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Tag: Hindware

  • Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business

    Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business

    MUMBAI: It’s got  a new senior executive in the corner office.  Bathware brand Hindware Limited has appointed Nirupam Sahay as CEO of its bath and tiles business. Sahay’s extensive leadership experience and strong track record in driving growth will support Hindware’s expansion in sanitaryware, faucets, and tiles.

    Nirupam joins Hindware from Dixon Technologies, where he served as president of the lighting solutions business. He has held senior roles at prominent companies such as Philips Lighting, GE Capital, Whirlpool, and Asian Paints. Additionally, he has served on the boards of Rexxam Dixon Electronics and GE Money Financial Services, and is an advisor at the Institute for Advanced Studies in Complex Choices.

    Hindware chaIrman & managing director Sandip Somany expressed confidence in Nirupam’s leadership skills, stating, “His deep understanding of the Indian market and focus on innovation will drive our bathware business’s growth.”

    Nirupam Sahay shared his enthusiasm, saying, “I am honored to join Hindware, an iconic brand in Indian households. My focus will be on fostering innovation and creating value for all stakeholders.”

    Nirupam holds an honors BA in economics from St. Stephen’s College, a master’s in management from NMIMS, and completed the advanced management program at Wharton.

  • Hindware revamps brand identity, onboards Tamannaah Bhatia

    Hindware revamps brand identity, onboards Tamannaah Bhatia

    Mumbai: Sanitary ware company Hindware has announced a new brand identity and roped in actor Tamannaah Bhatia as brand endorser to build a stronger connect with consumers across India. As part of the exercise, the company has unveiled a revamped logo and launched a new range of coloured faucets – ‘Hues.’

    “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection,” Brilloca chief executive officer (bath & tiles) Sudhanshu Pokhriyal said. “With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets ‘Hues’ by Hindware Italian Collection.”

    With the overall rebranding exercise, the company intends to position Hindware Italian Collection as a premium brand with a strong legacy and trust for its proverbial brand, Hindware, said the statement. As part of the association, Tamannaah will be supporting Hindware’s brand value and further strengthening its position in the premium offerings by the Hindware Italian collection, it added.

    “Tamannaah Bhatia personifies the elegance and style proposition of our products. Alongside her, we are certain to strengthen the brand’s connection with consumers, especially in Southern India,” Pokhriyal further said.

    “Hindware has always celebrated and championed the amalgamation of thoughtful features and beautiful designs and Tamannaah accurately brings alive the extravagance of the brand with her attitude of ‘nothing but the best.’ We welcome her to the Hindware family,” added Brilloca Ltd vice-president marketing Charu Malhotra Bhatia.

    “I am someone who is obsessed with beautiful bathroom settings. That’s why I resonate with the company’s vision. Much to my taste, their collection is inspired by confidence and rich designs,” commented Tamannaah Bhatia on the brand association.

  • Hindware appoints Grapes Digital to handle digital duties

    Hindware appoints Grapes Digital to handle digital duties

    NEW DELHI: Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.  

    The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

    Commenting on the partnership, Brilloca VP, head of marketing (bath products) Charu Malhotra said, “The new normal world has brought new challenges which require creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights”

    Grapes Digital founder-CEO Himanshu Arya said, “We are delighted that our deep and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”

  • Hindware Atlantic Water Heaters launches first campaign

    Hindware Atlantic Water Heaters launches first campaign

    MUMBAI: Hindware Atlantic, one of the fastest growing water heater brands in the country, has launched its first ever TVC campaign for the Ondeo Series ‘Fresh Hot Water Saalon Saal’.

    The TVC highlights the industry-first and patented O'Pro Protection Technology and Titanium Core Shield of the Ondeo range which prevents internal corrosion, thereby enhancing the life of water heaters.

    Conceptualised and created by DDB Mudra, the film features Bollywood actor Mukesh Tiwari of Golmaal and Ganga Jal fame and captures how corrosion and dirty deposits impact the longevity of a water-heater in a light-hearted neo-mythological format.

    Hindware is taking a multi-prolonged marketing approach for the commercial through various platforms such as electronic and digital.

    For a wider reach, the TVC will be aired on key regional channels in languages like Bengali, Kannada, Tamil, and Telugu including prominent movies and news channels.

    The film focuses on the inner corrosion of water heaters and attempts to provoke a thought in a light-hearted neo-mythological manner with loveable characters. The commercial opens with a young man about to enter the shower encountering a “Zangraaj” – ‘God Of Dead Appliances’ who reveals how ordinary water heater gets corroded and dirty deposits are formed inside the tank over the years. Then he gets a solution in the form of Hindware Atlantic Ondeo range of water heaters.

    Evok Retail, HSIL Ltd president for consumer products division and CEO Rakesh Kaul says, “Over the past few years, the business has grown substantially and today is a key contributor to the consumer business. Through the TVC, we want to highlight our patented O’Pro Protection Technology which is a differentiated offering designed to ensure additional protection to the tank and heating element against corrosion.”

    Commenting on the commercial, DDB Mudra North executive creative director Subhashish Datta adds, “Most of us have never wondered about how the insides of a water heater look after years of use, or about the freshness of the water dispersed from the appliance. Our team actually did that. For our initial research, we split opened some old water heaters to gauge the situation inside and what we saw was unsettling. The view shocked us, and that is what we have tried to capture in our story line, but in a light-hearted way.”

