Tag: Hip-Hop

  • boAt gets musicians to endorse its Hi-Res Ldac-tech-based ear buds

    boAt gets musicians to endorse its Hi-Res Ldac-tech-based ear buds

    MUMBAI: When you are in the audio wearables business and want to showcase your new technology and new devices, you would not do better than  having musicians and artistes  to kind of try out your products and endorse them in a way.

    Just like boAt has done for its campaign for lossless digital audio codec (Ldac)-technology-based innovative products –  the Nirvana Ion ANC Pro and Airdopes 800 HiDef—designed to deliver an unparalleled audio experience for music lovers. Ldac actually works by transforming how music sounds.  

    The campaign features rapper Yung Raja, hip-hop producer Sez on the Beat, Grammy-nominated vocalist Shilpa Rao, and legendary fusion band Indian Ocean. These creative icons bring their musical genius to life, demonstrating how Ldac enhances their artistic process and delivers an immersive listening experience for their fans. 

    * Yung Raja (Rapper): Fusing Tamil and English, Yung Raja is a voice for today’s dynamic, youthful audience, and his unique sound reflects the power of Ldac  to bring diverse music genres to life.  

    * Sez on the Beat (Music producer): A pioneer in India’s burgeoning hip-hop scene, Sez embodies cutting-edge sound innovation, showcasing Ldac’s ability to capture every beat and sound detail.  

    * Shilpa Rao (Musician): With her emotive, versatile voice, Shilpa Rao’s partnership with boAt reflects her commitment to bridging traditional and contemporary music, offering her audience an audio experience like never before. 

    * Indian Ocean (Fusion band): Known for their eclectic fusion of sounds, Indian Ocean pioneers a musical journey that resonates across generations. Their collaboration with boAt highlights how Ldac technology elevates their music to new heights of precision and clarity. 
     
    The campaign aims to establish the Ldac technology as a game-changer in audio quality, providing crystal-clear, high-resolution sound over Bluetooth. Through this initiative, boAt is seeking to strengthen its brand image as a leader in technological innovation, while connecting with passionate music enthusiasts who crave authentic, studio-quality sound. The Ldac  technology, a breakthrough high-resolution audio codec, ensures that every detail of a track is preserved, making it ideal for audiophiles and music creators alike. 

    Said a boAt spokesperson: “The partnership with these iconic artists underscores boAt’s commitment to artistic authenticity and technological advancement, offering listeners an unrivalled audio experience, whether they’re in the studio or simply enjoying music at home. This collaboration aims to inspire listeners to experience music in its purest form—immersive, precise, and powerful.” 

    boAt’s new products – Nirvana Ion ANC Pro and Airdopes 800 HiDef.- have a stunning design  with cutting-edge features, bold colours, and exceptional sound. Airdopes 800 HiDef earbuds are available in graphite grey and sterling silver, offering a stylish and modern look. Nirvana Ion ANC Pro: Available in three premium colours: blazing comet, northern lights, and rose quartz, these noise-cancelling TWS bring superior sound and elegance to every listening experience.  

    Both the Airdopes 800 HiDef and Nirvana Ion ANC Pro are available now at an introductory price of Rs  2,299 and Rs  2,499, respectively. Customers can purchase these innovative products through multiple channels, including boAt-lifestyle.com, Flipkart, Amazon, Myntra, quick-commerce platforms, and select offline stores.

  • AI, Hip-Hop, and the Casino Effect: The Future of Music Production

    AI, Hip-Hop, and the Casino Effect: The Future of Music Production

    Artificial Intelligence has emerged as a transformative force in various industries, especially the creative sectors. For instance, movie production has taken a turn for greatness with the advent of CGI, deep fake technology, and AI-driven animation. The music industry is also not left out, with AI enhancing efficiency and automating repetitive tasks. 

    AI is beginning to play a pivotal role in how music is created, distributed, and consumed. For instance, the “casino effect” — how digital platforms and algorithms influence our decisions — has also started reshaping the music production landscape. So, don’t be surprised that AI and the casino effect are pushing the boundaries of what’s possible in hip-hop.

