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Tag: Hindustan Unilever Ltd

  • Mindshare teams trained to be media neutral: Vinod Thadani

    Mindshare teams trained to be media neutral: Vinod Thadani

    MUMBAI: Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

    Highlighting the key strategies behind handling HUL’s digital media presence, Mindshare chief digital officer, South Asia Vinod Thadani said, “The overall approach to digital investments for HUL shall entirely be based on the need of the brand. With the consumer and the brand ambitions at the centre, specific media neutral investment strategies will give shape to the overall digital presence for HUL.”

    Mindshare Fulcrum hopes to do some pioneering work across platforms and lead the industry in the evolution of digital media.

    Earlier, Mindshare India president, client leadership Amin Lakhani had revealed that the whole team at Mindshare Fulcrum underwent an extensive training program to run a successful integrated media campaign as per the unique requirements of HUL. Talking about the role of digital in the whole mix, Thadani noted, “The larger team at Mindshare managing the HUL media investments has already proved its capability in managing the broadcast media (TV, print, radio, etc); but, digital media due to its addressable nature has a different manner of planning, buying, and evaluation. Hence, it’s this addressable media skillset that has been the focus for the recent training. The teams at Mindshare now are media neutral and hence work across all forms of media. During the recent training, the focus on digital training has been primary.”

    On another note, Thadani also shared his thoughts on the impact of new TRAI tariff order on TV viewership saying that reaching onto any conclusion regarding this will be too early. He added, “The various scenarios are yet to play out and once there is clarity on the impact on TV distribution and viewership will we be able to take any calls on its impact on digital.”

  • Trivago top brand in BARC week 1 2019

    Trivago top brand in BARC week 1 2019

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the first week of 2019 reflecting top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 29 December 2018 to 4 January 2019.

    Top Advertisers:

    Hindustan Unilever Ltd remains unmoved from its top advertiser spot even in 2019. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products made 112536 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic has also maintained its position in second spot with 86436 insertions. ITC too maintained its position on the third spot with 38479 insertions.

    Procter & Gamble and Ponds India stood fourth and fifth, with 33622 and 28889 insertions, respectively.

    Top Brands:

    Trivago maintained its last week’s position on the top spot in the brands category with 10883 insertions. Santoor Sandal & Turmeric climbed up to second position in the first week of 2019 with 9742 insertions.

    Toilet and bathroom-cleaner brand Harpic stood an impressive third with 9591 insertions followed by Dettol Toilet Soaps that had made 8645 insertions. Roop Mantra Ayur Face Cream stood fifth with 8546 insertions.

  • Amul gets relief in ice-cream ad case against HUL

    Amul gets relief in ice-cream ad case against HUL

    MUMBAI: Providing some relief to Gujarat Co-operative Milk Marketing Federation (GCMMF)-run Amul the Bombay High Court has allowed it to run its two TVCs, which were objected to by Hindustan Unilever Ltd (HUL), but only after deleting portions disparaging rivals like Kwality Wall’s.

    In the said judgment that ran into 87 pages, Justice Kathawalla had noted that in 2012-13, Amul started a campaign by distributing pamphlets stating the difference between a frozen dessert and ice cream. These pamphlets state: “Usse real milk wala Amul ice cream khilayein, Vanaspati tel wala nahi”. While frozen desserts contain vegetable oil, ice creams contain dairy fat.

    A division bench headed by Justice BR Gavai and Justice RI Chagla took the decision on an earlier appeal filed by GCMMF against the past judgment of a single bench of Justice SJ Kathawalla restricting Amul from broadcasting the two TV ads showing vanaspati (vegetable oil) flowing in a cup with frozen dessert written on it. The said campaign was launched in March last year and emphasised the difference between ice-creams (made from milk fat) and frozen desserts (made from vegetable oil).  HUL objected to the ads stating Vanaspati is not used in the manufacture of frozen desserts by Kwality Wall’s, instead, edible vegetable oil is used.

    However, the court also found that there was no need to restrain Amul from broadcasting both TVCs entirely – “We are of the view that such a blanket injunction could not have been granted by the learned single judge. A perusal of the advertisement would reveal that entire TVC cannot be said to be of objectionable nature.”

