Tag: Hindustan Lever

Mindshare and HUL partnership dominate Emvies 2016

MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again.

For the second year in succession, the WPP group outfit walked away with the Agency of the year Emvies award with a solid unbeatable 395 points in its bag. That was courtesy the eight gold, 18 silver and fifteen bronze metals it pocketed.

There are no prizes for guessing who the client of the year was: Hindustan Unilever.

With seven bronze, fifteen silvers and 11 golds, Hindustan Unilever maintained a massive lead over everyone else with its 310 point tally.

Straggling several laps behind was PepsiCo with just 75 points; yes, that’s how one sided Emvies 2016 results were. But to Pepsico’s credit, it along with GroupM, snared the grand Emvie for Best Integrated Campaign in Consumer Products : ‘when consumers became co marketers.’

Surprisingly, Mindshare did not take its Emvie wins lightly, considering the fact that it had already bagged the Cannes Lions 2016 Grand Prix with its work on Brooke Bond Red Label Six Pack Band. Theirs were the loudest cheers heard during the evening.

The Pepsico-Mindshare combine pocketed the Grand Emvie

If one were to go by metal tally, the second best media agency at Emvies 2016 was Lodestar UM with six gold, three silver statuettes and three bronze. Its point tally: a pale 135.

The third placed agency – though it tied with Lodestar on the points tally of 135 – was Maxus with four gold, five silver and five bronze.

Commenting on the wins Mindshare south Asia CEO Prasanth Kumar said: “The awards are a direct result of the effort and hard work put in by each and everyone in the team. We at Mindshare believe in recognizing our employees’ skills and commitment, which is further driven to a level of aspiration that leads to rewarding experiences such as the Emvies. Winning these awards by such a large margin is not only a testimony to our accomplishments so far, but also significantly adds to the quality of service we intend to deliver. Creating ground-breaking innovations and strategies has been Mindshare’s forte and this has kept us at the forefront in the industry.”

Added GroupM south Asia CEO CVL Srinivas: “GroupM agencies have had a dream run at the Emvies this year like most other years. I must first of all congratulate our clients who push us to keep raising the bar year after year. Clients who believe in innovation and back our teams to take risks are the ones who win and in turn help us win. Our teams have worked very hard to keep delivering client delight year after year. We have a strong HR and Talent management culture at GroupM and on days like this we realize how important it is to keep the focus on talent development.”

Hindustan Lever walked away with the client of the year Emvie

“In today’s day and age of extensive media exposure, the greatest challenge is to create clutter breaking communication that is impactful, optimal and delivers the brand message,” exclaimed Emvies committee chairperson Punitha Arumugam. “ As always this year too at the EMVIES we have seen works by media agencies that have not only been pioneering and engaging but also helped change mindsets and helped drive resonance for the brand.”

“The response to EMVIES this year have been the highest ever with record number of entries clearly indicative of popularity of the awards,” pointed out EMVIES Committee co-Chairperson Vikas Khanchandani, “The works entered has been extremely encouraging and impactful showcasing the changing dynamics of both clients and agencies towards curating campaigns through content to deliver ROI, outreach and execution scale.”

In his welcome address, The Advertising Club President Raj Nayak said “In its 16th year. The EMVIES has grown from strength to strength and this year has established a new record in the number of entries. With a jury consisting of over 225 media professionals and clients with judging held across Mumbai, Bangalore and Delhi, this has been a mammoth exercise in making the process transparent.”

September 2, 2016
Mindshare and HUL partnership dominate Emvies 2016

MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again.

For the second year in succession, the WPP group outfit walked away with the Agency of the year Emvies award with a solid unbeatable 395 points in its bag. That was courtesy the eight gold, 18 silver and fifteen bronze metals it pocketed.

There are no prizes for guessing who the client of the year was: Hindustan Unilever.

With seven bronze, fifteen silvers and 11 golds, Hindustan Unilever maintained a massive lead over everyone else with its 310 point tally.

Straggling several laps behind was PepsiCo with just 75 points; yes, that’s how one sided Emvies 2016 results were. But to Pepsico’s credit, it along with GroupM, snared the grand Emvie for Best Integrated Campaign in Consumer Products : ‘when consumers became co marketers.’

