ITV

Tag: Hindustan Times

  • Nestlé appoints Anisha Tandon as global content manager for Maggi

    Nestlé appoints Anisha Tandon as global content manager for Maggi

    AMSTERDAM: Nestlé has named Anisha Tandon global content manager for Maggi, giving the FMCG veteran the mandate to scale storytelling for one of the world’s most recognisable food brands. Based in Vevey, Switzerland, Tandon takes on the role as part of a mission assignment after leading digital transformation for Maggi across Asia, Oceania and Africa.

    Tandon, an MBA from Mica, cut her teeth at Hindustan Times and Naukri.com before moving through senior marketing roles at Flipkart and cult.fit. At Nestlé she has spent more than four years building the digital playbook for Maggi, consolidating content studios across 14 key markets, pushing martech integration, and experimenting with generative AI to sharpen consumer engagement.

    She has been credited with driving efficiency in content production, building ecommerce depth, and crafting digital-first campaigns that marry cultural nuance with operational scale.

    “My focus has always been consumer-first storytelling that delivers business results,” Tandon wrote in a LinkedIn post announcing her new role.

    With experience spanning e-commerce growth, brand campaigns, content ecosystems and performance marketing, Tandon’s appointment signals Nestlé’s intent to double down on platform-native, insight-driven content for Maggi’s global growth.

  • Avanish Kumar takes charge of government digital business at NDTV

    Avanish Kumar takes charge of government digital business at NDTV

    NEW DELHI: NDTV has named Avanish Kumar as head of digital business (government), tasking him with leading its engagement with ministries, departments, PSUs and state bodies at a time when government advertising and campaigns are becoming increasingly digital.

    Kumar joins from the India Today group, where he spent more than two years as chief manager of government business. There he managed the Business Today “Multiverse” – spanning the magazine, businesstoday.in and BTTV – with a sharp focus on monetising digital assets, building state and central government associations, and positioning the brand as media partner for investor summits and public events. He also worked directly with political parties to craft campaign solutions across platforms.

    Before India Today, Kumar was head of media marketing at Bharat Prakashan, publisher of Organiser and Panchjanya, where he managed pan-India teams and drove digital and content-marketing strategies for clients. He earlier served as business head at Flame Advertising, handling PSU and BFSI accounts, and was instrumental in developing government activations across radio, print, digital and cinema.

    Kumar cut his teeth in the private-sector media houses. At Hindustan Times, he generated advertising revenue across print, digital and radio while monetising flagship events such as the Hindustan Times Leadership Summit, Mint Energy Conclave and HT Palate Festival. At The Hindu, he focused on government features, supplements and sponsorship deals, working with ministries on campaigns such as “Incredible India”. His early years were spent at Nava Bharat, liaising with ministries and advertising agencies for media plans.

    Across these roles, Kumar has built a reputation as a government-business specialist with deep relationships across ministries, state information departments, investment boards and advertising agencies. His skill set blends digital marketing, media sales and event monetisation – areas critical for broadcasters and publishers as government spending increasingly shifts from print to online.

    At NDTV, Kumar’s brief is clear: maximise public-sector partnerships, align with government communication priorities, and grow digital revenues. His appointment comes as NDTV, part of the Adani group, looks to strengthen its foothold in digital news while navigating a fiercely competitive and politically sensitive landscape.

  • Swapnil Mishra takes charge of corporate communications at Adani group’s Jaipur airport

    Swapnil Mishra takes charge of corporate communications at Adani group’s Jaipur airport

    JAIPUR:  Swapnil Mishra has joined Adani Group as lead, corporate communications, after a career spanning pharmaceuticals, airports, and heavy industry. He leads  communications for Jaipur International Airport under Adani Airport Holdings Ltd.

    A Bits  Pilani alumnus and trained journalist from the Indian Institute of Mass Communication, Mishra has built his career across marquee firms. He held senior communications roles at Glenmark Pharmaceuticals, Dr Reddy’s Laboratories, Zydus Group, TDK and JSW Steel, besides a stint in journalism with Hindustan Times.
    “I believe the dynamics of media may have changed, but content remains king,” Mishra said. “My aim is to craft communication that is succinct, sharp and trusted.”

    With over a decade in corporate communications, Mishra now takes on the task of shaping brand trust and strategy for one of India’s most visible conglomerates.