    Areas Where AI and Casino Effect Impact the Music Industry

    Do you remember what takes you to the casino or makes you click the visit website button to access your favourite online casino games? That is probably the thrill of winning, the immersion of getting engaged with your favourite games, the fulfilment of taking a challenge, or all of these and more. 
    The casino uses unpredictability to create immersive games for thrilling and engaging rewards. So, the music industry has taken a cue from this. Various aspects of music production use the casino effect to boost efficiency and dynamism. Some of the parts of music production where AI and the casino effects are making the waves include:

    ● Song composition and writing;
    ● Sound design and audio effects;
    ● Song mixing and mastering;
    ● Music recommendation and recovery;
    ● Music marketing and distribution;
    ● AI-generated music video and visual effects.

    Therefore, AI is involved in every aspect of music production and usage. It plays a huge role in the industry’s emerging trends, especially hip-hop music.

    The Outcome of AI and the Casino Effect on the Music Industry

    AI is increasingly being integrated into the music production process, offering tools that can assist producers, beatmakers, and artists in creating music. 
    While people using AI to produce songs can program it to follow some commands, it can also come up with some randomness, just like in the casino. This creates a thrill and can help artists discover creative breakthroughs that would not have otherwise been possible in the traditional music landscape. Below are some notable outcomes of AI and casino effect on the music industry:

    Personalisation and Adaptive Music

    AI can analyse users’ preferences and make data-driven decisions. As such, it can easily create and suggest music and elements tailored to users’ needs, enabling the producer to make the needed music. With such a level of personalisation, users become more committed, increasing emotional connection and engagement, just like the casino tailoring experiences to its users’ needs. 
    Also, AI has become increasingly adaptive, and it can make real-time changes to songs to suit users’ needs, preferences, moods, and tastes. As such, the music stays fresh in demand.

    Enhanced Emotional Engagement

    The popular belief is that the advent of AI leads to the loss of human touch in many industries and sectors. However, its advancement in understanding and working with people’s emotions can never be denied. 
    Many people now use wearable devices to store data about their moods and emotions, from where AI can pick and store data and eventually make songs for their enjoyment. It can also make music to target various emotional responses and needs, overall personalising the songs for the listener’s greatest needs.

    Optimising Sound Design

    The soundscape has totally transformed from what it used to be. AI can create complex sounds that captivate the users and have all the finer details taken care of. AI can also capture and ensure proper sequences of sound-making elements, including melody, rhythm, and arrangements.

    Data-Driven Hit-Making

    AI helps make games that appeal to emotions and uses available datasets to suggest hit songs and enhance song production to give the best quality. It analyses hit songs for producers, giving them insights into how to make the best songs for their audience. Also, producers can easily predict the songs and elements that are received by the audience. Many casinos have also used the same tactic to know what games to produce or prioritise, making the business soar.

    Interactive and Gamified Music Experiences

    Music is now beyond the game. Producers can create gamified music structures that enable users to get more involved in music selection and production. The casino has a long reputation for being a customer-centric landscape, so the music industry adopting such a casino effect is a major transformation.

    How Will AI and the Casino Effect Drive the Future of Music Production?

    AI and the casino effect are currently storming the music production landscape. However, these two are seemingly going to be around for a while. In fact, the future holds more than we currently see. Not only will these individual factors affect music production on their own, but there are also possible convergences of their effects, leading to bigger revolutions. The table below gives an overview of what to expect.

    Aspect

    The Role of AI

    Casino Effect

    Convergence of AI & Casino Effect

    Music Creation

    Automated composition and production

    Emphasis on shorter, hook-driven tracks and focus on instant gratification

    AI predicting engaging content based on listener data

    Personalisation

    Tailored music experiences based on user data

    Predictive algorithms to keep users engaged

    Custom playlists or songs created to retain users

    Music Consumption

    AI-curated playlists and predictive content delivery

    Gamification of music platforms and reward-based listening systems

    Dynamic recommendations to maximise engagement

    Monetisation

    Enhanced advertising through AI

    Microtransactions and virtual rewards

    New subscription models offering personalised experiences

    Cultural Impact

    Shift in music education focus toward AI tools

    Potential decline in long-form music formats

    New patterns of music discovery and consumption

    Challenges and Considerations of AI and Casino Effect on Music Production

    Undoubtedly, AI and the casino effect have influenced music production positively in many ways. However, stakeholders and other partakers of the music industry have some concerns as regards the challenges AI and the casino effects in the music industry pose. Below are notable challenges and considerations of AI in music production:

    Creative Homogenisation

    AI works with data and usually relies on data analysis and existing datasets to generate new content, including songs. There have been concerns about music sounding repetitive and homogenous because AI relies on the existing data set to produce new ones. Also, AI might remove genuine originality by prioritising trends and patterns over genuine innovation.

