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Tag: Hindustan Unilever’s

  • Fair & Lovely ads through the ages

    Fair & Lovely ads through the ages

    NEW DELHI: Hindustan Unilever’s Fair & Lovely, one of the most popular fairness creams in India, has rebranded the name as ‘Glow & Lovely’ after facing criticism from people for perpetuating racial discrimination over the years. The brand was launched in India in 1978 and since then its promoting fairness tone through its product.

    For a country like India which is obsessed with fair skin, HUL’s advertising strategy for Fair & Lovely has always been about getting a fair tone. The brand in its advertising has shown how women who are dark finds problem in getting jobs or a suitable match for marriage.

    In fact, in 2007, HUL had to withdraw an advertisement which showed a dark-skinned woman, who was looking for a job and a boyfriend, suddenly becoming the talk of the town after she started using Fair & Lovely.

    Padmini Kolhapuri, Juhi Chawla, Yami Gautam and a number of Bollywood stars have been the brand ambassadors of Fair & Lovely which only triggered the popularity of the brand.

    Also, the product in its advertisements have claimed it makes people several shades lighter in four to six weeks.

    One of its most popular ads was when Genelia d’Souza was featured in an advertisement and showcased that she gets confidence with fairness by applying Fair & Lovely and gets selected for commentary alongside Srikant for a cricket match.

    According to a report, HUL research says that 90 percent of Indian women want to use whiteners because it is aspirational, like losing weight. A fair skin is like education, regarded as a social and economic step up.

    A glance through some of the popular ads by HUL for Fair & Lovely

    Also, as soon as the company announced the new name, the meme fest began on Twitter.

  • ISA elects Marico’s Saugata Gupta as chairman

    ISA elects Marico’s Saugata Gupta as chairman

    MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its new chairman.

     

    He takes over from Hemant Bakshi as he relocates to Unilever Indonesia as the CEO.

     

    Gupta has been lending his support to the ISA for a long time as his colleagues from senior levels in marketing and media have been active in different committees of the ISA.  An MBA from IIM Bangalore, Gupta has rich FMCG experience of over two decades having worked through ascending career rung in Cadbury (India & UK), ICICI Prudential & Marico. Currently, MD of Marico, he believes in an empowering work culture that would create ownership and make a difference in to the entire business ecosystem.

     

    Gupta said, “Our focus would be on making industry partnership stronger and in particular to extend all support that is needed to help BARC come up as soon as possible with industry wide accepted and accurate TV audience research data representing viewers across the country. I am looking forward to the exciting times ahead for Advertisers, industry partners and fraternity associations to work as a stronger team to harness overall growth of advertising which in turn will help grow businesses and the Indian economy.”

     

    The ISA has advertiser members from across industries who contribute to over two-thirds of the country’s national non-governmental ad spends.  ISA, which is member of the World Federation of Advertisers (WFA), continues to partner with other industry bodies that connect to the advertisers such as initiating the formation of BARC.

     

    Other members of the Executive Council are:

     

    Tata Services Group Corporate Communications Corporate Affairs VP Atul Agrawal

     

    Thomas Cook (India) Marketing and Service Quality head and chief innovation officer Abraham Alapatt

     

    Agro Tech Foods director Narendra Ambwani

     

    Bajaj Corp Business Development director Jimmy R Anklesaria

     

    Infogain India director JC Chopra

     

    Raymond strategic advisor Paulomi Dhawan

     

    Procter & Gamble Hygiene and Health Care brand director Sonali Dhawan

     

    Aditya Birla Management Corporation Group Corporate Services and Strategy director Rajiv Dube

     

    Godrej Consumer Products chief operating officer – Sales, Marketing & SAARC Sunil Kataria

     

    Bajaj Electricals vice president & head advertising and brand development Beena Leji Koshy

     

    Tata Global Beverages managing director and CEO Ajoy K Misra

     

    Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance Co. Ltd.

     

    Mondelez India Foods Chocolate Category and Media director Siddhartha Mukherjee

     

    Birla Sun Life Asset Management independent director Bharat V Patel

     

    ITC divisional chief executive Sanjiv Puri

     

    Nestle India Communication head Chandrasekar Radhakrishnan

     

    Polycab Wires vice chairman, joint MD and group CEO R Ramakrishnan

     

    Hindustan Unilever Personal Care Products executive director Samir Singh

     

    Hawkins Cookers chairman Brahm Vasudeva