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Tag: HiPi

  • Palak Muchhal joins forces with two exceptional Hipi creators for musical duets

    Palak Muchhal joins forces with two exceptional Hipi creators for musical duets

    Mumbai: In a groundbreaking celebration of creativity and collaboration, Hipi proudly announces the release of two mesmerizing musical duets featuring the renowned playback singer Palak Muchhal and two exceptionally talented Hipi creators.

    Palak Muchhal, known for her soulful and enchanting voice, has teamed up with Pratiksha Deka and Supratip Bhattacharya, winners of Hipi G.O.A.T. Season 2 and rising stars on the Hipi platform, to create musical magic that transcends boundaries and resonates with Indian and South Asian audiences globally.

    The duet, titled “Teri Meri Kahani,” brings together the distinctive vocal prowess of Palak Muchhal with the unique creativity of Supratip Bhattacharya. The synergy between the tuneful melody and the creative expressions captured in the video promises an unforgettable audio-visual experience for Hipi users worldwide.

    The second collaboration on the same song showcases Palak Muchhal’s versatility as she sings along with Pratiksha Deka. The track not only highlights the latter’s ability to adapt to diverse musical styles but also emphasizes the boundless creativity that thrives within the Hipi community.

    The release of these duets marks a significant milestone in Hipi’s commitment to fostering alliances between established artists and emerging talents on its platform. The musical partnerships aim to provide an arena for creators to showcase their skills while offering users an immersive and engaging musical experience.

    “I take immense pride in being a part of a venture that offers this unique opportunity. Our unwavering commitment to uplifting singing talent and providing a platform for emerging artists to gain nationwide recognition is exemplified by this collaboration. We are dedicated to celebrating young musical talents.” Hipi chief business officer GBS Bindra.

    Hipi believes in offering contestants a chance to learn, grow, and gain unparalleled exposure in the world of music. It makes sure that the artists are getting a chance to collaborate with Bollywood’s A-listers. Hipi G.O.A.T. Season 1 winner Chirag Tomar shared a stage with the iconic Shilpa Rao during ZEE Sa Re Ga Ma Pa Finale. The participants of Hipi G.O.A.T. Season 1 & 2 challenges got a chance to be mentored by Vocalists like Rupali Jagga and Sireesha Bhagavatula, famously known for being a playback singer in Netflix’s ‘Qala.’

    The duets will be available exclusively on Hipi, inviting users to immerse themselves in the harmonious blend of Palak Muchhal’s vocals and the creative brilliance of Pratiksha Deka and Supratip Bhattacharya.

    For more information about Hipi G.O.A.T Season 2 and this exclusive duet opportunity, please visit https://www.hipi.co.in/@HipiGOAT

  • Hipi unveils the ultimate dance extravaganza: #HipiDanceBattle

    Hipi unveils the ultimate dance extravaganza: #HipiDanceBattle

    Mumbai: Hipi, the ultimate destination for creativity and self-expression, is thrilled to announce the launch of its latest dance challenge, #HipiDanceBattle. Following the immense success of the previous Hipi G.O.A.T, this new endeavour promises to captivate users with its rhythm, energy, and unbeatable groove.

    The dance challenge invites users from all corners of the country to showcase their unique dance moves and creativity. Whether you’re a seasoned dancer or someone who just loves to move, this challenge is designed to bring people together through the universal language of dance.

    What sets #HipiDanceBattle apart is its inclusivity and diversity. From professional dancers to first-time movers, everyone is encouraged to join the dance revolution. With a mission to unite people through the universal language of dance, Hipi invites users to participate in this epic celebration of rhythm and movement.

    Participants will be provided the opportunity to present their dance prowess and secure a well-deserved place in the limelight. They will create and upload videos on Hipi, showcasing their talents while using specific theme-based monthly hashtags. A daily leaderboard will be in place, along with the recognition of two monthly winners and the ultimate grand winner. The mega showdown will unfold in the last 15 days of the challenge, culminating in a grand contest to crown the winner of the dance battle.

    Meet the Judges:  

    Aanchal Munjal kickstarts the #HipiDanceBattle with the first challenge – #AnyOneCanDance. Aanchal is a renowned actor with a lifelong presence on the screens. Her journey with Hipi began at its inception, where she has consistently amassed millions of views with her captivating content.  