Surprisingly, Mindshare did not take its Emvie wins lightly, considering the fact that it had already bagged the Cannes Lions 2016 Grand Prix with its work on Brooke Bond Red Label Six Pack Band. Theirs were the loudest cheers heard during the evening.

The Pepsico-Mindshare combine pocketed the Grand Emvie

If one were to go by metal tally, the second best media agency at Emvies 2016 was Lodestar UM with six gold, three silver statuettes and three bronze. Its point tally: a pale 135.

The third placed agency – though it tied with Lodestar on the points tally of 135 – was Maxus with four gold, five silver and five bronze.

Commenting on the wins Mindshare south Asia CEO Prasanth Kumar said: “The awards are a direct result of the effort and hard work put in by each and everyone in the team. We at Mindshare believe in recognizing our employees’ skills and commitment, which is further driven to a level of aspiration that leads to rewarding experiences such as the Emvies. Winning these awards by such a large margin is not only a testimony to our accomplishments so far, but also significantly adds to the quality of service we intend to deliver. Creating ground-breaking innovations and strategies has been Mindshare’s forte and this has kept us at the forefront in the industry.”

Added GroupM south Asia CEO CVL Srinivas: “GroupM agencies have had a dream run at the Emvies this year like most other years. I must first of all congratulate our clients who push us to keep raising the bar year after year. Clients who believe in innovation and back our teams to take risks are the ones who win and in turn help us win. Our teams have worked very hard to keep delivering client delight year after year. We have a strong HR and Talent management culture at GroupM and on days like this we realize how important it is to keep the focus on talent development.”

Hindustan Lever walked away with the client of the year Emvie

“In today’s day and age of extensive media exposure, the greatest challenge is to create clutter breaking communication that is impactful, optimal and delivers the brand message,” exclaimed Emvies committee chairperson Punitha Arumugam. “ As always this year too at the EMVIES we have seen works by media agencies that have not only been pioneering and engaging but also helped change mindsets and helped drive resonance for the brand.”

“The response to EMVIES this year have been the highest ever with record number of entries clearly indicative of popularity of the awards,” pointed out EMVIES Committee co-Chairperson Vikas Khanchandani, “The works entered has been extremely encouraging and impactful showcasing the changing dynamics of both clients and agencies towards curating campaigns through content to deliver ROI, outreach and execution scale.”

In his welcome address, The Advertising Club President Raj Nayak said “In its 16th year. The EMVIES has grown from strength to strength and this year has established a new record in the number of entries. With a jury consisting of over 225 media professionals and clients with judging held across Mumbai, Bangalore and Delhi, this has been a mammoth exercise in making the process transparent.”

September 2, 2016
‘A very good year for TV news business, with a huge upside for the industry’

Yes, whenever there is a boom period, there are problems, and in the long run, there will be consolidation and some channels would peter out, but I would like to believe that the serious players who have come and made a name for themselves would stay.

This was a year when the question was asked where the advertisers were putting their money: trash channels or genuine ones. From the limited perspective of a news channel, particularly Hindi news, I can see that a large number of them have gone the tabloid way: the sex-and-violence route.

I have actually seen a crime show on an important Hindi news channel that said, “Stay with us, and after the break we shall show you a rape”! Now, you cannot have that kind of thing on news, and those of us who are news professionals and journalists will not accept that kind of a thing.

What this has done in the immediate and short term is it has taken away some bits of viewership from serious news. But that shift has not been reflected in revenue accruals. The reason as I see it is quite simple: you cannot possibly have a news channel that can say something like “After the break shall bring you “Rape of the Day” by Hindustan Lever”, or whatever other company or big brand. So the advertisers have stayed with the respectable channels.

So in terms of rating you have Aaj Tak at the top and then Star News and some others high up, but in terms of revenue we are still there right at the number two position. Ultimately, no advertiser would like to spend money beyond a point on such shows. So, if there has been an impact on viewership, there is no significant impact on revenues.