  • HUL top advertiser in BARC Week 50

    HUL top advertiser in BARC Week 50

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 December 2018 and 14 December 2018

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd with 106157 ad insertions on television, remained the top advertiser in week 50 as well followed by Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, that had 58983 insertions.

    ITC Ltd as well maintained its position from the previous week and stands third with 53309 insertions.

    Procter & Gamble climbed up a rank from the last week and stands fourth with 34164 insertions. Pharmaceutical company SmithKline Beecham stands fifth with 28768 insertions.

    Top Brands:

    IBF became the top brand in week 50 of 2018 with 12436 insertions followed by Trivago with 12142 insertions. Mahindra SUV Range stands third with 11600 insertions.

    PhonePe, the Indian financial technology company, has entered the list at the third position, making 11529 insertions in week 50. Dettol Toilet Soaps came in fifth with 11425 insertions.

  • Ex MullenLowe Lintas’ Joseph George ‘Tilt-ing’ the creative agency model

    Ex MullenLowe Lintas’ Joseph George ‘Tilt-ing’ the creative agency model

    MUMBAI: A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video production services for brands and businesses under the name Tilt Brand Solutions.

    Tilt Brand Solutions chairman and MD Joseph George says, “The context in which brands operate is everything. When that changes, everything about the brand outreach needs to change. What, where and how consumers buy, and what, where and how they consume content, have all changed. These changes cannot be responded to, by shoe-horning existing models into new structures. They need to be addressed by structuring a new; not re-structuring an old. Ergo Tilt.” 

    Tilt believes that brand and communication planning today is mostly “right brained”, predicated primarily on culture, attitudes and beliefs. And while these will continue to remain critical, the plethora of actual behavioural and consumption data available today cannot be ignored.

    Joseph opines, “Data analytics today sits only in digital, media or analytics agencies. At Tilt though, composite teams of left and right-brained strategists evaluate brand and behavioural data in human and cultural contexts and vice versa. Specialists in brand management, consumer behaviour, digital and media, data analytics, video analytics and communication planning work together to provide what we at Tilt call, full brained thinking.”

    Democratisation of data and proliferation of screens of all sizes, have resulted in Indians consuming more videos than ever before; contributing 50 to 70 per cent of all IP traffic and 75 per cent of advertising spends. Tilt believes thus, that getting right the conceptualisation and production of advertising and content in the video format, has become critical.

    Explains Joe, “Tilt’s creative philosophy of One Brand, Many Stories is built on the belief, that brands have, and need to tell many stories. More the stories, the more the brand begins to breathe and belong in people’s consciousness. The assumption that one video asset will work across audiences, objectives and platforms is flawed. Content creation and production needs to be tailored to each platform and experience across all forms of video-based advertising and content – from commercials to long, short and very short format video content.”

    The leadership team, Shriram Iyer chief creative and content officer, Srikanth Sarathy chief operating officer, Rajiv Chatterjee chief business officer and soon to join Kedar Teny as chief strategy officer is confident that Tilt’s strategy-story-studio offering, driven by its twin philosophies of full-brained thinking and one brand, many stories could well serve as proof of concept for brand owners and creative enterprises who are seeking to influence, engage and entertain consumers of today.

    The agency wants to sit in the union set of consulting, communication, content and video production; drawing inputs however, from the intersection set of brand building, communication planning, storytelling, analytics, media & digital strategy, behavioral science and production management.

    Joseph further adds, “We had to look at talent with specific experience and skills; and so, our starting team couldn’t be more diverse from each other, and different from norm in terms of careers and academics – Airtel, Culture Machine, Disney, Franklin Templeton, Hindustan Unilever Ltd, IIT, Infosys, ISRO, Leo Burnett, Lintas, London School of Economics, McDonald’s, Mediacom, NID, Omnicom Media, PWC, Sony Sports, Star TV and The Viral Fever.”

  • Sanjiv Mehta re-appointed as jury president for Marquees 2018

    Sanjiv Mehta re-appointed as jury president for Marquees 2018

    MUMBAI: The Advertising Club’s second edition of award ceremony Marquees has reappointed Hindustan Unilever CEO and MD Sanjiv Mehta as jury president.