  • Amitabh M. takes the sales reins at Punjab Kesari Delhi Group

    Amitabh M. takes the sales reins at Punjab Kesari Delhi Group

    MUMBAI: Punjab Kesari Delhi Group has roped in Amitabh M. as its new national sales manager — a move that signals serious intent in the ever-competitive media sales space. With nearly three decades of navigating the media maze, Amitabh steps in armed with a résumé packed with big names, bigger targets, and a reputation for delivering results.

    Before this, he was AVP – business development at Picta Solutionz, and has clocked stints at top-tier players like Times Internet, ABP Digital, Hindustan Times, Outlook Publishing, Indian Express, and more. From digital wizardry to old-school ad hustle, Amitabh has sold it all — display, programmatic, native, sponsorship IPs, and brand solutions.

    Known for his knack for building lean, mean revenue machines, he also brings deep expertise in team management, forecasting, and concept selling. For Punjab Kesari, it’s a clear signal: it’s not just about selling space — it’s about owning the marketplace.

  • Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    MUMBAI: Haier Appliances India, has redefined luxury and innovation with the launch of Lumiere, India’s first 4-door convertible side-by-side refrigerator. The grand unveiling took place at the Hindustan Times (HT) India’s Most Stylish 2025, a celebration of fashion, glamour, and cutting-edge trends.

    Haier, the only brand manufacturing 4-door side-by-side refrigerators in India, continues to push boundaries in premium home appliances. Lumiere, designed for modern Indian homes, seamlessly blends advanced technology with refined aesthetics, setting new benchmarks in both style and functionality.

    The reveal was a showstopping moment, presented by actress and UN ambassador Dia Mirza, co-host Cyrus Sahukar, and , Haier Appliances India president NS Satish. Adding to the excitement, cinema icons Akshay Kumar, Abhishek Bachchan, Shikhar Dhawan, Kanika Kapoor, and Farhan Akhtar explored Lumiere’s sleek design and intelligent features at Haier’s exclusive brand zone during the red carpet segment.

    Haier Appliances India president Satish said,
    “At Haier India, we take immense pride in being the only brand in India manufacturing 4-door convertible side-by-side refrigerators. This achievement reflects our commitment to innovation and delivering solutions that cater to the evolving needs of modern Indian homes. The launch of the Haier Lumiere Series is a proud addition to our ‘Made in India, Made for India’ vision, combining advanced technology with elegant design. Our association with HT India’s Most Stylish 2025 provided the perfect platform to showcase a product that redefines style and functionality. As we continue to innovate, Haier remains dedicated to introducing appliances that elevate everyday living while complementing contemporary lifestyles with elegance and performance.”

    HT Media Group Ltd VP & head branded IPs Vijay Nair added, “We are delighted to have Haier India as a valued partner at the 13 edition of HT India’s Most Stylish. As the voice of the nation since 1924, HT has been at the forefront of culture, style, and innovation. This year, we crafted an immersive experience, celebrating 100 years of style through the cinematic lens where fashion met storytelling in its most iconic form. Haier’s spirit of innovation perfectly complemented our vision, making this collaboration truly special. We are proud to have provided a platform that showcased Haier’s commitment to redefining home experiences with style and functionality through the launch of the Lumiere series refrigerator.”

     

  • Nimar Sarkaria joins Network18 as VP-content solutions

    Nimar Sarkaria joins Network18 as VP-content solutions

    MUMBAI: Veteran media professional Nimar Sarkaria has stepped into a new role as vice president – content solutions & network campaigns at Network18 Media & Investments Ltd, bringing over two decades of industry experience to one of India’s leading media conglomerates.

    Sarkaria joins Network18 after a brief but impactful nine-month stint as national sales head – branded content at India Today. Her appointment signals Network18’s aggressive push to bolster its content monetisation strategies across its vast portfolio of television and digital assets.

    Before her India Today chapter, Sarkaria spent over a decade in two separate stints at NDTV, most recently serving as senior vice president – brand solutions (sales) for more than four years. During her tenure, she led a 12-member team and developed monetisation strategies that significantly boosted the network’s revenue streams.

    Sarkaria’s CV reads like a who’s who of Indian media houses, with previous roles at Bennett Coleman and Co. Ltd. (Times Group), Hindustan Times, CNBC TV18, Buena Vista Television, and Sony Pictures Networks India. At Hindustan Times, she handled an impressive portfolio as general manager of ad For equity.

