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Tag: Hindustan Unilever

  • HUL slashes ad spend by 15.74% in Q1

    HUL slashes ad spend by 15.74% in Q1

    MUMBAI: Hindustan Unilever, the Indian unit of Anglo-Dutch Unilever Plc, has slashed its advertising spend for the first quarter by 15.74 per cent, signalling a possible slowdown in the economy.

    The largest Indian household products and consumer goods maker has spent Rs 6.33 billion in the quarter ended 30 June 2011, down from Rs 7.51 billion a year ago.

    For the full-fiscal ended March 2011, the company had spent Rs 27.64 billion on advertising and promotions.
     
    HUL said that advertising spends were stepped up in the personal products and packaged foods segments, while spending on soaps and detergents was calibrated in line with industry trends.

    “Advertising and promotion spends at 11.5 per cent of sales remained competitive,” the company said.

    Return on marketing investments (ROMI) is an area where the company has stepped up focus in recent times.

    HUL‘s first-quarter net profit at Rs. 6.27 billion grew by 17.62 per cent.
     

  • Meenakshi Chohan is VP, account management of TBWA Mumbai

    Meenakshi Chohan is VP, account management of TBWA Mumbai

    MUMBAI: TBWA India has appointed Meenakshi Chohan as vice-president, account management for its Mumbai operations.

    Confirming the story to Indiantelevison.com, a source from the agency said that Chohan will report to TBWA India managing director Nirmalya Sen and TBWA India chief executive officer Shiv Sethuraman.

    The position was previously held by Gayatri Gogate, who recently left the agency to join McDonald‘s.

    Prior to this Chohan was business head, BBDO Mumbai. She also worked with JWT and Leo Burnett, Mumbai. Besides she also worked on with Hindustan Unilever, Godrej, Procter & Gamble, Britannia, Johnson & Johnson, Bayer and Tiger Beer.
     

  • India will host AdAsia conference in 2011

    India will host AdAsia conference in 2011

    MUMBAI: After a gap of eight years, the Asian Advertising Conference will be held next year in New Delhi from 31 October to 3 November. The theme that was unveiled by Mudra Group CEO and chairman AdAsia 2011 Madhukar Kamath will be ‘The New Certainty.‘

    The Times of India Group executive president Bhaskar Das said India had pitched the idea of hosting the conference in 2007 and it was accepted unanimously.

    The organising committee of the conference includes Living Media chief executive officer Ashish Bagga; Das and Star India CEO Uday Shankar.

    The advisory board of the conference will be chaired by Mahindra & Mahindra vice-chairperson and managing director Anand Mahindra. The board will also comprise of The India Today Group chairperson and editor in chief Aroon Purie; ITC executive Kurush Grant director; Hindustan Unilever CEO MD and group vice-president South Asia Manu Anand; Ogilvy & Mather executive chairperson and creative director, South Asia Piyush Pandey; Network18 Media founder and editor Raghav Bahl; Bennett Coleman and Co., CEO Ravindra Dhariwal and Britannia Industries MD Vinita Bali.

    Around 1200 delegates including 45 international delegates are expected to attend the conference.

    India had last held the AdAsia conference at Jaipur in 2003.