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Tag: Hiren Gada

  • Shemaroo Entertainment brings devotees closer to Lalbaugcha Raja

    Shemaroo Entertainment brings devotees closer to Lalbaugcha Raja

    Mumbai: Shemaroo Entertainment Limited, India’s leading content powerhouse, has acquired rights for the live feed of one of the most popular Ganpati Mandals of Maharashtra-“LALBAUGCHA RAJA” for Mobile apps, Internet and DTH platforms. LIVE Darshan of Lalbaugcha Raja will be available on Shemaroo Bhakti app & other platforms from 2nd Sept 2019 onwards. Shemaroo Entertainment will distribute content of Lalbaugcha Raja (video and images) to all leading telecom operators across the country.

    Consumers will now be able to enjoy Live Darshan & Maha Aarti of Lord Ganesha on their mobile and TV sets. It will be available on Shemaroo’s Hindu devotional app ‘Shemaroo Bhakti’. Simply give a missed call on 8824022011 to download the app to watch Live Darshan of “Lalbaugcha Raja”. Consumers who wish to enjoy the Live Darshan on their TV will have to subscribe to the devotional service from their DTH Operators. Live Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky – Devotion (Service No 1051), Dish – Bhakti Active (Service No 1069) & Videocon Bhakti Active (Service No 481). Shemaroo will also distribute the live feed via some selected mobile app & websites to reach out maximum audience.

    After the immense success of last year’s live streaming, Shemaroo was able to satisfy the desire of millions of viewers and engaged 7 lac devotees with a total view of 2.3 million by making them a part of the biggest devotional moment in their lives. Shemaroo also won the ‘Best Live Streaming’ award for Shemaroo Bhakti Facebook page for the above offering.

    Mr. Hiren Gada, CEO, Shemaroo Entertainment Ltd shared his thoughts on the occasion, “After the overwhelming response and acceptance of previous year’s Live Darshan of Lalbaugcha Raja, we are happy to announce our association again with Ganeshostav Pandal to bring this special service to our viewers. Our endeavour from the past few years has been to create services and properties that reflect the passion of the emergent digital audience. The good news is that technology is helping to bridge the gap between the devotee and the deity, and we are powering this through our strong base in devotional content, technological prowess and strategic tie-ups. Our services will be available on Shemaroo Bhakti app along with our other platforms like DTH & Internet. We look forward to tie-up with more such holy places and bring devotees closer to their faith”.

  • Dish TV brings unique value added service for Telugu viewers, launches ‘Telugu Active’ on DishTV & d2h platforms

    Dish TV brings unique value added service for Telugu viewers, launches ‘Telugu Active’ on DishTV & d2h platforms

    Hyderabad: Continuing to strengthen its value added service offerings, Dish TV India Limited, world’s largest single-country DTH Company has launched ‘Telugu Active’ VAS service – a one stop ad-free destination for the best of Telugu films & shows. The Telugu Active service is launched in partnership with Shemaroo & Mango Mass Media and and available on both its brands; DishTV & d2h.

    In order to bring unique and engaging content for Telugu subscribers, the Telugu Active service will give customers an access to 10 hours of fresh content every day and showcase two premier movies every week. To further connect with customers, the complete entertainment package will offer the finest Telugu movies of renowned actors like Nayantara, Atharva, Sai Dharam Tej, Niharika etc. Additionally, it will air chat shows of top celebrities, behind-the-scene of new movies, action scenes and comedy scenes of various movies.

    Announcing the new service, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “Our focus has always been on engaging content, best value proposition and unique entertainment initiatives. Andhra Pradesh and Telangana are very rich in content and have very high TV viewership with high affinity towards Telugu content. Dish TV India with its new ‘Telugu Active’ service will cater to the needs of our Telugu audience for wholesome and varied family content. We are glad to partner with Shemaroo to launch this new ad-free service on both DishTV and d2h platforms.”

    Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Telugu service to a varied set of audiences through the launch of ‘Telugu Active’ with Dish TV India. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”

    Telugu Active service is available on channel number 710 on at a nominal subscription price of INR 40 plus taxes per month post applicable free preview period. To subscribe the new service, a customer can give a missed call to 1800-315-0710 from registered mobile number to activate the service.  

  • Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    New Delhi: Dish TV India Limited, world’s largest single-country DTH Company, introduces a new value added service- ‘Punjabi Active’ in association with Shemaroo Entertainment Ltd to offer unique and engaging content to its Punjabi viewers on both of its brands; DishTV and d2h. With the launch of this new service, customers can now enjoy the complete Ad-Free and 24X7 ‘Punjabi Active’ Service packed with Movies, Shows, Short Plays and Songs.

    Committed to deliver spellbinding content experience at remarkable pric;e, the package includes daily Gurbani, devotional songs and latest Punjabi pop songs along with telefilms. Enriched with complete Punjabi entertainment, the customers will get to witness some of the big premiere movies like High End Yaariyaan, Saggi Phull, Laavaan Phere, Nanak Naam Jahaz hai, Rabb da radio etc. As an additional merit to this pack, live studio music along with short movies and famous chat shows like Pekeyan di thukk, Aar Nanak Paar Nanak, Live Studio etc. will also be telecasted over weekends.

    Commenting on the launch of ‘Punjabi Active Service’, Mr. Anil Dua, Executive Director and Group CEO, Dish TV India Ltd added, “Dish TV India strongly believes that the best way to engage our subscribers is to provide a range of wholesome, exclusive and relevant content. We are glad to announce our partnership with Shemaroo to launch Punjabi Active service on both our platforms DishTV and d2h. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow subscribers to watch specially curated entertainment covering the latest Punjabi movies, shows, music and more in the comfort of their home.“

    Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Punjabi service to a varied set of audiences through the launch of ‘Punjabi Active’ with Dish TV. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”

    ‘Punjabi Active Service’, Dish TV’s new offering will be available for the subscribers on Channel No.1182 on DishTV and Channel No. 776 on d2h at a nominal subscription fee of INR 40+ GST per month from 06 August 2019 post applicable free preview period.

  • Shemaroo projects 25-30% digital business growth in FY 2020

    Shemaroo projects 25-30% digital business growth in FY 2020

    MUMBAI: Content powerhouse Shemaroo started its initiatives for digital business comparatively earlier than many other traditional media companies in India. The company has now stepped up its new media segment which is almost 30 per cent of the overall business with the launch of ShemarooMe. Shemaroo is taking a slow but steady approach and does not intend to go head-to-head with giants like Amazon and Netflix.

    Talking to investors in a conference call after posting Q3 results, Shemaroo Entertainment Ltd CEO Hiren Gada said that the new OTT business has been built at a significantly low capex model making it sustainable. According to him, India being a highly heterogeneous market leaves the opportunity for even late entrants. Despite some segments being covered by existing players, a significant chunk of potential segments are still open.

    “We looked into our own content pie and saw that there are few segments where we have a significant offering and strong market position in terms of either being number one, two or three in terms of content or share of viewership etc., and we looked at actually how we can leverage those opportunities to create the connect. ShemarooMe is the short consumer connect bit that we are looking to do,” Gada said. The core strategy is to establish the new OTT platform as the best option for consumers in its core categories.

    However, it won’t get into web series since Shemaroo holds a steady ground in nonfiction content like classic films, devotional etc., which it believes is a better value add to its core.

    Moreover, Shemaroo Entertainment Ltd COO Kranti Gada expects TV-friendly content catalogue to see good consumption since initial tests on YouTube proved favourable. ShemarooMe has a large number of popular Bollywood movies on the platform and Hiren Gada thinks digital will have movies as a significant consuming category.

    Although Shemaroo is witnessing significant growth in YouTube channels viewership, the revenue from the segment has been flattish due to several reasons. But the management is optimistic as digital ad spend is headed up and expected to keep growing at a certain rate. Shemaroo CEO thinks YouTube being the largest video platform will capture a good share of that growth.

    “What is heartening more than anything else is the fact that there are core consumption and viewer habit formation of coming to the platform, consuming, interacting, seeking out content and engaging with it,” he added.

    Hiren Gada projects that the overall digital pie of the company will see a 25 to 30 per cent growth in FY 2020 as the industry level growth is between 20-25 per cent. Shemaroo has always aspired 5 per cent higher than the sector. Hence if the industry grows at a higher pace, he seems confident that Shemaroo’s digital business will grow faster.

