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Tag: Hindustan Unilever

  • GCPL’s Sunil Kataria is ISA’s new chairman

    GCPL’s Sunil Kataria is ISA’s new chairman

    MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) has recently elected Godrej Consumer Products SAARC and India -business head Sunil Kataria as the chairman.

    On his election, Kataria said, “Our focus would be to deliver the desired benefit to the advertisers and other stakeholders. I look forward to working with all and make this a credible, meaningful and business impacting ecosystem.”

    Kataria joined GCPL in 2011 to oversee the sales and marketing organisation for the India and SAARC businesses. He has diverse work experience across FMCG and consumer services sectors in sales, marketing and business. He had a stint of 12 years at Marico Industries.

    Other members of the Executive Council are as follows:

    Atul Agrawal, SVP-Corporate Affairs, Group Corporate Communications, Tata Services
    Anuradha Aggarwal, Chief Marketing Officer, Marico
    Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India)
    Narendra Ambwani, Director, Agro Tech Foods
    Ajoy H Chawla, Sr. VP, Chief Strategy Officer, Titan Company
    Paulomi Dhawan, Advisor, Raymond
    Sonali Dhawan, Brand Director, Procter & Gamble Hygiene & Health Care
    Chandru Kalro, Managing Director, TTK Prestige
    Sandeep Kataria, Director – Commercial, Vodafone India
    Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC
    Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever
    Beena Koshy, Executive VPr, Advertising, Digital & Branding, Bajaj Electrical
    Bharat V Patel, Independent Director, Birla Sun Life Asset Management Company
    Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods
    Ramakrishnan Ramamurthi, Vice-Chairman, Joint MD & Group CEO, Polycab Wires
    Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart
    Amit Tiwari, Director, Philips India
    Brahm Vasudeva, Chairman, Hawkins Cookers

    ISA has advertiser members from across industries who contribute to approximately over two-thirds of the annual national non-governmental ad spends. ISA played a significant role in the formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

  • Unilever bags max at Zee Mindspace Awards

    Unilever bags max at Zee Mindspace Awards

    NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.

     Hindustan Unilever led the awards tally with wins across five categories, followed by  LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on 27 August at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.

    Speaking at the awards function, Zeel managing director & CEO Punit Goenka said: “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

    Added ZEEL chief business officer Sunil Buch:  “For any brand to get into the mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the mindspace.”

     “ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome,” expressed Nilesen managing director south Asia  Prashant Singh. “After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

    ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘top of mind recall’ was the primary criteria to arrive at the winning brands, factors like popularity, advocacy, desire and buzz were also a part of the structured research methodology. Nielsen had targeted a sample size of 12000+ audiences, covering key zones across the country.

    Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:

    Winners of Zee Mindspace Awards 2016
    Category BRAND
    Air conditioner LG
    airlines AIR INDIA
    Banks STATE BANK OF INDIA
    BATHING SOAP DOVE
    BISCUITS 50:50
    CEREALS/OATS KELLOGG’S
    CHOCOLATES DAIRY MILK
    COLD BEVERAGES (AERATED) COCA-COLA
    COLD BEVERAGES (NON-AERATED) MAAZA
    CONFECTIONARY (TOFFEE, GUM, MINT) CADBURY CHOCLAIRS
    DEODRANTS FOGG
    FABRIC CARE ITEMS (WASHING POWDER/SOAP/FABRIC SOFTENER) SURF EXCEL
    Face wash HIMALAYA
    FAST FOOD CHAINS MCDONALID’S
    FOUR WHEELER MARUTI
    HAIR COLOUR & DYES GARNIER
    HAIR OIL PARACHUTE ADVANSED
    LIFE INSURANCE LIC
    MOBILE SERVICE PROVIDERS AIRTEL
    MOBILE/SMART PHONES SAMSUNG
    MOISTURISER/BODY LOTION VASELINE
    MOSQUITO REPELLANTS/HOME INSECTICIDE GOOD KNIGHT
    NOODLES/PASTA MAGGI
    ONLINE SHOPPING FLIPKART

    PACKAGED SAVOURY (CHIPS/EXTRUDED SNACKS, BHUJIYAS, NAMKEENS)

    		LAYS

    PAINT

    		 ASIAN PAINTS

    REFRIEGERATORS

    		 LG
    SHAMPOO & CONDITIONER DOVE
    SKIN CREAM POND’S
    TEA/COFFEE

    TATA TEA
    TOOTHPASTE/TOOTHBRUSH COLGATE
    TV SETS SONY

    TWO WHEELERS

    		 HONDA
    TYRES MRF
    WASHING MACHINES LG
    WATER PURIFIERS AQUAGUARD

     

  • Unilever bags max at Zee Mindspace Awards

    Unilever bags max at Zee Mindspace Awards

    NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.

     Hindustan Unilever led the awards tally with wins across five categories, followed by  LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on 27 August at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.

    Speaking at the awards function, Zeel managing director & CEO Punit Goenka said: “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

    Added ZEEL chief business officer Sunil Buch:  “For any brand to get into the mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the mindspace.”

     “ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome,” expressed Nilesen managing director south Asia  Prashant Singh. “After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

    ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘top of mind recall’ was the primary criteria to arrive at the winning brands, factors like popularity, advocacy, desire and buzz were also a part of the structured research methodology. Nielsen had targeted a sample size of 12000+ audiences, covering key zones across the country.

    Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:

    Winners of Zee Mindspace Awards 2016
    Category BRAND
    Air conditioner LG
    airlines AIR INDIA
    Banks STATE BANK OF INDIA
    BATHING SOAP DOVE
    BISCUITS 50:50
    CEREALS/OATS KELLOGG’S
    CHOCOLATES DAIRY MILK
    COLD BEVERAGES (AERATED) COCA-COLA
    COLD BEVERAGES (NON-AERATED) MAAZA
    CONFECTIONARY (TOFFEE, GUM, MINT) CADBURY CHOCLAIRS
    DEODRANTS FOGG
    FABRIC CARE ITEMS (WASHING POWDER/SOAP/FABRIC SOFTENER) SURF EXCEL
    Face wash HIMALAYA
    FAST FOOD CHAINS MCDONALID’S
    FOUR WHEELER MARUTI
    HAIR COLOUR & DYES GARNIER
    HAIR OIL PARACHUTE ADVANSED
    LIFE INSURANCE LIC
    MOBILE SERVICE PROVIDERS AIRTEL
    MOBILE/SMART PHONES SAMSUNG
    MOISTURISER/BODY LOTION VASELINE
    MOSQUITO REPELLANTS/HOME INSECTICIDE GOOD KNIGHT
    NOODLES/PASTA MAGGI
    ONLINE SHOPPING FLIPKART

    PACKAGED SAVOURY (CHIPS/EXTRUDED SNACKS, BHUJIYAS, NAMKEENS)

    		LAYS

    PAINT

    		 ASIAN PAINTS

    REFRIEGERATORS

    		 LG
    SHAMPOO & CONDITIONER DOVE
    SKIN CREAM POND’S
    TEA/COFFEE

    TATA TEA
    TOOTHPASTE/TOOTHBRUSH COLGATE
    TV SETS SONY

    TWO WHEELERS

    		 HONDA
    TYRES MRF
    WASHING MACHINES LG
    WATER PURIFIERS AQUAGUARD

     

  • Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

    Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

    MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.

    In the public, health and safety subcategory Tata Motors’ Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.

    HDFC Bank’s campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.

    ‘Lo Kar Lo Baat’,  Hindustan Unilever’s campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile. 

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/phd.jpg?itok=dXlV1fI_

    In the use of co-creation and user generated content  OLX claimed a spot in the shortlist with ‘Reuniting Memories from 1947’ created by Leo Burnett India.

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/olx%20reunite.jpg?itok=Imrn1aGQ

    The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.

    The sixth shortlisted entry from India is ‘beauty Tips By Reshma’ for Make Love Not Scars’s campaign against Acid Attacks  by Ogilvy and Mather Mumbai for its  use of integrated media.

    The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.

  • Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

    Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

    MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.

    In the public, health and safety subcategory Tata Motors’ Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.

    HDFC Bank’s campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.

    ‘Lo Kar Lo Baat’,  Hindustan Unilever’s campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile. 

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/phd.jpg?itok=dXlV1fI_

    In the use of co-creation and user generated content  OLX claimed a spot in the shortlist with ‘Reuniting Memories from 1947’ created by Leo Burnett India.

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/olx%20reunite.jpg?itok=Imrn1aGQ

    The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.

    The sixth shortlisted entry from India is ‘beauty Tips By Reshma’ for Make Love Not Scars’s campaign against Acid Attacks  by Ogilvy and Mather Mumbai for its  use of integrated media.

    The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    MUMBAI: Hindustan Unilever’s  executive vice president for marketing Kanika Kalra has put down her papers and is set to join ecommerce giant Snapdeal as its marketing head, as per media reports.  Kalra was brand director for Hindustan Lever’s biggest skin cream brand Fair & Lovely. Kalra will focus on gaining deeper customer insights, making the business more customers centric, driving creativity and ensuring quality in all communication at Snapdeal say sources.

    Delhi-based Jasper Infotech, which owns and operates Snapdeal, has shortlisted Kalra as replacement for its marketing SVP Srinivas Murthy, sources confirmed to a leading business daily, though Snapdeal  refused to comment when approached. 

    Prior to joining HUL eight years ago and working as global brand manager and global brand director, Kalra was a senior manager at Pepsi. She has also worked with Glaxosmithkline Consumer Healthcare Limited and Genpact.

  • Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    Kanika Kalra quits Hindustan Unilever; to join Snapdeal

    MUMBAI: Hindustan Unilever’s  executive vice president for marketing Kanika Kalra has put down her papers and is set to join ecommerce giant Snapdeal as its marketing head, as per media reports.  Kalra was brand director for Hindustan Lever’s biggest skin cream brand Fair & Lovely. Kalra will focus on gaining deeper customer insights, making the business more customers centric, driving creativity and ensuring quality in all communication at Snapdeal say sources.

    Delhi-based Jasper Infotech, which owns and operates Snapdeal, has shortlisted Kalra as replacement for its marketing SVP Srinivas Murthy, sources confirmed to a leading business daily, though Snapdeal  refused to comment when approached. 

    Prior to joining HUL eight years ago and working as global brand manager and global brand director, Kalra was a senior manager at Pepsi. She has also worked with Glaxosmithkline Consumer Healthcare Limited and Genpact.

  • Effies 2015: MullenLowe Lintas crowned Agency of the Year

    Effies 2015: MullenLowe Lintas crowned Agency of the Year

    MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

     

    Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency’s winning streak was bagging the Grand Effie for the campaign, ‘Drinks and Memories’ for Paperboat under the Integrated Advertising Campaign category.

     

    Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

     

    A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

     

    Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals — four Gold, four Silver and a whopping 20 Bronze statuettes  — taking their award tally to 28.

     

    McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

     

    The Leo Group India bagged two Silver and one Bronze statuettes.

     

    Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service – ‘Best campaign for a Start up category’ for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

     

    The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me,” said Effie India Awards 2015 chairman Ajay Kakkar.

     

    Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, “The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change,” added The Advertising Club president and Colors CEO Raj Nayak in parting.