    The other jury members include industry stalwarts and media mavens like WPP India country manager CVL Srinivas, RPG Enterprises chairman Harsh Goenka, Taproot Dentsu founder and chief creative officer Agnello Dias, TPG Capital senior advisor Naveen Chopra, Viacom18 COO Raj Nayak andPerfect Relations founding partner and group chairman Dilip Cherian.

    The awards will be held on 29 August  2018 at St Regis, Mumbai.

    The Advertising Club Madison Communications and president Group CEO Vikram Sakhuja said, “The Ad Club launched the Marquees in 2017 to celebrate Excellence in Marketing. In its second year, we are happy to have the same stellar jury chaired by Unilever’s Sanjiv Mehta deciding on this year’s laurels. The Ad Club sets the gold standard for excellence in creativity through Abbys, effectiveness through Effies, media through Emvies and now marketers through Marquees. Stay tuned to see the winners in each category and the Special awards on August 29.”

    BARC India CEO and chairman Partho Dasgupta says, “Marquees has been able to carve out a niche for itself and I am glad to be a part of this journey. After a successful debut edition last year, I am looking forward to some great entries this year.”

    “As they say, an award is as good as its jury and in this case the jury can’t get better than this. The jury with its years of experience and wisdom will be able to recognise the extraordinary work done by marketers over the past one year,” he added.

    The event had huge success in the last year with 300 top marketers of the country gathered to receive awards. 

    The award is known for its brands that showcase resilience and emerge successful in the face of numerous adversaries, thus iterating the well known adage. Marquee is all set to bring all the leaders and industry veterans from advertising, marketing and media fraternity.

  • Lowe Lintas + Partners wins Agency of the Year at APAC Tambuli Awards

    Lowe Lintas + Partners wins Agency of the Year at APAC Tambuli Awards

    MUMBAI: Lowe Lintas + Partners has won the Agency of the Year award for the second year at the ninth Asia-Pacific Tambuli Awards. 

     

    The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, two Grand Prix, 14 Golds, three Silvers, and one Bronze. With this, Lowe Lintas + Partners has tripled its own tally as compared to the past year.

     

    Driven by the agency’s performance, Lowe Lintas + Partners’ holding company, IPG was named Network of the Year, while Hindustan Unilever Ltd. (HUL) was declared the Advertiser of the Year. In all, Mullen Lowe Group bagged 33 metals in the final tally.

     

    The only regional award of its kind, the Asia-Pacific Tambuli Awards honours brands that deliver business results while promoting a positive societal value— brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

     

    Lowe Lintas + Partners CMO Vikas Mehta said, “Given our focus on effectiveness and brand building philosophy of doing-well-by-doing-good, Tambuli remains a special award for us. Agency of the Year, two years in a row is humbling. We have our clients and the Tambuli jury to thank. I’d like to congratulate the University of Asia & Pacific for another successful edition of the Tambuli Awards.”

     

    Lowe Lintas + Partners picked up these awards for its work across a large spectrum of brands including Havells, Tata Tea, Kissan, Lifebuoy, Clinic Plus and Kan Khajura Tesan.

     

    Lowe Lintas + Partners national planning director S Subramanyeswar added, “What we have achieved this year is truly special, and we have the jury to thank for acknowledging our work. We have been perfecting our performance across effectiveness awards consistently and our achievement at Tambuli is testimony of the unmatched competence that we had been dreaming of for some time.”

     

    Click here for list of winners

  • HUL to drive competitiveness of its brands

    HUL to drive competitiveness of its brands

    KOLKATA: Consumer goods major Hindustan Unilever Ltd (HUL) is looking at strengthening the core of its business and drive competitiveness of its brands in the market.

     

    “We continue to strengthen the core of our business and drive the competitiveness of our brands in the market. At the same time, we are leading market development in relatively nascent categories such as packaged foods and premium personal care with strong results,” said HUL chairman Harish Manwani.

     

    Talking about the packaged food segment, Kolkata-based Microsec Research said, “It was the fifth successive quarter of double digit growth in packaged foods segment, led by Kissan and Kwality Walls.”