    On being asked about the company’s debt reduction plan, Hiren Gada said, “We are hoping that now with ShemarooMe and hopefully with a better YouTube growth, those trends should continue in the direction that we all are expecting and overall on the debt front even this quarter there has been a slight marginal reduction. So the debt is at a broad level the content requirement for on a so content acquisition versus monetisation so all the acquisition is being funded by internal accruals from monetisation at this point in time.”

  • Shemaroo Entertainment starts OTT journey banking on its popular titles

    Shemaroo Entertainment starts OTT journey banking on its popular titles

    MUMBAI: Content powerhouse Shemaroo Entertainment has taken the OTT dive. The new platform ShemarooMe will have seven distinct categories on offer – Bollywood Classic, Bollywood Plus, Gujarati, Kids, Bhakti, Ibaadat and Punjabi. Rather than focusing on the rat race, Shemaroo perceives the new journey as a “marathon”. The company does not want to overspend or lay a hand on every genre.

    The new OTT platform also provides consumers with the freedom to pick and choose the categories of content and pay for them separately. Individual category plans cost Rs 49 per month and Rs 499 per year while the all-access plan costs Rs 99 per month and Rs 999 per year. However, the platform will work on the freemium model.

    While Shemaroo Entertainment has produced a number of popular Bollywood movies, the company won’t house every title on the new platform. Talking to Indiantelevision.com, Shemaroo Entertainment CEO Hiren Gada said that the titles which don’t fit with the segmentation or serve consumer needs will not be added to the platform.

    Gada said the platform now has access to overall about 2000 films and 1000+ hours of non-film content. Going forward, the content library will be refreshed every week. He also added that the first three months of refresh line up is already in place but the new entrant has no plan to jump on the web-series bandwagon like other OTT platforms.

    “We want to be true to these segments. We neither want to confuse the customers nor shift focus on our efforts and resources. I will rather strengthen the categories I am serving than doing something which is unlike me,” Gada added.

    A mass media campaign will be rolled out across print, television, radio, outdoor for promoting ShemarooMe. Apart from that, digital dominates the marketing plan heavily.

    “Today we have so many users on our digital platforms who are relevant target audience. Someone who is using Filmygane, or any other Shemaroo YouTube channel, is a natural audience for us. So focus will be on how to inform them, invite them and help them transit from there to here. We don’t know how many of them will transit and at what pace that will happen. That’s too new for us,” he commented.

    While there are over 35 OTT platforms in the country, differentiating the new product to attract more consumers is definitely a challenge. Gada said that there is a large fan base that will consume content if it is familiar territory. According to him, there are people looking for new content and an equal amount looking for familiar content. He added that the ability to provide consumers with familiar content is one of the most important propositions of ShemarooMe.

    Gada said that the whole business model of the OTT platform has been developed in way so that it does not put pressure on Shemaroo Entertainment’s overall expenditure. He also said consumer feedback will play a very important role in course correction leading to addition and removal of certain content.

    “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state-of-the-art, robust platform, with a roadmap of features to woo our audiences. From live to linear to VOD content, we have all forms of consumption options available. We will be expanding our OTT distribution through strategic partnerships to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years,” Shemaroo Entertainment Digital COO Zubin Dubash commented.

  • Shemaroo reports improved numbers for Q3 2019

    Shemaroo reports improved numbers for Q3 2019

    BENGALURU: Indian media and entertainment content house Shemaroo Entertainment Ltd (Shemaroo) reported 12.3 per cent y-o-y increase in consolidated revenue from operations and 9 per cent y-o-y increase in consolidated profit after tax (PAT) for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the corresponding year ago quarter. Consolidated Total Comprehensive Income (TCI) for the quarter also increased 10 per cent y-o-y as compared to the previous year ago quarter.

    Operating revenue for Q3 2019 was Rs 148.95 crore as compared to Rs 132.63 crore in Q3 2018. Total revenue for the period at Rs 149.64 crore was 12.6 per cent higher y-o-y than Rs 132.85 crore. PAT and TCI for Q3-2019 were Rs 19.56 crore and Rs 19.57 crore respectively as compared to Rs 17.95 crore and Rs 17.79 crore respectively for the corresponding year ago quarter. Operating profit (EBITDA) for the quarter at Rs 35.29 crore was almost flat (declined 1.5 per cent) y-o-y as compared to Rs 35.81 crore in Q3 2018.