    Following her lead, there is an esteemed panel of judges who will bring their expertise and discerning eye to evaluate the incredible performances in this season’s competition. Ishita Dutta, an accomplished actor with over a decade of lead roles in successful films and TV series, known for her outstanding performances in Drishyam and its sequel. Shivangi Khedkar, much known for her role in Mehndi Hai Rachne Wali has won hearts with her short yet impressive career as an accomplished actor and a successful model.  Sara Gurpal, already popular on Hipi, is a celebrated Punjabi singer and actor who has claimed numerous awards for her melodious voice.  Swati Kapoor, another well-known Indian actor and model, features in Hindi films and TV shows. She is a well-established influencer with a substantial following on Hipi as well as other social media platforms.

    Each of these judges will bring a unique perspective and passion for dance, making this season’s competition extremely exciting. Their collective experience and discernment will undoubtedly enrich the #HipiDanceBattle and set the stage for some incredible performances. Stay tuned for an exciting season ahead!  

    After five thrilling challenges that will showcase exceptional talent, the top 12 finalists will face off for an additional two weeks, vying for the prestigious title of ‘Dance Warrior’. Celebrity judges, the connoisseurs of dance, will carefully select the winner based on his/her incredible talent and the quality of their dance videos. A cash reward of Rs. 1 Lakh awaits the crowned champion of the Hipi Dance Battle.  

    But the opportunities do not end here; participants can win cash prizes daily by simply garnering likes on their challenge videos. “The Hipi Dance Battle offers a unique opportunity for India to experience the rich diversity of exceptional dance talents nationwide. This new challenge expects to uplift the lives of the talented individuals this country is home to. We hope that Hipi Dance Battle turns out to be as outstanding as Hipi G.O.A.T. 2 and Hipi Lip-sync Battle. The success of Dance Battle will underscore our dedication to fostering creative talent”, said Hipi chief business officer GBS Bindra. 

  • HiPi ties up with &Pictures for #DanceFullOn contest

    KOLKATA: This World Music Day, HiPi has tied up with &Pictures to announce the #DanceFullOn contest on the channel. Started on 19 June, the challenge will continue till 23 June presenting dance lovers across the country with an opportunity to perform and recreate a 20-second hook step on HiPi. 

    HiPi has partnered with the skilled dancer and Bollywood’s popular dance director, Piyush Bhagat, to specially choreograph and create the hook step, to the thumping beats of &Pictures’ song – On Nahi, Full On.

    The challenge will give users a chance to become instant social media sensation. The performances will be evaluated by Piyush Bhagat and the top five participants will take home cash prizes worth up to Rs 50,000.

    ZEE Digital Publishing CEO and HiPi CBO Rohit Chadda, said, “We Indians love to dance and hum to the tunes of Bollywood music. On the occasion of World Music Day, we wanted to surprise our audience with a challenge #DanceFullOn that sees them recreate a unique hook step on our platform. With this challenge, we look forward to witnessing the best dancers from India express and impress one and all. We, at HiPi, are constantly looking for new ways to enhance our offerings and engage with our users”.

    ZEEL Hindi movie channel cluster head Ruchir Tiwari said: “Music connects us in more ways than we can imagine. It often goes to represent and define a generation. The energetic and addictive beats of all the new &pictures brand song ‘On Nahi, Full On hai’ will connect with the youth. The #DanceFullOn challenge set to the song is a great way to engage our viewers, and it’s aptly amplified by our collaboration with HiPi.”

    HiPi is already running a month-long #EntertainmentKiBaarish campaign that features tie-ups with renowned brands and allows users to engage with mind-blowing challenges across different genres and contests. The Dance Bangla Dance challenge is already live on the HiPi app that grants creators and viewers to win weekly prizes by performing a unique hook step as per the weekly dance theme, which is curated by the jury and mentors of Dance Bangla Dance. The #DanceFullOn contest is an addition to the overall #EntertainmentKiBaarish campaign, which gives users a chance to exhibit their delightful dance moves.

    Whiz Co is the official talent partner for this collaboration.

  • HiPi launches on android, to be available for ioS soon

    KOLKATA: Short video platform HiPi has announced a separate app in the user-generated content (UGC) market. After being a part of Zee5 as a beta version since its launch in 2020, ‘HiPi ka naya adda’ will now be available for Android users from 18 June and iOS users from 22 June. 

    The app comes equipped with quality features, including the latest trending music tracks, interactive filters, and effects to help brands establish a deeper bond with their audiences. It even allows users to apply 3D face filters, lip-sync edit videos and create dubbing videos to add a touch of magic to their content. 

    As part of this novel journey, HiPi has also rolled out a month-long campaign #EntertainmentKiBaarish to redefine the meaning of fun. It aims to democratise the digital content arena by providing an even break to both the creators and the viewers from across the nation. 

