolidated PAT for the current quarter improved 21.5 percent y-o-y to Rs 160.30 million (15.3 percent margin) as compared to the Rs 131.90 million (13.7 percent margin) in the corresponding quarter of the previous year.

    Revenue from operations increased 8.1 percent y-o-y to Rs 1,036.40 from Rs 958.70 million. In its earnings release, Shemaroo says that revenue from new media increased 41.7 percent y-o-y in Q1-18 to Rs 285.3 million from Rs 201.4 million. However, revenue from traditional media declined 1.5 percent in the current quarter to Rs 738.2 million as compared to Rs 749.6 million in the corresponding year ago quarter.

    Shemaroo’s EBIDTA including other income in the current quarter at Rs 343 million (32.8 percent margin) increased 12.9 percent y-o-y from Rs 303.70 million (31.6 percent margin).

    Shemaroo wholetime director and CFO Hiren Gada said, “After few quarters of impact, the traditional media business has slowly recovered to near normal levels post demonetization. We have achieved an overall topline growth of 8.6 percent on a y-o-y basis. We continue to expand our digital reach and have managed to maintain our upward trajectory with a growth rate of 41.7 percent on a y-o-y basis in the digital media business. Our huge content library with varied genres and our expertise to monetize it, helps us offer our audiences their preferred choice of content on desired platforms.”

    Let us look at the other numbers reported by Shemaroo

    The company’s Total Expenditure (TE) in Q1-18 at Rs 795.5 million (76.1 percent of TIO) was 7.9 percent more y-o-y than the Rs 737 million (76.6 percent of TIO).

    The company’s cost of Raw Materials consumed more than doubled (increased 2.25 times) y-o-y in Q1-18 to Rs 1312.50 million (125.6 percent of TIO) as compared to Rs 583.80 million (60.7 percent of TIO). Changes in inventories of finished goods and work in progress resulted in reduction of Rs 754.90 million in the current quarter as compared to a reduction of Rs 46.60 million in the corresponding year ago quarter.

    Employee Benefit Expense (EBE) in Q1-18 increased 9.1 percent y-o-y to Rs 83.80 million (8 percent of TIO) as compared to Rs 76.80 million (8 percent of TIO).

    Finance costs in the current quarter increased 18.6 percent (7.8 percent margin) y-o-y as compared to Rs 68.30 million (7.1 percent margin).Other expense in Q1-18 increased 37.6 percent to Rs 60.80 million (5.8 percent margin) from Rs 44.20 million (4.6 percent margin) in Q1-17.

    Basic and undiluted EPS (not annualised) for Q1-17 was Rs 5.17, for Q1-16 it was Rs 4.29; in Q4-2016 EPS was Rs 6.05.

    Operational highlights as per the company’s media release

    Shemaroo says that in Q1-18, it:

    Signed a content deal with YuppTV
    Crossed 3 million subscribers on our flagship YouTube channel ‘ShemarooEnt’
    Crossed 3 million subscribers on its YouTube channel ‘FilmiGaane’
    Crossed 2 billion cumulative views on its YouTube channel ‘FilmiGaane’ Crossed 5 lakh subscribers on its YouTube channel ‘Indian Comedy’
    Launched with Airtel Digital TV: a) Bhojpuri Service in April 2017 b) Comedy Service in May 2017
    Launched with Tata Sky: a) Tata Sky Bollywood Premiere Service in May 2017. ‘Miniplex’ service makes way for this service b) Tata Sky Classic Cinema service in June 2017″

    The company claims that some brands have pulled their advertising out from YouTube since some of their ads were shown next to hateful and offensive content. As a result, YouTube has implemented stricter brand safety guidelines and therefore stopped monetizing certain videos.

  • Shemaroo wins CMO Asia digital campaign award

    MUMBAI: Shemaroo Entertainment, a leading content house in the country, got recognition on an international platform for its social media campaign – #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore2017 for “Best Use of Twitter”. Prior to this, the campaign also bagged Golds at the ‘The Internet & Mobile Association of India (IAMAI)’, Goa Fest Media Abby and has its name registered in Limca Book of Records.

    There were approximately 40 countries that participated in the event. The list includes Australia, Japan, UAE, Turkey and Vietnam among others. The jury panel included high dignitaries from across Asia.

    Shemaroo Entertainment director Hiren Gada shared his thoughts “Shemaroo has been one of the flag bearers of digital content and this award is a big milestone in our digital journey. Breaking many myths, through #FilmiGaaneAntakshari we have made retro the new cool on Social Media Platforms.”