    Let us look at the other numbers reported by Shemaroo

    Total Expenditure in Q3 2019 increased 15.6 per cent y-o-y to Rs 121.82 crore as compared to Rs 105.22 crore. Cost of raw materials consumed in the period under review increased 11.5 per cent y-o-y to Rs 90.14 crore from Rs 80.33 crore.

    Employee benefit expense for Q3 2019 increased 47.2 per cent y-o-y to Rs 15.09 crore from Rs 10.25 crore. Finance costs for Q3 2019 reduced 8.2 per cent y-o-y to Rs 6.52 crore from Rs 7.1 crore. Other expenses for the quarter under review increased 46.9 per cent y-o-y to Rs 8.43 crore from Rs 5.74 crore.

  • Shemaroo Entertainment brings new movie series ‘Picture Ki Cheer Phaad’

    Shemaroo Entertainment brings new movie series ‘Picture Ki Cheer Phaad’

    MUMBAI: Content powerhouse Shemaroo Entertainment has begun experimenting with a new format of ‘Roast Cinema’ in association with VKAAO, a joint venture of BookMyShow and PVR Pictures. The new movie series named Picture Ki Cheer Phaad will be released exclusively across PVR theatres in 20 cities in India.

    The new series will see standup comedian Gaurav Kapoor roasting Bollywood movies in his unique style during the first phase of the initiative. On 1 February, the first movie is slated to release. The series will be horror thriller Papi Gudia.

    “Shemaroo has been a close part of Bollywood’s cinematic evolution. With this new series, we aim to showcase the change through a humorous take on Bollywood movies. The quality of content has been in vast contrast with today’s Indian cinema, and Picture Ki Cheer Phaad will reflect the same with an added sense of humor. Our main aim is to entertain the audience, showcasing yesteryear movies in a comic way without hurting anyone’s sentiments. The industry has matured over the years and we hope this is enjoyed alike by the moviemakers and the audience of today who are always in search of innovative content,” Shemaroo Entertainment Ltd CEO Hiren Gada said.

    Talking about the target audience of the show, Gada said although comedy format works for everyone, roast format has been working more in a younger audience. He also added that the youth audience have not even watched some of the movies from 80s or 90s. According to him, this is a funny way to connect to this audience.

    “We have tied up with PRV VKAAO, they have supported us lot with in-theatre trailer placement. Apart from that, we have done marketing on few limited TV channels, digital media. Like I said, this an experiment and I hope this works. At this point, there is a limited release. It’s a national release in 20 cities but we will be releasing it on 40 screens. The marketing is more focused on theatre goer audience in those cities,” Gada commented on the marketing initiative.

  • Using technology to help people connect to faith: Shemaroo’s Hiren Gada

    Using technology to help people connect to faith: Shemaroo’s Hiren Gada

    MUMBAI: Despite the fast-paced lifestyle most Indians never get disconnected from their faith. Early mornings at many homes would mean turning on some devotional content on TV. But it isn't a category that attracts content creators. Shemaroo Entertainment found the need gap long ago and started exploring the opportunity. Now, devotional content from the house is gradually increasing with a presence across digital and television mediums.

    With the aim to connect people to their faith, Shemaroo Entertainment has experimented with several kinds of content including live streaming from religious places. Moreover, to strengthen the presence across mediums, it has launched two apps and tied-up with major DTH platforms and telco operators. Shemaroo Entertainment CEO Hiren Gada in an interaction with Indiantelevision.com shared the reasons for focusing on the segment, marketing strategy and upcoming actions in 2019.

    Excerpts:

    Why have you started focusing on devotional category highly?