  • Hindware & TicketNew.com associate with SRK’s co & movie

    MUMBAI: Two brands — Hindware & TicketNew.com — have associated with Shah Rukh Khan’s company Red Chillies and his upcoming movie ‘Jab Harry met Sejal’.

    India’s online movie ticketing site Ticketnew.com announced that the company has signed-up with Bollywood’s Red Chillies Entertainment as associate sponsor for its upcoming movies starting from Jab Harry Met Sejal, which opens nationwide on 4 August. Hindware recently launched a co-branded TVC in association with brand ambassador SRK’s anticipated movie.

    Ticketnew.com meantime is also offering a flat Rs. 100 discount on the purchase of every ticket for the current Jab Harry Met Sejal on its platform through website or mobile. Ticketnew.com has also partnered with PVR, Cinepolis, Inox, Carnival Cinemas, among others, offering consumers the best state-of-the-art theatre facilities.

    TicketNew founder CEO Ramkumar Nammalvar said: “Our platform is set to offer millions of SRK fans advance tickets for Jab Harry Met Sejal.”

    The TVC will be aired at 350 cinema halls across 203 cities in India for a duration of three weeks and will be also be available online on YouTube for more than 30 days. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khan – as both are experts in their respective fields.

    The TVC is a seamless amalgamation of memorable scenes from the movie where Khan is seen as an expert guide and explains Hindware’s expertise in building dream bathrooms. 

    HSIL Limited president – building products division Manish Bhatia said, “Our brand ambassador Khan’s movie had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

  • Hindware appoints Shah Rukh Khan as brand ambassador

    Hindware appoints Shah Rukh Khan as brand ambassador

    NEW DELHI: Actor Shah Rukh Khan has been appointed as the brand ambassador for HSIL Limited’s Hindware brand.

     

    Khan will feature in Hindware’s new 360 degree integrated campaign, which will be rolled out soon across all media channels.

     

    HSIL Limited joint managing director Sandip Somany said, “Admired by people of all age group; cutting across territorial borders and communities, Mr. Shah Rukh Khan exudes sophistication and flair. He embodies the spirit of a hard working individual who rose to prominence by his consistent performances innovating himself along the way, a trait which resonates well with brand Hindware and its unfailing desire for success.”

     

    “The category, as it stands today, is neither male nor female driven, it is influenced by both. The modern consumer views bathrooms as a space, which reflects the lifestyle choice of its owner. And, there could not have been a better fit and influencer than him to connect with them,” he added.

     

    Khan said, “Brand Hindware, has been synonymous with bathroom products for many years and has truly captured the shift in perception in this space. The awareness that they have is visible in their products, offering contemporary design solutions for bathrooms. It is the brands steadfast approach and revolutionary intent, makes Hindware an exciting brand and I am looking forward to our association.”

  • Hindware gets a new identity & positioning

    Hindware gets a new identity & positioning

    MUMBAI: Sanitary ware products manufacturer, HSIL, has unveiled a new identity for its ceramic brand, Hindware.

    With the new identity, the company intends to position Hindware as a young, vibrant and contemporary brand, which is representative of ‘Change, Positivity and Passion‘.

    Hindware‘s new brand identity is designed by UK’s design consultancy Fitch, a part of WPP.

    The change in the identity of Hindware showcases the transition of the original logo, which was symbolic of quality and reliability, to the new young logo that reflects confidence and dynamism while maintaining the core values for which the brand has stood for across the years.

    HSIL joint managing director Sandip Somany said, “Hindware is one of the most prestigious brands in India today and it gives me immense pleasure to introduce the new brand identity to all our customers and stakeholders. We at HSIL believe that change lies at the core of evolution. It is this philosophy that helps us keep up with evolving consumers and markets.”

    The new look will flow across products, packaging, signage and all communication. As a part of Hindware’s promotion strategy, it plans to roll out a pan-India campaign across the media spectrum. This will comprise both ATL (above-the-line) and BTL (below-the-line) activities.

    ATL activities will include print and electronic media with all major dailies, magazines and general interest, business and news channels.

    Providing additional support will be the outdoor and radio campaigns. While BTL activities will consist of road shows, product parades along with on-ground mall activities and interesting initiatives at dealer outlets will promote the new brand identity.

    The fresh identity is in a shade of red. The readable and simple lower case font has been chosen to portray the brand as ‘engaging and approachable’ and is immediately recognisable as Hindware.

    The logo aims to convey modernity and an innate sense of style. The brand graphic element derives from the negative and positive space found within the new brand identity. It creates an additional layer of brand recognition and recall and can be used across all brand applications.

    Somany said, “The new look reinforces the trust and equity in consumers minds and reaffirms the credibility of the brand. The new face of brand Hindware symbolises a set of values that are- ‘young, global, contemporary and dynamic’. The unique brand identity supports our desire to balance function and form to the highest degree. This fresh rendition is a manifestation of the global outlook of brand Hindware and reflects the group’s ambitions and commitment. Therefore, it is a fundamental change for us going forward.”