    The campaign will feature tie-ups with renowned brands and allow users to engage with mind-blowing challenges across genres and contests like Dance Bangla Dance, where creators and viewers can win weekly prizes by performing a unique hook step as per the weekly dance theme, which will be curated by the jury and mentors of Dance Bangla Dance. 

    The 22-week contest will be broken into two parts- creator and viewer. The creator contest will feature about 20 Dance Bangla Dance contestants who will post their videos on HiPi while they continue to participate in the reality show. 

    The grand winner will be declared from one of the Dance Bangla Dance contestants who will stand a chance to win a cash prize of Rs two lakhs and a three-month contract with HiPi. Meanwhile, in the viewer’s contest, HiPi will select one participant from the UGC entries who can stand the chance of winning weekly cash prizes amounting to Rs two lakhs through the duration of the contest. The winners for both categories will be selected based on their popularity on HiPi. 

    Commenting on the remarkable announcements, the spokesperson of HiPi, said, “Showcasing our standalone app in the Indian market within one year of our launch is a huge achievement for us. This was an outcome of the overwhelming response and support we received from our users and we want to return the favour through the #EntertainmentKiBaarish. The campaign promises to bring invigorating activities and contests, allowing users to experience the joy of entertainment on their fingertips”.

    Apart from the campaign filled with fun and entertainment, HiPi will also launch a contest, allowing users to upload videos showcasing the best of their talent (dance, singing, lip-sync, food, fitness, fashion, beauty, etc). The winners of the contest will get a cash prize of Rs.50,000.

  • HiPi ties up with Zee Bangla’s Dance Bangla Dance

    New Delhi: Short-video platform HiPi has tied up with Zee Bengal’s dance reality show -Dance Bangla Dance to provide viewers with a steady dose of interactive content, to engage on the HiPi app.

    Dance Bangla Dance is back on Zee Bangla from 12 June, offering a flurry of entertainment for 22-24 weeks at stretch. Viewers can also be a part of the reality show via the HiPi app, where every week they can win cash prizes by simply showcasing their dance talent through fun hook step challenges, it said on Tuesday. Contestants will also participate in these weekly contests on HiPi giving viewers access to off-screen entertainment from their profiles on the HiPi app.

    Commenting on the collaborative initiative, HiPi, Zee Digital Publishing and CBO, CEO, Rohit Chadda said, “HiPi has come a long way to expand its platform to users across the country via contests and challenges to set the benchmark for entertainment higher. The collaboration with Dance Bangla Dance is a fun initiative that gives opportunity to dance creators across India to show their talent and it shall define viewer entertainment as it should be.”

    The whole contest would be divided into two parts: the creator and the viewer. As viewers, one can enjoy the dance reality show on Zee Bangla and stand a chance to win a cash prize of Rs. 9,999 every week by performing a hook step as per the weekly dance theme. Meanwhile, the creator contest each week will feature 20 Dance Bangla Dance contestants posting their videos on HiPi. While the weekly winning contestant can zero in on a cash prize of Rs.9,999, the grand winner from the 20 contestants will bag a cash prize of Rs. 2 Lakh, a 3-month contract with HiPi and a verified profile on the app.

  • HiPi unveils anthem for HiPi Star Hunt

    HiPi unveils anthem for HiPi Star Hunt

    KOLKATA: HiPi, India’s hottest short video platform for self-expression and recognition, has unveiled an anthem for its ongoing initiative, HiPi Star Hunt, India’s first ever digital auditions on a short-video platform. Created in association with Dharavi’s hottest multi-lingual hip-hop collective 7Bantai’Z, the anthem highlights HiPi Star Hunt’s core ethos of ‘Sabko Break Milega’, in other words, the need for democratization of talent. Announced in October 2020, HiPi Star Hunt is currently calling for entries from enthusiasts across India; the winners of the talent hunt will get the once-in-a-lifetime opportunity to be casted in crucial roles in two of ZEE5’s upcoming big-ticket originals – Jamai 2.0 S2 and Sunflower.

    The anthem ‘Sabko Break Milega’ by 7Bantai’Z is in their signature multilingual rap style, with a catchy tune, and lyrics by Yoku Big in Hindi, Mr Scam in Tamil and BonzNRibz in Marathi. 7Bantai’Z, a multi-hyphenate hip-hop collective born and based out of Dharavi, Mumbai, is a young talented group of rappers, beat-boxers, graffiti artists, and actors, who have made it big despite their humble backgrounds. HiPi Star Hunt aims to similarly extend an opportunity to India’s indigenous talent pool with limited opportunities, helping them realize their tinsel town aspirations.