    Decreased Motivation for Artists

    While AI and the casino effect can help artists’ innovations, they can also decrease the artist’s innovation to produce. Instead, artists can be driven by instant gratification, preventing them from having the drive to take creative risks.

    Shortened Attention Span

    The casino effect in music is believed to limit attention span. Instead, there is more dopamine-triggered consumption of music. Just like gambling is designed to keep players engaged and immersed, the casino effect in music production focuses on creating catchy and short music. While this is great, it can decrease the listener’s overall attention span and reduce their connection to the lyrical landscape.

    Ethical Concerns

    Ethical concerns have arisen about the use of AI in various fields, and music production is not left out. Many people have questioned the possibility of deep fakes, with AI creating songs with artists’ voices without permission. This is especially possible since they work with available datasets. Not only can this create a tedious ethical brawl, but it can also lead to a messy legal battle.

    Conclusion

    The casino effects are no doubt welcome in various sectors. With the thrill of unpredictability, immersion, and personalisation, everyone wants a taste of what casino lovers get without even going to the casino. Fortunately, music has recreated this thrill with AI as its backbone.

    The casino effect is most especially obvious in the Hip-Hop genre. It enables personalisation, enhanced engagement, optimised sound design, and automated and creative songwriting and composition, among other benefits.

    AI and casino effect will have more to gain in the future, with each functional individually and their convergence even more powerful. While there are concerns, further work and integration will address them quickly.

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  • Jazz Weekender returns for third edition in New Delhi

    Jazz Weekender returns for third edition in New Delhi

    Mumbai: After two standout editions, Jazz Weekender is thrilled to announce its return to the enchanting 1AQ in Mehrauli for its third edition. This year, the festival promises an even richer and more memorable experience under the canopy of the city’s most iconic Banyan tree.

    An unparalleled celebration of live music for the capital, Jazz Weekender’s previous editions galvanised the city’s music community with an impressive turnout of over 3000 attendees each time while featuring both global and local talent. This year, the festival will once again champion a diverse array of genres ranging from jazz to its adjacent styles like neo-soul, R&B, hip-hop, fusion, funk, and bossa nova.

    Highlights of the third edition:

    ●        Dates: 28-29 September 2024

    ●        Location: 1AQ, Mehrauli, New Delhi

    ●        Musical acts: A handpicked lineup featuring a blend of international and homegrown artists.

    ●        Additional attractions: A vibrant flea market, diverse culinary experiences, and exclusive cocktail pop-ups enhancing the weekend experience.

    Jazz Weekender’s past lineups have featured global sensations like Desmadre Orkestra, Cero Ismael, Tara Lily, and Trioritaët, alongside celebrated local acts such as Rhythm Shaw x Gino Banks, T.ill Apes, Tribemama Marykali, Kayan, NATE08, Sahil Vasudeva, and The Revisit Project. This year’s event promises to continue this tradition of excellence with a focus on boundary-pushing performances.

    Jazz Weekender is hosted and curated by boxout.fm, Wild City, Gatecrash, Jazz in India and Paytm Insider.

    Early Bird tickets are now on sale via Paytm Insider here.

  • 9XO celebrates 6th Anniversary with 9XO Super 6

    9XO celebrates 6th Anniversary with 9XO Super 6

    MUMBAI: 9XO the international music channel by 9X Media celebrates the 6th glorious year with new and innovative shows specially curated for their viewers. Starting April 23rd 2018 the anniversary celebrations will continue till April 27th 2018.

    With Instagram being the language of the millennial’s 9XO will launch 9XO Stories, the latest innovation designed around Instagram. This show will keep fans and viewers abreast with the social life of their favourite celebrities whilst watching their popular videos.

    Speaking on the 6th anniversary, Clyde D’Souza Vice-President, Programming 9XM & 9XO said “We celebrate our Super 6th year with new innovations and series specially curated for the loyal viewers of 9XO. After the success of our hyper interactive properties like Fan wars, Insta 10 and Bae Time we now launch 9XO Stories. This special 3hour block will feature hit songs mashed with social media/ Insta hit stories on the channel. The show will get viewers closer to their favourite celebs.”