    #FilmigaaneAntakshari was the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26 September ’16 to 3 October ’16 running for a total of 168 hours. The campaign was not just unique because it ran for 168 hours continuous, but also because it created a great buzz by generating over 1.5L Tweets with an Impression of 444M and Reach of over 6.5M.

    The 8th CMO Asia Awards is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos together under one roof.

  • Vkaao & Shemaroo to re-release cult classic ‘Namak Halaal’ in theatres

    MUMBAI: Vkaao, India’s first ever ‘theatre-on-demand’ service associates with Shemaroo ShowTime – a sub-brand of Shemaroo Entertainment Ltd that deals in screening of iconic block buster films on big screens.

    The duo is re-releasing the cult classic film ‘Namak Halaal’ to mark the completion of ‘35 years’ of its release. The movie is restored by Shemaroo Entertainment Ltd to offer the audience enhanced watching experience. Viewers across the country can book a private screening of the movie through Vkaao , at a theatre of their choice and convenient time. Alternatively, one can also book a ticket at the ticket counter of the theatre and be part of special screening of the movie on 21 May.

    PVR Pictures CEO Kamal Gianchandani said, “For our latest addition to Vkaao’s movie library, we decided to revive the much-loved classic Namak Halaal.The concept of screening iconic films in theatres is highly popular in the west and we hope to popularize the same in India through Vkaao.”

    Namak Halaal was the perfect start to this endeavour as its witty dialogue, rib-tickling humour and stellar performances are timeless and hold a strong appeal even today. We want to give young audiences a chance to enjoy classic Indian movies such as this one. In addition, we want to offer older audiences the opportunity to watch the movies they have come to love and help them re-create their movie-going memories from yesteryears.”

    Shemaroo Entertainment director Hiren Gada shares his thoughts on the occasion, “We are overwhelmed and excited to re-release the film Namak Halaal on the big screen under our sub brand – Shemaroo ShowTime. It has been conceived to re-release / screen iconic movies from our vast library, thereby emoting nostalgic feeling in the audience. He also added, “In our experience, we have found that the younger audience too would love to have an opportunity to watch classic landmark movies like Namak Halaal. They have shown us positive response on social media and during theatrical screenings of such movies along with other platforms. In fact, with the growing popularity of retro content, we hope that, we soon will have to expand the number of platforms of our retro offerings.”

    Directed by Prakash Mehra, Namak Halaal stars Amitabh Bachchan, Shashi Kapoor, Smita Patil, Parveen Babi & Waheeda Rehman. Undoubtedly one of the most entertaining movies ever made in Bollywood, it showcased Amitabh Bachchan’s comic side to the hilt.

    The film traces the journey of a country bumpkin, Amitabh Bachchan, who finds a job in a hotel only to realise that he must thwart a murder plot against the owner Shashi Kapoor. With the addition of Namak Halaal to its movie library, Vkaao aims to continue to bring classics from India as well as abroad and acquaint younger audiences with them along with offering older viewers a chance to revisit their favourite films.

  • Shemaroo, FB tie up to launch live music-based web show

    MUMBAI: Shemaroo Entertainment, one of the leading content houses in India, joins hands with Facebook to launch a Live Music based Web Show – #KuchKisseKuchKahaniyan. The show will be hosted by the one of the most popular RJs of the country – RJ Anmol.

    FilmiGaane #KuchKisseKuchKahaniyan is slated to air every Thursday at 12 PM on facebook.com/Filmigaane. In every episode RJ Anmol will share interesting stories about Bollywood artists and musicians, their journey, popular dialogues, full length audio-video songs and a lot more about the retro era. To add to it, he will also be interacting with his audience through live comments. #KuchKisseKuchKahaniyanis first of its kind, power packed show that offers a complete new experience to the users.

    Shemaroo director Hiren Gada commented, “As team Shemaroo, we always try to think out of box and offer our audience an unparalleled experience. Kuch Kisse Kuch Kahaniyan is a step in the direction.There is a perception that today’s generation has limited connect with Retro music, however our experience is that they love it! We just need to bring in innovation in our offerings aided by new age technologies.”

    He added “We are excited to partner with Facebook to bring the retro revolution on a youth platform. RJ Anmol is the perfect face for the show and we are glad to have him on board.”

    RJ Anmol shared his thoughts on the occasion, “It is always amazing to do something different and Kuch Kisse Kuch Kahaniyan with its interesting format of a retro Bollywood chat show on a new-age digital medium offers exactly the same. This is our attempt to get retro fans across the globe on one platform.” He added, “It feels great to be a part of this monumental show with Shemaroo who are one of the flag bearers of Bollywood Classics; and now with Facebook joining hands with them, we can surely say that Kuch Kisse Kuch Kahaniyan will reach greater heights.”