    ZEE5 India AVOD SVP and head Manish Kalra said, “7Bantai’Z is a group of young, multi-lingual artists with incredible potential and they have made it big despite the challenges thrown at them. Our collaboration with them to announce this upbeat, evocative soundtrack is aligned with our objective of giving a level playing field to India’s indigenous talent pool. ZEE is the oldest network of this country and our deep understanding of content and showbiz, in general, makes HiPi Star Hunt a golden opportunity for anybody harboring tinsel town dreams. As our anthem says, ‘Sabko Break Milega’, because now you don’t need to have ‘connections’ to find your way into the entertainment industry, your talent is the only thing you need in your armor to be the next face India cheers for.”

    HiPi Star Hunt offers India’s youngsters an incredible opportunity to not only showcase their talent but also leverage the expertise of a panel of industry experts who have been handpicked by ZEE5 to mentor them on their journey to fame. HiPi Star Hunt redefines how content is created, and allows creators to express themselves in their own language providing them with a sizeable and interested audience who are connoisseurs of quality talent.

  • HiPi unveils digital campaign ‘HPL Roast’

    HiPi unveils digital campaign ‘HPL Roast’

    KOLKATA: Short video platform HiPi has unveiled its latest digital campaign ‘HPL Roast’ for HiPi Premier League, its first ever IP since its beta launch in August 2020.

    In a bid to capitalize on the ongoing cricket frenzy, 'HPL Roast' comprises a set of four short films created to promote the video creation platform, which is in-built into the Zee5 app. The films feature witty banter in four different scenarios where cricket fans are either at loggerheads with each other or are battling it out with non-enthusiasts.

    HiPi Premier League offers users a chance to enjoy the second screen experience during the cricket season. Captained by celebrities and influencers like Sugandha Mishra, Sanket Bhosle, Gaurav Gera, Ssumier Pasricha, and others, HiPi Premier League features eight teams who are tasked with creating fun short videos to entertain audiences. The eight competing teams – Bangalore Badshahs, Chennai Swaggers, Delhi Dhoomers, Hyderabad Hippers, Kolkata Khiladis, Mumbai Mastis, Punjab Putters, and Rajasthan Rockstars – have been formed keeping the ongoing cricket tournament and regions in mind. While viewers can stay entertained by watching these videos, creators can participate in fun challenges and win exciting prizes.

    Zee5 India AVOD head & SVP Manish Kalra said, “With HiPi Premier League, we aim to cash in on India’s immense love for cricket and entertainment. And with these HPL Roast films, we aim to inform people about HiPi’s strongest USP – that it is home to a diverse set of engaging content which will appeal to a varied cross-section of tastes.”

    Kalra went on to add, “HiPi is a perfect platform for content consumers and creators alike. Since the beta launch of HiPi on Zee5, we’ve garnered an unprecedented 21 million news user installs, with 43 million existing Zee5 users upgrading to HiPi. We have already roped in 400+ influencers onto HiPi, 70+ Zee TV celebrities, and aim to add 100+ by the end of this year.”

  • ZEE5’s short-form video segment HiPi goes live

    ZEE5’s short-form video segment HiPi goes live

    KOLKATA: India has closed its booming short-video market for the giant video-sharing platform TikTok for now. The past month saw an explosion of homegrown apps with even established over-the-top (OTT) players expanding into the segment. While ZEE5 had been working for HiPi for more than a year, the latter has finally entered the market on 14 August.

    The full-fledged launch will be done in a phased manner following the beta rollout. While the beta version for android went live on Friday, the iOS version would go live in the coming weeks.  HiPi has onboarded over 400 influencers along with more than 70 Zee TV celebrities and looks at adding more than 100 by the end of this calendar year. HiPi’s content will be available for users in 12 languages along with display in 11 languages. While the platform is integrated with the ZEE5 app itself, it will be available for free to users.

    ZEE5 stated that the platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. With an array of multiple features, it enables users to showcase their talent through various unique filters and effects, also discover, follow and appreciate content that is being created by others. The format and technology that HiPi has integrated with its interface and navigation will allow users to create videos up to 90-seconds. 

    Earlier, Indiantelevision.com caught up with Rajneel Kumar when he spoke on Hipi. Read the full interaction here. 

    “The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionised the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a fan to fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real fandom world. A platform which will be the official home of entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!” ZEE5 India CEO Tarun Katial said. 

    In the past, we have seen user-generated content platforms getting dragged into controversies for sensitive content. Hence, ZEE5  is highly focusing on user experience and brand safety. ZEE5 India expansion projects business head and product head Rajneel Kumar assured that both human and AI intervention will be there to filter content. “Unlike other platforms, no content which is uploaded goes straight and people can see it. Every content which is uploaded goes through a layer of both AI and human moderation,” he said earlier in interaction with Indiantelevision.com.