     

    On brand investments, Manwani added: “Brand investments were sustained at competitive levels across all segments even as competitive intensity stepped up in the commodity linked categories.”

     

    It should be noted that from food and beverages to personal care, HUL’s brands are part of everyday life. “Our brands play a major part in helping us achieve our sustainable living aims of helping more than a billion people improve their health and well-being; halving the environmental footprint of our products and sourcing 100 per cent of our agricultural raw materials sustainably. Given the fast changing external environment, we are managing our business dynamically for sustained volume led growth and margin improvement,” the company said.

     

    From last two quarters, input costs were benign with a fall in crude oil prices and this has started to reflect in the lower cost of goods sold, the company further said.

     

    To pass on the benefits of reduced inputs costs, the FMCG major has reduced the prices of soaps and detergents, which accounted for around 50 per cent of its revenues in the last quarter.

     

    When a city based analyst was called, he said in the current quarter one can expect price cut in skin cleansing products and tea and other verticals, which did not see any price correction.

     

    Since price cuts are expected to take place in premium brands as well apart from mass brands, as the company hinted, HUL is aiming see consumers upgrading themselves, the analyst said.

     

    As per Microsec Research, Pureit delivered another good quarter of double digit growth led by the premium segment.

  • Synopsis of Laundry Products Advertising on TV during Jan – Dec 2013

    Synopsis of Laundry Products Advertising on TV during Jan – Dec 2013

    Highlights:

     

    •Laundry Product Advertising on TV witnessed growth of 22% in Jan – Dec 2013 in comparison with Jan – Dec 2012

     

    •Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan – Dec 2013

     

    Note:

    •The analysis is based on Ad Volume in Seconds

     

    •Laundry Product Advertising contributed to 3% of overall advertising during Jan – Dec 2013

     

    •Laundry Product Advertising on TV witnessed growth of 22% in Jan – Dec 2013 in comparison with Jan – Dec 2012

     

    •Washing Powders & Liquids are the maximum advertised products from Laundry Product category with 79% share during Jan – Dec 2013

     

    •Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan – Dec 2013

     

    For further information contact:

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com

  • Navneet Kaur Dhillon wins Multimedia award

    Navneet Kaur Dhillon wins Multimedia award

    Pond’s Femina Miss India World 2013 Navneet Kaur Dhillon helped India bag the Multimedia Award at the Miss World 2013 pageant in Bali for the second time in a row. The award was first introduced by the Miss World Organization in 2012 when India’s Vanya Mishra clinched it.

     

    The Multimedia Award is adjudged on how contestants presented their web section of the Miss World website and a Facebook page wherein they interact with fans through status updates, photos and videos. The maximum updates, interactions, likes and shares by fans earn fast track points on the Miss World scoreboard and ultimately help the contestant win the Multimedia Award.

     

    Navneet’s active interaction with her fans, her regular updates about the experiences at the Miss World 2013 contest through self-clicked photos and videos on the assigned Facebook page helped her win this prestigious award. Her contributions in particular on the Multimedia Award day were appreciated where she helped raise awareness about the rare Sumatran Tiger as she posted some really clever and prompt updates using pictures and videos through the day.

     

    As of today, Navneet’s page has over 1, 20,000 active fans and the posts reach over 1,000,000 people a week. All of this was achieved with intelligent status updates, interactive photo posts and some stunning cover pictures.

     

    Navneet was closely competing with Miss Thailand and Miss Nepal for the Multimedia Award, however in the end the quality of her work stood out to take her across the finish line.

     

    The Miss World pageant also has a Beauty with a Purpose award which is given to the contestant who makes special dedication to a charitable cause to help those who are less fortunate and has bagged 9th position.  In the endeavor, Navneet joined hands with Hindustan Unilever Ltd, Pureit Brand to spread awareness about the importance of safe drinking water in India. Under its ‘Unilever Pureit Protecting lives’ programme, she and the brand’s key NGO partner Integrated Village Development Program (IVDP), spent a few days in Tamil Nadu’s Krishnagiri district to talk about the cause