Finally, it is going to be hard hitting, proper investigative journalism that will have to come back to the news channels
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There can be no doubt that there is some problem with the rating system (TAM), but the fact is that this is the industry standard. Some of the key components of the system are not clear. It is suspected that some of the people-meter homes have been compromised. For instance, some channels find out which are some of the people-meter homes. They approach those homes and give them a new TV set and say: “You watch whatever channels you want on the new set, but on the old set just run my channel.”

Sometimes the rating weightage gets skewed just because of one or two homes in the country. For example if you talk of the English news market, it would be the metros, to start with, and then the larger cities like Hyderabad, or Ahmedabad, etc. But if someone says that an English news channel on a given day has dominated, and that domination has come from Dasua in Punjab, or some small place in Andhra Pradesh, then you would say: “Hey there is something wrong here. That is not your market so how come that one little weightage has totally distorted the picture?”

Besides, TAM has not taken into account the heterogeneity of India, because we are not homogenous, in terms of language, culture etc, like the United States. Indians are so diverse, that people from each state are almost like different races, if I may use that term. Any measurement system has to take these kinds of factors into account. I think it has been a direct copy of a system that works elsewhere in the world, not taking into account the nuances that India has as a nation.

Plus, you have people-meters in just about 8,000 homes, in a country of a billion people. Even for exit polls for a state election, we have sample size of 40,000 to 50,000 voters, and for the general elections we have something up to 200,000 voters as the sample size before you can even remotely forecast anything. These are the pitfalls of the rating system, which needs to become better.

But having said that, TAM is the current industry standard and we shall have to go with it. If it says that on a certain night some news channel was number one, then more or less it works that way. It is another matter that that news channel was then showing a sex show. But that is for the viewer to decide. If he wants to see a sex show in news, it is his choice.

But in the long run I believe that finally, it is going to be hard hitting, proper investigative journalism that will have to come back to the news channels.

January 5, 2007
TV ad revenue marches ahead of print: Credit Suisse

NEW DELHI: The Indian television market has been steadily eating into the advertising revenue and has sliced off a significant chunk from the traditional advertisement giant, newspapers and this is likely to grow, but for a one per cent slump expected in 2008, says the Credit Suisse report, “Opportunities of Hollywood in Bollywood.”

And a large share of the advertisement revenue for TV will be shared by the top two, with Star and Zee dominating, and the former expecting to make up on recent slump because of their blockbuster game show KBC (Kaun Banega Crorepati) being off the channel for sometime now. The pick-up is also likely to be because of KBC returning on the channel.

The report says that the advertisement market share of newspapers in 1994 was 61 per cent, while that of TV was 30 per cent.

That scaled up for TV to 43 per cent over the next five years (2004), while newspapers slumped to 49 per cent.
The current year’s figures for newspapers and TV are 42 and 44 per cent respectively, but while the former has stayed at 42 per cent since 2004, TV has improved one per cent over the figures for the same period.
Interestingly, Credit Suisse predicts that while newspapers will retain their market share at 42 per cent in 2008, TV shall lose one per cent of the share for the same period.

The top 10 advertisers on TV are Hindustan Lever, Paras Pharmaceuticals, Proctor&Gamble, Radio Benckiser (India) Ltd, Dabur India Ltd, Johnson & Johnson, Pepsico, Nokia Corp., L’Oreal India Pvt Ltd and Colgate Palmolive. While the FMCG sector has remained the largest contributor of advertising revenue, the report sees a certain change coming up with telecom, auto and financial (credit cards, mutual funds) companies becoming good players in the market. And Credit Suisse expects that with the lowering of barriers for foreign companies to enter the retail market, packaged food items (which have already started making a mark) are likely to contribute a bit more than it does now.

The report says that Star TV is the leading broadcaster, with the largest distribution of all cable networks, having a footprint of 44 million households. It gets paid for 10 million households, though, due to underdeclaration by cable operators. But this is still double the amount that other broadcasters get paid for, says the report.

“In FY07E to date, Star has suffered for not having Millionaire (KBC)…Q2 of FY07E is expected to have the added difficulty of Champions Trophy Cricket taking revenue out of the market,” the report predicts. Adding, “Easier comps are predicted for H2 when Millionaire is likely to return to the schedule. However, the difficult comparisons of H1 are likely to slow advertising revenue in FY07F growth rates versus FY06 growth rates.”
Zee Telefilms’ domestic serials is giving some competition to Star, but its market position “remains exceptionally strong, with double the gross ratings points that of Zee and four times that of Sony.