    “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India,” Kumar said in a statement.

    Although TikTok’s absence might be a bliss for Hipi, it already has a number of homegrown, as well as international, rivals. Another leading OTT platform MX Player launched its short-video platform MX TakaTak while Instagram launched Reels to take on this market. However, Hipi differs slightly for its content strategy which can be helpful for it to win the game. 

  • ZEE5’s HiPi gears up for India’s 1 billion video consumers

    ZEE5’s HiPi gears up for India’s 1 billion video consumers

    KOLKATA: Evolution is the key to sustain in a transforming ecosystem; India’s leading entertainment network Zee Entertainment Enterprises Ltd (Zeel) is following that route. While it has been charting its growth in the online ecosystem with over-the-top platform ZEE5, the latter is now venturing into short-format video too. It’s not a mere expansion but the ambition is to be able to create a sustainable business over a period of time which essentially addresses a billion users in India, as ZEE5 India expansion projects business head and product head Rajneel Kumar says.

    “Very soon we will have a billion Indians who will be consuming videos on a monthly basis. That time could be one, two or three years from now. That’s the overall market size we are gunning for. We have a very long-term strategy around short-form content where we will see new users who will start consuming this content. Of course,  we would like million and millions to come on the platform but our main ambition is to be able to create a sustainable business over a period of time which essentially addresses a billion users in India,” Kumar said in an interaction with Indiantelevision.com.

    Nearly two weeks ago, ZEE5 revealed the name of its short-form content platform, HiPi. The announcement came right after the Indian government imposed a ban on 59 Chinese apps including TikTok, the giant in the short-video segment. As opposed to launching as a separate app, HiPi will be a part of ZEE5. 

    “We have been working on it for over a year with consumer research, content research, product research as well as trying to understand what features consumers like. The timing was honestly coincidental; it was something we already planned in this quarter. However, once the news came out we did expedite certain priorities to be able to get this out as early as we can while not compromising quality or experience,” he added.

    ZEE5 is not waiting for consumers or influencers discover the platform once it launches the new segment. Rather, it is actively getting a lot of influencers who are on other platforms and onboarding them to ZEE5. With these influencers, their followers will be also able to find their content on the new platform. Initially, HiPi is launching with 300 influencers while it also has a list of other 200 influencers that will come on the platform very soon. 

    Moreover, it has opened the platform for new influencers as it is launching ‘Creators Dashboard' in the next couple of months. Through this, influencers can upload profiles for the kind of content they have created and references of other platforms where they exist. If they become verified, they would enter into a revenue-sharing model with ZEE5. There will be remuneration and compensation for all content they create. Currently, they can reach out to ZEE5 through the latter’s social handles.

    In the past, we have seen user-generated content platforms getting dragged into controversies for sensitive content. While the company is in the final stages of testing, it is highly focusing on user experience and brand safety. Kumar assured that both human and AI intervention will be there to filter content. “Unlike other platforms, no content which is uploaded goes straight and people can see it. Every content which is uploaded goes through a layer of both AI and human moderation,” he added.

    ZEE5 has several content pieces ranging from catch-up content to premium originals, news and sports. “Each one of them has individual experiences built up to see which is best for the users. When a user comes on the platform, he or she is able to see all the content which is available. Only when they start to consume a particular piece of content, whether it is a movie or a short-form content, the appropriate interface for the user comes up. The short-form content area will be a vertical scrolling video which is full-screen,” he added.

    Now a bunch of short-format video sharing apps are mushrooming as OTTs did two-three years ago; even Instagram launched Reel a few days back. Hence, despite the giant being gone, it is not easy to attract consumers. 

    “We have put together a very strong content team which will curate the kind of content to make it different and interesting for users. We will be launching different kinds of AR filters which will enable users to create interesting content. We are focused on a road map of engagement which is beyond just consuming content; so how can the user interact with other people, how can the user play games? We are working on those kinds of areas which will be part of our roadmap and essentially our distinguishing features,” Kumar sounded confident.

  • HiPi: ZEE5 reveals the name of its short video platform

    HiPi: ZEE5 reveals the name of its short video platform

    KOLKATA: Keeping up with the promise of delivering unmatched super-app experience, ZEE5 today revealed the name of the much-awaited and India’s first-ever fully homegrown short video platform. Made for an Atmanirbhar Bharat, ZEE5’s innovative and exciting platform called HiPi is a place where India can create the most ingenious and exciting content with the help of state-of-the-art features.

    The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom.

    HiPi will entail exciting features which will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own.