    Throughout her career, Sarkaria has earned a reputation for exceeding sales targets. Her trophy cabinet includes accolades such as “CNBC TV18 Awaaz Super Achiever,” “Quarter Cracker For Highest Revenue Generation,” and “The Most Promising Team Leader,” underscoring her exceptional performance in the cut-throat world of media sales.

    Based in New Delhi, Sarkaria will be tasked with spearheading Network18’s content solutions initiatives and orchestrating network-wide campaigns in an increasingly challenging and competitive media landscape.

  • Md Shahbaz Khan joins The Economic Times as director & business strategy

    Md Shahbaz Khan joins The Economic Times as director & business strategy

    MUMBAI: Md Shahbaz Khan has been appointed as the director, business strategy & special initiatives, business verticals at The Economic Times. Expressing gratitude for his journey so far, he acknowledged the mentors, colleagues, and partners who have supported him.

    Excited for this new chapter, Khan looks forward to driving impactful initiatives, fostering innovation, and contributing to meaningful growth.

    With a strong background in media, he has held pivotal roles at CNBC-TV18, Times of India Group, Hindustan Times, and Sap Partner, among others.

  • ZEE5 bags multiple awards at The OTTplay Awards 2023

    ZEE5 bags multiple awards at The OTTplay Awards 2023

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform, the OTT arm of ZEEL, bagged seven awards across categories at the OTTplay – One Nation, One OTT Awards 2023. ZEE5’s diverse range of titles including Ayali, Sirf Ek Banda Kaafi Hai, Haddi, Chhatriwali, Tarla, shined at the event with seven accolades.

    Winning Categories:

    1.   Best Series – ‘Ayali’

    Emerging as a powerful reflection on patriarchal dynamics in India, ZEE5’s very own original ‘Ayali’ won the ‘Best Series’ title

    2.   Best Film on True Events – ‘Sirf Ek Banda Kaafi Hai’

    The gripping courtroom drama inspired by a five-year-long standalone fight of lawyer Adv. PC Solanki, ‘Sirf Ek Banda Kaafi Hai’ won the ‘Best Film on True Events’ title

    3.   Best Actor Male Film (Editor’s Choice) – Nawazuddin Siddiqui for his role in ‘Haddi’

    One of this era’s most versatile actors, Nawazuddin Siddiqui was bestowed the ‘Best Actor (Male) – Film’ (Editor’s choice) title for his performance in crime thriller ‘Haddi’

    4.   Best Actor Female Film (Popular Choice) – Rakul Preet Singh for her role in ‘Chhatriwali’

    Reigning the hearts of cinema lovers, Rakul Preet Singh received the ‘Best Actor (Female) – Film’ (Popular Choice) title for her captivating performance in ZEE5’s original social comedy ‘Chhatriwali’

    5.   Best Supporting Actor Male – Sharib Hashmi for his role in ‘Tarla’

    With his remarkable performance adding depth and authenticity to the film, Sharib Hashmi won the ‘Best Supporting Actor (Male)’ title for his role in ‘Tarla’

    6.   OTT Performer of the Year (Female) – Aditi Rao Hydari for her role in ‘Taj: Divided By Blood’

    Mesmerizing the audience with her elegance and captivating performance, Aditi Rao Hydari bagged the ‘OTT Performer of the Year (Female)’ award for her role in ZEE5’ original period drama ‘Taj: Divided By Blood’

    7.   Versatile Performer (Male) – Abhilash Thapliyal (Blurr)

    Proving his exceptional range and dedication to his craft, Mr. Abhilash Thapliyal bagged the ‘Versatile Performer (Male)’ title

    Hosted by OTTplay in partnership with Hindustan Times, the OTTPlay – One Nation, One OTT Award celebrates some of the most captivating OTT films, series, filmmakers and actors across all Indian languages that graced our screens in the past year. Being India’s first pan-nation OTT awards, OTTplay Awards is an ode to content that resonates with audiences nationwide. The event’s second edition took place on Sunday, 29 October 2023, at the Taj Lands End Hotel in Mumbai, which was attended by some of the most well-known names from the entertainment industry.

  • Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’

    Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’

    Mumbai: Roche Diabetes Care India Pvt. Ltd., a pioneer in blood glucose monitoring, has released the first leg of their festive campaign for their flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’.  This pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant & Accu-Chek Guide, along with their ‘mySugr’ mobile application.