    Many years ago when we looked at the audio-visual medium and the needs of the consumers that it can actually fulfill – films and entertainment and then news came immediately to mind. Then we saw there are many more needs audio-visual medium can fulfill and when we saw different kind of categories which have a wider mass consumption, devotion came as a very strong one. The need for devotion in India is strong in multiple pockets. That’s why we thought that if we have to look at the categories beyond films and entertainment genre, devotion is a very strong area to look at. When we were doing all of this we also saw how technology is making devotion more accessible to common man. Technology is helping them access devotional needs in an easier, better and faster way compared to what it was years back. Digital media is acting as an enabler for common mass. All these factors have given us thought that this is a category we should explore much deeper.

    Does young India watch devotional content? What’s your strategy to attract them to this particular category?

    I would answer it in two ways. If you look at the life journey of any Indian, there are so many exposures to devotional aspects right from childhood. In youth age, people may get a bit disconnected, they may be a bit rebellious also. Further, as they progress, the devotional journey continues. We as Indians are always seeking to reach the higher, deeper meaning of life. There is absolutely no denying that. In every religious festival, youth participates actively.

    The second aspect is how we are making the content available and accessible. We are doing it through the gadgets of the youth that is the mobile. It’s about connecting people to their faith and using technology to make that connection happen.

    We have recast a lot of traditional bhajans with a youthful flavour, in more modern music setting with more modern sounds. The fundamental character of bhajan is not being changed but is presented in a more youthful setting. For some of the bhajans, we have created very good videos. These are the ways to connect to the youth where they can find content suitable to their taste.

    Do you have plans of launching any other app other than the existing ones (Bhakti, Ibaadat)?

    We will expand to other faiths also. At this point, between these two we are covering more than 90 per cent of India’s population. Our focus is also to go deeper and add more and more new aspects, new features. If I have to look beyond apps, today whether it is on YouTube, DTH, we have worked with all the other faiths.

    If you could share more details about DTH services…

    Currently, we are running 24/7 services across four major DTH platforms which are Tata Sky, Dish TV, Airtel, d2h. One service is for Hindu, another for Islamic. Also, we just recently launched our service on InCable. These are all essentially premium paid ad-free services with different monthly payment ranging between Rs 40 to 60 per month. We do the entire programming curation, scheduling.

    What are the plans for OTT consumers? Do you have a plan to strike a deal with any platform?

    At this point, we are planning to put it on our upcoming Shemaroo Me platform. Exclusivity is one aspect, the other aspect is that you know devotion is a non-entertainment category. Most of these platforms are on the entertainment side. So it’s not a mandate of most of the platforms to take up devotion as content or services. In that sense, most of them are not looking at a devotional category.

    What will be your marketing strategy?

    We have two or three agencies working for us whereas Ogilvy is our main agency who created the basic template for the new Shemaroo visual identity. There is one more agency we worked with for some of the specific creative. We have very strong in-house teams too. The entire social media is handled by the in-house team. We have a very strong in-house promo creation team. They have done some very fantastic promo and tailors.

    In terms of overall marketing, we do it in two or three ways. On social media, we have a very strong presence itself on Facebook, YouTube.  There are YouTube channels which have more than 2 million subscribers. Apart from that, DTH is where consumer is also present and we also promote services. Then there is b2b which is through sending a lot of newsletters, PR to various b2b constituencies whether on corporate, regular media, digital media side, telcos. We also have a very strong presence through the telco platforms and are working very closely with them.

    How does this category contribute to overall revenue?

    It’s till now relatively nascent and small. In terms of overall monetisation, film is a very large category. Film is overall 80 per cent of our business. Devotion as a category contributor would be single digit per cent, less than 10 per cent.

    Which are the new initiatives you are planning to take up this year?

    There are very exciting plans. The whole Kumbh Mela is starting this month, there are lot of activities we have planned for Kumbh Mela in multiple ways. More importantly, we are focusing on giving the audience a fantastic experience both on television and digital medium.

    We will have Shemaroo Me OTT launch where devotional will be a part of the content categories and then there are 3-4 other different activities planned out. Plans for the second half is yet to be chalked out.