    Besides 9XO stories, 9XO will celebrate the Super sixth anniversary with a renewed BAE Time. The popular love band, Bae Time featuring latest love songs will now have live debates on Facebook. The comments generated on these debates will go on air along with the songs. 9XO will also play a genre specific special on the channel all through the week. The playlist will celebrate various genres of music like Pop, Hip-Hop, Dance, Latin and Collaborations starting 23rd April 2018.

    9XO will also give viewers a chance to win goodies with the 9XO super six contest. Viewers will have to send their creative selfies along with 9XO screen. These entries can be posted across twitter facebook and instagram pages of the channel with #9XOSuperSix.

    Come celebrate this anniversary with the best international music only on 9XO!

  • Cyrus Oshidhar’s 101India launches digital series on underground hip hop scene

    Cyrus Oshidhar’s 101India launches digital series on underground hip hop scene

    MUMBAI: 101India.com is planning to launch a web series on the flourishing Indian underground hip hop scene called Hip Hop Homeland.

     

    The first six episodes will be released on 20 January, 2016, followed by the next five episodes on 27 January, 2016.

     

    It is a series of raw, gritty profiles about a fast emerging youth trend, which cuts across gender, class and geography, and makes powerful statements of youth identity and voice.

     

    Talking about the show, 101India CCO and MD Cyrus Oshidhar said, “Our team panned out to different parts of India to discover talented rap artistes. The new trend in hip hop is coming through the slums and the chawls, and the rappers covered in the Hip Hop Homeland series speak in a street ‘bhasha’ that draws on local languages in a quest for authenticity. The sugar-coated romance that we see in Bollywood might have takers but there is also an audience for the angst and rebelliousness these boys express. These are voices worth listening to and their words are being amplified across the internet to a broader audience.”

     

    Hip Hop Homeland begins in Mumbai and travels to Kashmir, Shillong, Punjab, Calcutta and finally South India. The first leg of the series will showcase 11 videos of six – seven mins minutes featuring various artists such as TodFod, Mawwali, Voctronica, Kinga Rhymes, BobKat, Ace, Zake (graffiti artist) Beast Mode (the crew), Shawty Pink, Flying Machine (Arif), DMC.

     

    One of the artists Aklesh Sutar aka Mawali, the Marathi rapper from Swadesi says, “We got the kind of love and reception in our mother tongue that we didn’t in English. Because of the internet, you can be sitting here rhyming in Bengali and finding your audience in Kolkata. It doesn’t matter where you are.”

     

    Rapper Dharmesh Parmar aka TodFod a part of rap crew Swadeshi adds, “Hip means knowledge. Hop means movement. Hip Hop is the movement of knowledge. The reference here is to the larger sub-culture within which it falls. Within hip hop comes not just rap, but also other forms of self expression from music to dance to visual art, and ultimately, for these boys, a philosophy.”

  • Amrita TV announces ‘Let’s Dance’: reality show for pairs

    Amrita TV announces ‘Let’s Dance’: reality show for pairs

    MUMBAI: Amrita TV is inviting entries for its latest dance reality show for Pairs, ‘Let’s Dance’ .The unique feature of this talent hunt is that contestants can comprise pairs of male& female or husband & wife, or boys or girls in the 15-30 age group.

    While the earlier trendsetting shows of Amrita TV ‘Super Dancer’ and ‘Super Dancer Junior’ nurtured individual dancing talent, the new show would focus on encouraging pairs to showcase their skills, with professional choreographers of contestants working with each team to infuse innovation and energy to the show. The competition, which will include a wide range of different and international dance styles, will be a round-by-round elimination contest.

     

    ‘Let’s Dance’ is designed to be a dance lover’s dream show open to aspirants across India and the gulf who can meet the protocols of the show. The show would feature performances by various distinctive dancers and is expected to have a wide variety of participants. An expert panel consisting of renowned choreographers and celebrities would be the judges for the contest. 

     
    The show’s format will throw open immense opportunities to competing  pairs and enable them to showcase a  variety of Indian, cultural and international dance styles ranging across a broad spectrum of classical, contemporary, Bollywood, hip-hop, jazz, Kalarippayattu, Salsa, Samba and musical theatre styles, amongst others, with many sub-genres within these categories represented.