    The first phase of the campaign was focused on print media which was released on the first day of Navratri in leading newspapers across the country. The print advertisements were strategically released on full pages and half pages in Hindustan Times, Economic Times, Dinamalar, Vijaya Karnataka, Anand Bazar Patrika & Eenadu.

    The campaign’s core message revolves around empowering individuals to take charge of their diabetes management by promoting regular self-monitoring. In a world where diabetes is a growing concern, “Control Diabetes with Every Check” aims to educate and inspire people to lead healthier lives and drive behaviour change.

    Roche Diabetes Care head marketing Vivek Desai said “Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes. At times like these, regular self-monitoring of blood glucose becomes an important tool to help them stay on track and enjoy the festivities while effectively managing their diabetes…”

    “We believe that this campaign will make a major difference in bringing about awareness about diabetes and its management and help drive a change in behaviour among people with diabetes and those at risk of developing diabetes.  Through this awareness campaign we hope that individuals will be better equipped to manage their diabetes, ultimately leading to better health outcomes”, he further added.

    “We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. This campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change. This is the first leg of the festive campaign, and we can’t wait to bring out the next rounds to the audience”, said  5W1H co-founder and chief creative officer Aakash Chatterjee.

    5W1H Co-Founder and Chief Business Officer Kunal Luhar said, “At 5W1H, we recognise how critical effective communication is to bring about meaningful change. Reaching people in today’s fast-paced world requires clear and deliberate communication, especially when it comes to serious health issues like diabetes. This partnership demonstrates our commitment to using our experience to raise awareness about diabetes management. We understand managing diabetes requires more than just medical interventions; it also requires education, support and care. The importance of Accu-Chek in this equation cannot be overstated. Accu-Chek gives people the tools and knowledge needed for proactive diabetes care, enabling them to take charge of their health. By empowering people to live healthier, more informed lives, we hope to create a significant influence.”

  • SML Digital to launch ‘The Secretariat’

    SML Digital to launch ‘The Secretariat’

    Mumbai: SML Digital Media Pvt. Ltd., will soon launch “The Secretariat”, a niche portal focused on demystifying governance and government policy that are key to understanding the rapid transformation in the world’s fifth largest economy, India.

    Veteran journalist and former Press Trust of India editor Rajesh Mahapatra will lead the venture as its editor-in-chief. The portal is expected to go live on 1 November.

    The Secretariat is a non-partisan platform that will track and explain policies that impact a range of economic, social, environmental and digital domains. It adopts a dive-deep approach to unpacking and studying policy and policy-making, while also aiming to provide a platform for stakeholders to find meaningful solutions.

    “We will focus on five key themes – Digitalising Economy, Sustainability, Future of Work, Urbanising India and Geo-economics,” said SML Digital Media Pvt. Ltd. director Kajal Vadodaria.

    “The functioning of the government and bureaucracy at the Centre and the states will also be a focus of our coverage, besides tracking the people and processes behind policy-making,” she added.

    In its effort to deepen and democratise the discourse on public policy, The Secretariat will collaborate with research institutions and disseminate the outcomes of their research to a wider audience.

    “The Secretariat will offer a distinctive universe of content that is not merely informative but also deeply insightful and demonstrably intelligent so that our consumers  – whether knowledge-seekers or investors looking to understand India – can make informed choices,” said Mahapatra, who has extensively written and reported on India’s economic transformation over the past three decades.

    “Digital audiences are coming of age. The demand for niche, quality content is growing. The Secretariat seeks to respond to this growing need,” said Mahapatra who had previously steered digital transformation efforts at the Hindustan Times as its chief content officer.

    “On the content front, we will take a less-is-more approach – making our stories stand out for high-impact analysis, expansive reportage and exclusive insights,” Mahapatra said. “We will have a stylish, contemporary voice, committed to views, counter views and opinion and not doctrinaire.”

    The Secretariat will follow a Freemium model. While the bulk of the content will be behind a paywall, a curated set of policy news can be accessed.

    “At SML Digital, we have built a robust tech and product team over the past year to ensure The Secretariat deploys the best-in-class techniques of digital story-telling, including AI, and offers such compelling content that our audiences will be happy to pay,” Vadodaria said.