  • Shemaroo Entertainment Reveals the Identity of their Upcoming OTT App ‘ShemarooMe’

    Shemaroo Entertainment Reveals the Identity of their Upcoming OTT App ‘ShemarooMe’

    Mumbai: Shemaroo Entertainment Limited, one of India’s leading content power house, announced the name of its upcoming OTT brandShemarooMe. The company revealed the new logo of its upcoming OTT Video Service to give a sneak peek to the audiences on what is coming their way!
    Shemaroo with its expertise in content curation brings premium, engaging content to its consumers through user friendly, exclusive, multi-genre platforms that suits the needs of every Indian. With access to plethora of offerings such as Bollywood, regional& devotional content from Shemaroo, ShemarooMe wishes to give consumers an unbeatable taste of curated Indian content.
    While defining the philosophy of ShemarooMe, thefocus was to bring out the core essence of the Shemaroo brand which is -Being unabashedly Indian. ShemarooMerepresents one’s individuality, and expresses the power of Me, that won’t fade with the outburst of options available in the market. ShemarooMe caters to consumerswho unapologetically prefer entertaining masala, mass content over niche choices. 

    With the launch of its OTT platform, Shemaroo will be expanding the digital business through strategic partnerships to offer exciting content across multiple platforms catering to the target audience. 

    Commenting on ShemarooMe’sname announcement, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said,“The name ShemarooMe is essentially about expressing one’s individuality. Indian consumers today are assertive about their choices and a similar trend can be noticed in the entertainment space as well.ShemarooMecaters to these audiences who are proud to voicetheir preferences. Withthis insight, we intend to touch the hearts of our audiences spanning acrossmetros and Tier 2 & 3 cities.”

    Shemaroo revamped the brand for the current generation and revealed a unique and refreshing new brand identity earlier this year. The OTT announcement is a step towards further establishing Shemaroo’s connect with the new and existing audiences.

    Taking the journey ahead with its deep-rooted insights and consumer understanding,Shemaroois now building another milestone with ShemarooMe. The official launch of ShemarooMe is slated to take place in the first quarter of 2019.
     

  • Shemaroo Entertainment releases the making of “Mughal-e-Azam – The Musical” exclusively on Amazon Prime Video

    Shemaroo Entertainment releases the making of “Mughal-e-Azam – The Musical” exclusively on Amazon Prime Video

    Mumbai: One of the leading pioneers of content acquisition and distribution in India, Shemaroo Entertainment Limited, today announced they have launched the making of the Broadway-style musical, “Mughal-e-Azam: The Musical” exclusively on Prime Video through the Prime Video Direct self-publishing program. For the first time ever, Prime members will get to see the efforts and the brain behind creating the historical play.

    The documentary on “Mughal – e – Azam: The Musical” has seen over 200,000 audiences across Asia. It highlights the efforts of everyone, right from the actors, the director and its crew members who have worked day and night to ensure that “Mughal-e-Azam: The Musical” achieves the glory it has today. The musical has won 7 out of the 14 Broadway World India Awards like Best Director Award to Feroz Khan, Best Costume Design to Manish Malhotra, Best Choreography to Mayuri Upadhyay and many more.

    Talking about the association, Mr. Hiren Gada, CEO, Shemaroo Entertainment said, “Our constant endeavour at Shemaroo is to provide our consumers with entertaining content. With the premiere of “Mughal-e-Azam: The Musical” documentary on Prime Video the audience will get to know the efforts that go behind making a theatrical play of such a huge scale.”

    Director of Mughal-e-Azam: The Musical, Feroz Abbas Khan, said, “K.Asif Sahab’s “Mughal E Azam” is etched in the collective memory of the nation. It is sacrosanct. My well-wishers believed that I was audacious, and this might be the defining mistake of my career. The reimagined stage version is a tribute to the genius of the original creators. We have retained most of the memories of the film and added a few more of our own.”

    Deepesh Salgia, Creative and Strategic Vision – Mughal-e-Azam: The Musical said, “Since the inception of Home video and satellite TV, as far as Mughal-e-Azam is concerned, Shapoorji Pallonji has always partnered with Shemaroo, whether it was the B & W version or the film or later the colour version. We are happy to continue this association with the release of documentary on Mughal-e-Azam: The Musical in the 25th year of our relationship.”

    Shemaroo is providing the deserved exposure to those efforts which go unnoticed behind the stage and are not seen by the audience. The overly popular Musical receives standing ovation at every new centre. Shemaroo Entertainment will soon release the making of “Mughal-e-Azam – The Musical” on other platforms as well.