     
    ‘Let’s Dance’ will be mounted on spectacular sets with dazzling lights , LED Walls and stunning sound systems. The Last Date for receiving Entries is 15-06-14. More info at
    www.amritatv.com/ld

  • Amrita TV announces a reality show for pairs

    Amrita TV announces a reality show for pairs

    MUMBAI: A dance reality show Let’s Dance is giving an opportunity to dance enthusiasts to participate in pairs. The show would soon be launched on the Malayalam TV channel, Amrita TV. The participants should be in the age group of 18-30 and can be husband-wife, sisters, brothers, brother-sister, friends, or any two people who share a good chemistry and have a knack for dancing.

     

    Each pair will have a choreographer and they will go through several elimination rounds. The show is inviting contestants from across India as well as the gulf. The judging panel will consist of known choreographers and celebrities.

     

    Previously, the channel has hosted two other dance shows – Super Dancer and Super Dancer Junior – that were quite popular with the masses. Even this time around, the channel is making sure to create the right buzz. Many different dance forms will be a part of the show including classical, contemporary, Bollywood, hip-hop, jazz, kalarippayattu, salsa, samba and musical theatre styles.

     

    According to the channel sources, Let’s Dance will have good quality set with LED walls, bright lights and amazing sound systems.

     

    The auditions for the show will begin on 14 December in Kerala and the last date for submission of entries is 13 December.

  • HP teams up with Universal Music & Hungama.com to launch music service

    HP teams up with Universal Music & Hungama.com to launch music service

    MUMBAI: HP has joined forces with entertainment giants Universal Music and Hungama.com to launch subscription-based music service in India called HP Connected Music.

    The service provides unlimited rental downloadable music free of charge for one year. This brand new service is available on selected HP notebooks with the imbedded Windows 8 launcher.

    With the new range of HP consumer notebooks featuring Windows 8, consumers can now enjoy music on the move – with acess to their favourite music anywhere, anytime. HP Connected Music is available in India on selected consumer notebooks.

    HP Connected Music has been introduced in India to provide HP customers exclusive content and access to Hungama.com’s and Universal Music‘s diverse catalogue which includes over 1 million songs from more than 20,000 artists from different genres inlcuding Bollywood, Devotional, Rock, Classic, Hip Hop, Jazz, Regional, R&B, Country and others.

    Consumers will have access to unique content such as previews, behind the scenes, VIP events and many more, to connect with their favourite artists, including the likes of A. R. Rehman, Sonu Nigam, Priyanka Chopra, Anoushka Shankar, Euphoria and international artists like Justin Bieber, Lady GaGa, Aerosmith, Akon among others.

    Speaking about the service, HP PPS India Head, Marketing Ranjivjit Singh said, “Our consumers have told us they want a seamless music experience, while using their device and this is exactly what HP Connected Music provides. Through its subscription service, it allows people the chance to explore a whole new world of music and exclusive content, while using their HP device.”

  • Hip hop superstar ‘Jay-Z’ on CNN’S Talk Asia

    Hip hop superstar ‘Jay-Z’ on CNN’S Talk Asia

    MUMBAI:Superstar rapper and music mogul Jay-Z tells the story of his remarkable rise from street hustler to one of the world’s most influential entrepreneurs in this weekend’s TALK ASIA.

    The multi-millionaire and five-time Grammy winner is known for his hard-hitting and streetwise rhymes and remains unapologetic about the ‘vulgar lyrics’ which saw him banned from China earlier this year. “The Rolling Stones had to take like five songs out. So, I’m in good company! I don’t feel so bad, I feel like a rock n roll star! It’s an honor to be next to the Rolling Stones.”

    With a business empire that encompasses his own musical comeback, his leadership of the influential Def Jam records and his recent association with the New Jersey Nets basketball team, he tells Anjali Rao how the worlds of sport, music and business are intricately linked. “My passion is music, and music influences cultures, influences lifestyle…It’s really all one field…it all comes from the music. All ball players want to be rappers and rappers want to be ball players. That’s just how it is!”

    Jay-Z also recalls the harsh realities of everyday life growing up in New York’s notorious Marcy Houses, his time spent as a street hustler where he was a self-proclaimed ‘ghetto celebrity’ and his recent and much publicized fallout with the makers of Cristal champagne, formerly the star’s drink of choice.

    As for his relationship with fellow music superstar Beyonce, he explains his reluctance to talk about it, saying “You put so much out there, so much of yourself into your music, you need some type of refuge…you’ve got to have some part of yourself you just don’t talk about.”