While Star’s future programming is likely to revolve around regional channels, rival Zee – the largest listed media company in the country – will be there too and for the same reason: that is where the most rapid growth is expected in terms of households, and already, that is where a third of the TV ad pie goes: local language channels.

Interestingly, Star is already there with Star Vijay and Star Ananda, Telugu and Bengali channels already doing well.

Disney has cornered the best of the kiddies segment in Hindi, and is strategically increasing its locally produced content. During vacations, its locally produced content peaks to about 25 to 30 hours out of the 168-hour week, while during school periods it goes down to 12 to 13 hours. It has leadership (50 per cent) in the kids space, says the report.

Sahara One is the fourth player in the TV market after Star, Zee and SET. Times of India owns six per cent of shares and Siva owns 14.9 per cent. However, it is being reportedly eyed by Viacom and the management is interested to dilute the 51 per cent ownership. It is set to launch six new programmes as part of a revamp, but none of its programmes happen to be in the top 100.

SET (61 per cent Sony Pictures, 31 per cent Indian shareholders and eight per cent Capital Group), is likely to see some changes in the ownership pattern as well, “to provide for an exit option for the Indian shareholders” and this is likely in the form of IPO, the Credit Suisse report suggests.

December 8, 2006
ICC Champions; AIR to broadcast ‘Live’ from 15 Oct., DD to show 9 matches

MUMBAI: All India Radio has acquired the radio broadcast rights from the Global Cricket Corporation (GCC), who holds the international rights for the ICC events. AIR will broadcast Live commentary on all the main league matches of the ongoing ICC Champions Trophy beginning Sunday, 15 October. The commentary will be broadcast in English and Hindi alternately.
65 medium wave stations of All India Radio spread across the country and all FM Gold Channels of AIR will relay the commentary from 2.20 pm on all match days. AIR FM Rainbow will carry hourly updates about the matches and a special interactive studio based programme will be broadcast during the innings break.

The ICC Champions Trophy on AIR is being marketed by the Prasar Bharati Marketing Division in Delhi. Several leading advertisers including Nokia, Hindustan Lever, Dabur, BSNL, Indian Oil have been roped in for sponsorship, informs an official release.

In addition, Doordarshan will also telecast nine key matches of the ICC Champions Trophy, which include all – India matches, the semi finals and the final on its national network DD National.

Doordarshan will also air a match analysis show ‘Fourth Umpire’ – before, during the lunch break and after the match. One hour highlights of the match will be shown the following day from 8 am to 9 am. The telecast of key matches on DD National will enable more than 45 million TV homes in India to tune into the ICC Champions Trophy.

Doordarshan has a revenue share arrangement with GCC for broadcasting the matches on its terrestrial channel. Nimbus Sports is marketing the event.

AIR will broadcast the following matches:

15 Oct – India vs England Jaipur
16 Oct – New Zealand vs South Afrcia Mumbai
17 Oct – Pakistan vs WI / SL Jaipur
18 Oct – Australia vs WI / SL Mumbai
20 Oct – New Zealand vs WI / SL Mumbai
21 Oct – Australia vs England Jaipur
24 Oct – South Africa vs WI / SL Ahmedabad
25 Oct – New Zealand vs Pakistan Mohali
26 Oct – India vs WI / SL Ahmedabad
27 Oct – Pakistan vs South Africa Mohali
28 Oct – England vs WI / SL Ahmedabad
29 Oct – Australia vs India Mohali
1 Nov – First Semifinal Mohali
2 Nov – Second Semifinal Jaipur
5 Nov – Final Mumbai

The broadcast schedule on DD National is as follows:

15 Oct – India vs England Jaipur
17 Oct – Pakistan vs WI / SL Jaipur
21 Oct – Australia vs England Jaipur
25 Oct – New Zealand vs Pakistan Mohali
26 Oct – India vs WI / SL Ahmedabad
29 Oct – Australia vs India Mohali
1 Nov – First Semifinal Mohali
2 Nov – Second Semifinal Jaipur
5 Nov – Final Mumbai

October 14, 2006